When it comes to seeing results from new marketing efforts, what you see is what you get. At least, that's what we believe here at UPshow. If your team doesn't have access to the numbers that your digital marketing campaigns are generating, you could be missing out on hundreds of dollars worth of time, effort and potential for growth.
UPshow’s Insights and Analytics are easy-to-use, easy-to-access tools that will give your company all of the information you need to up your display game. Here’s how you can reap all of the benefits of what comprehensive analytics has to offer.
What Insights & Analytics offers your business
Track engagement like never before
Take the guesswork out of content creation and marketing strategies with UPshow’s analytics. You can easily measure exactly which parts of your digital displays are garnering the most attention to take full advantage of your investment.
And, so long as the web content that is being shared has a tracking code, you can easily gain a full view of your campaign’s marketing attribution. For example, if you integrate your digital signage with social media, you can see which posts users are drawn to the most.
It makes it easy to share accurate analytics across your organization so that you can make sense of what works on a micro level. You can determine not only which pieces of content work best but also what engagement looks like on a location, franchise or corporate level.
You can make the most of these analytics by incorporating UPshow Connect tools in all your campaigns, a standard feature with UPshow packages. Connect is a powerful tool for in-venue marketing, allowing you to incorporate the possibilities of QR code technology. Each QR code is trackable, giving you reports on which codes were scanned, how long they were engaged and what their conversion rates are.
You can even track important employee engagement metrics with UPshow SHIFT.
Analyze results in real-time
The data you have is only as good as the information you can take away from it. This is why UPshow’s Insights and Analytics features come with the standard tools you need to make sense of the metrics you collect.
All of the numbers your campaign generates are converted into an easy-to-navigate dashboard that you can use to track any of your screens anytime and from anywhere.
It’ll give you a micro and macro-level understanding of how your campaigns are going and what deployment looks like. This means that you’ll know exactly how long your displays are on screen before someone engages with them or takes action.
The reported numbers are broken down into categories that tell you exactly which types of content are the most successful in converting content into action. This allows your team to adjust the content schedule so that promotions are displayed during peak hours across all of your locations.
Best of all, these reports are easy to export and share with your team.
Optimize your current and future campaigns
Digital campaigns are far more cost and time effective than traditional print campaigns. Logistically, digital campaigns have the upper hand, too, especially when it comes to optimizing your content.
The ability to adjust your digital campaigns so that they are the most effective campaigns possible is just one of the many benefits of using digital displays over print ones. Analytics and campaign metrics make it possible for teams to pinpoint which pieces of content are most effective and which need to be strategized.
This is especially important in today's market, where consumers consistently face digital noise.
Making your content stand out is important, and UPshow’s insights and analytics give you the tools that are necessary for making improvements happen. Recent marketing research shows that using current, relevant, and highly targeted content can make the approach feel personalized, a factor that was significant enough to move 91% of consumers closer to doing business with a specific brand.
The proof is in the pudding, and when your content team is looking for ways to pivot, they’ll always know where to go.
It eliminates sunk costs associated with wasted time and resources through preventative maintenance, all with easy-to-read and accessible graphs. You can continue to refocus your marketing funnel so that your CTAs and design are fine-tuned and geared for conversion.
Additional benefits of Insights & Analytics
Guide your decisions with metrics
Determining how much time and resources to invest in a campaign strategy can be a tough call to make, especially if you don’t have the metrics to back the decisions you’re making.
At UPshow, we believe that every decision you make with your digital displays should see a return on investment in the most intuitive way possible. When seeing returns, UPshow converts engagement metrics into dollar values so you don’t have to.
Determining the efficacy of your campaigns is as easy as signing action values to different elements of your digital display. Whether it’s a QR-code campaign or an intake survey, your team can calculate exactly how much return your displays are generating down to the last penny. It allows you to get creative with the content you share with little to no risk.
Looking for end-to-end analytics? UPshow even integrates with many point-of-sale system so that you can easily correlate your digital displays with direct sales. It'll determine how much value you get from each of your CTAs because the numbers you see can be applied to your profit margins directly.
Easily share your performance data with your team
Sharing performance data with your team is easy. With UPshow, all you have to do is export and send your analytics to your sales and marketing staff.
All of the information that you need is housed in an easy-to-navigate dashboard. Convert your metrics directly into graphs and numbers that you can see. UPshow’s Insights and Analytics will crunch all of the data your campaigns generate into what matters most: dollars and cents.
There’s no need to spend time and money holding meetings with external marketing consultants. It’s easy to take matters into your hands, or screens, with UPshow.
Get a demo of Insights & Analytics today
UPshow has everything you need to create content strategies that are engaging, efficient and cost-effective. We’re a digital signage solution that allows you to take the guesswork out of elevating your in-house marketing campaigns. With UPshow, you’ll always know what your customers want to see.Looking for a way to make sense of the content that's shared on your screen? Try a free demo of UPshow to make the most out of what Insight and Analytics have to offer.
