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Creating the right atmosphere in your patient care facility is necessary to reduce waiting room anxiety and ensure that your patients feel comfortable while they receive care. Studies have shown that waiting room music is just one way to curate a patient’s waiting room experience and can impact their mood and behavior.
Looking to create the perfect patient experience in your clinic’s waiting room? UPshow Premium Audio loaded with the best waiting room music can help.
Admittedly, leaving a music library on shuffle will not do as much for your waiting room experience as picking the perfect, curated sounds meant to relax your patients and reduce waiting room anxiety.
Good music for the waiting room makes it easy to craft the ultimate reception area experience for even your most anxious patients.
Waiting room anxiety is a common occurrence among patients. Studies conducted by Cape Cod Healthcare have found that as many as 63% of Americans experience waiting room anxiety.
The best way to alleviate those feelings is by addressing the problem head-on and creating a comfortable waiting room experience for patients. Research has shown that there are a couple of ways to do this.
Multiple bodies of research in healthcare services have shown that there are best practices when picking the waiting room music for your patients. The Health Environments Research and Design Journal suggests the following techniques:
UPshow Premium Audio curates the right listening experience for your patients with 50+ fully licensed music channels.
Guided mindfulness strategies are becoming an increasingly popular way for people to take control of their anxiety, affirm themselves and create positive mindsets.
These strategies have become popular because of how easy they are to execute and how accessible they are for people of any background, age or level of meditation expertise. Research has shown that mindfulness meditations can alleviate anxiety and depression, particularly when these feelings are onset by stress.
Another proven strategy for promoting relaxation and grounding anxious patients is by using sounds found in nature. These sounds have been linked to feelings of well-being, which have been proven to lower heart rates and increase external-focused attention. These physiological shifts move us gently away from the adrenaline response we may experience when we think about filling a cavity, getting our blood drawn or undergoing stressful diagnostics.
By coupling these findings with one another, healthcare facilities can create the ultimate environment for patients by promoting mindfulness. It’s easy to choose a channel that does this by taking full advantage of UPshow Premium Audio. Choose a nature sound channel provided by Music Choice.
The possibilities are endless, and your patients will be grateful for the reminder to sit back and ground themselves in the present moment. You can couple these strong audio strategies with visual guides that use images and graphics to guide patients through their mindfulness exercises, too!
It’s unlikely that waiting rooms are patients’ go-to place for catching up with neighbors and friends they bump into; it’s probably the last thing they want to do.
Creating a sense of privacy in your reception area is not only a crucial part of creating a comfortable environment for your patients but also a serious legal consideration.
Because most patient waiting rooms don’t offer much in terms of privacy because of the close quarters, playing music gently in the background can help keep overhearing to a minimum. It may seem trivial at first, but listening ears work better in a silent room than in one with a little bit of waiting music or noise in the background.
Not all clinics are the same, so set the right tone for your patients. Waiting room music can be a powerful tool to promote the right feelings, actions and behaviors in your patients.
While we may feel anxiety or boredom when we think of patient waiting room experiences, this may not be true for all practitioners' offices! The best music playlists are those that can influence how your patients behave during their upcoming appointments.
Tempo alone is powerful enough to indirectly affect the speed at which we move. There is a direct correlation between the two! Slow tempos encourage us to slow down, while upbeat tempos promote faster movement and quick decision-making.
While slow, relaxing music may work in a therapist's office, rehabilitation practices may want to get their patients pumped up and ready to take on new physical challenges. It’s all about setting the right tone to promote the right behaviors in your patients.
Pop and rap music motivate effort and push us toward improving ourselves. Meanwhile, jazz and classical music steer us away from feelings of anger and restlessness.
Once you’ve thought about your patients' outcomes, feelings and needs, you can pick the right genre to accompany them during their visit. UPshow makes it easy to keep things exciting with 50+ channels of fully licensed music.
Creating an immersive waiting room experience for your patients is one way to keep their minds off of where they are. You’ve likely invested time and effort into creating a relaxing environment with the right furniture and art. UPshow makes it easy for your digital displays to create an atmosphere in your waiting room.
If you’ve incorporated water features, greenery or natural landscapes in your waiting room, you can add to the atmosphere with vocal-free nature sounds.
On the other hand, if your clinic prides itself as a cutting-edge provider of modern health services, you’ve likely opted for a sleek setting with chic pallets. If that’s the case, you may want to create feelings of sophistication or modernity. In that case, you may go for classical, jazz, or soft electronic music for your waiting room.
While music is important and you want it to create a sense of privacy, it shouldn’t be in the foreground. Waiting room music that’s too loud will have the opposite effect on patients’ anxiety levels. Make sure that you use waiting room background music that doesn’t create noise, produce added stress or interrupt your facility’s operations.
UPshow makes it easy to keep music playing at an appropriate volume from anywhere. It’s easy to customize the perfect listening experience at each of your locations with UPshow Premium Audio. Best of all, there are no distracting ads or uninvited listening interruptions, so that music can remain a pleasant addition to your waiting room’s background.
UPshow’s range of services can help you create the ultimate experience for your patients whether you’re looking for doctor’s office waiting room music or healthcare facitlity background music. From Premium Audio services to dynamic digital displays, UPshow can make your waiting room the perfect space for relaxation before a procedure..
If there’s anything the pandemic revealed to us, it’s that everyone loves the opportunity to celebrate with one another.
We live for exciting moments and reasons to get together. Research conducted by Pinterest has found that people actively seek more of these moments, creating what they call “mini moments.”
Businesses that capitalized on these consumer interests saw a significant increase in their conversion rates, especially when marketing efforts were consistent and early.
Making the most of your in-venue screens can help your business create lasting impressions on your patrons and may even help you increase your holiday revenue.
There’s no better way to capitalize on the changing of the season than by keeping your displays exciting and fresh with seasonal digital content. UPshow makes it easy to reach your target audience any time of year with customized content.
Political and social climates have made it difficult for businesses to know how to connect with their customers properly. Genuine connection, though, is a fundamental part of developing and maintaining a connection with your market. 64% of consumers crave an authentic connection with brands.
It may be easy to overlook the potential of a well-crafted holiday message, but you might miss a valuable opportunity to reach your audience. Branded holiday messages aren’t just reminders of the changing seasons: they’re the perfect opportunity for businesses to reiterate their mission and value statements.
Healthcare systems and wellness centers use holidays to reinforce the importance of family and community. This is the perfect time to remind patients that ensuring loved ones are well is the gift that keeps giving, especially because cold and flu season coincides with many holiday celebrations.
While Valentine's Day is perfect for marketing gifts and date nights, bars and restaurants might also capitalize on hosting the holiday’s more exciting and less romantic counterpart: Galentine's Day. This is the perfect time to remind patrons that your bar is the place to be for a good time!
If your business is committed to giving back, creating a Thanksgiving message that showcases branding with your local partnerships reminds your patrons that your business contributes to a worthy cause. You can share these messages to all of your digital on-premise screens or choose which screens to broadcast hyperlocal messages.
So much more goes into celebrating than just what we see. While we may not think about it consciously, holiday marketing has become so ingrained in business practices that it’s shaped our behavior!
It allows our expectations and ideas to take shape in visual promotions, music and our interactions with one another. Today, this level of immersion during the holidays is an expectation for most consumers.
Cultivating this atmosphere for your patrons requires a robust promotional strategy. UPshow makes this easy with three key platform features.
First, UPshow Connect makes it easy to create holiday campaigns across media channels. With Connect, you can develop, launch, and analyze your campaigns within one platform. With QR codes, you can track your campaigns together whether it’s on a holiday screen display or a SmartPaper holiday card.
Second, music! Let’s face it, the best way to set the tone for any holiday is with the perfect songs. UPshow Premium Audio makes it easy for your business to pick the perfect ad-free channel with a music streaming service powered by Music Choice. That way, you’ll have the best channel for any time of the year.
Finally, in-house entertainment is the perfect way to keep customers engaged throughout the year. Picking the right entertainment for the season is effortless with 500+ channels of entertainment. You could show highlights from games for March Madness or a Halloween trivia game for spooky season.
Winter holidays contributed a whopping 843.4 billion dollars to the economy last year. Consumer holiday spending is on the rise, making the winter holidays a target for many promotions. However, offering holiday-based promotions to your audience can be a year-round practice that generates engagement and revenue throughout the year.
Digital signage makes promoting these efforts simple and can even move your target market to action with the right campaign strategies.
UPshow’s Canva integration makes creating promotional displays with engaging designs easier than ever. So whether you choose to create your seasonal promotions from scratch or use a pre-made template, you’ll have the perfect signage for any situation.
Incorporating QR codes into your promotional efforts is simple. It allows you to make the most of your patrons’ in-store presence while creating the opportunity to engage with them online
The best part of using digital signage for your holiday promotions is that you have instant access to insight into which promotions work and which don’t. That way, you can tailor your approach for next year’s shopping.
With so much happening and busy schedules during the holiday season, people are eager to plan their time to avoid hiccups. Keeping your patrons informed about your business's holiday hours is a must.
Share business closures and shortened hours on your displays well ahead of time so patrons can better plan when they’ll visit your business or arrange their appointment if you’re a healthcare facility. If they’re not aware of your holiday schedule, you’ll miss out on valuable business opportunities!
Some businesses also use extended holiday hours to capitalize on last-minute gift shopping or accommodate patrons who work during standard business hours.
Either way, sharing this information on your digital display keeps your patrons walking through your doors regardless of how business hours change.
Create a template for your business hours and update graphics for specific holidays. Keep this information shared as a fixed panel so that patrons don’t miss it in your display rotation.
Digital signage offers tons of benefits, especially when it comes to campaign rollout. It’s easy to create and launch campaigns for different seasons. Plus, you can repurpose content every year and update it based on your results.
Traditional print marketing strategies take time and manpower to implement. They also require revisiting with each holiday season and often result in wasted material.
On the other hand, a digital holiday marketing effort is easy to store, update, and reuse each year. You can access your displays for special hours, promotions, and greetings throughout the year by keeping all of your marketing efforts tucked away in a cloud server. It will be simple to roll out new content for the next holiday and reuse what worked last year.
UPshow makes updating content simple. Our drag-and-drop design platform is perfect for creating content in a flash, and you’ll have the analytics to optimize your strategy year after year.
Make the most of what digital signage offers by creating highly engaging and immersive content for your venue.
Canva’s easy-to-use interface makes creating the perfect signage as simple as dragging and dropping your graphics into a beautiful template.
Elevating your design with social media integration is easy, too! UPshow integrates with Instagram and Twitter so your patrons can share snapshots of their holiday traditions, tweet holiday wishes or enter seasonal social media raffles.
The holidays are also the perfect time to host seasonal trivia events or promote upcoming events at your business. These events may even become anticipated traditions that your patrons look forward to each year.
The hustle and bustle of holidays are the perfect time for businesses to connect with their target markets. They’re an opportunity for you to get creative with your marketing efforts and create an immersive experience at each of your venues. By leveraging the power of your business’s digital screens, you can easily make the perfect digital displays for every holiday on the horizon. Best of all? UPshow makes this effortless. Request a demo today to see how UPshow can help drive ROI during any holiday!
Creating the perfect playlist, finding the right DJ or trusting your new bartender to keep guests happy at your bar is a lot harder than it seems. Picking the perfect bar songs for one person can be hard on its own, let alone finding the right bar music for a bar full of people!
Music can be a make or break for some people’s nights, which is they’ll always want to find a bar with the right atmosphere and the best bar music. With enough consensus, bars may earn a reputation for their tracklist. You want to make sure that it’s a good one.
Luckily, there’s an easy way to make your bar the drinking destination that everyone keeps on repeat.
Bar music is an important part of creating the perfect atmosphere for guests to drink and socialize in. It can help change or promote behavior, create connections to certain sentiments or attitudes and may even affect how likely someone is to come back.
Here’s how music impacts your patron’s experience in your bar.
Herd behavior, peer pressure and atmosphere have a lot to do with the way people behave in bars. In the company of others, we’re often more likely to engage in behaviors we otherwise wouldn’t.
While most of us may attribute these behaviors to our friends and lower inhibitions, research suggests that what we listen to might also have an impact on the way we behave in bars.
From tempo to the genre, what we hear subtly changes the decisions we make. Fast music is more likely to make us take action faster, helping us make decisions without thinking too laboriously about them. It even makes us eat, drink and walk more quickly, while slow music does the opposite. Fast music can open up seats at the bar, while slow music can keep them in the bar for longer.
There are several studies that suggest that loud music can lead to increased alcohol consumption. The volume of your bar music is something you should carefully consider. Loud music can cause overconsumption, and it can also interfere with socialization. While you may want to turn the dial up on a Friday night, it might be best to have music at moderate levels to promote responsibility and conversation.
There’s something to be gained from these findings. What this research suggests is that business owners can influence the way patrons behave simply by changing the music they are circulating and increasing or decreasing their volume.
Noticing a slowdown in the middle of the week? A relaxed happy hour with wine and cheese is the perfect pick-me-up. Playing classical music will keep them in your bar for longer while they sip and snack. It may even make them more likely to spend on dessert or another bottle.
You don’t have to be a one-trick pony, either. The right music solution for your bar should have a wide range of music selections that you can pick from and circulate at the location level. UPshow Premium Audio has over 50 channels of music that you can choose from for each of your bars.
If you own multiple bars, they’re likely not in the same area and don’t cater to the same crowd night to night. It’s easy to switch things up to fit the mood of anyone at any time. Try playing quieter, nostalgic music for bars in residential areas to keep people drinking and chatting over appetizers. Crank up the volume and tempo on Friday nights with the best bar sing along songs at locations that are right in the center of nightlife.
Genres, like tempo and volume, can also influence your guests’ behaviors, as certain genres are associated with different values and emotions. Curious about how they break down? Let’s go through some examples.
Looking to keep the bar jumpin’? Try the best bar songs of all time in the pop genre, they’re associated with inspiring energy and keeping us moving! It’s why it’s such a popular choice for exercise, and for some, going out Friday night may feel like a workout after a long work week. There’s no better way to inspire excitement than with fast-paced repetitive melodies that most people can sing along to, or easily guess the lyrics to.
Hip-hop is amongst the five most widely listened to genres in America. Often associated with “rags to riches” narratives, or detailing a come-up, hip-hop features a similarly fast pace and recognizable lyrics. Hip-hop is linked with inspiring listeners to drink and engage in celebratory behavior.
When you think heavy metal, you might think of “bar fights” and avoid that kind of music at all costs. You might be surprised to know that heavy metal can help you keep things calm and reduce hostility! Try opting for some “Crazy Train” to keep things on the rails.
Genre is a powerful tool to use in your bar and may become one of the primary ways you determine what atmosphere you want to create in your bar. It might even help you push menu items, too!
The genre of music we listen to can inspire decisions we make about what we order off a menu. A study of Scottish college students found that music that is linked to cultures can inspire our cravings to move in a certain direction. For example, those who listened to German music before ordering were more likely to order beer and bratwurst while those who listened to French music were more likely to order wine.
Whether you’re looking to subtly inspire these choices or looking to emphasize themed cocktails and featured menu items with a themed night, capitalizing on the power of bar music selection is an effortless way to elevate your guests’ experience.
Creating the perfect atmosphere in your bar is as easy as picking the right genre of music. Best of all, UPshow Premium Audio makes it easy to change up what you’re listening to with 50+ stations of ad-free, fully licensed music.
While there’s scientific research that’s associated with the way we respond to specific listening experiences, what is good bar music for your bar will depend on its atmosphere. Ultimately the right choice for your bar will boil down to what your vision is and who your guests are. Playing the right music in your bar is even enough to inspire roughly one out of every three guests to come back again.
You might choose to use music to bring a certain crowd into your bar or reinvent your bar into a new atmosphere and potentially shift your market. While no one’s identity or listening taste is a surefire way to assume interests or behavior, market research suggests that these listening trends can help business owners appeal to specific markets.
Women between the ages of 35-54 are the most likely to appreciate country music, typically in suburban and rural bars. Hip-hop and R&B will be appreciated by young males but is also considerably popular for female listeners. Pop music listeners make up 40% of streaming service listeners and are widely popular in urban and suburban areas.
Creating the perfect listening experience with great bar songs is easier than ever with UPshow.
With over 50 channels of fully licensed, ad-free music, you can keep your guests listening, drinking and snacking until the last call. Creating the perfect atmosphere is as easy as picking a station from a broad selection of genre-based listening. There’s no need to worry about putting together the perfect playlist, monitoring a queue, or redirecting a DJ.
You’re in control of what’s playing in your bar at any time and from anywhere. It makes it simple for managers and owners to ensure that your bar is always creating the perfect atmosphere for your target market.
This comes in especially handy if each of your bars have different crowds. Selecting popular bar songs based on location allows you to keep everyone happy, all from a single digital display software solution.
Keeping music playing in your bar may seem like an investment in time, money and personnel that you aren’t interested in committing to. The added inconvenience of making a lose-lose choice between streaming music that’s filled with ads or isn’t fully licensed might make it all feel like a hassle.
Luckily, UPshow makes it easy for your bar to play music around the clock, fully licensed and without any ads. No need for an in-house DJ, or (potentially worse) a bartender with an aux cord.
Ready to take control of what’s coming out of your speakers?
UPshow Premium Audio allows you to craft the ultimate listening experience in your bar without the DJ, ads or constant monitoring other music solutions require. It’s the perfect way to make your bar everyone’s favorite stop any day of the week.
Don’t believe us? Try for yourself by signing up for a free demo!
The right music can help create the perfect atmosphere for your business.
Research has shown that music can impact how we think and feel, from associations with specific memories to triggering our pleasure centers! Such a small addition may not seem like a huge change to your patrons, but it has the potential to change the way they feel nonetheless.
Using music to curate the right feelings, tone and mood in your business is just one more trick to keep up your sleeve. Here’s how you can enhance your customer experience with the power of music.
From setting the mood to taking action, music can noticeably impact how we move through spaces.
Time and time again, research has shown that music has an impact on the way we behave. Here’s just one example of how atmospheric music can impact the way we choose the food we eat!
Researchers at Curtin and Macquarie Universities put a group of Scottish college students in four different rooms, each playing music from a different culture.
Participants were then given a menu with food representing a range of cultures. The study found that the music participants heard before selecting menu items had a material impact on both the dishes that the participants ordered and which items on the menu they remembered most.
For example, participants in the room playing American music were more likely to order hamburgers and remember American food items on the menu when asked about them later.
Other studies also show that playing upbeat music causes people to move with more energy and eat faster, whereas slower music encourages customers to take their time.
It may seem sneaky, but putting this to practice in your own business is fairly easy and can help you nudge customers in the right direction. Here’s how:
If we’ve learned anything from studying music, it’s that genre can make or break the atmosphere in any space.
In fact, our brains respond to music from different genres in different ways!
Pop music can affect our energy levels, giving us the extra pump we need at the gym. Likewise, the narrativity of rap often details a “come-up” story, which can also inspire some to make the final push.
Jazz can promote feelings of relaxation because of its slow tempo, while classical music might lead us to avoid feelings of anger. You may even be surprised to know that heavy metal can help listeners manage feelings of aggression and anger!
Experiment in your own spaces. Play classical music in waiting rooms to calm anxious patients, or use the Hit List to keep listeners moving through your business.
UPshow Premium Audio makes it as easy as pushing a button to set the right tone in your space. All you have to do is determine how you want people to feel, pick a station from a genre associated with those feelings and leave the rest to the brain.
Businesses perform best when they can curate specific experiences for their customers.
It comes down to using fine details to create the right atmosphere for your business and customers. Setting the mood while people shop, eat or wait in your spaces means connecting to their experiences, interests and values.
Music does this by targeting people's memories and emotions. We associate specific genres, artists and lyrics with our experiences, triggering different feelings and ideas as we listen.
So, if you want the space you create to be associated with specific values or feelings, music can get you there! Playing folksy music with gentle melodies and sweet lyrics can make people feel at home in a way that’s more organic than simply saying you are a “family-oriented business”.
Pairing audio with the right visual cues is the most effective way to make emotional associations with patrons. UPshow’s digital display solutions and wide selection of stations allow you to do both in one easy step. Here’s how audio and visual can come together in powerful ways, no matter what industry you’re in:
Consumers are seeking out experiences that address their values, interests and lifestyle. A vibrant atmosphere is no longer exceptional, but an expectation. If you’re looking to elevate your space with music, UPshow Premium Audio is for you.
The right vibes set you apart from competitors who offer similar services, so it’s important to connect with your market in any way that you can.
Don’t make your venue a one-hit-wonder, but keep people coming back because they feel at home, or somewhere special, when they come to your business. Coupling music with promotional material allows you to promote your products and services and nudge patrons toward action.
UPshow Premium Audio unlocks the full potential of in-venue music and digital displays through the UPshow platform, all in one spot.
The right music for your business may change from day to day; that’s why UPshow Premium Audio gives you access to over 50 stations.
With it, there’s no need to worry about cueing up dozens of songs or having someone stand near an aux cord, either. You simply choose the station that matches the vibe you want to deliver and let the music play.
And, it's easy to keep your patrons' experience consistent across all your locations. You have the power of centrally controlling the listening experience for all of your guests.
On top of that, the music that you get through UPshow Premium Audio is fully licensed. No worrying about license fees or paying for individual tracks.
The average person is exposed to as many as 10,000 ads per day. Set yourself apart from the noise with an ad-free listening experience.
UPshow Premium Audio offers ad-free stations without any interruptions. You’ll be able to play the music that you want for as long as you want without ruining the mood.
Or, rotate your own curated marketing materials at natural breaks in the music. That way, if people are going to hear ads over your speakers, at least they’re for your own business.
Implementing the right music streaming service for your venue can bring a lot of value to your company. But you can get even more value out of this by integrating the listening experience with your digital displays.
UPshow Premium Audio seamlessly integrates with digital displays to create an immersive experience for your guests. And, if you’re already using UPshow’s intuitive display platform, you can do it all with the same vendor you trust.
If you want to enhance your customer experience, pairing your digital promotions with a curated listening experience is the best way.
It’s easy with UPshow. By pairing our services, you get:
The average patient satisfaction score is just around 70%.
Recent research suggests that patient satisfaction can impact clinical outcomes, medical malpractice claims and patient retention. Simple changes in the technology you use in your clinic can help you keep patients satisfied and informed.
Technology is a powerful tool for improving patients’ healthcare experiences. Here is how you can begin leveraging technology to optimize patient experiences in your clinic.
The waiting room is one of the biggest hassles that patients face when going to the doctor. In fact, 85% of patients report waiting 10-30 minutes longer than their scheduled appointment time. Reducing wait times or increasing transparency around them can help you improve patient satisfaction rates.
Digital signage can help you do this with:
Digital signage can also put your patients at ease while they wait. With nature screens, mindfulness tips and trivia to occupy the mind, you can reduce anxiety and deliver a more comfortable waiting room experience.
Opening up new lines of communication can make patients feel heard and alleviates frustration.
For example, you can share health and wellness tips on your screens to keep your patients informed. You could also record videos of key staff members delivering important information about your practice and play those to strengthen patient bonds.
Even simply posting current wait times on mounted screens addresses something that a majority of patients find frustrating, a lack of transparency around wait times.
Technology can fill gaps in communication and can help patients feel in control of their experiences. It’s an important part of making your clinic feel efficient.
The environment that you create in your healthcare clinic plays a big role in how satisfied your patients are with their experience. Technology can help you turn your clinic into a more enjoyable place to be.
For example, you can use digital signage to share important information about your clinic, such as updated billing policies, links for online clinical portals or sharing health advice. Sharing this information in your waiting area can help your patients gain access to attentive care even when your front desk staff is busy.
You can use the same digital signage devices to display entertainment in your waiting room as your patients wait to see the doctor. UPshow offers many channels to choose from, ranging from regional sports to news. So whether your clinic cares for tiny tots or geriatric patients, there’s something everyone can enjoy on over 500 channels of entertainment.
You can even bring digital games into your waiting area to give patients another way to pass the time.
It makes inevitable wait times go unnoticed by patients.
Going out of your way to schedule appointments is another pain point that keeps many patients from scheduling regular visits.
It doesn’t just affect patients, either. Calling for follow-up appointments is just one more thing that your staff has to worry about. This is why so many clinics are turning to mobile appointment scheduling.
If you’re looking for a way to encourage patients to take the leap, prompting them to download mobile scheduling apps is the first step. Use QR codes to effortlessly link patients to download pages so patients can take scheduling into their own hands.
Your patients will enjoy the simplified scheduling experience all while you increase app exposure, an added opportunity to promote healthcare products, specialty services and patient education initiatives.
The best feedback you will receive comes from those experiencing your service.
Digital signage makes it easy for your clinic to engage with patients and encourage them to provide anonymous feedback. QR codes that link out to mobile surveys or touch screen polls that patients complete in-house are just two ways to approach gathering feedback.
Adding distance between patients and the clinic as they reflect on their experiences may generate more honest comments, allowing you and your staff to identify recurrent pain points in your services.
A recent survey found that the average doctor spends around $1,370 per month on marketing. The number of new patients earned for that sum can vary significantly based on the efficacy of campaigns.
Retaining your current patients is a much more cost-effective way to meet your revenue goals.
Doing so can allow your clinic to focus on what matters most, which makes it possible for you to focus on providing high-quality care rather than generating a client base.
Patient retention is also helpful when it comes to billing processes. Having a steady and consistent grasp of insurance payments and policies is just one less administrative worry to handle.
Plus, it allows you to skip sending accounts to collection and chasing after unpaid bills.
You can also start using in-clinic marketing to increase the value of every patient that you already have. For example, you can use digital signage to advertise:
Increased service opportunities not only help meet revenue goals but also help patients reach their healthcare goals establishing confidence in your practice.
The Nielsen Group reports that 92% of consumers trust recommendations from people they know.
Lifetime patients who refer your clinic to others can seriously contribute to your revenue, which makes both retention and promoting referrals important for clinic growth.
Here are a few tips on using digital signage to help you increase your referral rates:
Remember that you’re also likely to receive the occasional negative review. These comments are also important to address, and some research suggests that even spending as little as 10 minutes a week directly addressing those experiences can lessen their impact by as much as 70%.
Improve your patients’ healthcare experiences with UPshow
Using digital signage to improve your patients’ experiences in your clinic makes it easy to keep patients happy and healthy. Plus, it may even help your staff address pain points in services.
Investing in resources to help your clinic improve is easier than you may think. Here are some ways UPshow can help you meet your clinic’s patient care goals:
Looking to create a better experience for your patients and staff? Click below.
Data suggests that the average employee wastes over 90 minutes of a typical day at work. That adds up to more than 16 full days of productivity per year, per employee that your business could be missing out on.
Like other expenses, loss of productivity adds up.
Focusing on workplace productivity could be the key to improving your bottom line, and digital signage is one easy way to take the first step.
Not sure how to start? Here are nine ways you can start using digital signage to bump up your bottom line and kick-start productivity.
Before we dive into how you can use digital displays to improve team performance, it’s worth taking a second to review what this technology encompasses. Here’s a quick overview of what digital displays are.
Digital displays are screens that share curated content. You’ve probably seen and interacted with digital displays in restaurants, stores or public buildings. They can be TVs, tablets or digital kiosks.
You may think of displays as being mostly for customers because you’ve seen them at the front-of-house or used for promotions, but digital displays can also be used to share targeted information with your employees and back-of-house staff.
Leveraging the power of digital displays in your workplace can add value and efficiency, here’s how:
Digital displays are comprised of two to three parts:
Once the hardware is equipped with signage software, you can start to create and manage the content you’d like to share on a scheduled rotation.
Not all digital signage software is the same. It’s important to pick intuitive software that integrates across multiple digital platforms and allows you to see a return on your investment.
Coupling these features with some of these recommended strategies will allow you to make the most out of what digital signage has to offer.
Gamified content has gained popularity in recent years, especially when it comes to training and staff development. It’s an effective way to increase engagement while asking people to apply skills and knowledge.
It makes practice feel like play so that staff can make the most out of new learning material. This elevates traditional onboarding processes by incorporating trivia and making information easily accessible with posted tips and standard operating procedures.
Digital displays aren’t just helpful in supporting new employees but can also help you move seasoned employees in new directions.
Posting leaderboards to track key performance indicators and integrating displays with POS software helps spark healthy competition and incentivizes ambition. Share performance data in real-time to promote productivity and keep staff focused.
It’s an especially helpful strategy to employ if you are embracing new business goals or implementing new standard operating procedures. Displays allow you to set a common goal across departments and staff, establishing a collaborative workplace culture and developing a united front.
You can easily create a custom display rotation for each of your screens or use a shared one across your venue to make your learning efforts as focused or wide-reaching as you’d like, all while keeping your employees directed, engaged and motivated.
Employee recognition is one of many ways to avoid employee turnover.
Verbal recognition is a step in the right direction, but digital signage can creates an environment that celebrates success and teamwork consistently without the need for meetings or emails. This goes a long way for deskless employees.
It’s as simple as creating congratulatory displays that highlight recent achievements, positive reviews, or staff shout-outs. Using displays to share this information allows everyone on payroll to feel appreciated and seen, regardless of how often they check their emails.
Creating a culture of success and recognition means reaching everyone from accounting to your warehouse staff. It shows your MVPs that they are doing a great job and also models high expectations to peers. Plus, recognition motivates performance and keeps employees engaged to promote retention.
Many employees struggle to balance “busy work” with higher priority tasks. Sometimes, even simple bottlenecks in finding information can result in lost productivity.
Digital signage can help keep employees working toward high-priority tasks.
Sharing updated SOPs, scheduling information, or suggested prioritization of tasks can help your staff make the most of their time. Best of all, it helps refocus your employees and keep them engaged.
Digital display solutions also create flexibility in customer-facing tasks. Medical clinics, casual restaurants and hotels use kiosks that allow customers to help themselves complete simple services such as:
It allows your team to dedicate their time and service where you need it most, and might even cut out some of the least engaging parts of their work.
Finding ways to get feedback to improve performance can be a challenge. Identifying both customer and employee pain points is the first step in improving experiences at your organization.
Oftentimes, opportunities for feedback remain ignored because they fall outside of day-to-day points of access. Digital signage, however, can bring these opportunities to the heart of your organization, making it easy for your employees to offer feedback.
You can share trackable QR codes in displays on your back-of-house screens to provide your employees with access to surveys. Surveys are a great way to demonstrate that you care about their feedback, plus they allow you to identify important areas of improvement. Just be sure to act on workers' feedback. The last thing you want is for them to feel like you ignored the valuable insights they shared.
Whether it’s across multiple locations, in your local community or within your team, facilitating connection is a make or break for employees.
A lack of connection leads to burnout and disengagement.
Digital displays create opportunities for your team to be connected to industry experts and news or leaders at other locations. This can shape employee performance by lending insight into best practices and new approaches.
You can leverage this simple strategy for building a more connected team by:
Create a culture of celebration and appreciation.
Motivating employees with displayed recognition is a great way to encourage the behavior you want to see. Here’s how you can use digital displays that inspire staff and thank leaders:
According to a recent study by Gartner, annual employee turnover is expected to jump by 20%.
For many companies, this may present a huge productivity loss – especially when it comes to filling advanced roles. Your business can save time, money and resources by avoiding high employee turnover rates.
Digital signage makes this an attainable organizational goal. Here's how:
If you want to unlock the full potential of digital displays, then you’re going to need the right software.
That’s where UPshow SHIFT comes in. Our digital signage software is a powerful, flexible tool that can help you get the best performance from your team.
UPshow SHIFT gives you:
We’re excited to share that UPshow has been named to the Inc. 5000 list of America's fastest-growing companies!
The Inc. 5000 is a prestigious list of the nation's most successful private companies. The award celebrates innovation and has become the hallmark of entrepreneurial success. Past honorees include Microsoft, Under Armour, Facebook and Chobani, to name a few well-known brands.
Companies are ranked by overall revenue growth over a three-year period. This is the fourth year UPshow has placed on the Inc. 5000 list, coming in at 2,874 this year. Further, we have been ranked 112 in Chicago and 119 in Illinois among private companies.
To learn more about us, click below.
If you aren’t using digital signage yet, you may be missing out on a unique opportunity to engage your patrons.
No longer clunky, dull and hard to use, digital signage has evolved into something far more robust and accessible. Digital displays are easy for consumers and business owners to use and offer the chance to create a two-way interaction between you and your customers.
In a world of constant and competing digital material, comprehensive digital signage software can help you cut through the noise.
Once upon a time, promoting your business meant using one-sided, one-size-fits-all solutions.
Customers quickly glimpsed ads and billboards before dismissing the content entirely. The messages that they saw were meant to sell and present products and information without creating opportunities for interaction.
Those days are long gone, and now businesses can dramatically increase engagement by creating opportunities for interaction with digital solutions.
Technology is quickly evolving, and so are campaign strategies.
Digital signage is an easy way to keep up with fast-paced changes in trends, and many businesses have already caught on to the benefits it offers.
It’s the easiest way to create high-quality, tailored content that also invites target audiences to interact with what they see.
What does this actually look like in practice?
Take, for example, traditional print ads. With research and analytics, you can try your hardest to predict selling points and audience values to create something engaging. It’ll cost you time, money and manpower you may not have, and you may walk away from it all unsure about the efficacy of your campaigns.
Digital displays, however, allow you to create and share a mix of marketing messages that can be shared as easily as a Tweet or text message. From surveys to social media feeds, you have access to a range of niche market information all at your fingertips.
These displays can be as extravagant as Adidas’s “Highest Goal” campaign or as simple as a digital menu.
A common misconception about interactive digital signage is that interaction stops when we stop interacting with content. However, digital signage makes it possible for content to interact with us as well.
Context-aware, or smart digital signage, uses real-time data and environmental variables to create responsive screen content.
Creating highly effective content is easy. Real-time analytics and screen monitoring make it possible to know where your audience is most likely to engage and what content they are most likely to engage with. It means you know which campaign strategies work and which don’t.
According to Forbes, customers crave “compelling, personalized experiences”. These experiences drive almost 83% of consumers to become as interested in brand interaction as they are in a brand’s products.
Interactive displays make it possible to create customizable interactions without the need for face-to-face assistance. Target audiences can scan QR codes, input information, or connect to others through digital signs.
The possibilities are almost endless. Here are some examples of ways you can use interactive signage in your business today:
With so much digital noise, the opportunity for two-way interaction with digital content can help your business stick out.
Interactive digital signage creates unique, highly personalized consumer experiences. When it feels like your consumer’s attention needs to be competed for, those interactions can be highly valuable.
Running analytics and doing market research is the best way to capitalize on your displays. However, doing all of that may require a serious investment of time.
Interactive displays with comprehensive display software allow you to access that information instantly, with little to no effort.
Real-time analytics, easy deployment and highly customizable content cut out the costs of traditional marketing strategies and give you instant insight into campaign efficacy.
It’s easy to create highly engaging content, sometimes even using the creation platforms you’re already familiar with.
There’s no need to code or toggle finicky design platforms with UPshow, which integrates with Canva’s design software so that you can easily manipulate text, add images and use pre-made templates. UPshow Connect also allows you to create QR campaigns that effortlessly integrate into your marketing material.
And, best of all, it’s easy to change what you don’t like and redistribute your new content. Or, you can seize the opportunity to create highly specialized but temporary promotional material.
Once you’ve created your content, it is easy to display at the right time with display rotations.
The cost of digital displays may discourage some from investing, but there’s a reason so many businesses are leveraging the power of digital displays.
Ultimately, you save on frequent spending and wasted resources.
Cut back on the waste and inefficiency of traditional print media with displays that are interactive and personalized.
You can share a range of marketing messages to your target market instantly, without spending on print resources, marketing agencies, or paying for display space.
Interactive digital displays leveraging the power of social media are highly engaging. They make it possible for consumers to become extensions of the displays they see and participate in marketing campaigns.
For example, users might:
This is a low-effort but highly effective way to create authentic, fun experiences with target audiences.
Because interactive signs allow patrons to actively engage with content, retention and recall rates are much higher than conventional ads.
A MAGNA Global study found that interactive promotions can lead to as much as 47% more engagement time than static ads.
Interactive ads offer valuable insight into customer behavior that’s not accessible through traditional marketing strategies.
You have instant access to information about which elements users most interact with and can create opportunities for user feedback.
It’s a unique opportunity for your displays to be integrated into your point-of-sale system.
Information at a granular level makes it easy to create fine-tuned content.
There are many ways to make digital displays interactive, regardless of the industry you are in.
Looking to capitalize on interactive displays that also take a load off of staff? Self-service kiosks may be your solution.
Self-service kiosks have free-standing touchscreen displays mounted on a stand or base. Each touchscreen runs a digital signage software application that delivers interactive content to a screen.
Self-check-in kiosks are simple ways to cut down on waiting times and may even make some patients more comfortable than having to check in at a desk.
These displays also make it easy to make the waiting room a little more fun with interactive options like custom trivia and informational displays.
Interactive displays allow shoppers to make the most of their in-store experience.
From searching for out-of-stock items to changing the in-store playlist, give your shoppers a reason to come back.
Interactive digital signage for your business is an investment that generates rich dividends.
At UPshow, we can help you create digital displays that increase engagement and help you cut through the clutter of outdated content.
Starting is simple.
UPshow offers the customer service and user-friendly software you need to get ahead in this content-rich market.
Say you’re looking to purchase running shoes.
Which promotion would be the most likely to move you to action?
A print billboard featuring a celebrity endorsement and vague tagline? Or, an interactive display that features the same endorsement with the addition of giving you the ability to shuffle through sizes, colors and other recommendations in case the promoted shoe isn’t what you’re looking for?
The choice might be obvious.
It’s no surprise then that interactivity with content can increase by 47% when digital elements, such as video, are incorporated into promotions. Customers crave engaging, personalized and memorable promotional experiences. These experiences are no longer rare finds but expectations.
Performance marketing cloud solutions make transitioning into an evolving promotional space simple for any business in any industry.
Cloud-based solutions are sweeping across industries. It’s a fully digital solution that stores data and software on a remote server. A marketing cloud solution marries this digital solution with campaign management, content creation and analytics.
A cloud-based solution is a digital makeover of traditional promotional tools including print and TV ads. Incorporating marketing cloud solutions, however, doesn’t have to mean abandoning those tools.
In fact, some solutions even make it possible to streamline your print and digital campaigns.
A cloud-based solution puts everything you need in one spot. This means that you get to run analytics, restrategize and manage your campaigns in one software, saving you time and money.
The potential of cloud-based marketing solutions is essentially limitless; it simplifies identifying inefficient campaigns and swapping them out for new ones. Easy-to-use user interfaces also make the process of content creation quick and intuitive.
The flexibility of cloud solutions allows all businesses to create innovative content that addresses their unique needs and target audiences on a granular level.
The IMARC Group says that digital signage will grow at an annual rate of 6.69% through 2027, making it a $35.4 billion industry.
If you are looking to make an impact, stepping in line with the trend of digital promotion makes sense. Digital spaces have made promotional clutter a near constant in everyone’s life, so cutting through the noise is more important now than ever before.
Traditional efforts may initially work, but they limit the possibility, and ease, of adapting to new markets. Cloud-based solutions make space for creativity and the integration of contemporary marketing features.
These shifts in promotional trends are happening across industries including hospitality, healthcare and education because consumers everywhere are looking for meaningful connections to the content.
Here are some examples of how marketing cloud solutions can be used for a range of industry-specific goals:
Performance marketing cloud-based digital promotion provides in-depth analytics you can use to make the most out of your campaign strategies.
The technology analyzes interaction at a granular level so that you can have an in-depth understanding of your target audience. You can gain insight into demographics, time spent interacting with content and which parts of your promotion were most engaged with.
You can save time, effort and money on content that doesn’t work or fine-tune your strategy to hit harder on specific audiences.
Detailed approaches to curating promotions also create personalized brand experiences, something that 83% of consumers are looking for according to Accenture.
Cloud-based marketing tools are limited only to your creativity.
You can integrate a range of tools to maximize your display space. With so much stiff competition for digital attention, it’s important that your display leverages more than just the ability to “show and tell”.
Digital solutions make integrating interactive elements easy, including the possibility to leverage the power of QR codes, social media and games.
These strategies allow you to not only share content with users but to learn more about them as they interact. Highly engaging and interactive experiences are sought after by consumers, with as many as 47% willing to pay extra for such experiences.
Digital signage allows consumers to choose which information they engage with and at what level.
It means that your audience isn’t overwhelmed with content they don’t need but have access to personalized, dense content when they are eager to learn more. There’s no guesswork involved because users can decide how much or how little they want to engage with content.
Digital campaign solutions also have the added benefit of utilizing a space where consumers can not only become aware of products and services but can take action as well. Integrate self-service menus, checkouts or interest forms into your displays so audiences can jump right into your business’s offerings.
Digital signage costs significantly less than traditional forms of promotion.
Print options require constant reinvestment into new campaigns without little promise for better results.
Though there is an initial investment in digital marketing, over time, it may save you money in material, talent and time. These campaigns are managed easily from behind a screen and are easily updated.
Real-time analytics means that you can save on generating strategy data and pinpoint the most ineffective parts of your campaign. Swapping out bits and pieces of what works and what doesn’t can cut back on the time it takes to fully relaunch a new strategy.
Switching to digital campaigns ensures that branding content is consistent across locations and is easily disseminated, too.
Not sure that you’re ready to give up on traditional print media strategies? No worries, just make sure that you pick a software solution that makes it easy for you to keep messaging consistent.
More than 50% of surveyed consumers said that immersive experiences made a brand more memorable. Creating opportunities for consumers to interact with marketing material can revolutionize your brand reputation.
If you are looking to create memorable experiences for your target audience without spending on consulting agencies or marketing teams, a cloud-based marketing solution may be for you.
More than just a visual strategy to capture your audience’s attention, these promotional strategies emphasize the two-way relationship between brands and their consumers.
Cut through the clutter by creating interactive experiences that make your business memorable.
One way to keep your promotions engaging is through interactive experiences. These experiences keep users exploring your content for longer periods of time and increase brand recognition.
There is a range of strategies you can use to make your campaign more interactive, including:
These experiences combine information sharing with user interest to move your audience to action and ensure they return for more of what you have to offer.
If your biggest worry about cloud-based marketing is navigating complicated technology, there is no need to fear.
Choosing the right performance marketing cloud solution can make expanding into digital spaces easy. UPshow has many unique features to make content creation that much easier.
Creating robust campaigns and promotions has never been easier. All it takes is some creativity, easy-to-use signage software and some screens.
By crafting immersive experiences that capture the attention of passersby, brands make it more likely that consumers will remember them.
For example, Volkswagen showcased its adaptive cruise control feature by showing how crucial it is to maintain a safe distance from other cars. It’s not easy demonstrating the benefits of the technology without someone seeing it firsthand while driving.
Volkswagen used sensors and dynamic displays to capture information relevant to drivers without putting them in a Volkswagen. It warned drivers following a commissioned bus whether they were following a safe distance while driving.
How’s that for memorable automotive promotion?
The first step in creating efficient digital promotions is to understand your goals. Because of how robust the technology is, you can also make multiple goals including engaging specific audiences, targeting specific promotions or increasing brand presence.
Once you’ve decided on what digital displays can do for you, you’ll need to invest in some screens. You can work with a range of displays that best fit your goals.
Tablets may be best for highly customizable experiences, while TVs display information to general audiences.
Finally, you’ll need to pick a signage solution that offers robust services.
UPshow can help you jumpstart your transition to interactive promotional material with pre-made templates and easy-to-use design software. And, you can access your UPshow account from any Internet-enabled device, allowing you to swiftly make changes while on the go.
The easy-to-use software allows you to determine how to best reach your audience with granular, easy-to-access cloud-based data.
You may discover unexplored marketing opportunities along the way, and establish yourself as a name to remember.
Research suggests that companies with high levels of employee engagement are 21% more profitable. What could you do with so much extra revenue?
Focusing on employee engagement is more than an HR strategy, it cultivates a high-profit business that is scalable and primed to grow.
Employee engagement is a hot-button issue, often leaving employers mystified by what an effective strategy might look like.
However, digital screen data (captured and recorded through digital signage), not only serves as a simple solution but also lends insight into a complicated problem. Keep reading to learn how.
Before we dive into using digital screen data to maximize employee engagement, it’s worth taking a second to review what it actually is.
Digital screen data is information from data sources that is able to be displayed on a screen. It could be through a QR code, a social media post, etc.
Digital screen data in businesses can include any of those things, but the content shared with employees may be slightly different and the data may be used in different ways. It may include displaying:
It kills two birds with one stone and keeps employees in touch with the information they need while understanding if they are actively engaging with and using that information.
Digital screens create new avenues for effective communication. It works by targeting gaps in communication and knowledge sharing.
Whether you are looking to scale up or if you want to streamline communication across the span of your business, digital signage can help you keep all of your employees on the same page.
With it, you can create a single informative display and share it with all of your teams across all of your physical locations instantly. This can significantly speed up the amount of time it takes to inform your team, which makes communication and productivity a consistent part of your business practices.
There are tons of great ways that you can use digital signage to boost both individual and team performance.
For example, research shows that employees work harder in a competitive workplace. With digital signage, you can inspire friendly competition by rewarding high performers.
You can also use this technology to unify your team around company-wide goals and objectives. It’s a powerful tool for unlocking the full potential of your workers. From team competitions to branch recognition, the power of digital signage is limited only to your imagination.
Fast communication is an essential part of maximizing employee engagement. That’s easy enough with workers who are on digital devices all day. But what about your employees in the warehouse, kitchen or any other ‘deskless’ part of your business?
Digital signage can be used to communicate with employees whose roles keep them away from computer screens with the same consistency as the ones you can ping directly. It should help you keep your entire team on the same page.
You can also boost your team’s operational task completion rate. Digital signage makes it easier to see what tasks need to be completed at any given moment and inform your team leaders of them when necessary.
Plus, you can display a running tally of completed tasks on a screen throughout a shift. That way, it’s always clear to employees what they should be working on whenever there’s downtime.
UPshow SHIFT, our employee engagement platform, can also help you make significant strides in the training of employees. For example, you can use it to:
When you put it all together, you get more skilled and knowledgeable employees faster and with fewer gaps than you would have without a digital signage solution.
Did you know that 65% of the world’s population are visual learners? That means, even if you’re already very good at sending emails and handouts to your team, many may not learn what you want them to from that type of written content.
Digital signage makes it easier to share complicated information in ways that are easier for your workers to understand intuitively. Visually displayed content also ensures that employees have consistent access to communication material, without sending them back to the original delivery method.
That means that you get to spend less time mentoring during onboarding processes, sending out reminder emails that aren’t read and issuing verbal reminders. Instead, your employees have access to everything they need, right on a big screen.
Digital signage software also gives businesses new ways to capitalize on the power of data and recognition. Here are three ways signage data can help maximize employee engagement.
Chronic turnover is a common issue for most businesses. The loss of talent, cost of training, and instability of workplace culture are barriers to growth.
That’s why retaining existing talent should be a top priority. Digital signage helps with this.
One effective strategy for improving employee retention rates is through recognition and community building. You can use digital signage to recognize top-performing employees so that they know you value them. Letting new employees know they are valued and appreciated early on is also essential in setting the tone for their work environment. Create introductory displays, digital welcome signs or message boards to get your team members acquainted.
All of these features add up to help your workforce feel at home when they’re on the job, and building this type of community can help you retain your talent for longer.
Digital screen data will also help your management team gain deeper insights into employee engagement and performance. That’s because SHIFT is compatible with top POS and LMS software.
You can display data gathered from these systems on employee-facing displays to show them what their performance looks like over time. This allows employees to self-monitor performance and make expectations clear and consistent.
From customer satisfaction ratings to food waste, if there’s a metric that matters to your team’s performance, you can share it with UPshow SHIFT.
Recognition can come from within a team as well. Creating a culture of appreciation, recognition and teamwork increases engagement and retention alike. Digital signage makes this sort of communication easy and fun. Employees may share highlights from the workweek, praise team members or share best practices.
Doing this can help your workers feel more connected to one another and like they all have more of a stake in the success of the company.
For example, an employee may want to share a message of gratitude to a coworker that covered a shift for them or share something they learned during a shift that others may find useful.
When you give your employees the ability to share learned information like this, good things tend to happen. It’s another example of how much value you can get from an investment in digital signage.
If you read this article and decided that this technology is right for you, then you’ll need 2-3 things to get started:
The system is fairly straightforward. You create whatever displays you want through your digital signage software. Then you connect your TVs to the appropriate app (either with a media player or without one) to share those displays through your TVs on whatever rotation schedule you want.
Are you ready to bring digital screen data to your business by investing in digital signage? If so, you’ll want to choose a provider industry leaders trust.
UPshow makes digital signage easy to use and meaningful so that you get the most out of your investment in digital tools. But don’t take our word for it; sign up for a free demo today to get started.
If you’re looking to tap into the potential that digital signage offers businesses, you’ve probably come across Mood Media and UPshow.
Depending on what your goals are, digital signage paired with sound can help you keep customers engaged, run compelling marketing campaigns and support employee engagement.
Choosing the right solution can help you create an immersive environment that suits your organizational goals. You can target employees and customers alike to ensure that everyone is engaged and informed.
Digital signage makes it easy to create your own marketing content, and some software solutions offer a range of templates to choose from. Because digital signage has so much potential, you want to be sure that you choose the right solution for you.
We’ll walk you through the key differences between UPshow and Mood Media.
Mood Media is an international in-store provider of music, hold music, on-hold messaging and integrated audio/video—among other things. The company began operations in 2004 and is based in Austin, Texas. While Mood Media is primarily a music streaming company, they also offer digital signage solutions.
UPshow Connect is included in all our packages and lets you create, run and monitor multi-touchpoint marketing campaigns. All your marketing initiatives are trackable, offering analytics about campaign performance.
UPshow Connect’s campaign features are further emphasized with the Fixed Panel feature, SmartPaper integration and QR code technology.
Fixed Panel keeps crucial campaigns always on screen alongside secondary marketing messages. This boosts the visibility of critical marketing initiatives without interrupting in-venue entertainment.
Looking for options that aren’t just digital? UPshow easily marries print and digital campaigns.
Smart Paper enables you to improve campaign reach. It’s a feature of UPshow Connect and allows you to track online and offline campaigns holistically.
QR codes can help engage customers, but keeping up with using the same ones is the only way to gain effective analytic insight. UPshow helps ensure that the right QR codes go where they need to digitally and in print.
Mood Media doesn’t offer a QR code generator, nor the ability to run campaigns.
SHIFT is a cutting-edge employee engagement platform powered by UPshow's digital signage technology. You use it to share targeted displays that boost employee performance through television screens, tablets and monitors.
SHIFT can be integrated with any third-party software you already use, such as your learning management (LMS) and point of sale (POS) systems. While Mood Media also has a BOH solution, it doesn't allow for LMS and POS integrations or leaderboards.
Integrating your digital signage with other software solutions is a powerful method for streamlining employee communications and spotlighting employees who are performing well. It also helps you get more out of your existing third-party software by leveraging data to keep your employees energized and your sales robust.
You can use analytics to create engaging digital content, such as leaderboards, to inspire teamwork, engagement and maybe even some friendly competition.
UPshow has over 500 entertainment channels, including hyperlocal sports, live events, viral videos, breaking news and interactive content. With all of the entertainment you have access to, every screen in your venue can offer a unique experience.
You can even attract esports or UFC fans by live streaming popular events. All you need to get started is an up-to-date AV setup and high-speed internet.
Mood Media doesn’t offer any live streaming options.
Interactivity creates immersive customer experiences and capitalizes on the uniqueness of digital signage.
From fun and exciting trivia competitions to video walls, digital signage offers unique customer experiences.
UPshow makes it easy to curate these interactive experiences, though Mood Media does not offer the same interactive features.
Mood Media doesn't offer analytics as part of its digital signage software.
This can make it tricky to determine your ROI and campaign efficacy.
Understanding specific aspects of campaign engagement allow you to optimize future campaigns. That’s why UPshow offers in-depth platform analytics.
Organization permissions allow users to view and edit different types of information on your digital signage software. Typically, only administrators can change users' permissions.
By enabling organization permissions, you gain control of who gets access to your content, which offers a layer of security to your marketing efforts. This is not a capability provided by Mood Media.
While Mood Media offers music for businesses, UPshow offers a premium audio solution so you can strike the right chord in your business and perfectly complement your on-screen content.
Premium audio enables you to select from expertly curated stations to set just the right vibe. You get access to our extensive music library of fully-licensed, commercial-free stations from Classical to Pop Hits to Today's Country and more.
Your music plays seamlessly with the content on your TV screens to create a holistic visual and audio experience for customers, patients and employees.
UPshow boasts a wide array of options for customization.
You can change displays on a screen-by-screen basis, create immersive campaigns and live stream a range of entertainment.
So much content creation may seem overwhelming, but UPshow’s Canva integration makes it easy to create your own content in-house.
UPshow integrates with Twitter and Instagram so that your patrons can get in on the display fun. From sharing testimonials to participating in polls and social media challenges, users can make the most out of their digital experience.
Who knows? They might even become brand ambassadors for your business on Instagram and Twitter!
Getting into the swing of using new technology can involve a learning curve, which is why it’s important to pick a solution with plenty of support. Our client strategists help you create content and engagement strategies that deliver results.
We’ll help you figure out how to create enticing on-screen promotions that'll make the most of your new signage. We also offer strategic guidance on the best ways to maximize campaign success and how to analyze results for even better campaigns in the future.
Not sure if UPshow is the right choice for you? Take a look at some of the work we’ve done for our industry-leading customers.
As the leading on-premise marketing cloud for screens, we want to help you achieve your business objectives by leveraging the power of your business’s TVs.
So, you’re looking for a digital signage vendor. Maybe you’ve narrowed down your options and are debating whether UPshow or Spectrio will be the ideal platform (and partner) for your enterprise business.
Here’s a TL;DR if you’re short on time:
UPshow is the leading performance marketing cloud powering businesses’ digital screens. We offer robust entertainment options and, most importantly, features that enable you to market your businesses like never before and grow your revenue in the process. We transform screens into revenue-generating tools by curating exceptional customer and employee experiences. With our technology, organizations get their own private TV networks they can fully control and customize. In addition, we are not ad-based, meaning there is no risk of your customers seeing something you don’t want them to see on your TVs.
Spectrio is a traditional digital signage company that provides a standard suite of features to customers. They describe themselves as “a customer engagement company specializing in Digital Signage.” However, there aren’t many options for engaging customers with Spectrio’s platform. While they offer music channels at an incremental cost on top of their package prices, they don’t have any entertainment channels, which play a huge role in drawing customers’ attention to TV screens. Further, they don’t provide a way for customers to engage with on-screen content, like through QR code scan calls to action. This is why they cannot provide any analytics or reporting, which means their customers can’t determine the ROI from using their platform.
Want more details? You’re our kind of reader. We’ve outlined essential points of comparison between UPshow and Spectrio so that you can make the most informed decision for your business.
Good design is essential to eye-catching, effective displays. Both UPshow and Spectrio provide customers access to a digital signage editor that enables them to create image, video and text-based displays. There is also the ability to upload custom designs if customers choose to develop displays outside of their respective platforms.
However, with UPshow, there’s no need to seek out a third-party solution for assistance with designs. Thanks to UPshow’s in-platform Canva integration, you have access to thousands of custom templates at your fingertips. From hospitality and healthcare to automotive and fitness, there are templated designs to meet the needs of UPshow’s dynamic customers. Plus, all designs can be customized with specific colors and fonts, ensuring all displays running on your business’s screens are on-brand.
Plus, if you and your team don’t have the bandwidth to design your business’s displays, UPshow can help. Our white-glove Managed Services team can handle your design needs and be your strategic partner for developing effective promotional displays and campaigns.
When it comes to entertainment, there really is no competition – UPshow leads the way. While Spectrio has some music channels (available at an incremental cost), they offer their customers nothing else in the way of entertainment.
UPshow has over 500 channels, including live streaming for UFC and eSports, viral videos, highlights from many major league sports, mood-based channels, and packs curated for specific industries, like healthcare and hospitality. On top of that, our entertainment offering comes standard with interactive options, like trivia.
Your screens can drive great value for your business if appropriately leveraged. One of the best and most strategic ways to do that is through campaigns. UPshow has a solution that does just that – it propels you ahead of your competition by enabling strategic marketing campaigns for your business.
UPshow Connect is a suite of features that come standard with our platform, allowing you to maximize revenue-driving activities among your customers via scannable QR codes. From fixed panel screen promotions and mobile-friendly landing pages to trackable flyers, Connect enables multi-touchpoint marketing for your business. The best part? Everything is trackable, so you can know precisely how your initiatives perform and how to optimize future campaigns.
The same, however, cannot be said about Spectrio. Spectrio doesn’t enable screen-to-mobile engagement for QR code activations, nor do they have the capability to enable multi-touchpoint marketing campaigns. When it comes to engaging customers and driving revenue-generating activities, Spectrio fails to provide a platform solution.
Campaign tracking comes standard with all of UPshow’s packages. We understand how important data is to demonstrating value. After all, why would you invest in a technology that can’t prove what it’s actually driving for your business?
Our easy-to-understand in-platform analytics help you gauge which campaigns are the most successful at driving customer engagement and revenue for your business. Insights gleaned from the data are what will help refine your marketing and further improve revenue as time goes on.
For example, if you own a multi-location fitness business and want your members to download your new app, you can create a campaign with app downloads as the goal. You can track metrics like the total number of app downloads your on-premise promotions drove or specifically which locations received the highest number of app download scans via the campaign QR code.
Spectrio doesn’t enable marketing campaigns nor QR code technology. As a result, there is no verifiable way to identify the ROI from their platform.
At UPshow, we partner with you to curate the ideal on-premise experience for your customers. We want to understand the nuances of your business and use our technology to support your growth.
Our team provides thorough training and can offer strategic guidance on the best ways to maximize campaign success and analyze results for future optimizations. We aren’t just there for you during the onboarding period – we’re always there for you with our 24/7 online help center and email or text support.
As with the other features we’ve covered in this post, Spectrio falls short in this category due to its limited customer support options. We all know that technology is imperfect. Things come up, sometimes at the most inconvenient times, and help is needed. You should select a partner you can trust and rely on during those situations.
That just about covers it! We hope you feel more informed and confident in deciding between UPshow and Spectrio. If you want a reliable and strategic partner that will help you enhance your on-premise customer experience and grow your business’s revenue, we would love to show you our platform in action with a custom demo.
