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4 Ways Social TV Brings Value To Restaurants

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Cord-cutting is an increasingly popular decision among consumers, and now the trend is growing with businesses. Want to ditch your cable bill but not your screens? Here's a few reasons why social TV will help your business thrive like never before.

1. Suggestive Selling Works

Promotional material is at its best when it is displayed on the most looked at asset, your TV. How many people have really ordered the special from the table tent you put time and money into making? One case study found that people are dozens of times more likely to take advantage of a deal advertised using digital signage than if it were in print. Put those deals on the big screen and see how much more attention they get. If you want to really push that Monday offer of BOGO fries, give that information real estate along with a mouth-watering shot of the dish.

Using screens as a method of communicating information also saves time for your waiters and lessens confusion for customers. Want to share which menu items are gluten-free? Sold-out of a signature milkshake? Let them know on the screen and save a trip to the kitchen.

2. Incentivize UGC

Ever see a really good photo of food on Instagram and immediately make a reservation for that restaurant? According to the Huffington Post, 69% of millennials take photos of their food before eating it. Have your customers make your venue the next hot spot by incentivizing them to post those photos on their social accounts.

Streaming your guest’s posts onto your screen in real time gives them the thrill of having their content show up in the venue instantly. Their reaction to seeing themselves on a big screen will make the group sitting next to them want to do the same, and so on. Thus begins a chain reaction of free word of mouth marketing for your business. Just look at all the talk Milkcraft has received from their customers posting to digital signage!

Get A FREE Customized Social TV Demo

3. Entertain

Let’s be honest: traditional cable is overpriced and overrated. At its best, provides the bare minimum - static entertainment that doesn’t do anything to encourage interaction or drive loyalty. At its worst, it is advertising your competition during the programming you’re showing. Social TV gives back control over your entertainment. The ability to customize programming gives customers something to look at that is tailored to them and the venue. Display curated social media from teams and topics that you know your patrons care about, or engage customers with a few rounds of themed trivia. The more immersed they are in your venue, the longer they’ll stay, and the more they’ll spend.

4. Express Your Brand

Why play whatever just happens to be on TV when you can show your own marketing materials and content? Turn that wasted potential into signage that can add instant value to your venue and make your unique messaging stick. In one survey, 84% of retailers in the U.K. said that digital signage drove significant brand awareness.

Contribute to your restaurant’s atmosphere and emphasize your brand personality by displaying fun facts about your dishes, sharing witty remarks, or introducing your chef in a sizzle reel.

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How SMBs Can Maximize UGC: Driving More Social Media From Customers In Your Business

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Image: StockSnap

84% of consumers say they trust peer recommendations above all other sources of advertising.

Advertising can be a great source of exposure and can lead to sales for your small-to-medium-sized business.

But user generated content is an even better channel because it has more influence over buyers. If you’re trying to build trust with your target audience, UGC is far more powerful.

Whether you’re just getting started with UGC, or you’ve been at it for some time, there are several things you can do to maximize its effects. Here are some suggestions.

Set Up In-Venue Signage And/Or Table Tents
 

Image via TableTents

Don’t underestimate the power of suggestion.

In-venue signage and table tents can encourage your customers to share about your business, especially if there’s an incentive or reward connected to this action.

It gives your customers something fun to do and can instantly increase your brand presence online. For example, you may own a restaurant. If you give your customers the opportunity to participate in a contest while they’re waiting for their food, time will appear to pass quicker for them.

You should encourage your customers to share on social media as often as possible, as it can only benefit you. Again, if there’s something in it for them, they’re more likely to participate.

Feature Instagrammable Backdrops In Your Venue
 

Image via

Whether at events or at your offices, giving your customers fun backdrops to take photos in front of can go a long way. It could be a piece of art, a sign, or basically anything people might be inclined to take a photo in front of.

If it has your logo, web address or branding on it, great. But even if it doesn’t, people tend to tag the location they’ve snapped the photo at, or mention it in the description of their post, which is basically free advertising for you.

People love taking pictures, especially when there’s something cool to snap a photo of.

Incentivize Your Customers To Share
 

People don’t share about products and businesses on social media for no reason. It’s either exceptional or noteworthy in some way.

So, incentivizing your customers to share can be a good way to get them to post more often.

If you’re running a yoga studio, for instance, you could give away a free session in exchange for a tweet mentioning the studio.

You could also:

·       Run contests and quizzes on social media. Social Media Examiner, for instance, recently did a massive giveaway where winners got software licenses, three-month subscriptions to online courses, free annual membership to their website, and more.

·       Create a campaign hashtag. Sometimes you don’t even need to create your own hashtag and instead use on that’s relevant to your audience. For instance, Music Industry How To consistently uses the #musician hashtag on Twitter, followed by a relevant question, to target their core audience.

·       Put a spotlight on your fans. Share their content, make them a “customer of the month”, or reward them with a visit to your office and film the whole thing.

Pay attention to how people are already talking about your brand on social media. You may come across opportunities you can turn into full-fledged campaigns.

Take Advantage Of UPshow

UPshow is a Social TV Platform for Businesses.

UPshow will become the reason your customers post more social media content than ever before. Thanks to UPshow's "jumbotron effect", customers can get their 15 seconds of fame on the TVs inside your business after they post with your hashtag or geolocation. Combine this with simple digital signage and a robust library of social media-powered entertainment, UPshow will turn your TVs into a valuable marketing asset.

Final Thoughts

The above strategies are particularly powerful for conferences, events, and brick-and-mortar businesses. But if you create any kind of product your customers can physically hold, there are plenty of opportunities (just think of the Red Bull example from earlier).

The great thing about UGC is that it’s typically online and offline marketing rolled into one, giving you greater reach from a single action overall.

Are you interested in turning your customers into promoters? Is UGC an opportunity you’re considering? Click here to learn more about how UPshow can help.

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3 Ways to Prevent Your Waiting Room From Increasing Patient Anxiety

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According to one survey, 63% of patients reported the waiting room to be the most stressful part of going to a doctor’s appointment. In effect, not only do standard waiting rooms not add value to your practice -- they are also harmful to your patients. Luckily, making a few simple and affordable upgrades to your waiting room can help improve the experience, making your business run smoother and your patients’ visit healthier.

Here are a few ways to relax, entertain and inform your patients in the waiting room:

1. Ditch Cable for Waiting Room TV

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The assumption is that if a waiting room has TV, you must have cable. In 2018, that’s no longer the case. Cable alternatives use TV screens to play much more engaging and relevant content than daytime television, making your TV a valuable asset to your practice.

UPshow’s Social TV Platform for Business provides offices with the perfect alternative to cable TV. It transforms televisions into content hubs for patient entertainment, education, and practice marketing.

Patients can be distracted from anxious thoughts or discomfort with UPshow’s Social TV Feeds, which stream top content curated from the leading publishers in social media on top categories such as sports, entertainment and news. Take, for example, the Feel Good Feed, which is powered by Instagram and Twitter's top accounts for cute animals and inspiring human achievements. When a patient sees the feed on the TV, their eyes become glued to the screen instead of their phone, shifting their focus away from their stress and anxiety and allowing them to walk into their appointment with a positive mindset.

There is also the ability to educate patients with customized trivia games connected to their mobile devices, as well as a digital bulletin board that allows practices to showcase information like wait times and promote marketing materials like the one below.

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Learn More About Waiting Room TV

2. Roll Out the Welcome Mat

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Often times in the bar for waiting room hospitality is set far too low. Healthcare is a service, and like any other service industry business, a pleasant atmosphere is incredibly important.

Adding a coffee & tea nook is a small touch that can have a huge impact on the mood of your waiting room. Providing fresh beverages and light snacks for patients brightens their wait time and communicates that you care about their needs. Likewise investing in comfortable, tasteful furniture enhances the welcoming atmosphere. A waiting room does not have to look like a waiting rooms: provide your customers with some relief by providing ergonomically-designed furniture, and pick fabrics and paints with soothing colors.

You may choose to go a step further and decorate the space with some greenery. Studies show that the presence of plants -- even fake ones -- helps people feel more relaxed and happy.

Request a Waiting Room TV demo

3. Encourage Active Waiting

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If you’ve ever watched a pot of water boil, then you know that waiting feels a lot longer and is more frustrating when all there is to do is sit and wait. Give patients the ability to engage and do activities while they wait. This will not only take their minds off of the wait itself and the imminent doctor’s appointment, it will also make them feel as if the time they spend waiting is productive instead of a waste.

Providing free wifi, large tables, and plenty of outlets gives students and employees to do work, allowing them to make up for their absence at school or the office. Those that aren’t working will also have the ability to entertain themselves on their mobile devices without worrying about low battery or data overages.

Communal tablets pre-loaded with games are an excellent way to amuse children. Many child entertainment apps are available for free or only a few dollars, and the devices are much easier to sanitize than books or board games.

Innovation doesn’t have to stay behind your practice’s welcome desk. Remember, this is a space that represents your practice, and it is the first part of your business that patients encounter. Upgrading your waiting room will improve the wait for your patients and help your practice run more smoothly as those patients walk in to their appointments more informed, calm, and satisfied.

Ready to UPgrade Your Waiting Room?

Get Your Custom UPshow Demo Today

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Spotlight: Nashville's Whiskey Jam

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Nashville’s spirit of “you never know who you’re gonna see” is embodied in the music party that showcases the city’s best and brightest- Whiskey Jam. The concert series has provided good music to good friends at a good party for over 7 years. During its time as a Nashville staple, Whiskey Jam has had 158 (and counting) number 1 songs written or performed by guests with over 350 consecutive Monday night shows in Music City.      

With concert stats like that how do you spread your message of success on social media? With UPshow, of course!

Whiskey Jam’s loyal fanbase (hey, they still showed up for a show in a blizzard) has reached over 4 million impressions on social media within the first few months of UPshow.

Let’s take a deeper look at Whiskey Jam’s impressive implementation of UPshow: 

Big Names & Up and Comers:

There's no place like Music City to spot big name musicians grabbing groceries at Kroger. Then at night, these country crooners take the stage next to up-and-coming singer songwriters (celebs, they're just like us)!

Whiskey Jam is the prime opportunity for Nashville to get their fix of current music and also get a glimpse of what's coming up for the music industry. And while the crowds can snap pics of the amazing performances, when those country stars share their Whiskey Jam moment on UPshow and social media, their massive amount of followers sees and is definitely following up on when they can get to the next Whiskey Jam session.        

Click through the above images to see the guitar-slinging celebs and newbies taking the stage and UPshow at Whiskey Jam!

Get Your Face Next to the Stars:

The performers are not the only ones at Whiskey Jam to get star-studded treatment. With the UPshow screen placed perfectly next to the stage the crowd can be in the party and in the spotlight at the same time. 

This encourages concert guests to post their Whiskey Jam moment and the envious social media post will circulate their web of friends, promoting the concert even further. 

Click through the above images to see how UPshow captures fan's fame!

Spotlights:

We all love a good merch table, right? Who doesn't want to represent their awesome night with a collectable tee? Even better, why not dress as cool as the musician you just saw perform? In between the concert-goers great snapshots of the night, the UPshow screen at Whiskey Jam displays promotional material for the merch table.

Click the above images to see some of the great Spotlights Whiskey Jam fans get to check out during the show!

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UPshow Events: Charlotte's Winter Wonderland

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A lane of snow glistening, a beautiful sight while walking in a winter wonderland wasn’t just a whistling holiday tune this year as the South Park shopping center opened its first season of Winter Wonderland to Charlotte, North Carolina.

For the entire winter season, Charlotte sipped hot cocoa, twirled the ice in skates and posted their icy fun to the UPshow screen. Within the short chilly season, Winter Wonderland reached 160,233 social media impressions from UPshow.

Let’s take a look at the “UPshow Effect”- highlighting customer posts that aren’t just pictures, they’re invaluable promotions:

UPshow Moments Become a Community Event:

Everyone in Charlotte seemed to be getting into the reason for the season…you know, posting to UPshow of course!

Local publishers, news outlets and community members got on social media to tweet, insta and post about getting on the big screen!

Against the florescent glow of the UPshow screen, the community was able to get together and enjoy all the winter festivities. Once posted on social media, the Winter Wonderland event was seen by more than just locals, gaining thousands of impressions because of beautiful pictures like this! With events like Winter Wonderland, consumer-generated content is extra important. Those curious to attend want to see what others experienced and the first place they look is social media. And with stunning posts like this, Winter Wonderland had quite the turnout!

They Keep Coming Back:

These bundled up skaters weren't the only ones who made more than 1 appearance on the UPshow screen. The Winter Wonderland crowd averaged 3 posts per user on over 200 unique posts of the run. Makes sense, with the Olympics around the corner what skater wouldn't want their perfect score skate on the jumbo-tron?

Influencer posts, did you seem 'em?

Walking in a winter wonderland with a high profile influencer doesn't just reel in the crowds at the venue but also on social media. An influencer like David, with 12K followers, is able to showcase all his winter activities to a wide audience, boosting Winter Wonderland's impression data.

Spotlights:
Winter Wonderland offered the community the opportunity to enjoy festive fun with the help of entertaining and delicious sponsors! To showcase these partners, Winter Wonderland displayed them as Spotlights to run on the UPshow screen. Glance through the below Spotlights!

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UPshow Named One of Built In Chicago's Startups to Watch in 2018

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UPshow was named one of the 50 Chicago startups to watch in Built In Chicago's annual report for 2018. The feature acknowledged UPshow's leading Social TV platform, as well as its prominent investors.

The comprehensive list features the top startups in the city that are set to make a major impact in 2018. We are thrilled to be recognized and can't wait for the big year ahead!

Take a look at the full list here, or learn how UPshow can make your business thrive.

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Spotlight: Fatpour

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The bi-level Chicago brewpub, Fatpour, offers generous 22 oz pours, a wide-ranging pub menu and a reason to look up at the TV screens and smile. The longstanding UPshow partner has a TV screen that has grown along with our platform- from stellar customer posts, creative digital signage marketing to a new hyperlocal way to enjoy guests' favorite sports teams.

Let’s take a look at the “UPshow Effect” at Fatpour- highlighting customer posts that aren’t just pictures, they’re customer promotions:

Company Connection:

Fatpour guests enjoying other guests' social media pictures is part of the joy moment the UPshow platform brings. And the focus of these customer posts for Fatpour's business is the impressions gained on social media. But to take the UPshow screen to the next level, Fatpour strategically posts to the screen through its own Instagram account. Not only do Fatpour company posts bring a sense of community to the guests, it also alerts the guests to different updates about Fatpour without having to scroll through their Newsfeed. Fatpour can know that the most important people to their business, regulars, are seeing their social updates on the TV screen as well. 

Customer Content:

The social media consumer-generated content aspect of the UPshow platform proves time and time again that today's consumers love to 1) post to social and 2) see themselves starring on TV screens. With all the new features the Fatpour screen utilizes, the business has still acquired over 2 million social media impressions on content customers have posted to UPshow. 

Chef's Special:

Everyone gets their moment of fame on the UPshow screen but there are a handful of unique accounts that create a wider reach on social media. Those are influencers. Within the influencer's large reach are followers yearning to hear the opinions of these trusted sources. Accounts like the one above peak the interest of those looking for great places to eat. If Chef Bruce is on board then his followers are too! 

UPshowNow delights Fatpour's Badger fans:

Fatpour utilizes our new feature, UPshowNow, to display up-to-date social media posts from guests' favorite topics including sports, TV, music and lifestyle profiles. Being home to the Wisconsin Badgers fans in Chicago, Fatpour's UPshow screen airs Badgers social media updates in between the customer's posts and marketing material. 

Watch an UPshowNow demo here!

Spotlights:

Take a look at the deliciously intriguing Spotlights Fatpour shows to guests hanging in venue. Click through to see more but careful, it may make you hungry! 

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Spotlight: Bird Bowl

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This classic Miami bowler's dream consists of 60-lanes, 16 billiard tables, one video arcade, one lounge, large UPshow screens and over 3 million social media impressions.

Bird Bowl is a family-friendly entertainment center with something for everyone. And best of all, this fun can be documented and displayed on the UPshow screens projected over the bowling lanes. 

Let's take a look at the "UPshow Effect" at Bird Bowl- highlighting customer posts that aren't just pictures, they're customer promotions:

Influential Team Building:

Everyone knows that getting an influencer in your business's door will bode well for social media. But when that influencer also has strong community ties, your business is definitely #winning. In Bird Bowl's case, this local influencer is quite news-worthy considering he works at the nearby Miami New Times

The media group gets the opportunity to showcase their team building day on the UPshow big screen while also inciting social media followers to host their next team building activity at Bird Bowl. 

Groups Welcome:

While Bird Bowl welcomes bowling leagues and teams to use the venue, even the bowling amateurs know the activity is great group activity. The cool neon lights vibe, brightly glowing bowling balls and the only acceptable time and place to be wearing those shoes with any outfit creates a moment with friends and family that has to be shared.

By posting to UPshow, the bowling group is able to become part of the hip scene while also sharing the moment with followers on social media. Best of all, with the custom UPshow hashtags, those exploring Instagram for Bird Bowl's bowling will see the authentic customer post displaying how welcoming Bird Bowl is to groups of people looking for fun!  

Spotlights That Call Guests Into Action:

Bird Bowl uploaded Spotlights that aren't only entertaining but call guests directly into an action that relates to the business. Click through the below Spotlights to see how Bird Bowl encouraged guests to take bowling-inspired pictures that translated in promotion for the venue on social:        

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Curious About UPshow vs Enplug?

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Hello there, Internet researcher. We're glad you took the initiative to search the web to find out more about digital signage programs.  Give yourself a high five! And we are even happier that you've come to take a closer look at how UPshow compares to the competition.  

For more information, keep reading below.

For the tl;dr verison: UPshow is awesome.

Ready to discover the best social media digital signage solution? Let's go, folks!

Features that customize your Social TV

The UPshow platform showcases your business’s user-generated social media content. While this encourages social media-driven growth for your business, we’ve added a handful of brand new features that take your UPshow screen to a whole new personalized and custom level- creating a branded Social TV for your business.

UPshowNow curates only the best content from the best accounts on social media to keep customers up to date on all topics they care about on social media- sports, music, beer, you name it! Check out a demo of how UPshowNow keeps guests more engaged and drives more impressions to your promotional material on the screen.

Video content is leading the marketing storm and for media signage software it's no different. Our recent partnership with PlutoTV allows your business to entertain guests with custom TV channels you get to pick from (oh, and did we mention this eliminates your competitor's commercials from appearing on your venue's TV screen?).  

Trivia on your UPshow screen adds the gamification element proven to keep guests in venue longer. Our trivia games include top categories like sports, TV, music and more as well as the option to create your own trivia questions. Better start prepping that second order of buffalo wings, because booth 45 just got into an epic trivia battle and will probably be here for awhile!

Offer plug and play technology on Amazon and Google devices

Once upon a time when we first began the UPshow journey, we launched our app on Amazon’s FireTV devices. And as we have evolved our platform we have expanded to the Google Chromebit. The transition to the Chromebit has allowed us to offer a new pricing structure with feature-oriented monthly costs. We fully support both of these devices for our partners. 

Ability to customize to your industry

Whether your business is a bar, restaurant, tourist attraction or office the UPshow screen is a low cost digital signage software flexible enough to work in any industry! This is all due to our screen customization options that create a social TV experience that’s just right for your business.

Take a look for yourself:

While your patients wait for a teeth cleaning, they could enjoy this.

You could make your guests whole trip by giving them the opportunity to be seen here.

Your business could even keep patrons in venue longer with a TV screen like this.

Create custom hashtags for your business

We help your business cultivate the best hashtag that guests want to use to get showcased the UPshow screen. We take a look at what current customers are using, what's popular in your location and what stands out amongst competitors. Your business even has the option to utilize the UPshow hashtag, which helps create acknowledgment of displaying guest content on the TV screen.

Display guest’s social content with ROI potential

While guests are enjoying the front-facing TV screens, your business can track UPshow's ROI with a full online and mobile-friendly Control Panel. The Control Panel tracks your usage and progress of all features as well as guest social media traction analytics. By simply logging in or downloading the UPshow Manager app, you're able to view the growing success as well as make adjusts to the screen to help increase potential.  

Share business material and more in the digital screen format:

With tools such as our Spotlight feature, your business can upload material you want your patrons to see. This can be as simple as uploading what your business promotes on Facebook to creating informative and promotional material fit for the TV screen. Some partners even utilize the tool to host paid promotion from nearby businesses and venues. Anyway you upload it, your consumer has eyeballs on the content you choose, making your UPshow screen a valuable info screen software platform.


Expansive web and phone portals for support and customer success

UPshow is far from just a signage software company. We are a collective team of problem-solvers, marketeers and innovators ready to assist our partners through many different portals. In addition to your own personal account manager, our team is available via our call-in support line, your Control Panel Live Chat and website live chat. Whether you need technical assistance, screen updates, new features or a refresh on your game plan these portals are open to help. 

Ability to effortlessly communicate with guests

As stated so eloquently by The Black-Eyed Peas, where is the love? UPshow's platform gives your business a space to interact with well-deserving guests. With our Connected Commerce feature, you can send personalized automated messages to guests who have posted to the TV screen. You even have the option to give a little more lovin' by offering a promotion or discount as a way to say thanks and get them coming back for more.

Customize your screen to fit your brand

With UPshow, you’ll play an active part in designing the look of your TV screen display. You’ll have endless possibilities of custom colors, logo, font and copy available to you to make sure your screen is 100 percent branded!

Broadcasting in major franchises around the country

If you’ve been considering UPshow, you’re not alone! We have over 7,000 screens worldwide, including major partnerships with companies like Hooters, TGI Friday’s, GGP and Dunkin Donuts.

Now that you've seen how UPshow brings more personalization to your business's TV screens than ever before in digital signage software, contact us here to get your own custom demo for free

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Introducing: Waiting Room TV [Updated for 2019]

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This article was last updated on July 10, 2019

Everyone has had the experience: a magazine-cluttered coffee table, a rack of anxiety-inducing pamphlets, a TV silently running the most mediocre daytime show available. This is the uncomfortable, un-engaging landscape of medical practice waiting rooms. That vast majority of patients agree: being in the waiting room is the worst part of their experience.

That’s where waiting room TV comes in. A TV-based platform built to solve pain points and drive outcomes directly from the waiting room — all while giving practices and health systems total control of the content on their TVs .

Here’s a rundown of a few ways waiting room TV can transform your patient experience:

Waiting Room TV's Digital Signagefeature allows the office to inform patients of additional services offered, educational tips and special promotions. The office’s marketing materials are now seen firsthand by the patients who frequent the business.

Rather than a room full of zombie-like patients absorbed into their own phone, Waiting Room TV’s Social Media TV feature gives guests social media’s most up-to-date posts in categories they care about, including local sports, news, lifestyle and more. Click the video below for a demo.

https://www.youtube.com/embed/HXL4s-9JNVU

UPshow's Social Media TV Demo

UPshow’s partnership with the leader in internet television, PlutoTV, provides the business access to top video channels, including Fear Factor, Home Improvement, Sports, News, Internet Gold and more. Best of all, channels can be scheduled to play at any time.

A smartphone is all it takes for patients to join a game of Trivia. This compelling + competitive interaction keeps them alert and in a far better mood than if they were mindlessly daydreaming while waiting.

https://www.youtube.com/embed/lOnb5Qi-TV0

UPshow Trivia Demo

Our plug and play technology allows any business to plug in a Google Chromebit to any TV or AV system, connect to Internet and immediately start displaying content.        

Ready for to save money while also offering 100 percent more personalization? Discover why it’s time to ditch cable here.

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3 Creative Ways to Use Spotlights on Black Friday

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No one is awake at 2AM on a Friday morning without a purpose, and on Black Friday that objective is to score the year's can't-miss deals. We’ve seen the good, the bad and the ugly when this day rears its head, but one thing’s for certain- most people aren’t relaxing their stuffed bellies on the couch this November 24th.

As a business this is a great opportunity to wake up those sleepy-eyed shoppers with your own deals, promos and excitement. Check out 3 creative ways to use Spotlights on Black Friday:

Share your find and get a promo:

Those who manage to snag the great offer they waited hours in line for will definitely want to brag about it. Encourage shopping bag-donned patrons visiting your business post-Black Friday freakout to share a post of their hot ticket item. They will enjoy showing off their item while their social media followers will see where the real Black Friday hangout is- your business.

Set up your Connected Commerce message for the day to be a special Black Friday promo. That way, those who share their Black Friday experience will be able to also snag another promo at your venue!

Advertise a pick-me-up:

Advertise your most warm and comforting menu item to attract sleepy-eyed shoppers. Anybody stopping by your business after shopping in the early morning hours will need a boost in energy, whether that’s your famous cup of coffee or most energetic workout class. When half-glazed eyes make their inevitable shift to the TV screens, they'll perk up with the introduction to the perfect pick-me-up. 

Join the fiasco fun:

And while some shoppers may be completely tuckered out, we can’t help but join in the total fiasco this day causes. For those running on a pure kick of adrenaline, help encourage their excitement by getting them to post at your business having a great time. Hey, the exhaustion may cause some pretty hilarious moments!

Ready to get into the Black Friday mood? Check out this Spotlight how-to video to get started!

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Spotlight: Irish Oak

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Longtime Chicago partner, Irish Oak, not only stands as a popular Wrigleyville bar but also as one of UPshow's most consistent top performers.

The Big Onion Group bar and restaurant serves up classic Irish food with plentiful Guinness on draft. While customers enjoy their time,  the business has scored over 2,000 consumer-generated content social posts with over 1 million impressions since the UPshow launch.   

Let's take a look at the "UPshow Effect" at Irish Oak- highlighting customer posts that are more than just pictures, they're invaluable customer promotions:

Verified Accounts

Whether Twitter likes it or not, the symbol of verification presents an account with a certain image of high importance and credibility. The verification on Twitter, like other social media outlets, allows followers to find influential accounts that will benefit, inspire or educate them in countless fields. Because of the credibility held, when verified accounts post mentioning  your business you end up exposed to a much wider audience. The best part is that these verified accounts are influential to their followers, meaning while this top account is having fun posting to UPshow at Irish Oak,  her followers are gaining a positive opinion about Irish Oak.     

VIP Users

What's the way to your customers' hearts? VIP promos. Ok, and your delicious menu items, drinks, excellent customer service.

With Connected Commerce messages that offer a drink discount or special offer, guests who are boosting your social cred start to feel like true VIPs. Irish Oak's incorporation of the TBOX Bar Crawl makes customers feel special with a unique message sent directly to them as well as ties the business with the community your customers live in and love. You know with a Connected Commerce message like that this customer and her friends are making a stop at Irish Oak during the bar crawl!

The Thrill of Seeing Yourself on the TV

We've all had that feeling of wanting to get on the Jumbotron during a baseball game when the camera starts panning the crowds and the music starts bumping. But your moment of fame is all dependent on the cameraperson, who most likely is going to snag that great shot of the kids doing the Macarena. At Irish Oak you can still let all your friends and the venue know that you're having a blast watching the game by relying on our own cell phone and UPshow. The Jumbotron effect UPshow has allowed guests to feel special at your business. 

Click through the above images to see just how much people love being on TV!

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