UPshow Announces Acquisition by EverPass Media and Strategic Spinoff of Employee Experience Platform — Click to Read More
When your workout is like a party, how can you get enough? Crunch's no judgment zone and all inclusive mantra creates a welcoming environment to anyone looking to get healthy and have a good time.
For a brand that fuses fitness and entertainment, UPshow Social Television is just another great way to make serious exercise fun for all Crunch members and trainers.
CrunchTV has been receiving buzz lately and we wanted to further explore the impact so let's take a look at the "UPshow Effect" at Crunch- highlighting customer posts that aren't just customer pictures, they're customer promotions:
If you’re at the gym you’re looking for some self-improvement, right? But no improvement is more legit than selfie-improvement. We all know those commercials that show the before and after shot of diet pills and at-home workout equipment but with the emergence of social media fitness buffs have been able to show their followers their transformation almost daily. The selfie-improvement movement not only benefits those posting but also the gym they are training at- like Crunch. Now the social user can credit Crunch with daily gym mirror selfies by using the hashtag and geo-tagging the gym. This social media partnership benefits both sides with UPshow in the picture, as the user can see their selfie-improvement broadcast on the gym TV screens as well as social and Crunch is given major props for helping the user succeed their fitness goals.
Take a look at some of the influential moments captured on CrunchTV (above).
Fitness has a way of bringing likeminded people together. That type of community is encouraged at facilities like Crunch, where trainers and members alike lift each other up and more importantly, promote each other on social media.
Click through the above images to see how the Crunch community is broadcasted on CrunchTV!
Fitness influencers inspire gym-goers because 1) they’ve mastered self-improvement and 2) their selfie-improvement proved just that. Influencers sharing their stories help influence others at Crunch to share their story using Crunch’s hashtags like their favorite influencer. When posted to the UPshow screen, Crunch is able to manage a CRM full of digital fitness influencers as well as those who are inspired by them, making re-marketing to a niche target group easier than bench pressing 100 lbs.
Crunch offers fitness options for everyone. With branded Spotlights, Crunch is able to display in-venue events and classes as well as out of venue events Crunch is participating in or sponsoring. Click through these Spotlights to see how Crunch boosts their brand through dynamic digital signage:
When walking up to the Revel in Chicago’s hip West Loop neighborhood, it’s no surprise to hear the thumping of loud music and the weekday energy exploding into the early fall Friday night. The glow of the lights blinking WINE RIOT showered bubbly attendants slapping on wristbands and clutching to wine glasses, all personally decorated. The hall filled with excited wine-o’s ready to document the social media event of the year for all Chicago wine-enthusiasts.
Wine Riot, the traveling festival bursting with wines from around the world and crash courses educating wine lovers on their drink of choice, took place in Chicago last weekend. While attendees sipped they had the chance for the first time to be an immediate social media participant of the festival with UPshow.
Guests excited to share about Wine Riot on social media could also be a part of the fun in venue as the UPshow screen displayed all content using #WineRiot on a large television screen glowing in the center of the hall. The possible popular social media post options seemed endless with influencers raising their glass high above the crowd and thousands of wine bottles, groups huddling in the photo booth with feather boas and cheesy grins and even sommeliers using the hashtag as an opportunity to display their favorite wine tastings of the night.
Wine Riot guests took to the opportunity to be featured on Wine Riot’s own Social Television so well, the festival’s UPshow screen was in the top 3 best performing screens of the week amongst UPshow’s thousands of screens worldwide.
The “UPshow Effect” will continue to thrill wine enthusiasts as the UPshow screen will travel to the East Coast for the upcoming Wine Riots.
If you'll be in attendance, post to the #WineRiot UPshow screen in:
If there was ever a place with a picturesque industrial space, comfort food and high energy, Deuce’s and the Diamond Club is that place. The restaurant/bar in the heart of Wrigleyville features event spaces, an outdoor patio with cabanas and a reflecting fountain, and a menu stuffed with gourmet burgers, craft beers and aged whiskeys.
A combination of Wrigley energy, delicious food and thirst-quenching drinks makes Deuce’s the ultimate location to post a pic to UPshow.
Let’s take a look at the “UPshow Effect” at Deuce’s-highlighting customer posts that aren’t just pictures, they’re invaluable promotions:
Employees at your business aren’t just serving up menu orders, they’re crafting the entire brand in-venue brand experience for your customers. As a business, you want your front line brand ambassadors to embody the brand image (and have fun doing it!). Social media is one of the best ways employees can bring it with brand promotion. With UPshow, the employees are excited to post to get their faces on the screen while also inviting all their social followers to the venue.
Take a look at the way Deuce’s employees use #UPshow to be the business’s brand ambassadors on screen and on social!
The newlywed couple looking for a beachfront property that’s also a short distance from their downtown office on House Hunters aren’t the only ones location matters to. Deuce’s can take full advantage of the marketable Wrigleyville neighborhood it resides in. As Cubs fans huddle around the Friendly Confines, venues like Deuce’s are the perfect spot to pop in to for a drink before or after the game. Owning this nearness with UPshowTV channels featuring Cubs baseball highlights only invites more guests to the business!
Giving your guests the best experience doesn’t begin and end with their in-venue visit. You can check out how to really engage with consumer-generated content for better results here. In the meantime, UPshow makes your customer engagement completely seamless with Connected Commerce. Deuce’s automated Connected Commerce message offers guests who post to UPshow a discounted menu item. This incentivizes the customer to spend more and stay longer to redeem that offer. It also causes this special guest to brag to her friends and social followers about Deuce’s social media incentives, increasing the business’s CGC as more post with Deuce’s hashtags to snag the promotion.
UPshow is thrilled to be a 2017 Community Partner of Techweek, kicking off in Washington, DC this week.
The best content from #TechweekDC will be showcased on the UPshow screens in addition to announcements and key speaker information.
The Techweek DC conference and festival will feature speakers ranging from Accenture, Blackboard, Snagajob and Optoro as well as a Growth Summit by Techweek’s CEO, Amanda Signorelli.
UPshow screens will also be displayed during the New York, Dallas, Los Angeles and Miami Techweek festivals.
For more information on Techweek DC, visit: http://techweek.com/washington-d-c/
If you're in Chicago, you're just a hop, skip and a post away from a night full of fun at Hopsmith Tavern. The Big Onion Tavern Group pub serves up burgers and tacos while giving Michigan State University fans a great space for cheering on their team and posting about it on social media!
Hopsmith Tavern has been a long time UPshow partner with excellent results, top-notch influencers, enthused Spartan fans and big time parties with locals.
Let's take a look at the "UPshow Effect" at Hopsmith- highlighting customer posts that aren't just pictures, they're invaluable customer promotions.
In one way or another, social media influencers have been able to captivate and amount a serious following. While influencers love to let their fans know where they dine via social media tagging, businesses like Hopsmith gain the eyeballs of the influencers followers. Hopsmith is now connected to influencers like MeTv's Rianne Coale and national comedians!
Click through the above images to see some of the other influencers who visit Hopsmith!
Give me a H-O-P-S-M-I-T-H!!! Goooo Hopsmith!!!
For those looking to cheer on the Spartans, Hopsmith does an excellent job of keeping those Michigan State fans happy! The Spartan crowds pile in on game day and are no doubt posting about it on social media. With UPshow, those fans feel like they're in the game with the Jumbotron-effect of getting their football fan selfie on the TV screens in the restaurant.
Tasty food and amazing drinks can bring a customer coming back for more but the real kicker in today’s world is social media engagement. Nothing makes a customer want to be a regular more than the feeling of being appreciated by the brand. Hopsmith does an excellent job of engaging with the customers who post to the UPshow screen.
Check out some of the best moments above!
Omnivore invited UPshow and Say2eat to discuss their services while also answering any questions by those listening in.
UPshow’s partnership with software Omnivore ties UPshow usage into the top point-of-sale systems to track revenue lift.
Omnivore is a cloud-based development platform that connects POS systems to new technologies, making a realm of possibilities for your restaurants. The single integration through API simplifies the process for restaurants utilize new technologies through interface installed in the POS.
In case you missed the webinar, check out the highlights and Q&A session here:
The UPshow process relies on three existing behaviors consumers have. The first is going out and having a good time. People already head to bars, restaurants and entertainment centers to have a great time. The second behavior is that of sharing those experiences on social media. Lastly, consumers since the invention of the television have wanted to see themselves on the TV screen.
The 3 key features that UPshow utilizes enhances the going out experience for the consumer as well as for the venue.
Customized Social Display:
Having the ability to display guests’ social media pictures on TV screens brings about the same excitement that a Jumbotron at a sporting event does. Guests are already posting to social media and now they get the added bonus of seeing themselves on TV. Your business is gaining authentic social content while your consumer feels like a star.
Dynamic Digital Signage:
With the design and features, your business can make your screen look like your very own branded marketing marketing material. UPshow’s digital signage options allows your brand to display promotions and entertaining content.
Social CRM and Connected Commerce:
Through the Omnivore partnership, UPshow can automatically build and maintain a database of contactable consumers for your brand. The trigger of posting to the UPshow screen pushes redeemable offers to your guests via social media in the form of an Instagram comment or Twitter reply.
The Social CRM process is incredibly simple…
Q: Who creates the screen design, adds pictures, custom content and who administers that?
A: We work closely with the brands to create a custom color scheme. Add custom colors, logo, hashtag and geo-tag so that TGI Friday’s screen looks completely different than Hooters. We take the social media content from the social eco-system to curate what customers already post about the brand. You can also directly upload jpg and video files as well as select from existing entertainment channels we provide. The whole process to prepare takes about 15 to 20 minutes.
Q: Can you opt out of receiving promotions?
A: The promotion will only be sent once with a 24 hour period to the social user so it’s not invasive. This offer can be ignored as it comes as an Instagram comment or Twitter reply; however, we have found that most social users like when brands engage with them on social media.
Q: How long does the post last on the screen and is there a custom time frame?
A: The first time a user posts to the screen we give that photo 20 seconds of spotlight. We then like to show it a second time with an additional 20 seconds. After the photo has gone through it’s 2 spotlight moments, it gets sent the library of 200 most recent photos that will rotate on the screen as new content is refreshed.
Q: How many screens is UPshow on today?
A: UPshow is currently on around 4,000 screens across the US. Thanks to Amazon FireTV and Google Chromebits, UPshow can be plugged into any TV with HDMI and access to Internet.
Q: What social networks work with UPshow?
A: UPshow works with Instagram photo and video, Twitter photo and video, and Snapchat geofilters that we can customize for your venue.
The 16th annual Chicago Innovation Awards celebrate the most innovative products and services in the Chicago area. UPshow was chosen as one of the Top 100 Finalists.
The awards nominate from within a variety of organizational sizes, sectors and industries. We are so thrilled to be honored as one of the top companies in the running.
As a Top 100 Finalist, we have the opportunity to be crowned, “People’s Choice Award”. This honor is selected through online balloting by the people! Click here to vote for us as the “People’s Choice Award”.
We are also eligible for the following awards:
Be sure to check back for updates and let the voting begin!
View the press release announcement below:
Immediate Release September 20, 2017
UPshow is Named One of the Top 100 Finalists
for the 16th Annual Chicago Innovation Awards
Chicago, IL— Out of 530 nominees, UPshow of Chicago has been selected as one of the Top 100 Finalists still in the running for the 16th annual Chicago Innovation Awards. The awards celebrate the most innovative new products and services in the Chicago region across all organization sizes, sectors and industries. 1500 business and civic leaders will come together to honor the winners when they are announced on October 30th at Chicago’s Harris Theater.
The innovation nominated by UPshow is TV-powered social marketing platform that boosts customer traffic and revenue by delivering a Jumbotron-like excitement through existing social media behavior.
“This year’s nominees demonstrate the economic impact that innovation is having within organizations and on the Chicago region as a whole,” said Tom Kuczmarski, co-founder with Chicago journalist Dan Miller of the awards. “This year’s nominees generated $3.39 billion in new revenues through their new products and services alone, and created over 24,000 new jobs.”
As one of the Top 100 Finalists, UPshow will receive a $2,500 scholarship to attend The Practical Innovator, a day-long executive education course on September 27th led by top faculty who teach innovation at Northwestern’s Kellogg School of Management.
Each of the Top 100 Finalists is also in the running for the annual “People’s Choice Award,” selected through online balloting at http://www.chicagoinnovationawards.com/2017-peoples-choice-award/
Out of the Top 100 Finalists, the judges will select 10 winners of the Chicago Innovation Awards, as well as 10 winners of the Up-and-Comer Awards representing innovation in the start-up community, the Social Innovator Award, the Collaboration Award, and 3 Neighborhood Award winners, which will showcase innovation occurring in Chicago’s diverse neighborhoods. The winners will be invited to ring the NASDAQ Bell in New York City, invited to separate meetings with Mayor Rahm Emanuel, Governor Bruce Rauner and Cook Count President Toni Preckwinkle, and receive widespread media recognition.
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UPshow's millennial open letter to big brands was featured as a guest contribution on Small Biz Club!
You can view the contribution here.
Nuevo estilo de vida...Chupitos welcomes you to be a part of a new lifestyle. The restaurant, lounge and shot bar located in New Jersey offers a great atmosphere, excellent food and a variety of shots that sometimes come courtesy of a hot pink monkey!
The colorful nights and wild adventures are all displayed on the UPshow screen and remembered through social media.
Let’s take a look at the “UPshow Effect” at Chupitos- highlighting customer posts that aren’t just pictures, they’re invaluable customer promotions.
Big parties, big events and big influencers all deserve a big celebration. Chupitos’ UPshow screen showcases the flock of influencers, bachelorette parties and birthday parties that come to the hip shots bar. With this UPshow content in influencer feeds, more people are willing to come out to Chupitos for their own fun night after the influencer inspiration.
It’s easy to think of out-of-venue promotional efforts when brainstorming the best marketing plan for your business. But to make the marketing plan even easier, most businesses can look right in their space for the answers. With the UPshow screen, Chupitos is not only using a pre-existing in-venue source (the TVs) to display promotional material, they now have an outlet to showcase what consumers come to Chupitos for. Glancing through Chupitos' UPshow content shows off how Instagram-worthy the large Buddha statue is and how fun receiving a Chupito monkey shot is. When guests post this to UPshow and in turn social media, potential customers are seeing what Chupitos has to offer and entices more feet in the door.
We get it, sometimes the drinks are just too good and music too good your dancing shoes can’t slow down. This may cause some unexpected typos or not enough time to hashtag your Instagram post. UPshow’s geo-tag feature allows Chupitos guests to simply add a location to their post to see themselves on the screen. The bonus for Chupitos is an extension of the brand on Instagram geolocation searches, making it even easier for potential customers to track down the venue.
Capterra cultivated a list of the 20 most popular digital signage software measured by number of customers, users and social presence.
UPshow landed in the top 10 of the comprehensive list you can view here.
Pull on your best pair of cowboy boots and get ready to select from over 50 on tap beers while dancing along with the best in the business country crooners. Riot Hospitality Group’s Dierks Bentley’s Whiskey Row in Gilbert, AZ includes a patio space optimized for ping pong, cornhole and a large dance floor and stage for live performances. Hovering above all the excitement holds UPshow displaying the good time had by all.
Let's take a look at the "UPshow Effect" at Dierks Bentley's Whiskey Row Gilbert- highlighting customer posts that aren't just pictures, they're invaluable customer promotions.
With new music and live performances constantly igniting at Whiskey Row, guests can come back for more and always get a new experience. These regulars know how to twirl their way around the dance floor and the UPshow screen, resulting in a heavy flow of Whiskey Row unique content flooding social media feeds on a regular basis.
Beside the regulars showing their social media followers the genuine Whiskey Row experience, influencers help push branded content framed in an authentic post to their thousands of followers. Whiskey Row also has the advantage of associating with top country musicians who come by to rock the house. These musicians always want to post to the UPshow screen to promote their music while their fans are posting to show off their moment with famous country crooners.
Click through the images above to see the influencers at Whiskey Row!
Who can resist having fun when the employees are out having a ball? The social content employees post to UPshow showcase the fun environment at Whiskey Row. Branded content hitting thousands of social followers only elevates the business’s brand image as well as helps present the employees as Whiskey Row’s own army of brand ambassadors.
Click through the images above to see the awesome employee advocated content!
With UPshow’s Spotlight feature, Whiskey Row is able to display upcoming concerts, menu items and offers. This feature allows for outside contribution, like Whiskey Row’s Lyft offer that provides guests the ability to take advantage of a discounted ride home after a night of lively music and good drinks! Spotlights displaying other branded content, like this Lyft Spotlight, also benefits the brand promoted as guests may be more inclined to use a discounted Lyft ride then call an Uber.
When your dream of flight becomes a reality, you want to make sure the moment is shared and remembered as the unforgettable experience it is. iFLY’s partnership with UPshow has been blown away to expanding heights with employee advocacy, influencers and motivational social outreach.
Let’s take a look at the “UPshow Effect” at iFLY- highlighting customer posts that are more than just pictures, they’re invaluable customer promotions.
Getting your employees to post about your business is a critical aspect of genuine promotion yet seems to get lost in the shuffle of marketing gameplans. At iFLY the employees are even more important in creating a positive guest experience as they are assisting in a daring and thrilling experience that involves trust. With the UPshow screens in venue, iFLY instructors have the ability to post dynamic videos of their indoor (and sometimes outdoor) skydiving sessions. These videos not only provide great niche content for the venue but also demonstrate to guests that the instructor is experienced. For the business, the iFLY instructors are posting great dynamic branded content using iFLY’s hashtags, essentially becoming iFLY brand ambassadors through their skydiving passion.
Check out the adventurous content posted by iFLY instructors above!
With daring experiences comes exciting people. Exciting people like celebrities and influencers! People love to follow their favorite celebs and influencers on social media to catch what they are up to (and possibly be influenced to follow their lead). When celebrities like Ryan Seacrest and Kelly Ripa posted to iFLY Westchester's UPshow screen, they not only got to see their skydiving adventure on the big screen but brought the iFLY brand to all their social media followers. iFLY Orlando saw influencer Elayna Fernandez post her flight to the UPshow screen as well, gaining even more potential eyeballs. iFLY Ontario even took matters into its own hands by hosting a social influencers night. These digital influencers were welcomed into the iFLY venue and encouraged to post pictures to the UPshow screen. The Ontario location collected great authentic content and also got it’s business out to all the influencers thousands of followers.
Click through the influential skydivers that posted to UPshow above!
When a customer posts to the UPshow screen, they are giving the business authentic social media content. iFLY knows that you have to give a little back in return! One way to do this is to make your presence known to customers posting about you. iFLY sends over motivational comments to users who post to the UPshow screen, reinforcing and encouraging guests to post to the screen even more.
