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Since 2000, Frankie's Downtown has been a hotspot for Dallas nightlife. It's two-floor layout allows for the space to play the roles of both sports bar and speakeasy with grace, and it's generous hours means you'll be enjoying the location for it's lunches and brunches as well as it's beer and cocktail offerings.
With so much fun to be had, it's only natural that customers want to share their experiences on an UPshow screen. Let's take a look at how Frankie's masters the "UPshow Effect":
Distinctive Decor
The easiest and most effective way to get customers posting inside your venue is to give them something awesome to take a picture of. Frankie's doubles down on this strategy, making their incandescent sign not only eye-catching but also unique. Followers who see this photo won't need to check a hashtag to know exactly where the poster is, because this iconic decor shouts Frankie's.
Celebrating Staff
An UPshow screen can celebrate staff as well as customers! Praising an employee's hard work publicly can make them feel validated and motivated, boosting morale and encouraging other employees to be screen-worthy as well. As a bonus, showing off the spread of food this employee is carrying is a subtle way to promote the menu without being too in-your-face!
Sassy Spotlights
While beautiful signage never fails, sometimes an alternative approach make just as much of an impact. Here, Frankie's eschews a polished look in order to deliver some clever humor that their guests will no doubt appreciate, while also expressing their brand personality and possibly even driving some sales.
So, you’re looking for a new marketing tool. You know the incredible ways cable alternatives can benefit your business. You’ve narrowed down your options, but are left wondering whether UPshow or Chive TV will be the service that meets your needs.
I’ll make it easy for you: UPshow offers all the features as Chive TV (and much more!), but takes it a step further by allowing for far more customizability, so the platform can be fully tailored to your business. Don’t believe me? Let’s break it down.
While Chive limits its viral video content customization to the selection of specific genres like ‘puppies’ or ‘fail videos’, UPshow gives you access to a wide range of social media-powered channels on the teams and topics that matter most to your customers. That way, you can have a Buckeyes channel in your Ohio bar, a home improvement channel in your waiting room, or a travel channel in your hotel. Plus, UPshow’s integration with the top internet TV provider (Pluto.tv) gives you access to leading channels such as FailArmy, Wipeout, Fox Sports, News 24/7, KidsTV and much more.
UPshow’s platform can be completely customized to your brand - colors, style, logo, hashtags and more. Have something specific in mind? We’ll do everything we can to help you out. We won’t leave you to your own devices, or limit you to a tiny logo in the corner. Ultimately, your customers will see this as “Your Brand TV” and think you’ve invested in building out your own channel!
The UPshow platform guarantees total control. This means no ads, ever, promoting your competition or interrupting your customers’ entertainment. The only marketing materials your guests will see are your own - and that’s a great thing!
Get customers engaged, staying longer, and spending more as they enjoy trivia and games activated from their mobile phones.
In addition to giving you the best of the above features, UPshow has so much more to offer. We specialize in building businesses their very own Social TV - a dynamic social media display that delights customers and incentivizes them to talk about your business online. With options to add-on Pluto.tv, games & trivia, and more, you’ll use UPshow for more than just viral videos.
Take a look at UPshow’s full list of available features and partners.
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Like, really hard. You have to balance developing a voice that fits with corporate while resonating with the local community, create messaging while staying under budget, AND track all of the feedback to know if your strategies are working. That’s on top of actually running your franchise.
What if there were a solution? One that allowed you to succeed at all of the above without working even half as hard? Time to work smarter, not harder, with these 4 tips for franchise social media strategy.
UPshow is your franchise’s all-in-one solution for social media marketing. It’s dynamic Social TV platform displays social media posts your customers share during their visit, celebrating them and creating an interactive, engaging experience. This incentivizes guests to share more in order to take part in the excitement of seeing themselves on the big screen!
Plus, it also serves as fully customizable digital signage, allowing you to mix marketing materials, entertainment, and more into your display, entirely branded to fit your business. Add in detailed and user-friendly analytics, and it becomes clear how UPshow can transform your TVs into one of your venue’s strongest marketing assets.
Longtime partner, Rancho Bowl, is a fantastic place to spend an evening in Santa Maria. With bowling lanes, a game room, flat screen TVs, and a bar and restaurant, there is something for everyone to love!
So how to happy guests show off their good time? With UPshow of course! Here's how Rancho Bowl masters the UPshow effect:
If anyone doubted that Rancho Bowl is more than a bowling alley, this influencer stopping by to DJ is perfect proof. After DJ Phase's photo displays on the screen, every customer will be making plans to return for the special event. Plus, Rancho Bowl gets a shout out to his more than 3,000 followers!
Sometimes all you need to get the perfect group shot is a little help. When employees offer to help large groups capture a fun moment, the odds of it showing up on the screen increase exponentially! Plus, those guests feel valued and looked after.
Spotlights aren't only for promotions and birthday shoutouts. Rancho Bowl takes it to the next level by prompting patrons to check out their Snapchat filter, making it even more likely that those guests will be sharing the Rancho Bowl experience with their friends.
So, you’re looking for a new marketing tool. You know the incredible ways Customer Generated Content (CGC) can benefit your business. You’ve narrowed down your options, but are left wondering whether UPshow or Tagboard will be the service that meets your needs.
I’ll make it easy for you: At UPshow, making sure our customers succeed is our #1 priority. UPshow offers the same basics as Tagboard, and more, without charging you extra for features that should come standard. Don’t believe me? Let’s break it down.
UPshow’s Social TV platform can be completely customized to your brand - colors, style, logo, hashtags and more. Have something specific in mind? Rebranding? No problem. Whatever makes your UPshow fit your business, we’ll do everything we can to make it happen.
UPshow’s moderation is done by UPshow’s Content Review Team in real-time, by real people, 24/7. This ensures only appropriate content appears on your screens and makes for a far less labor intensive process than a manual curation platform, which requires YOU to do the moderating. Who has time for that?
Our customers are more than customers; they’re our partners. Your successes are our successes, so we work hard to ensure you get the help you need, however you need it. Our customer success will happily get on a call, chat, or even come to your business to make solutions happen fast - no extra charge.
We are pleased to announce that we’ve become a part of Top Shelf Hospitality Partners.
Top Shelf Hospitality Partners is a network of companies who are the leading service providers in hospitality, the goal being to create a high-quality marketplace for businesses in the hospitality industry to discover opportunities to develop every aspect of their operations.
Currently, Top Shelf’s assortment of companies offer services including Internet, online ordering, CRM, analytics, staffing, mobile advertising, and of course, UPshow’s Social TV platform.
Top Shelf Hospitality Partners is a great resource for any company within the hospitality industry looking to optimize operations in their business. UPshow is excited to be a part of it!
Founded in 1981, the iO Theater has been the epicenter of Chicago improv comedy for decades. With its renowned classes responsible for turning out some of the biggest names in comedy, every audience is guaranteed to leave laughing. Let’s take a closer look at how the theater maximizes the power of their talent with the “UPshow Effect”:
When this professional photographer tagged iO Theater in her reminiscent post, her beautiful shot of an iO show got to be appreciated by everyone in the theater as well as all of her followers. The audience may be intrigued to see another show, and those on social media will see what they're missing!
The UPshow screen isn't a guest-only platform. iO Theater maximizes their marketing power by pushing content from their own social accounts to the screen. That way, their brand personality and marketing materials are sure to be front and center.
With all of the incredible shows and opportunities iO theater has to offer, it's difficult to make sure each gets adequately promoted via traditional marketing methods. With UPshow, each show can promote themselves via their own social media accounts.
Nearly two-thirds of patients report the waiting room to be the most stressful part of going to a doctor’s appointment. This means that the second a patient walks through the door for an appointment, their anxiety levels peak, creating a negative association with your practice. Fortunately, all it takes is a few small changes to help all types of anxious patients feel calm and comfortable while they wait for their appointment.
Here’s the rundown on the most anxious patients in your waiting room and what you can do to make their experience a positive one:
Healthworks has been a leader in premiere fitness since 1977, creating a supportive and empowering environment for women across the Boston area. Driven by their mission to give women a space to become healthier and happier, it is no doubt that Healthworks is changing lives.
Healthworks also gives its members a way to share and celebrate their progress with the community: UPshow screens! Let’s take a closer look at how these fitness clubs gets their guests buzzing with the “UPshow Effect”:
Healthworks goes above and beyond when it comes to making their fitness centers a welcoming and motivating place. Normally, only current members would be aware of the small details that create such an atmosphere, but with UPshow Healthworks members can tell the brand’s story to people who haven’t even ever walked through the door.
Getting employees involved with sharing on screens is always a smart move, made even better when that employee is a social media influencer! When this employee shares her Healthworks experience to UPshow, not only is she making it top of mind for members, she’s also broadcasting it to her thousands of followers.
Healthworks has a strong brand personality that encompasses strength, confidence, positivity, and humor. It can be hard to convey this through an advertisement while remaining authentic. With UPshow, Healthworks’ members do it for them!
According to a survey conducted by The Harris Poll, 43% of adults have taken photos or videos of themselves while at the gym. Of course, not all selfies are the same. We've broken down the 6 main types of social media buffs you can find at any fitness club.
While these familiar faces flock to social media to promote themselves, they’re also promoting your club every time they do.
Here’s the rundown on who they are and what gets them posting:
More details on how you can optimize digital signage for your gym here: Gym + Fitness Solutions
We are happy to have Pluto TV as a part of the UPshow partners roster!
Pluto TV the leading free over-the-top (OTT) television service in America, broadcasting TV, movies and Internet videos in partnership with major TV networks, movie studios, publishers, and digital media companies. UPshow's partnership with Pluto gives UPshow customers the ability to further personalize their entertainment featuring cable-TV-like programming.
UPshow customers can schedule and stream leading Pluto TV channels including FailArmy, Internet Gold, News24/7, Sports News, Xtreme Sports, SlowTV, Naturevision, Fear Factor, CheddarTV and 4KTV. It's simple to create a lineup of content that any audience will love.
We are always looking for ways to maximize the ways in which venues can create a great UPshow experience, and are looking forward to seeing Pluto TV on our screens!
Want Social TV that features Pluto TV? Call us at 855-7UPSHOW or email Tom Fluegel at tom@upshow.tv (Current customers - contact your UPshow account manager).
View all of UPshow's partners.
For over 25 years, Evening Entertainment Group has been responsible for creating unique and exciting dining and entertainment venues. Ranging from sophisticated restaurants like RnR Gastropub to elevated experiences like Skylanes, there is always a wonderful time to be had at an EEG venue.
What better way to celebrate these experiences, and the guests having them, than by capturing them on an UPshow screen? Dozens of EEG spots love UPshow, including Bottled Blonde, Backyard, Bevvy, Casa Amigos, HiFi, RnR, Sandbar, and Skylanes.
Let’s take a closer look at how these venues gets their guests buzzing with the “UPshow Effect”:
EEG venues can host everything from corporate events to fashion shows, but sometimes it’s the little moments (and little guests!) that stand out. Between photos of glamorous galas and delicious food, this champion bowler catch someone’s eye while scrolling through social media. Upon closer inspection, they’ll realize that this is a photo of a truly meaningful moment for the poster. This picture leaves customers with the knowledge that Skylanes is more than just a place for fun, it’s also a place to make memories.
It’s no secret that influencers are a powerful social marketing tool, but not everyone needs a multi-million-follower celebrity to promote their venue (in fact, big endorsements can be virtually useless). Micro-influencers, those who have between 1,000 and 100,000 followers, have been shown to drive the highest engagement on social media while maintaining authenticity and relevance for brands. When this micro-influencer tags Casa Amigos in his photo, he makes sure that the vast majority of his followers register that it is the place to be.
User generated content isn’t the only way EEG venues are mastering the “UPshow effect.” A well-crafted spotlight can provide guests with a strong impression of a brand’s personality and help them feel more connected to the atmosphere and the experience. The spotlight above, from Backyard in Dallas, promotes a weekly event while also showing off their dog-loving attitude! For more spotlight inspiration, click here.
