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Longtime UPshow partner Cold Beers & Cheeseburgers has perfected the art of a good time. With a casual and friendly atmosphere, comfortable leather booths, a spacious patio, and over 150 beer choices, there’s something for everyone to love.
Here’s how Cold Beers & Cheeseburgers masters the UPshow Effect:
Out of all marketing methods, customer-generated content is the most trustworthy medium available. People follow the recommendations of their friends and influencers in their community, so harnessing the power of social media mavens to promote your brand is more important than ever. For example, when this customer shares her visit to CB&CB on Instagram, her nearly 400 thousand follower are seeing the brand name and a stamp of approval from someone they care about. You can bet that brand recall will be stickier and more effective than any paid ad.
Cold Beers & Cheeseburgers is a welcoming place for everyone, young and old. Despite the #WeLoveColdBeers tag, perusers of social media and visitors watching the UPshow screen within will see heaps of family-friendly fare, including coloring pages and kids menus. With customers helping express these values on social media, this well-rounded restaurant can rest assured that their brand story is just as balanced.
Over its long tenure with UPshow, Cold Beers & Cheeseburgers has had countless customers excitedly post to the screen. They have wild success with social media posts because, put simply, they don’t leave it to chance! The restaurant are pros at taking UPshow a step further by incentivizing social media posting with rewards and discounts, making sure there is no excuse not to get the CB&CB name out there.
School of Rock is a music school for all skill levels, ages, and musical aspirations. With a results-driven program that focuses on balancing individualized lessons with group practice sessions, it’s only a matter of time before students are performing like real rockstars.
How do these bona fide musicians reach their growing audience? With UPshow, of course! Here’s how School of Rock masters the “UPshow Effect”:
Proving the Payoff
The goal of most, if not all, aspiring musicians is to be able to perform in front of an audience with pride. When a rocker-to-be walks into School of Rock for the first time, they are immediately greeted with an UPshow screen littered with students showing their chops. Nothing is more convincing than the authentic success stories of other customers!
Sharing Familiar Faces
The UPshow screen isn’t just for students! School of Rock celebrates their teachers onscreen too, helping students feel connected to their instructors by getting to know them better, which in turn builds customer loyalty. Plus, seeing their mentors are posting will encourage more reserved musicians to share their experience too, getting the word out to all their followers.
Calling Out Cool Classes
School of Rock is a cool place with even cooler marketing materials. That said, with so many exciting classes and events always happening, it would be easy for these materials to get lost if they were posted up like your average signage. By sharing them on the UPshow screen, announcements for unique classes like the above get a moment on center stage, making it much more likely they’ll be noticed.
Gold’s Gym has been a pioneer in fitness for over fifty years. By staying true to the values of personalization, innovation, and real investment in member goals, it’s no surprise that said members are seeing consistent results.
Where’s the best place to promote these success stories? On the UPshow screen, of course! Let’s take a look at how Gold’s Gym masters the “UPshow Effect.”
At the end of the day, prospects looking to join a gym are focused on one thing: results. Gyms and fitness clubs can advertise their success in this area as much as they want, but it’s not nearly as believable, or valuable, as what actual member have to say. When this Gold’s Gym devotee shares her incredible progress while tagging the gym itself, she’s showing all 1k+ of her followers (plus anyone browsing relevant hashtags) that Gold’s Gym delivers on its transformative promise.
While Gold’s certainly delivers on results, the gym also offers many other programs that add value and give them an edge over competitors. For example, the member above shares how much fun her daughter had at the Gold’s Gym Kids Club while she exercised. While sought-after amenities like childcare are listed on Gold’s website, a prospective member may not visit long enough to discover this information. It is likely, however, that they’ll spot the feature while learning about other’s experiences at the gym on social media!
Beyond encouraging fitness habits, Gold’s Gym goes the extra mile to get the most out of their UPshow. By regularly displaying a spotlight with a call-to-action telling members to share on the screen, the gym sets the expectation that posting on social is a routine part of a member’s visit. Setting this habit gets new and reluctant members posting their sweaty selfies after every workout!
Since 2004, Family Entertainment Group has owned and operated premier family facilities worldwide. With dozens of different activities in many locations, it’s not surprising that everyone who enters a Family Entertainment Group venue has left with a smile on their face.
Many of these venues, like Bonkers Fun House, In The Game, and Hollywood Fun Park, take the opportunity to record those smiles with UPshow. Let’s see how FEG masters the “UPshow Effect:”
With the word family in its name, it’s more than clear how much FEG venues value family, but demonstrating that value is taken a step further with UPshow. While entertainment is the goal of any visit, precious childhood moments can happen at the same time, like overcoming a fear of slides. By giving families a platform to celebrate those moments, these venues show how much they care and build brand loyalty with guests.
Often times, a business that is welcoming to kids gets seen as a place “just for kids.” They couldn’t be more wrong, as many of these venues have activities that even the oldest family members love. With UPshow encouraging adults to share photos from their visit to a family entertainment venue, it shows their followers that it’s truly a good time for all.
Every single one of UPshow’s digital signage templates, no matter how simple, are dynamic. Why? Because customers are used to static signage, meaning they’ll likely ignore it. When this venue wanted to make something a little more custom, they took a leaf out of our book and created their own animated video announcement for their UPshow screen. We can guarantee it made more than a few customers bat an eye.
A growing team needs a bigger office, so this month we made the long trek across the hall to our brand new, beautiful office!
UPgrades include four beautiful meeting spaces, a lounge area, and kitchen area equipped with nitro cold brew on tap.
We love the new space and are looking forward to supporting our partners more efficiently than ever before!
Since 1998, D-BAT has been the premier baseball and softball training facility in the country. Years later, their prestigious academies have spread nationwide with the mission of innovating the way players and parents connect with coaches and facilities.
There is no better way to showcase the progress and successes of players than by sharing them with UPshow, and D-BAT agrees. Let’s take a look at how D-BAT masters the “UPshow Effect”:
One of D-BAT’s goals is to involve parents more in the training process. With UPshow, parents are encouraged to be their child’s biggest fans by sharing special moments to the screen - making everyone involved feel good. These moments also help build customer loyalty for D-BAT, ensuring rookies keeping training from their first D-BAT tee to their first championship.
What is a great way to double-down on the deals you market via spotlights? By sharing them on social media, too! While announcing promotions and new products, D-BAT captures the attention of customers who miss the spotlight rotation by adding photos to the mix on social as well. Those extra pictures of brand new bats might be just the thing to get a purchase.
D-BAT is responsible for shaping a lot of talented young baseball and softball players, so it makes sense that they would get shoutout when those players win big. With a troop of elite athletes on their UPshow screen, visiting prospects and newer customers will inspired to invest in training knowing the promising outcome.
It’s officially football season. Get ready for excitement, fanfare and… (sigh) all of your customers ignoring your signage because they’re focused on the big game.
While everyone loves cheering on their favorite team at their favorite venue, there’s no reason why your marketing materials can’t share the spotlight. Here are some of our favorite strategies to maximize the ROI of your digital signage during football season.
Note: While these tips are based on the many abilities of the UPshow platform, they’re applicable to anyone with digital signage in their venue.
PRO TIP: Connecting your signage to the events that your customers love is a great way to catch their eye. Announce that your BOGO deal will only be available if a certain team wins, or give a 10% drink discount to fans who come in wearing their favorite jersey. By taking part in the things your guests are invested in, they’ll become invested in you, too.
WHY UPSHOW: UPshow’s digital signage templates make it easy to create dynamic new marketing materials in just a few clicks. No designer needed for you to roll out your seasonal signage!
PRO TIP: Inspersing your signage with the latest scores and highlights on-screen will capture your customers’ attention and hold it long enough for them to notice the information you actually want them to see.
WHY UPSHOW: UPshow’s platform allows you to mix your digital signage with social media streams curated from the top publishers in any given topic, including national and local sports teams. Our partnership with Scorestream also gives you access to up-to-the-minute scores and updates from any local sports team you want -- even high school teams.
PRO TIP: A foolproof way to make your signage irresistible to customers is to make it interactive. Whether you encourage them to post their gameday selfies to the screen or let them make game-outcome predictions onscreen, having your guests actively engage with what is happening on your TV guarantees more attention on the marketing materials you put in front of them.
WHY UPSHOW: UPshow’s Social TV is a dynamic social media display that makes it easy for your customers to post photos to your TV in seconds. Social TV excites and engages guests, while also encouraging them to talk more about your business on social media (talk about an MVP!)
So, you’re looking for a new entertainment tool. You know the incredible ways interactive entertainment like trivia and games can benefit your business. You’ve narrowed down your options, but are left wondering whether UPshow or Buzztime will be the service that meets your needs.
I’ll make it easy for you: UPshow offers a suite of entertainment, trivia and games just like Buzztime, but with more features and no crazy hardware cost. Don’t believe me? Let’s break it down.
Get customers engaged, staying longer, and spending more as they enjoy a variety of games - from custom trivia to MicroFantasy. UPshow also gives you access to a wide range of social media-powered channels for the teams and topics that matter most to your customers. That way, you can have a Buckeyes channel in your Ohio bar, a home improvement channel in your waiting room, or a travel channel in your hotel. Plus, UPshow’s integration with the top internet TV provider (Pluto.tv) gives you access to leading channels such as FailArmy, Wipeout, Fox Sports, News 24/7, KidsTV and much more.
Whether or not you have $500+ to spend on hardware for trivia and games, with UPshow, you don’t have to. Our interactive entertainment is easy for customers to engage with via their own mobile device - they don’t even have to download an app. Save money, and save your guests from germy communal screens 😷.
Imagine paper PoS, evolved. Showcase specials, new items, events and more on your TVs. Upload existing signage, or create new material using UPshow’s simple templates. UPshow’s platform has been shown to boost sales of certain items promoted on-screen by 5%.
UPshow’s platform can be completely customized to your brand - colors, style, logo, hashtags and more. Have something specific in mind? We’ll do everything we can to help you out. We won’t leave you to your own devices, or limit you to a tiny logo in the corner. Ultimately, your customers will see this as “Your Brand TV” and think you’ve invested in building out your own channel!
In addition to giving you the best of the above features, UPshow has so much more to offer. We specialize in building businesses their very own Social TV - a dynamic social media display that delights customers and incentivizes them to talk about your business online. With options to add on this, Pluto.tv and more, you’ll use UPshow for more than just trivia (at a fraction of the cost)!
Recommended Resources
17 Examples of Enticing, Informative Digital Signage Content
The Value of Consumer-Generated Content
What Is Interactive Digital Signage, And Why Do I Need It?
By popular demand, UPshow will be partnering with AccuWeather to bring weather reports to our screens. AccuWeather is a leader in weather forecasting worldwide, and we are excited to have them on board. This partnership will begin this month with a limited-release pilot - the first to request the feature will be the first to have early access!
We are always looking to maximize the ways in which venues can create a great UPshow experience, and are looking forward to seeing AccuWeather on our screens!
Want Social TV that features AccuWeather? Call us at 855-7UPSHOW or email Tom Fluegel at tom@upshow.tv (Current customers - contact your UPshow account manager).
View all of UPshow's partners.
Sometimes, you need help troubleshooting. Other times, you have a question. And 93% of made-up research has shown that most of the time, you don't want to have to talk to someone to solve your problem. That's why we have the Help Center- it has all the answers you need about set-up, content, best practices, and more.
While our customer support team is friendly, knowledgeable, and famously an all-around delight, you don't always want to get on a call. So, for those times when you just want to type your issue into a search box and have an answer pop up, we get it. We've got you. All you have to do is... well, type your issue into our Help Center search box and watch the answer pop up.
Right Fit is a premier training facility, comprised of a team of strength and conditioning experts who are fully committed to helping every client reach their fitness goals. With a thoughtful program tailored to the health, nutrition, and training needs of each client, it's no surprise every “Right Fitter” wants to show their progress on an UPshow screen!
Let's take a look at how Right Fit masters the "UPshow Effect":
Sweat with Significance
When members share their Right Fit moments on the UPshow screen, they're sharing a moment in their lives. Sometimes it's simply for fun, but other times, it's a part of a special memory. The hashtag in this photo, #sweatingforthewedding, says it all. Followers can see that Right Fit plays a meaningful role in the lives of its members that makes it more valuable than just a place to lift weights.
Influential Employees
Customers aren't the only ones who can post to the screen. By getting trainers involved with posting to the UPshow screen, Right Fit gets a publicity boost. Every time Jackie uses Instagram to talk about her day at the gym, the Right Fit brand gets seen by all 1,101 of her followers. Those could be some potential new members!
Connecting with Customers
Right Fit knows that UPshow isn't just a pretty face! Utilizing UPshow's Social CRM, Right Fit can easily see which of their members shared photos throughout the day and connect with them. By commenting on this member's workout photo, Right Fit makes them feel special and shows that they genuinely care about the success of the people they work with.
EVP of Operations and Strategy, Eric Olson, sat down with Helpware last week to share the UPshow story. In addition to discussing the company's recipe for success, Olson looks to the future of the platform and what scaling measures will be taken in order to keep up with UPshow's rapidly expanding customer base.
Watch the entire interview below:
