UPshow Announces Acquisition by EverPass Media and Strategic Spinoff of Employee Experience Platform — Click to Read More
We’re excited to share that UPshow is a 2022 APEX winner! The APEX awards are organized annually by Communications Concepts, Inc. – a leader in publications and communications programs for over thirty-five years. The awards recognize excellence in publishing by professional communicators.
This is the second year in a row UPshow has won an APEX award. Elevating our achievement is its placement in the ‘Grand’ category, which is the highest level of honor given to outstanding pieces. Out of more than 1,200 entries, only 100 Grand Awards were presented, and we are exceptionally proud that our 2022 Healthcare Report, The Intersection of Patient Engagement and Provider Expectations, made the cut.
To learn how UPshow can help your healthcare organization improve patient engagement for unparalleled business results, reach out to our team for a custom demo.
We’re excited to announce that UPshow is a 2022 Sales and Marketing Technology Award winner! The awards program, also known as “The Sammys,” is organized annually by Business Intelligence Group. The Sammys recognize the technologies and organizations helping to solve the challenges companies have connecting and collaborating with prospects and customers.
This is the first year UPshow has applied to the program. Our team is proud to take home an award for Organization of the Year for our Content Management System (CMS), UPshow SHIFT.
SHIFT is our back of house employee engagement platform specifically built for deskless workers, who make up 80 percent of the global workforce. Unfortunately, these workers often lack access to the technology needed to stay informed while at work. UPshow SHIFT bridges that gap, helping business owners and managers better engage and communicate with their workers. Using existing on-premise TVs, UPshow’s technology enables at-a-glance views of important announcements, sales leaderboards, employee milestones and so much more.
To learn more about how UPshow SHIFT can serve your business, request a free custom demo.
Want to be everyone’s go-to spot for sports entertainment? Draw in more customers by hosting the 2022 Summer X Games!
The annual extreme sports event is organized, produced and broadcast by ESPN but also runs on ESPN’s sister network, ABC. Athletes compete from July 20 to 24.
The 34% increase in viewership in the last two years has made the summer competition a popular event for young viewers to tune into. If your bar caters to the Gen Z demographic (aged 21-24), you can turn the X Games into a great watch party event.
Because the X Games are less mainstream than playoffs for seasonal sports, you may create a unique opportunity for yourself to be the only bar hosting the event. That means four days of regulars who might end up coming back for more well after July 24.
Hosting the games doesn’t have to be hard, and it might be the perfect way for you to show your target audience all that your bar has to offer.
The games run for roughly eight hours every day. You can help dedicated viewers stay committed to keeping up live with lunch and dinner specials, or happy hour deals for when they clock out at the office.
Not all viewing experiences are the same, though.
We’ve all been to sports bars that advertise live broadcasting of sports events, only to see the entire bar crowded around a corner-mounted screen. Make the viewing experience for your patrons as extreme as the sports themselves with attractive display solutions.
From video walls to monitors throughout your venue, guests can make the most of their dining and viewing experience.
Consider catering to non-sports fans, too. It’ll help make everyone happy, especially If you have a mixed demographic crowd.
Be ready to have options for other screens to display a range of entertainment so that your regulars aren’t turned away by the X Games.
This approach allows you to curate an environment everyone feels comfortable in.
Because digital signage software makes it easy to change displays, you don't have to dedicate all your screens to sports events such as the X Games. Instead, use a few of them to display alternative entertainment for customers who aren't interested in sports.
Do you use your digital screens for more than just displaying events and TV? If not, you (and your guests) are missing out!
Digital displays that are integrated with easy-to-use content management software have the opportunity to engage customers in unique ways. Try creating QR codes that link out to live polls for voting, or display social media feeds with specialized hashtags to allow your customers to be their own sports commentators.
Not to mention, using a custom hashtag and leveraging it as a tool for interaction is an easy way to promote yourself. It’s as simple as inviting your guests to share their thoughts by using “#XGamesat[your bar’s name here]” for the chance to end up on the screens.
Live-streamed polls, social media feeds, and reactions make it easy for you to create a totally interactive game-watching experience.
Offering unique experiences for guests to interact with your establishment will make your bar or restaurant a fan favorite.
Limited-time drink specials and menu features keep foodies and sports fanatics happy and excited.
From themed cocktails to deals on family-style appetizers, you can make your bar or restaurant the place to be while customers immerse themselves in the excitement of the most extreme sports event of the summer season.
You might even consider making menus inspired by athletes and sponsors. Axell Hodges, of the game’s hosts, loves Mexican food. Energy drink-based cocktails are also safe bets with athletes historically being sponsored by brands like Monster and Rock Star.
Use digital signage to promote your specials and create self-service options for times when your front-of-house staff is slammed.
Keeping your restaurant or bar packed long after the excitement of the Summer X Games fades away means that you’ll need to create an experience guests will remember.
Successfully hosting one tournament means that you could become the first stop for folks to celebrate victories or commiserate losses.
Try sponsoring a local sports team to spread awareness of your bar or restaurant within your community. You’ll forge lifelong connections with locals while gaining valuable business exposure.
To add to the excitement, consider doing one or more of these things:
In an online world, it's easy to ignore traditional marketing methods when trying to attract fans of local teams. However, they still work. Try doing some of the following:
To make your traditional marketing as effective as possible, combine it with digital methods you display on your on-premises screens.
To maximize the effectiveness of your digital signage strategy, understand your marketing goals.
Do you want to attract more customers with interactive entertainment options? Or, perhaps you want to complement traditional advertising with digital marketing to reach more customers.
You don't only have to select one objective, just make sure you know which ones you want to prioritize.
Make sure you have the right equipment on hand to start. For example, suppose you want to ensure that everyone in your establishment can see a screen. In that case, you’ll have to decide if you want to create a communal video wall or string monitors throughout your establishment.
Once you've decided on the screens you'll use and have installed them, it's time to connect them to UPshow software. Doing this couldn't be simpler.
All that’s left is getting started by using one of our premade templates and software features to create custom displays. It’s also easy to create a rotation schedule that keeps your screens active and engaging before, during and after the games.
Our experts will help you get going, but odds are that you’ll be able to do it on your own because the connection process is so straightforward.
To find out more about how UPshow's cutting-edge digital signage software helps drive ROI on your on-premises screens, schedule a demo today!
Have you considered using digital signage for your business?
It’s such a popular market that it is expected to top $19.44 billion by 2027. Businesses across industries are taking advantage of digital signage’s role in increasing profits.
You’ve seen digital signage, even if you haven’t heard of the word before. Digital signage describes electronically controlled displays on large monitors or screens.
Businesses use digital signage on outdoor advertising, kiosks, electronic menu boards and more. They are typically placed in high-traffic areas of businesses to capitalize on foot traffic and consumer attention.
Digital signage is a powerful way to connect and engage with your target audience.
The bright lights, eye-catching movement and dynamic displays grab consumers’ attention and invite them to engage with the content.
With digital signage, it’s easy to make the most out of marketing opportunities.
For example, if you have a business with a waiting area, you can create a self-service kiosk or display with virtual assistance.
Digital signage is easy to update in real-time and can run on custom rotations you create.
Because digital signage is so malleable, there is room to experiment. You’re not locked into what you want to communicate for a certain period of time (like you would be with print advertising). Digital signage gives you a leg up in an increasingly digital and fast-paced world.
Digital signage also has the potential to be interactive. Interactive digital signage allows customers to seek information independently, share experiences and engage with content.
Interactive signage intensifies customer engagement by allowing individuals to access product information they need without involving an on-the-ground employee.
It helps you and your employees.
If you’ve ever had to wait long enough for a store employee to wonder if you require assistance, you know exactly what we mean.
Making it hard to access product details and promotions can be a real revenue killer.
Studies have shown that customers prefer self-service over working with support agents.
The breadth of information that can be provided via digital signage means that your employees don’t have to respond to routine questions and can provide help quickly to those who most need it.
Make marketing easier
Digital signage makes it easy to display and format content and marketing campaigns across screens.
You don’t have to go through the hassle of navigating complex software and can use the content creation tools you know, like Canva, to create your displays. In addition, it’s easy to integrate live streams, existing promotions, or games into your campaigns for added interaction.
Better yet? You can easily track which displays in your campaign are successful and which are not.
That means you don’t have to worry about running your own analytics and sifting through complex data.
The 20th-century promotion solution
Customers crave digital interactions.
It can be easy to deliver the expectations of a modern market with interactive digital signage. Interactive digital displays are the perfect combination of the physical and digital realms, transforming your brick-and-mortar business into an immersive digital environment.
Digital signage is an incredible marketing tool because there are endless ways to implement it.
If your business has locations spanning one end of the country to the other, digital signage allows you to change promotional content on every store screen simultaneously with the push of a button.
Or, better yet, you can run different campaigns for different markets. Again, digital signage makes it easy to make your campaigns effective on a granular level.
It’s easy to run custom rotations throughout the day to ensure your messages get across when they matter most.
Do you have daily specials or monthly deals? You can schedule your electronic signs to promote the specials that will get the most traffic through the door.
Games, live polls, social media feeds and QR codes mean consumers are never bored.
UPshow has the templates and tools you need to create a vast entertainment library to find the perfect interactive content for your target audience.
For example, you might use a video wall to display a football game in your sports bar; it beats crowding around a small screen at the bar!
Unique patron experiences keep consumers coming back. Digital promotions showcase the sort of experience that they can expect. The hardest part of creating an effective promotion is creating something that adequately promises and represents the potential of a consumer experience.
Get traffic through the door, and keep them there with digital signage.
The advantages of digital signage aren’t limited to in-store experiences. In fact, approximately 80% of all buyers say they entered a retail establishment simply because a digital display they saw outside the business caught their eye.
Strategically placing screens can result in foot traffic that may have otherwise been lost with traditional promotional methods.
Digital signage can breathe new life into a brand that has grown stale over the years.
It’s easy and cost-effective to reinvent a brand’s image with digital promotion. However, the initial investment cost is a trade-off for a highly malleable and informative rebranding.
The flexibility to choose display monitors and create unique content that is right for you means that your promotional solutions are unique to your goals and target audience.
Getting started couldn't be easier.
All you need to do is install your screens, like TVs, and link up with a digital signage provider.
Yes, absolutely!
Creating and displaying content couldn’t be easier. UPshow uses Canva integration to help you format and create the content right for your marketing message.
You can choose templates for:
It’s simple to integrate QR codes into your displays so that your consumers can carry your business wherever they go. Not into creating your own promotions? Our in-house team can be your partner in strategy and design for your brand.
Businesses in hospitality, entertainment, healthcare, automotive, fitness and more rely on UPshow’s plug-and-play technology to keep target audiences engaged.
Your digital screens should be used to market your business, not anybody else's. That's why our platform is 100% ad-free.
With UPshow, it’s easy to create a highly-effective campaign.
UPshow makes it easy for you to create the highly engaging content you want your target audience to associate with your brand. Not sure how to get started? Let us give you a demo and help you start creating content that counts.
Our feature-filled technology empowers you to transform your business’s screens into powerful revenue-generating machines.
UPshow’s interactive engagement platform lets you customize your very own digital signage channel with a mix of compelling marketing content, customer social media content, and entertainment feeds.
The average company experiences an 18% turnover rate in its workforce every year.
Maintaining a cohesive team and meeting revenue goals can be difficult with a revolving team. This is why so many organizations are making employee retention a priority.
But the question remains, how do we keep turnover rates low and focus on employee retention? What parts of your business could this shift in focus affect?
Let’s start with the basics and then dive into some solutions.
Employee retention is an organization’s ability to keep its workers.
There are many strategies for achieving a high employee retention rate, including:
These solutions might sound simple and relatively straightforward. That's because, for the most part, they are!
For example, increasing or leveraging clear communication with employees can make them “feel valued, satisfied, and motivated,” ultimately helping with employee retention.
Solutions are as simple as facilitating team meetings or using digital signage to share messages with entire teams quickly.
The benefits of high employee retention rates may not be immediately apparent, but here are a few benefits you should consider.
Research shows that large U.S. businesses lose an astonishing $1 trillion annually from voluntary employee turnover.
Here's how the costs of rehiring add up, both in terms of time and money:
Replacing valued employees can be a laborious and time-intensive process. Not to mention, getting new hires to reach the same level of performance as veteran employees can take a significantly long time and will require substantial training.
Altogether, retaining a valuable employee is worthwhile, and it can save you quite a bit of money.
High levels of experience lead to better performance.
Even with comprehensive training plans, it will be impossible to cover all of the nuanced situations a new hire may come across. This can create gaps in knowledge, leading to underperformance in the face of complex challenges.
Plus, if your business values relationship building, having familiar faces around can be a make or break.
Losing significant portions of your workers due to turnover will make it tough to build the lasting relationships you need to retain your top clients, which can negatively impact company culture.
Unhappy workers put a weighty $500 billion dent in the US economy due to low productivity.
High rates of employee dissatisfaction and turnover can have severe impacts on performance. Here's how unhappy employees can affect your business:
Altogether, high turnover and employee dissatisfaction can lead to lost potential and growth.
Employee turnover can also play a significant role in determining your rate of client retention. When employees shuffle in and out, developing a robust understanding of client needs can be challenging.
Employee expertise directly impacts your customer experience.
Long waits, low employee engagement and a lack of awareness can worsen client experiences. A knowledgeable team that understands your client base, business model and brand values ensures a high-quality customer experience.
Developing a positive workplace culture is difficult when employees are disgruntled and likely to leave. However, having an established team that understands and promotes workplace values positively impacts your organization.
Research has proven that happiness is contagious.
The attitude of those around you can significantly affect your mood, and keeping happy, engaged, and dedicated employees around can make a world of difference.
Okay, now that we know how vital employee retention is, let's discuss some effective strategies.
63% of employees cite salary as their primary reason for leaving a position.
Keeping compensation competitive and fair is a rudimentary way to ensure at least baseline satisfaction. That being said, compensation is more than salary. It can include health benefits, employee discounts and other perks.
If you’re looking to beef up your compensation package, you might consider these options:
Offering unique but needed forms of compensation beyond wages can boost employee retention rates – even if you can’t provide the highest salaries in town.
Everyone wants to feel like they have a say in what’s happening around them.
Taking employee feedback and opinions into consideration makes your workforce feel heard and valued. It can also help you address gaps in training and your workplace culture.
With the immediacy of technology, disseminating, creating and analyzing feedback is simple. Digital signage is a highly efficient way to get started.
Workplace mobility can have significant positive impacts on employee performance.
Opportunities for advancement can lead to a 49% increase in employee engagement. In addition, the potential for employee progress toward high-level career goals can lead to higher retention levels.
Creating a supportive and growth-oriented environment can be simple.
For example, detailed and employee-oriented performance reviews can help set specific goals. These goals establish productive workplace trajectories.
Promotion policies can also help employees feel consistently recognized and allow them to experience career growth within your organization rather than somewhere new.
Nowadays, flexibility is one of the most important components of keeping your employees happy and on your team.
Flexibility in the workplace could mean:
It’s important to be realistic in what you can offer. But, even offering employees some control in the workplace can make a huge difference.
Keeping employees in the loop is a major key to organizational success.
From decision-making to performance statistics, communication builds a strong workplace community. Digital signage can help with this.
It’s a simple way to share as much information as you want with your entire team without doing it yourself or delegating.
Creating quick digital displays is easy with UPshow. Simply select a display template, fill in any pertinent information and voila! It’ll be up on screens a few minutes later. Plus, it’s easy to target messages based on locations and team members with a few clicks.
If you’re ready to use digital signage to communicate with your employees more effectively, UPshow is your solution.
Our digital signage software makes it incredibly easy to craft custom messages and share them with your team. You can even use UPshow to solicit employee feedback with QR-linked surveys and forms.
It’s an all-in-one marketing platform that can help you retain more of your employees.
If you run a business, the interactive digital display could be the future of advertisements and interactions with your customers.
If used properly, digital displays in physical business venues skyrocket sales figures and the loyalty of customers.
A lot of brands are jumping on this profitable bandwagon, and the results are outstanding.
80% of brands that use digital signage record an increase in sales of up to 33%.
Now, if you are satisfied with increasing your sales up to 33%, that’s fine. Perhaps, you could carry on with your current digital display methods.
But if you’re a business owner that wants more, and wants their sales to keep climbing, then you should read on.
If you have a digital display at your venue, your entire goal should be to engage your customers, because once they’re engaged, it boosts your brand through a great customer experience
So how do you interact with your customers through digital content? How exactly do you take full advantage of interactive digital displays?
Let’s get to it:
If you aim to get the attention of your customers and have them interact with you, infusing storytelling into your digital campaigns or message is one of the best ways to go.
Storytelling is one of the most effective engagement tools, and if used right, can foster customer engagement.
For instance, if you want to portray your brand and get customers to engage with you, you may want to think about showing them your brand through engaging stories.
55% of people are more likely to buy from you in the future if they like your brand story. 15% would most likely buy immediately, and 43% would tell others about it.
But how do you get them to like your brand story? Telling a story on your digital screen is not enough, you have to engage them.
A great strategy here would be to display your story in bits. Kind of an episodical thing where the same bit runs for a few days or even a week with a promise of the story continuing the following week.
What this does is that it engages your customers, and even gives them a reason to want to come back to see how your story end.
It could be your brand story or a story ad for a new product. The beauty here is that story or not, you get to control the theme of the content and use storytelling to get attention and engagement.
The thing about stories is that it's a great way to get people talking.
How would you like your customers to be talking about you?
The goal of using digital displays in your business venue is to enhance customer experience, but that is simply a means to an end, the end itself is to have them engage with your brand, and ultimately make more sales.
One of the best ways to do this is to include a call to action in your digital display campaigns.
If we are being honest, getting customers to engage with brands is no easy task. An average customer doesn't naturally jump into a brand engagement unless they’re prompted.
With the proper use of digital interactive displays, you may get them to engage.
One solid tip in this regard is to include a call to action in your message.
In doing this, your brand will be communicating with your customers, urging them to take action on something.
The beauty of this tip is that you could make your call to action about anything. It could be for your customers to fill out a customer experience survey, or perhaps to leave feedback on your website.
It is important to state here that a call to action, in this case, may not necessarily mean getting your customers to buy something. That’s usually the first thought when the term ‘’call-to-action’’ is mentioned.
But it's essentially nudging your customers to do something, whatever that may be.
This is why UPshow is concerned about how your customers interact with your brand through engaging content.
Another beauty here is that you get to measure the engagement rates through the response to your call to action.
Interactions with your customer are essential in digital signage campaigns, but it needs to be tactical.
With the experience and expertise that UPshow brings, you too can tactically communicate with your customers and get them to interact with you.
Appreciating your customers is one of the most effective ways to make them happy and keep them engaged, and this could be done in a variety of ways.
However, the key is to let your customers know that they are valued, recognized, and appreciated.
What this communicates to them is that your brand sees them, thereby building a connection and urging them to interact with you more.
That connection is exactly why UPshow exists, we help brands like yours connect with their target customers by drawing their attention through tactical and engaging digital content.
As was mentioned earlier, you could show appreciation in several ways.
It could be by displaying some of your top customers or offering a lower price than usual for some time, clearly stating that it is to appreciate your customers for their loyalty
Self-service is a fast-growing initiative in the business space, and it boosts customer engagement and interaction. The best part is that digital signage allows you a lot of flexibility and variety.
So you can infuse self-service into your digital signage campaigns to get people to interact better with you, but how?
For one, if you run a restaurant or food business; using AI technology, customers could scroll through the menu and pick their preferred dish.
This not only allows a certain level of control in the hands of their customers but also boosts customer experience and increases their interaction.
Another way to increase interaction through self-service is to optimize way-finding (if you have a large venue) so customers can find their way around through AI maps.
68% of customers would buy more if they have a good, interactive customer experience
Mobile integration is perhaps the best way to get customers to interact with your brand and message.
On one hand, you could get them to engage with your content by using the screen touch, but on the other hand, you could also get the customers to engage through their mobile phones.
In some instances, you could get them to connect with your screens through Bluetooth, but also QR codes or having them visit a URL.
The key here is to get them to participate in something while identifying with your brand. It could be a game, riddle, trivia, or even a giveaway.
It can be as simple as even getting them to tweet something using a brand-generated hashtag.
This is a great way to get customers to interact with your brand and build a deep connection.
Here at UPshow, we are not just about digital content, but we are mostly concerned with creating personalized experiences that customers can engage and interact with.
When we talk about your customers interacting, it may not be interacting with you, but with your brand.
Now, your brand is not a human being, is it? But it is run by humans; people with lives, and stories. That is what you use to your advantage.
Unless your business is run by mindless machines, you can build connections and foster interactions through your digital displays.
So how do you make your brand human?
A great way to do this is to display the humans that engage in the day-to-day running of the business - your staff.
Include bios and profiles of your staff for your customers to see.
When this happens, it communicates the human side of your brand and builds trust, in which case, they'd be more likely to engage and interact with your brand.
Movement sensor displays are a great way to interact with your customers and it's really fun too.
Through this method, your customers can be engaged even without them making it to the digital screens.
So how it works is that when a person moves, it triggers a certain content.
For instance, when a customer walks into your store, it triggers a welcome message on the display. If a customer passes by a hotel lobby or entrance of a healthcare clinic, wayfinding solutions pop on the screens.
Or if a customer stands by a collection in your store for a specific period, the screen may display special offers.
Admittedly, this may not exactly help customers make direct interaction but you would be interacting with them, and at the same time, increasing their overall customer experience.
It's the 21st century.
Now, you can interact with customers using digital displays and allowing them to do the talking. But obviously, this may not be as simple as it sounds on paper.
A lot of targeted content goes into this, and here at UPshow, we not only help you out with content, but we also pride ourselves in creating digital experiences for customers.
As far as interaction is concerned, you too can join the league of businesses that interact with their customers.
80% of customers expect brands to interact with them, all we do here at UPshow is simply help you achieve that, effectively.
One of the most commonly asked questions regarding digital signage – especially from business owners who have just been introduced to it – is ‘’what is the signage cost for business?''
Similarly, a second recurring question is whether or not digital signage is more expensive or yields a higher ROI than traditional print media.
These are both excellent questions that are well worth answering.
In this guide, we’ll be discussing the answers to both, as well as:
Let’s dive in!
Digital signage (or electronic signage) refers to the display technologies such as TVs, LEDs or video walls – essentially any type of projection or monitor – that is designed to display content.
The purpose of digital signage varies by industry but can involve elements of entertainment, education, marketing, customer service, wayfinding and more.
However, the main aim is usually to engage with the customers in a way that’s both entertaining and valuable.
But as great as this all sounds, you may be wondering what makes digital signage so different from other solutions. What’s the hyper about?
And as a business owner, you’re probably also asking – how exactly does digital signage benefit my business?
Great question. Let’s explore some of the key benefits.
There are a variety of ways digital signage impacts your business, from attracting customers, revenue generation and the freedom to show valuable and impactful content.
Here are some key ways digital signage can add value to your business:
Have you ever been on the phone with the agent of a brand, and somehow they feel the need to tell you all about their special offers and discounts?
It is usually a lot and, unfortunately, the attention span of an average human being is just 8 seconds.
No doubt, there are probably a lot of things you’d like your customers to know about your business. It may be your special sales, offers, discounts, new available stock, etc.
When you cram all of that info into the traditional posters, flyers and static media, you risk losing the attention of your customers.
Digital signage that uses videos and slides is not only 43% more persuasive than print content, but customers are more likely to remember messages communicated through videography.
Branding is an essential part of any business, and as a business owner, you get to decide the kind of way or angle you’d like your brand to be identified with.
The problem with that is it's not about you, and it is not actually up to your brand for people to resonate and connect with it.
It all depends on the channels and methods you use to portray your brand.
So your brand may be one of the best. You may have a grass-to-grace story that can touch the customers and appeal to their emotions. But if you don’t find creative ways to communicate that to the customers, then they’re unlikely to remember it — let alone return to your business.
This is one of the most interesting things about digital signage. Visual aids through catchy videos and slides are scientifically more catchy than static content.
Creating a brand message that people resonate with is directly linked to an increase in sales, with 13% of people stating they would buy 50% more if they resonated with a brand.
The power to display effective custom marketing campaigns is one of the best and most effective ways you can use digital signage to promote brand awareness.
Nobody likes waiting. And a waiting room with nothing to do? That can make waiting even more of a chore.
With digital signage, you can strategically place screens in your waiting room, lobby, or even store to help prevent customers from getting bored while they wait for your service.
Whether it’s a LED menu display in a restaurant, an entertainment channel on view as customers stand in line in a store, or motivating and educational content in a gym’s lobby, digital signage is a great way to keep customers engaged and interested while they’re inactive.
If you’re offering a product, then it’s key to know that the more time customers spend in your venue, the more likely they are to buy more.
Optimizing on waiting time can be a great strategy since your customers are not otherwise occupied, and can give your content or campaigns their full attention.
Image source: UPshow
Here we are – the question of cost.
The short answer to this is that like almost every other element of a business, there is no one-size fits-all regarding digital signage cost for business.
The cost implication here depends on your industry, the category of customers you’re targeting and even the location or size of your place of business.
However, here’s a list of what you’ll need to get started:
There’s a lot more than meets the eyes in digital signage, so you’ll need the right digital signage partner to help you achieve your goals.
The success of any digital signage campaign is in the excellence of its execution.
The first step is to ensure you have the right screens set up for your digital signage needs. You could utilize existing TV screens, add new ones, or invest in smart screens. There’s a variety of choices to pick from, but the main thing is to consider what your goals are for integrating digital signage into your business, and then make sure that the screens you choose will help you achieve this.
Typically, you’ll want the screens to be large enough to be easily visible and positioned so that they are viewable from all areas of your business.
Next, you’re going to want to connect your UPshow digital signage software to the screens.
This is easy to do whether you’re using a screen with a direct internet connection or whether you’re connecting to the internet via a media player.
Details on the connection process are included during the sign-up process for UPShow, and our experts will be on hand to help you every step of the way.
Now you’re ready to start showing your content! Whether you want to entertain, educate, or share campaigns with your customers, UPshow has the tools you need for the job.
Offering over 500 channels including news, sports, viral content and entertainment, as well as games, music, live streaming, and social media integration, you can rest assured that your customers will be anything but bored.
Insert custom campaigns or educational content on your schedule, and experience the freedom of zero external advertising requirements. With UPshow, the power is truly in your hands to entertain your customers in whatever ways you want.
Finally, be sure to keep track of your progress by monitoring key metrics through our analytics offerings.
This can help you to iterate and improve on your content, taking your digital signage investment to the next level.
If so, congratulations!
Investing in digital signage for your business is a great decision, and the right partner can help to ensure your digital signage investment goes that bit further.
Here at UPshow, we pride ourselves on providing our customers with a diverse range of features to help them achieve their digital signage goals with ease.
To experience the UPshow difference for yourself, reach out today to ask any lingering questions or to schedule a free, custom demo.
When it comes to making sales and generating income in your retail business, emphasis needs to be placed on customer appeal.
Therefore, one of the best ways to get a customer to buy is to pique their interest. For this purpose, digital retail signage can be a convenient and effective tool.
This article will highlight ideas and strategies on how you can properly leverage digital retail signage campaigns to boost engagement and improve your ROI.
When most people think about digital retail signage, they think about having digital displays to engage the customers inside the venue. While this can be a great placement strategy, it’s not the only one.
About 80% of shoppers admit to entering a store to make a purchase just because of a digital display they saw from outside the venue.
To put this in perspective, this means that 8 out of 10 customers would walk into a retail venue just because the digital sign inside piques their interest.
The beauty of digital signage is that you get to choose the content of the display, therefore, in this case, it may be advantageous to display videos and images of new products, offers, and discounts.
You could have a screen specifically for the customers inside, and another screen positioned to pique interest from outside. Ideally, the screen should be facing the windows, positioned so it is visible from the outside or even placed outside the venue, if possible.
What this does is that it engages a potential customer before they even walk into the store. By the time they enter the store, they’re already curious about what’s for sale – and that’s a great starting point.
Even if a customer doesn’t walk into the store, your display may still have made an impression, and they remember your brand in the future.
The average human attention span is just 8 seconds.
This means to catch the attention of a passerby, it’s a good idea to make the content for ‘’outside prospects’’ short, concise, and catchy. Keeping it within 8-10 seconds may be a good way to go.
A lot of people don’t realize the immense advantage that testing out content provides.
In digital marketing, only 17% of marketers use A/B testing to decide which content works best for their audience, and 100% of them have reported that testing out content yields incredible results.
Perhaps the greatest advantage that digital retail signage gives you is that it allows flexibility of content as opposed to a static poster or sign.
However, one of the biggest mistakes some retail stores make is the ‘’do it and leave it’’ digital content strategy. They put content on their screens and the same content plays in a loop for months on end.
One obvious tip, in this case, is to ensure the content is new and fresh. Perhaps, switch things up every two months or so.
However, there is a bigger strategy to be considered here:
It is important not to forget the main aim of using digital retail signage, the key is to appeal to the customers. Therefore, it wouldn’t hurt to test out a variety of content on your screens.
As you test, pay close attention to what grabs the attention of your customers the best.
You can then switch and adjust content as you wish till you find the content strategy that works for the type of customers you are targeting.
Research proves that most people are more loyal to a brand that communicates authenticity.
Authenticity in this context means a brand’s ability to show that it cares for its customers in a way that touches and connects with them. You want your retail brand to come off as genuine, and one of the best ways to do this is by humanizing it.
So how do you humanize your brand through digital retail signage? Well, the key is to display the type of content that communicates trust and shows your interest in your customers.
One of the ways you could do this is to have the content tell the background story of how your brand came to be, how it was built, and on whose back.
You could also include ways in which your brand gives back to the community or any form of humanitarian activity you may be involved in. This allows your customers to have a connection with your brand that’s deeper than just where they go to buy stuff.
Depending on how genuine and engaging your brand story is, your customers may resonate more with your retail brand and this then fosters customer loyalty.
Another digital retail signage strategy to communicate brand authenticity could be to display the bio and profiles of the staff, and workers of your retail store.
In the end, you build brand authenticity and garner trust, loyalty, and a deeper connection between your retail brand and customers.
Essentially, dwell time is the total amount of time customers stay in your store. Fact remains that if you can get customers to stay in your store for longer, they are likely to purchase more.
This suggests it's a good idea to pull as many strings as you can to ensure customers feel comfortable enough to stay in your store for as long as possible.
With a great interactive experience for customers, and also engaging and satisfying experiences, you could triple your retail revenue.
You can use digital retail signage as an instrument for this. A good strategy may be to improve the overall customer experience through digital displays.
More specifically, you could use the screen(s) to convey a pleasant ambiance. Depending on the categories of customers you’re appealing to, it could be a blend of colors to add aesthetics.
It could also be a series of short entertaining video clips that are captivating and interesting enough that customers will not mind the loop.
The goal is just to get your customers both engaged and comfortable in your store, so they stick around for longer, and maybe even make an extra purchase or two!
As a marketer, a customer telling you they’ll return to purchase ‘’tomorrow” might seem a letdown.
Most retail stores may tailor their digital retail signage campaign to attract impulse buyers and ‘’push’’ customers to buy now, and that’s okay. Smart even.
But the percentage of customers who would come back to buy within the week or the month may be much higher, making this an important category of customers to cater to.
In a recent study of a choice retail store in the United States, it was found that one-third of customers who came in impulse bought products on impulse because of digital retail signage strategies
But what about the customers who didn’t buy, or didn’t buy as much? Do we just leave them out of the campaign? Absolutely not.
The fact is that no matter where you position your screens, or how catchy your display is, some customers either may not be willing to or may be unable to purchase at that point.
In this case, it would make perfect sense to include future sales or discounts that would be available sometime soon.
This way, not only would you reach the impulse buyers, but you’ll also reach the customers who are unable to buy at that point, and give them a reason to come back at a later time – to purchase tomorrow.
All of these ideas and strategies may sound great in theory, but they may not amount to much with poor execution.
UPshow exists to make sure your great ideas turn into results. We’re the leading on-premise performance marketing cloud for screens, and we’re all about customer retention and engagement through digital signage.
We give you the chance to achieve your retail business goals by enhancing on-premise screens through:
The potential of leveraging digital retail signage is promising, but with UPshow, it could explode beyond your wildest dreams.
Research indicates that 68% of Americans have bought something because on-premise signage caught their eye. That’s why many retail stores place signage in front of the products they’re most keen to sell.
If you’d like to do the same in your store, you’re in the right place.
Keep reading to learn:
Let’s get into it.
We’ll give you a closer look at each of these steps in a later section. But for now, here’s an overview of what it takes to bring retail signage to your store:
If you’re going to set up signage displays in your store, they should be digital. There are several key reasons for this.
First, you can update digital signage as often as you want without worrying about printing costs, wasting supplies or manually installing the new signage.
Second, digital signage opens up new marketing possibilities. You can easily and quickly promote your own offers, promotions and other important messaging.
Additionally, digital signage is compatible with touchscreen technology. You can use it to set up compelling displays that allow customers to learn about your products and their benefits without needing the assistance of a salesperson.
Finally, using digital signage could increase your average purchase size. Some statistics show that digital signage increases the average purchase price by nearly 30%.
If you think digital retail signage displays could benefit your store, then here’s what you’ll need to get started.
The first step in creating compelling digital retail signage displays is knowing precisely what you want to accomplish with them.
Of course, you want to sell more products. But how specifically can you accomplish that with your digital signage?
Maybe you just want to show off high-resolution images of products and advertise special offers.
Or maybe you want to give your customers the ability to learn about the product themselves with touchscreen displays that they can use to perform research without a salesperson.
Your answers here will determine some of the actions you should take in later steps of our guide, so make sure you’re specific about them.
The next step is figuring out which screens will allow you to achieve the goals you’ve set for your retail signage displays.
For example, if you want to show the highest-resolution images of your products, something like a 4K TV screen could make a lot of sense for your display.
Or maybe you’re looking for a touchscreen display. In that case, there are large touchscreen options out there that could be a good fit for your goals.
You may also want to combine the two.
For example, you could get a 4K TV screen to show off high-resolution images of products that capture passers-by's attention. Then you could place a tablet nearby that customers can use to perform research.
You have a lot of flexibility here to choose what will work best for your goals since you can use digital signage software with any screen that it’s possible to connect to the internet.
Now you’re ready to pick your digital signage software. This is the technology that will turn your screens into versatile marketing tools for your retail store.
UPshow is ideal for these types of displays. Our digital signage software offers plenty of pre-made templates you can use to create new displays quickly, and our in-platform integration with Canva enables customization to create displays from scratch as well.
Additionally, you can access your UPshow account from any internet-enabled device. So you can quickly make changes to a screen from a cell phone or laptop while on the go.
Now we’re ready to begin creating displays. The process for doing that is super easy with UPshow.
Just log into your account, choose a template or start a new design from scratch and use the tools we offer to bring your ideas to life.
It’s often a good idea to create multiple displays for a single piece of signage and then rotate through them on a set schedule.
This can help to keep customers engaged near a display area for more extended amounts of time, which could help to increase the likelihood of converting them.
Digital signage is a powerful tool that a retail store can use to accomplish many different goals. But you won’t know whether you’re making progress towards your goals unless you’re tracking performance.
That’s why it’s essential to keep an eye on how different types of displays perform for you over an extended period. Doing this will tell you when you need to make changes to a display to solve a problem that’s slowing down progress towards your goals.
UPshow includes integrated tracking and analytics tools for precisely this purpose. With our software, you can easily assess the performance of your retail signage displays without having to pay for any third-party tools.
As you work to bring digital signage to your retail store, there are a few potential pitfalls that you’ll want to watch out for. Here are three to keep in your mind as you work on integrating this technology.
There’s a fine line between creating varied displays to attract attention and those that are overly stimulating.
You don’t need a ton of bells and whistles to make someone stop and look at a digital signage display. Simply using a high-resolution image, some brief headline text and potentially an animation or two is often enough to get the job done.
If you try to use every tool in your arsenal in a single display, it may overwhelm people and cause them to look away before you can effectively engage them.
One of the best features of digital signage is its ability to rotate through several displays on a single screen. This is beneficial because it can help you keep people’s attention for longer.
But if you’re only rotating between a few screens, it may not be enough to keep someone engaged at a retail display long enough to convert them.
Similarly, if you have many repeat customers and you don’t change the content on your digital signage often enough, they may only stop to look at it once or twice, and your return could diminish over time.
A great feature of UPshow’s digital signage is that it gives you the ability to create customized displays for different geographic locations.
You should ensure that you’re taking advantage of this feature because it can do wonders for your in-store marketing.
For example, maybe there’s a big event coming up in a town where you have a store. With digital signage, you could create a display promoting the event to show in that store, which could help you increase foot traffic and sales.
The right digital signage software is the key to unlocking the full power of retail digital signage displays. That’s why you should take a closer look at UPshow.
Our digital signage software features an intuitive platform that you can access on any internet-enabled device. With animations, pre-made templates and more, UPshow comes with all of the features you need to start getting more out of your in-store marketing campaigns.
Main Points
● Entertainment: UPshow’s offerings are robust – over 500 entertainment channels, curated packs for verticals like hospitality, healthcare, fitness and auto, custom trivia and even live streaming. Raydiant's entertainment is limited to videos sourced from sites like YouTube and AirVuz.
● Design: While Raydiant provides an in-platform editor for displays and the ability to upload your own designs, it’s not as convenient as UPshow's offering. UPshow has an in-platform integration with Canva and customers can choose from hundreds of pre-built templates.
● Ads: With UPshow, you never have to show third-party ads on your TVs. Raydiant upcharges customers that do not want third-party ads on their TVs.
● Promotions & Campaigns: Unlike Raydiant, UPshow doesn’t just provide customers with the ability to develop their own QR codes. We take things a step further with our QR code campaign creator, allowing customers to identify the types of campaigns businesses similar to theirs have run.
● Measurement: UPshow has built-in analytics so customers can access detailed information about the impact and dollar value of everything on their screens. Raydiant does not offer its customers any analytics or insights.
Research indicates that digital signage can boost sales volume by as much as 31.8%. But if you want to get as much out of your digital signage solution as possible, you will need the right partner.
You want a partner who can deliver not just engaging entertainment but help you derive value and encourage meaningful action from your customers, patients and employees.
If you’re ready for an upgrade, UPshow could be what you need. We’ll tell you why in the sections below.
Just because you’re not happy with Raydiant doesn’t mean you need to abandon using digital signage altogether. As many as 94% of retailers use digital signage because it offers them a range of benefits, including:
We’ve covered why digital signage is worth using, even if you’re particularly unhappy with Raydiant. Now let’s look at why UPshow is likely your ideal platform.
The effectiveness of your digital signage strategy comes down to how well you’re able to capture your audience’s attention and keep their eyes on your screens.
One of the best ways to optimize for that is to select the right types of entertainment for your on-premise TVs.
UPshow offers more than 500 channels, appealing to people of all ages – from kids to teens to adults:
With our platform, you can easily customize the channels you show based on your audience's interests. You can even set up a schedule to change your content based on the time of day.
Raydiant offers its customers entertainment options as well, though on a limited scale, with videos sourced from sites like YouTube and AirVuz. Plus, there are no live streaming capabilities for popular entertainment like UFC fights and esports.
Entertainment isn’t all that should run on your screens. Your screens should also drive customer or patient engagement via your promotions and, ultimately, more revenue.
To make that happen, you need access to a suite of robust, easy-to-use campaign management tools — which is precisely why UPshow provides an integration with Canva.
Our in-platform integration with Canva helps you create eye-catching promotions that drive customer action. Choose from our library of pre-designed templates, create your own content within Canva or upload your own design without ever leaving UPshow’s platform.
While Raydiant provides an in-platform editor for displays and the ability to upload your own designs, it’s simply not as seamless nor as convenient as what UPshow offers its customers. Plus, UPshow’s pre-built templates in Canva are a time saver, allowing you to focus on more critical tasks in your business.
You can run marketing campaigns via your on-premise TVs with UPshow Connect. Connect allows you to develop effective campaigns for customer engagement via QR code scans on mobile devices.
Unlike Raydiant, UPshow doesn’t just provide customers with the ability to develop their own QR codes. Instead, we take things a step further with our QR code campaign creator, allowing you to identify the types of campaigns similar businesses have run.
Further, our team guides you through the campaign creation process to ensure you’re getting the most out of our technology and are set up to successfully achieve your business goals.
UPshow’s digital signage software also makes it easy to increase the interactivity of the content on your TVs. Raydiant, on the other hand, does not.
UPshow’s interactive content, such as trivia and sports betting, is a great way to engage your customers or patients better. For example, in a healthcare clinic, trivia can be a great way to educate patients while they wait to be seen by their provider and can also help with reducing perceived wait times. For restaurants and bars, offering sports betting for popular events and games each week can draw in large crowds and increase the amount of time those customers spend in your business; and check sizes could increase, too.
Another excellent option for interactivity is UPshow’s social media integration for both Twitter and Instagram. Raydiant also offers a social media integration, but it’s limited to Instagram.
Encouraging customers or patients to post on social media about their experiences can yield many benefits. First, those customers are excited when they see themselves on big screens and feel special that they are part of your business. Second, you benefit from free online advertising thanks to your customers’ posts. Finally, social media is a powerful way to generate more business because it expands your reach and awareness among different audiences.
If you want to get the most out of your digital signage marketing strategy, you need to measure how effective each component is. But many digital signage brands, like Raydiant, neglect this crucial aspect.
UPshow knows the importance of data. That’s why we have built-in analytics in our software. When you use UPshow, you’ll be able to access detailed information about the impact and dollar value of everything you show on your screens.
That makes it much easier to see what’s working well for your company and what you need to change to unlock the full potential of digital signage for your brand.
UPshow is the first on-premise marketing platform that doesn’t just engage your customers. We make it possible for you to engage one of your most important audiences: your employees.
UPshow SHIFT integrates with several point-of-sale systems, allowing you to display the KPIs that matter most to your business and keep your employees motivated. Plus, you can use UPshow SHIFT to recognize your best performers, call out birthdays and job anniversaries and lower the lead time on training.
If you want a holistic customer experience and employee engagement platform, there’s only one reasonable choice: UPshow.
Employee Engagement with UPshow
Maybe you’re interested in giving UPshow a shot but worried about a complicated setup process. Don’t worry – you’ll see from the step-by-step instructions below that getting started with UPshow is a breeze.
First, it’s good to begin by reviewing what you hope to accomplish with your digital signage.
Do you want to improve the effectiveness of your on-premise customer advertising? Are you looking to add some interactivity to your business? Maybe you’re hoping to connect your offline advertising with your digital marketing efforts.
UPshow can help you achieve many different goals at the same time. But reviewing the specific ones that you’d like to accomplish will give you a good sense of direction to follow while developing your strategy.
Once you know your goals, you’ll want to ensure that you have the right screens to accomplish them.
For example, if you want to entertain your audience with video content, installing large screens that people can see from all angles in areas with high traffic would be important.
Once you’ve decided on the screens you’ll use and have installed them, it’s time to connect UPshow. Doing this is simple. You’ll just need to use our dedicated media players.
We’ll send you everything you need to do this when you sign up. Plus, the connection process is very straightforward.
At this point, you’re ready to start engaging your on-premise audience with your custom promotional displays and relevant entertainment.
You can use UPshow to create your own digital signage displays from scratch or choose from one of the many included digital signage templates that you’ll get access to when you use our service.
Once you have a few screens, you can create a rotation schedule that fits your goals, track your performance with our built-in data analytics features and make changes as needed.
We could write thousands of words about what makes UPshow the ideal digital signage platform for businesses. But the easiest way to learn about everything that we can do is to see it in action.
It’s no secret that social media can be an extremely effective marketing tool for businesses, and fitness centers are no exception.
If you’re looking to keep your members engaged and motivated to look after their health, both while in your gym and after they leave, social media might be just what you’re looking for.
This article will highlight 11 gym post ideas of different types along with health and fitness topics that you can use to take full advantage of the many benefits offered by those platforms.
Let’s get started!
If you’re uncertain about social media marketing for fitness and wondering whether it is a marketing channel that’s worth investing in for fitness centers, it might help you to know that this kind of content can help with:
Social media is a versatile tool that you can leverage in many different ways. When done correctly, it can be one of the strongest strategies for unlocking the full potential of your gym.
However, all these benefits of gym social media only become available if the social media channel is entertaining and engaging for the audience. This means utilizing a wide variety of gym content ideas.
Unfortunately, it isn’t easy for even the most prolific content creators to come up with ideas that aren’t only unique but also compelling enough for their audiences to engage with. This is why we’ve collated this list of 11 gym post ideas that are bound to get your existing members and potential customers hyped up!
The average American doesn’t follow a healthy eating pattern. Your gym could play a role in fixing that problem for its members with the right types of social media posts.
Nutrition tips are an excellent fit for social media because they’re usually quick suggestions that can make a meaningful impact on someone’s life.
There’s also a nearly endless number of nutrition tips that you could post to your social media accounts, including information like:
People rely on your gym for help with pursuing their physical fitness goals. But many people who visit you may not be familiar with all of the different exercises they can do to reach those goals.
Gym posts explaining different types of exercises can be great addition to your social media accounts. Workout posts of this type can introduce people to new exercise strategies and help them make sure that they’re doing exercises with the proper form to get the maximum benefit.
It’s probably a good idea to show these explainers with a video. Not only will workout posts make it easy for members to watch and follow the exercise, but research suggests that 54% of people want to see more video content on social media from the brands they interact with.
Nothing is more motivating than seeing an average person achieve impressive fitness goals. These can also be a great form of fitness promotion and advertisement for the efficacy of your fitness center.
If you know of members who have seriously transformed their bodies by going to your gym, consider asking if you can share their stories on social media.
They may appreciate the opportunity to show off their results — and you’ll get a great gym post for Instagram and other social media channels to motivate your target audience.
You could also use your social media accounts to familiarize your target audience with the people behind your gym.
Meet the team posts can be especially useful if you offer personal training as an add-on service.
More people will become aware of your personal training offering and, as a result, consultation requests may go up, leading to increased revenue.
Part of building a successful fitness center is creating a community. When people feel like they’re involved, they tend to be much more loyal and engaged in what you’re doing.
That’s why user-generated content is great for gym social media posts. User-generated fitness topics and content can include things like:
If you add digital signage to your gym, you can even highlight members’ social media posts in your fitness center. People will be excited to see themselves up on the TVs and you get the benefit of greater online exposure for your gym.
UPshow makes it easy to add this type of content to your gym. Just share a hashtag with your gym-goers, and you can automatically pull in their fitness Instagram posts or even Twitter updates to your on-premise TVs.
A big part of reaching your fitness goals is maintaining enough motivation to continue working out and eating right over time.
It’s also important from a business perspective for your gym to help its members maintain a high level of motivation. Otherwise, you could lose clients as they lose interest in working out.
That’s why it’s wise to share motivational quotes and images on your social media profiles.
Doing so can help remind people why they’re doing what they’re doing and it may even benefit your gym’s membership volume.
Challenges help people stay engaged, especially when pursuing their fitness goals. You can choose from a wide variety of gym post ideas revolving around competition and share different challenges on your social media pages to inspire people.
For example, you could set up a challenge group at the start of the new year on Facebook. You can even give anyone who completes the challenge a reward, such as a discounted membership for a few months. Further, you’ll also be able to vary difficulty levels when it comes to gym competitions and challenges.
Challenges can be shorter-term as well. They can even be as simple as challenging your members to go to the gym and work out at least five days that week.
The key is giving your customers a tangible goal to focus on, which should help them maintain motivation.
Many fitness centers also use their social media profiles to focus on gym topics revolving around special deals and push gym promotion ideas. These can be a great way to get more people to follow your accounts.
For example, you might post about a limited-time discount on a piece of gear from your gym’s apparel store.
When someone realizes that they missed a good deal because they weren’t following you on social media, they’re likely to give you a follow so that they don’t miss similar opportunities in the future.
Providing exclusive value to your social media followers in this way can be helpful if you want to expand your online audience.
Behind-the-scenes looks at how your fitness center operates can also be a fun way to connect with your guests online.
For example, you could shoot some video clips after the gym has closed for the night and show your staff having fun in the empty facility. Or you could show a sped-up version of how your gym transforms when you install new equipment and exercise machines.
The average millennial looks at 20-30 memes per day. This volume shows that younger people connect with memes and enjoy consuming them.
Using your gym’s social media accounts to share fitness memes could be a fun way to get more engagement.
The cool part about these is that people enjoy sharing funny memes on their own social media accounts when they see them. So if you post memes that resonate with your audience, you could get a lot of free advertising on platforms like Instagram, Twitter, and Facebook.
One of the more challenging parts of eating healthy is getting bored with eating the same nutrient-rich ingredients every week. New recipes with those ingredients help to spice them up and keep people on track with their diets.
You can use your gym’s social media accounts to help with this by sharing nutritious recipes that your members may not be familiar with.
You could even combine this type of post with a staff introduction post. For example, you could highlight a new staff member every week and have them share a recipe for their favorite healthy dish.
If you really want to get creative, you could even film the person cooking the recipe and post it to your gym’s TikTok account.
Many fitness centers are already using social media to connect with their audience online. But fewer are taking advantage of the impact that social media can have inside the gym.
By showing your social media posts in your fitness centers, you get:
UPshow makes all of this possible. With our digital signage software, you can start showing your and your members’ Twitter and Instagram posts on every screen in your facility.
It could be just what you need to start reaching your social media goals.
82% of the U.S. population uses at least one social media platform. That makes social media a significant connection point between your business and your customers.
You may already use platforms like Twitter and Instagram to connect with your target audience digitally. But did you know you could also be leveraging these platforms in your business by taking advantage of social media and digital signage integration for your business?
Keep reading to learn how it's possible.
Before we get into the specifics, here’s a quick overview of the process of integrating social media into your business:
One of the great things about integrating social media into your business through digital signage is the simplicity of the setup. Here is some of what you might need:
Once you’ve got everything ready to go, here’s how to set it up:
Your digital signage and social media displays will only be as effective as you want them to be if people can see them. That’s why screen placement should be your priority.
It’s best to place screens in areas with high traffic. For example, a restaurant may want TVs near its bar, while a retail store may want screens near its most popular products.
You also want to make sure you pick the right type of screens to accomplish your goals.
For instance, it could be a good idea to invest in touchscreens to allow your customers to interact independently with your company and its products.
With your screens installed, you’re ready to choose the digital signage software that will power them.
UPshow is the ideal platform to help you integrate social media into your business because it’s:
Once you get your digital signage software set up, you’re ready to begin pulling in social media posts.
The process for this is straightforward using UPshow.
You can set up a social media display feature that will automatically share your latest posts from Twitter and Instagram. Once you have this set up, you can sit back and relax while your posts start automatically showing up in your business.
It’s also possible to create specific display screens to highlight special social media posts.
For example, you might post about an upcoming event on your Instagram page. You could ensure that this gets the attention it deserves by giving it a standalone display that runs in your venue until the event.
Bringing social media into your business is about more than just displaying your posts in your physical locations — it’s about connecting with your customers in engaging ways.
The process for this is easy. You can tell your customers to use a specific hashtag when they post about your business on a platform like Instagram or Twitter.
Then, you can set up your screens to automatically show a feed of the latest posts under the hashtag(s) you specify. The result is that your customers are excited to see their social media posts across your TVs, while you benefit from free advertising for your business online.
When enough people begin using your hashtag, it’ll pop up on other peoples’ feeds. Seeing friends, family and even influencers sharing posts with your hashtag can motivate others to check out your business.
It can take time to figure out the ideal strategies for your business with varied digital signage display capabilities.
The tactics you use at first may not deliver the engagement or sales results you were hoping for when you implemented them.
UPshow makes this much easier for you to do. You can use our built-in analytics features to quickly assess your performance without using a third-party tool, allowing you to review your progress and adapt quickly.
Whether or not you succeed with your social media and digital signage integration goals will be affected by the efficacy of your outreach strategies.
With that in mind, here are two different tactics you can employ to start getting more out of your digital signage social media combination once you get it up and running.
Three-fourths of Americans say deals are a top factor they consider when purchasing.
So why not leverage that to make your social media integration more effective?
There are a few different ways to do this. For example, maybe you want more followers for your account. If so, you could offer a special discount when someone shows you that they’ve followed your business.
Or maybe you want more engagement on your posts. If so, you could run special giveaways on your social media accounts that customers need to comment on to qualify for.
A big part of your social media integration strategy may be getting your customers to post about your business online.
That’s much likelier to occur if you give customers an idea of what to post about. You can even tie this into your social media contests.
For example, a restaurant could run an Instagram campaign that gives a free meal to the customer that gets the most engagement on their post.
Then you can prompt them to post about their favorite memory at your restaurant.
With this strategy, you’re making it easier for customers to figure out what their posts should look like while also incentivizing them to follow your instructions.
Having your digital signage integrated with your business's social media isn’t complicated. However, there are a few potential problems that could pop up, which you may want to look out for as you make the transition:
One of the most significant limiting factors on the efficacy of your social media campaigns will be the involvement rate of your customers.
If your customers don’t notice or care that you’re running social media campaigns inside your store, you’re probably not going to see the results you want.
It’s why it’s vital to emphasize strategies that can deliver the customer engagement figures you want.
Additionally, you could ruin the effectiveness of your campaigns if you display them on screens that are tough for your customers to see.
It’s why we made screen placement the first step in the social media and digital signage integration process. You want to make sure that you get that right before proceeding.
The angle that you hang your screens at is an essential part of this as well. If people have to crane their neck at an awkward angle to see your screens, they’re probably not spending as much time looking at them.
Are you ready to start enjoying the many benefits of bringing social media signage into your business? If so, UPshow is here to help.
Our digital signage software comes with all of the features you need to get as much out of your displays as possible.
