UPshow Announces Acquisition by EverPass Media and Strategic Spinoff of Employee Experience Platform — Click to Read More
People are hesitant to return to gyms. As a result, clubs must prioritize maximizing spend from those who do visit their venue via additional revenue streams.
After you identify and implement these additional offerings, what marketing strategies convince gym members to participate in extra spending? Digital signage helps create consistent and significant streams of additional revenue by driving awareness of offerings, incentivizing action from members and building loyalty for repeat spend.
Gyms constantly experience fluctuations in member attendance. As a result, new members or members who visit infrequently don’t always know about additional opportunities like the snack bar, boutique or spa.
Promoting these offerings using paper signage is expensive due to printing costs and oftens gets ignored, resulting in low ROI. Instead, market your additional revenue streams where your members are already looking: your TVs. Incorporate digital signage alongside your entertainment and fitness guides to inform members of your offerings and excite them about the benefits. You can even localize your messaging to target members who will take the most interest. For example, market protein-packed smoothies to members in the weight training area and sports massages to those finishing up in the locker room.
Not only will members be more likely to notice the messaging in the first place; they’re also more likely to remember it. More than half of people who see a promotion on digital signage remember the details of it later on, per Sixteen:Nine. This high engagement drives members to spend, making additional revenue for your gym.
Some hesitant members will need more persuading than others to try something new. In this case, a reward-based marketing strategy can push them to overcome that resistance.
When promoting additional revenue streams in your gym, offer a discount or deal for first-time participants. For example, an in-house facialist can offer 20% their first treatment, and a personal trainer can offer a BOGO training package.
Digital signage makes these deals even more irresistible by leveraging QR codes. QR codes allow members to take action the moment they feel motivated by simply scanning the code with their phone. It then directs them to any destination you choose, such as a mobile coupon download. As opposed to traditional discounts, 80% of people use a mobile coupon within one week, according to Juniper Research.
Incentives break through mental barriers that prevent members from participating in additional offerings, not only contributing to your gym revenue but also improving their overall experience.
Once you have members hooked on your extra products and services, you need a strong retention strategy to ensure members perceive your additional offerings as integral to their fitness routine.
Digital signage is an excellent channel for marketing strategies that build loyalty. Not only can you promote in-venue offerings such as classes, but you can use your digital signage to drive downloads of your gym’s app. The minute your guests download your app, you have a brand new way to reach them no matter where they are. This incredible strategic channel means you can use push notifications to remind them of additional offers or experiences they may have enjoyed in the past. One national gym franchise using UPshow significantly increased app downloads in just a month, to much success. Once again, QR codes make it quick and easy for members to act right away.
With a permanent channel in place to remind members of the availability and benefits of these experiences, they are more likely to try them again, forming a habit and becoming loyal customers.
Promoting your gym’s additional revenue streams can pad your bottom line and keep your gym successful. Digital signage provides everything your gym needs to increase your members additional spend by informing members, encouraging conversion and ensuring repeat purchases.
How many TVs does your gym have? You’ve probably invested in at least a handful of screens to engage members while they work out. TVs are a necessary but expensive part of your business, with ongoing cable costs. But what if your TVs could boost your bottom line instead of draining profits?
Fitness Advertising is a genuine avenue that many businesses consider. This means that you can leverage your in-venue screens to drive revenue by turning them into your own in-gym advertising network. Digital signage gives you all the perks of traditional TV, like entertainment and education, while transforming your screens into valuable real estate for local businesses and fitness brands.
Here’s how you can incorporate your gym TVs into your marketing strategies for gyms, make advertising connections and measure results with your digital signage.
Ads play on traditional TV for almost one-third of every hour, per Statista. At best, these commercials market irrelevant products and services to your members. At worst, they market your competitors’ products and services inside your own gym.
High-quality digital signage grants you 100% control over what shows on your gym TV, meaning you can sell your own screen time. Custom gym TV advertising doesn’t just supplement your gym’s revenue, it also benefits your members by ensuring they only see helpful, relevant information. Choose ads for businesses and products you think your members will want or need to know about. For example, clients with personal trainers may take interest in healthy meal prep subscriptions, whereas yoga class participants may be drawn to a brand of sustainable fitness equipment.
Members will appreciate the useful information on your gym TV, and brands will gladly pay for fitness advertising in your gyms because it will give them access to a captive, targeted audience, making it a best-of-both-worlds situation for your gym.
Start driving interest in your gym’s advertising opportunities by spreading the word and finding other companies that share your goals. Digital signage doesn’t only host your gym ads; it can also spread the word about your new ad space.
Your members all have their own jobs outside of your gym. Many are business owners, influencers, community organizers or marketing executives in search of partnerships. Use this fact to your advantage and give them first access to your new fitness advertisement network. Promote the opportunity on your TVs with “YOUR AD HERE” style signage. using different types of gym TV advertisement examples. Include a custom QR code in the promotion to encourage interested parties to reach out or get more information right away. They simply scan the code with their phone and immediately reach any sign up form, landing page or email address of your choosing.
Leveraging the relationships you already have with your members will kickstart your in-gym advertising network from day one, ensuring quick return on investment.
The idea of managing an in-gym advertising network in addition to existing responsibilities may sound overwhelming. However, the right tools can drastically reduce the time and energy necessary for success.
Advertising on your gym TV with the right digital signage software makes scheduling and measuring the impact of your efforts easier. Upload or create graphics quickly for your advertising partners. Schedule when and how often promotions show as far in advance as you need, and let the software do the rest. As ad campaigns end, reference the data and analytics section of your digital signage platform. Doing so will show you the frequency with which each ad is shown, allowing you to change your gym ads accordingly and manage content as needed. All this data can even give you new gym advertising ideas that you can use to improve your gym membership advertisements or even the ads from your “clients”.
Not only will investing in the best digital signage make coordinating your gym advertisement a breeze, it will also give you the data you need to form legitimate and rewarding business relationships with your advertisers.
Using digital signage to create an in-gym advertising network can create a high-ROI source of revenue to supplement your gym’s main profit. Take control of your screens, recruit partners interested in showing gym TV ads and track performance with ease, all while watching your profits grow.
Recommended Resources
5 Creative Fitness Marketing Strategies Using the TVs in Your Gym, Fitness Club, or Studio
17 Examples of Enticing, Informative Digital Signage Content
3 Key Personal Training Marketing Strategies for Your Gym
If tomorrow you woke up and your gym had eliminated its personal training program, what would you do? If you thought “panic,” you wouldn’t be alone. Personal training brings in a significant portion of revenue for gyms and fitness clubs. Additionally, committing members to PT programs becomes the most impactful upsell you can offer when those programs renew session-over-session.
So, which personal training marketing strategies can you use to maximize such a clear opportunity to increase gym revenue? In short: get resourceful with your PT marketing strategies. Digital signage uses the in-club TVs you already have to increase personal training revenue by driving awareness, creating habits and gamifying training.
Gyms constantly experience fluctuations in member attendance. As a result, new members or members who visit infrequently don’t always know about offerings like personal training. Those who do know likely don’t have all the information they need to convert.
Don’t waste money on expensive paper signage or spend time laboring over promotional emails, both of which often go unnoticed. Instead, market personal training services where members already spend time looking: on your TVs. Use your screens to advertise personal training specials and offer free consults, as well as to introduce trainers. Focusing your marketing on personal trainers themselves proves especially impactful — well-branded trainers often attain influencer status, and have a powerful draw over fitness consumers. Not only will members want to work with them, but you may also attract new members who wish to do the same.
Leveraging screens effectively lowers communication costs while increasing engagement with your messaging, maximizing your marketing efforts and boosting ROI.
Driving revenue with marketing for personal training becomes most effective when members begin thinking about it as a long-term habit. However, Harris Interactive found 73% of people abandon their fitness goals before achieving them. Digital signage helps members stick with their personal training goals long term by reminding them to book the next session and making it as easy as possible to attend sessions.
Use custom QR codes on your digital signage to make promotions interactive and easily accessible on mobile devices. Leverage this technology when displaying reminders to book another session. Members can immediately scan the QR code with their phone and sign up in the moment. This eliminates the chances of them forgetting and maintains their motivation. Soon, personal training sessions will become part of a member’s weekly fitness routine.
Members who incorporate personal training into their routine see improvement faster than they would without the extra work. Seeing this improvement affirms their habits, increases happiness with your services and drives member loyalty, and loyal members equal a reliable revenue stream.
Competition is an effective motivator for many people, especially those who enjoy working out. Using gamification for fitness trainer marketing taps into this motivator and can drive increased interest and more frequent sessions. How do you gamify personal training?
Use digital signage to display member leaderboards in training areas. Show rankings for who has trained the most in a month or who is closest to reaching their fitness goal. Your competition-loving members will be inspired to take action and climb their way to the top of the leaderboard each month, resulting in higher demand for personal training. Members can also use this information to encourage one another to persist in their goals. For even more motivation, you can even offer a prize or discount to the top spot each month.
Marketing personal training programs has a direct effect on increasing gym revenue. Digital signage easily integrates into your existing personal trainer marketing plan and venue hardware, giving you the ability to promote PT in new and impactful ways. Want to see for yourself? Ask us for your custom demo today.
Recommended Resources
Turn a Profit With Your TVs: In-Gym Advertising
17 Examples of Enticing, Informative Digital Signage Content
5 Creative Fitness Marketing Strategies Using the TVs in Your Gym, Fitness Club, or Studio
Hope doesn’t save businesses.
As we move into a new year, many fitness clubs are struggling to rebound from 2020’s hard hits. Which gyms will rebound first and be most likely to succeed? The ones that people feel comfortable returning to.
Members’ primary concern when choosing to patronize a gym is the quality of its health and safety regulations during and following COVID. However, many gyms have not changed their messaging to address concerns about health and safety. These gyms hope people believe them when they say “we’re safe.” Their lack of results proves that that strategy doesn’t work.
Gyms must actively demonstrate how safe they are to members and prospects by regulating behavior with clear and current messaging; reinforcing safe conduct with social proof; and reassuring guests by spreading the word. Digital signage makes it simple and cost-effective to do all three.
Gyms shoulder the burden of teaching their members the new rules that keep them safe while they exercise. Successful and thorough communications cover the full list of health recommendations reflecting the most recent research.
Paper signage, which has a long production time and is expensive to print, limits the number of messages that can be communicated, as well as how quickly and often messaging can be updated. Alternatively, digital signage allows for virtually limitless variations and updates to this very vital messaging.
Use digital signage on your existing screens to inform members of your health and safety procedures. Segment communications by what regulations take priority in each area of your gym. For example, emphasize sanitizing hands at the entrance, wiping down equipment in the cardio area and social distancing in group classes. As health and safety regulations evolve, update your all signage quickly and easily from one computer no matter how many locations you have.
Digital signage ensures quick and clear communication throughout your gym, giving members the information they need to stay safe.
Masks weren’t designed for workouts. But getting members to wear them and abide by other COVID gym safety procedures can make or break your brand integrity (and keep you out of another lockdown). Want one simple strategy to increase participation? Lead by example.
Use digital signage to transform your TVs into social media displays. Then, encourage your staff and other members to share their safety selfies on screen. When frustrated or forgetful members see everyone exercising responsibly, they will want to fit in and follow procedure. It’s harder to ignore rules when you know everyone else does their part.
As an added plus, all of the posts you receive on your screen will show up on social media, branding your gym as safe and responsible, attracting even more members who value those traits.
You need to communicate to new and returning gym members everything your facility has done to ensure their safety. You can advertise, tweet or even shout it from the rooftops, but people are far more likely to believe their peers — those already working out safely in your gym.
Run a campaign asking in-venue guests to leave positive reviews highlighting your health and safety procedures on Google or Yelp. Incentivize these reviews with a discount or prize, then promote the campaign on your digital signage. Include a custom QR code so members can take action the second they feel motivated. All they have to do is take out their phone, scan the code and they will be directed to any review page of your choosing.
As a result, those researching your gym will find explicitly positive information about your gym’s health and safety procedures during COVID. Joining your gym becomes the clear and obvious choice.
Give your gym the best chance for success this year. Digital signage is an efficient and high-impact tool to communicate new information, reinforce health regulations and reassure prospective members of your safety.
A simple truth: Gyms need members — lots of them — in order to make a profit. With 12% of people joining gyms each January and more than half quitting within 6 months, according to IHRSA, membership managers face intense annual pressure to meet and exceed their member recruitment and retention goals.
When tackling such high-priority ongoing goals, the right tool makes the difference between a good result and a great one. Digital signage can transform your in-club TVs into powerful retention and referral engines. Using a mix of social media, mobile interactivity and engagement metrics, you’ll automate and simplify many of your membership campaigns.
Almost half of gym-goers admit to taking photos or videos while working out, per a Harris Poll. Take advantage of this behavior and use digital signage to turn your screens into a dynamic community board.
Use your digital signage to encourage members to post the photos they take in your gym on social media with your gym’s hashtag. Within minutes, the post will show up on your screens, creating a collage of the experiences members have in your venue. Members can show off their fitness milestones, as well as recognize other members for their achievements. By highlighting your members, you create a sense of community that boosts loyalty and member retention.
Social media also acts as a built in referral driver. Every time a member posts to get on the screen, they advertise your gym to their hundreds or thousands followers for free. A social post like this has the same impact as a positive review from someone you know and trust. Social media posts are incredibly motivating and an excellent way for your gym to acquire new members.
Once your members experience the excitement of seeing themselves on your screens, they’ll keep posting, turning your screens into a low-maintenance referral program.
You can run the world’s most exciting membership promotion, but many members still won’t take action unless they have the opportunity to do so while it is top-of-mind. Traditional messaging channels like email or physical newsletters — even speaking to your staff at the front desk — require members to act long after they have seen the initial promotion. These channels rely on your guests remembering the offer through their whole workout, on their commute home and well into their evening. During this delay, many members will forget about your message.
QR codes provide members a way to take immediate action on a valuable promotion. Simply include a QR code alongside any on-screen messaging. Then, members scan the code with their phone and immediately arrive at a form, website or app you choose.
Boost member referrals by promoting a referral raffle. Invite members to scan the code that directs them to write a Google review for your gym. Once they leave a review, they are entered into a raffle to win a prize.
Drive member retention by encouraging app downloads: members simply scan the code to get the app. Now, you can use push notifications to keep them engaged. National fitness clubs have seen a significant increase in app downloads using this method. Once the app is on a member’s phone, drive retention by notifying members of class availability, new PT opportunities and more with push notifications.
Understanding the impact of any marketing campaign is critical to success, but understanding the impact of your member retention and referral campaigns is even more important. You need to know if members actually engage with your campaigns and to what degree, otherwise you can’t measure success. Any good digital signage platform will offer robust analytics tools that make campaign reporting simple. Dashboard reporting should show you how many times members see and engage with every piece of content, enabling you to easily calculate ROI.
This information allows you to optimize your campaigns for even better results. For example, you may want to eliminate messaging that hasn’t worked or extend the screen time for strategies that work best.
The ability to access feedback and respond to it creates a cycle of continuous improvement in marketing so your campaigns retain and refer the most members possible.
Digital signage streamlines and consolidates your membership efforts into one high-visibility, high-engagement experience. Using social media and interactive promotions drive results and analytics tools to give you critical feedback, you’ll have everything you need to optimize your campaigns for the best possible retention and referral results.
When it comes to patient engagement tools, healthcare providers certainly don’t lack choices. Among the many solutions that want your business, “freemium” software platforms promise to deliver value without charging your clinic a single penny.
Unfortunately, you end up paying for these freemium services in other ways, even if you avoid upfront costs. Freemium digital signage often takes over your screens with irrelevant content, unhelpful information and advertising sponsored by pharmaceutical companies, ruining your attempts to improve the patient experience. The right tool will always be worth the money. Paying for your healthcare digital signage solution eliminates unwanted advertising, gives you total control of your displays and might even save you money. Here’s how:
“Free” healthcare digital signage companies still need to make money. So, if you don’t pay them, who does? Usually, large pharmaceutical companies foot the bill in exchange for the opportunity to advertise their products on your screens. Instead of keeping patients engaged, your screens subject them to endless ads for medications that may or may not apply to them. Additionally, if patients believe you endorse this off-topic advertising, they may get the impression that your clinic prioritizes revenue above care.
When you use freemium solutions, you aren’t the vendor’s customer: you’re their product. Only by paying for your digital signage solution do you become a customer. As a customer, the provider has your agenda in mind, not a pharmaceutical company’s, guaranteeing a more engaging experience for patients.
Removing advertising speaks to a larger benefit of paid healthcare digital signage: total control. Your clinic decides what to show on your screens and when to show it, allowing you to tailor your content to what’s most relevant for your audience. A dentist’s office can reduce pre-appointment anxiety by sharing fun facts about its doctors. An OB-GYN clinic may choose to educate pregnant patients about postpartum physical therapy. Some platforms even let you schedule content based on which patients visit during a given day.
From sharing doctor bios to displaying educational trivia, controlling your digital signage serves your clinic and patients first.
Paid signage doesn’t necessarily mean increasing costs; in fact, a comprehensive engagement tool actually cuts costs by allowing you to consolidate various software needs into a single tool. Healthcare digital signage should keep patients engaged by educating, promoting and entertaining. A full service tool that addresses all these factors means it can even replace expensive, easily ignored waiting room remedies like cable.
Furthermore, the best patient engagement and digital signage tools provide in-platform analytics so you can measure the impact and return on investment of all of your on-screen promotions, education and engagement strategies.
Free healthcare platforms market themselves as a great deal. Clinics must recognize that these companies profit from hidden costs, do little to keep patients engaged and ultimately harm your patient experience. Paying a high-quality vendor results in better healthcare digital signage and a tool built with your best interests in mind. Want to see the difference? Ask us for a free demo today.
As the healthcare landscape continues to evolve and competition grows for patient loyalty, recruitment and retention strategies in the healthcare industry are becoming more innovative and technologically savvy. As a result, providers now need to focus on better communication, increasing interaction and improving feedback. Digital signage allows hospitals, doctor’s offices and clinics to counter patient attrition increase patient retention and drive patient engagement by creating a consistent communication strategy across their systems.
Your patients don’t want to spend their time in your waiting room; they want to see their doctor and return to the comfort of their home as quickly as possible. Often, the longer wait times that patients experience lead to frustration and negatively impact satisfaction and retention.
Therefore, retention in the healthcare industry is quickly becoming about minimizing frustration through better communication. Use the time your patients spend in your waiting room to communicate with them purposefully via digital signage. Introduce new staff members, including physician’s assistants and nurses, to your patients as they wait. Short staff bios provide a way for patients to immediately feel connected with their care team. Time spent getting to know their care team is not time patients consider wasted.
Instead of asking staff to inform patients of new procedures or offerings, take advantage of the digital signage already in your waiting rooms. Patients will look at your screens in an effort to fill their time. Use those screens to drive value for your practice. A dermatology clinic can promote new skincare products or new procedures to treat acne. Meanwhile, an orthopedic surgery center may want to highlight additional surgical offerings after hiring a new surgeon. Displaying this information on screens lets you market to patients without asking clinicians to sell.
All these communications help minimize a patient’s perceived wait time. Minimizing perceived wait time ultimately increases patient satisfaction, and patient satisfaction drives patient retention.
Many patient retention specialists believe that the greatest opportunity to grab and keep the attention of patients is the first time they visit a facility. Use your digital signage to advertise your clinic’s app and ensure patients have the ability to communicate with their care providers at any time. Patients can send questions directly to their physician or nurse, address outstanding payments, update insurance information, review lab results, fill out surveys and so much more. The app gives you additional avenues of interaction while simplifying how you engage with your patients.
Providing an easy way for patients to accomplish tasks leads to greater patient satisfaction, and patient satisfaction drives long term patient retention. Plus, satisfied patients are much more likely to give you a positive review. When they check out, they can easily scan a QR code on your digital signage and leave a glowing review.
We've talked about how to improve engagement. Let's also discuss how to improve experience because better experiences drive satisfaction. You wouldn’t go back to a restaurant that made you wait for an hour and a half with outdated magazines to read. Why would a patient return to a practice that did the same to them?
Actively create better waiting room experiences for your patients by using digital signage to reduce perceived wait times.
Keep patients engaged with entertainment content meant to reduce nerves while simultaneously informing them about your clinic’s doctors and offerings. Educate them through trivia games they can play on their phone, ensuring safe, contactless engagement. All these tools reduce perceived weight times, provide additional value to your patients and increase patient retention.
Ultimately, understanding patient engagement comes down to giving your patients a voice. Many patients often feel like passive observers instead of empowered participants in their plan of care. Make sure your patients have a voice. Use your waiting room digital signage to display simple, one or two question surveys about wait times, entertainment, care preferences and more. Patients can answer these surveys safely from their own cell phones by scanning QR codes as they wait.
Sourcing patient feedback not only retains patients by giving them a chance to be heard but also gives your hospital useful information on how to improve your patient experience. What’s more, you can use surveys as an engagement tool to encourage happy patients to leave Google reviews, driving positive word of mouth.
Digital signage in your waiting rooms, lounge areas and individual exam rooms provides a powerful means to drive patient satisfaction and increase patient retention.
Recommended Resources
7 Waiting Room Solutions For Your Patients To Feel Safer
4 Ways Waiting Room TV Improves Patient Engagement
5 Creative Fitness Marketing Strategies Using the TVs in Your Gym, Fitness Club, or Studio
If you want to know what someone thinks, you have to ask. That may sound cliche, but it’s true whether or not you’re talking to a friend, a spouse, a coworker—or an employee. Surveys remain one of the most effective ways of asking your employees what they think about their job. In fact, experts at Harvard Business Review have repeatedly found that surveys help restaurant owners measure satisfaction and reduce turnover.
How do you ensure surveys have the maximum impact? You must conduct them regularly, in simple ways and cover a variety of topics. The right digital signage tools make it easy to share distinctive, interactive polls and surveys in 10 minutes or less — here’s how.
Employee satisfaction surveys do an excellent job of gauging existing sentiment at a moment in time, but they do nothing to increase employee satisfaction when it’s low. Savvy business owners interested in engaging their employees create surveys that do more than merely ask after satisfaction: they create surveys that give employees a voice.
Asking staff for their input gives employees more of a stake in their job and goes a long way to materially boosting their job satisfaction. Use digital signage to ask employees for feedback on the topics that matter most to them. For example, many companies make annual donations to support the local community. Instead of management deciding where to make this donation, use your digital signage to ask employees to vote for the causes they care about. After making the donation, leverage your signage once again to announce which cause won. This act demonstrates that you heard your employees and respect their voice, increasing employee satisfaction and retention rates.
Because restaurant employees work long hours with full plates, employee satisfaction surveys delivered via email often go unnoticed. Many restaurant owners misinterpret this data and think employees aren’t interested in engaging with their surveys rather than realizing the method of delivery is the real issue. After all, busy restaurant employees rarely have the time to check their email, let alone perform tasks not immediately relevant to their shift’s responsibilities.
So, how do you increase employee engagement through better delivery? Utilize existing screens in high traffic areas like break rooms, kitchens and back hallways to increase participation. Targeting these areas presents the call to action when and where employees find it most relevant. Surveys presented via digital signage software allow busy staff to interact in seconds from their phone using custom interactive QR codes. This results in surveys that employees will notice more often and respond to more quickly with hardware you already have and technology they already use.
Many companies report conducting surveys only one or two times per year, citing survey questions, distribution and follow up as time consuming; however, best practice recommends providing multiple surveys per quarter.
Distribution of surveys on a frequent basis may seem overwhelming, and many business owners lean towards front of house efficiencies to drive more value. However, frequent surveying reduces employee turnover resulting in additional value; replacing churned employees requires significant time and money. With the right tools, distributing a meaningful survey takes little time at all. UPshow’s digital signage manager makes it easy to share surveys. Use our drag-and-drop tool to quickly build your own or implement corporate surveys in less than 10 minutes. UPshow’s creator generates a custom QR code for your screens. From there, interactions can be tracked in real time within the UPshow platform, allowing you to measure survey engagement results and more.
Measuring employee satisfaction and increasing employee engagement doesn’t have to be an overwhelming task. With UPshow’s digital signage platform powering your employee surveys, you can keep your staff engaged, amplify their voices and gain meaningful data to drive restaurant employee retention.
Want to increase customer experience? Check out our Bar + Full-Service Restaurant Solutions
Most people in America don’t enjoy visits to the doctor. Some people find doctors intimidating; others are afraid because they don’t know what to expect during their visit. Most doctors and clinics are aware of these issues but struggle to address these fears in a friendly and unobtrusive way that increases patient satisfaction. As a result, the doctor-patient relationship suffers, and care plans can be compromised.
But there’s good news! The screens many clinics already use to provide waiting room entertainment make the perfect avenue for better, more deliberate communication strategies. Use these screens to display information that empowers patients: humanize your doctors by displaying bios, build trust and authority around the products and services your clinic and physicians offer and provide patients with the necessary tools to access their provider when necessary.
Even doctors with an excellent bedside manner can come off as intimidating. With limited time to see each patient, doctors need to focus their energy on diagnosis, rather than building rapport through introductions or conversation.
Since making time for relationship-building communication is difficult during appointments, introduce doctors to patients before their appointments begin. While they wait for their appointment use the screens in your waiting room to share physician bios, fun facts and photos so that patients get to know their doctor ahead of time. Reading about a doctor’s favorite hobby or beloved pet creates common ground between the patient and their doctor. This sets the stage for a better relationship, helping doctors become trusted care providers. Learning about a care provider as a person creates connections between patients and their doctors, building an authentic doctor-patient relationship and ensuring better patient satisfaction.
Most doctors recommend additional products and services in a genuine effort to improve the health of their patients. However, skepticism around pharmaceutical marketing and other less-than-transparent sales efforts makes patients wary.
Digital signage provides a non-confrontational way to educate patients on the advantages of suggested items and treatments. Patients are less likely to feel like doctors are selling them on a product when they’re already familiar with the product/services’ benefits. Add testimonials from patients that have used a product or service for social proof. On other messages, display a custom QR for patients to scan, allowing them to visit a website where they can learn more or take action on an offer.
Educating patients empowers them to engage in conversations and ask questions of their doctor. Informed patients feel more in control of their own health. When patients feel in control, they become more active participants in their own care. This shift improves the doctor-patient relationship by transforming it into a partnership and increasing the likelihood of a patient leaving their exam satisfied—which means they’ll keep coming back.
Patient care doesn’t end when a patient leaves a doctor’s office. Many patients require follow-up visits, some may need to discuss future test results and others have special care needs necessitating increased physician involvement. For these patients, the ability to reach their doctor is extremely important.
Clinics aim to ensure open communication with apps. These apps allow patients to access test results and reach their care provider at any time without needing to call a clinic, leave a message and wait for a response. Here is the catch; patients only use apps if they know to take action and download them.
Use digital signage to promote your app as a quick, private and convenient choice for communication with care providers. Integrate a custom QR code into your waiting room or exam room messaging to direct patients to download the app instantly, directly from their phones. The more patients utilize the app to communicate with their doctor, the more satisfied they will feel with the quality of their doctor-patient relationship.
By showing patients the friendliness, trustworthiness and supportiveness of doctors in your practice, your patients will leave their appointments with much higher satisfaction and increased motivation to return. With the right digital signage tools at your disposal, you can deliver this experience before a patient even sees their doctor.
A study from USC reports that 70% of people are now aware of retail health clinics (which fall under the broader umbrella known as convenient care clinics). However, some consumers still hesitate to take advantage of these clinics. This reluctance stems from patients’ lack of familiarity or trust with this care format or provider. How do retail health clinics build familiarity with and gain the trust of uncertain consumers? By leveraging messages on digital signage and targeting the guests already in your retail establishment. These messages enable you to promote advantages over traditional care, build on existing behavior and establish trust and awareness.
According to a survey from Deloitte, two-thirds of those who prefer convenient care or retail health clinics do so because getting an appointment is simple and the clinics offer greater after-hour availability. It’s crucial to make these convenient care advantages clear to potential patients already in your store.
In a digital world, people’s eyes gravitate towards screens. Use the screens throughout your store to display your retail health clinic’s next-day availability (something uncommon with traditional providers), promote after-hours appointments and mobile app sign up for those appointments. UPshow’s digital signage makes it easy to create the eye-catching promotional materials needed to convey these messages. The intuitive, cloud-based management platform allows you to update messaging as changes occur and appointments become available.
When most people stop in a retail store like Walmart or CVS, they usually end up leaving with more than they came in to buy. Retail establishments count on these up-sell opportunities, and you can translate this buyer behavior to your retail health clinic. When a customer visits to purchase groceries, digital signage can encourage them to take advantage of a walk-in appointment for their flu shot. Because this activity is framed as a convenient extension of their existing behaviors, current customers readily adopt this new behavior.
Give in-store patients the ability to take advantage of on-screen offers immediately with UPshow’s custom QR code tool. This feature allows your screens to direct interested patients to relevant coupons or appointment booking web pages with a quick scan from their phones, making it easy to take action.
Altering a healthcare regimen is stressful, even a simple change of care provider. Positive word-of-mouth puts people at ease during such a transition. Sixty percent of people choose a new doctor or hospital based on recommendations from their social circles, per the Pew Research Center. Gathering strong online reviews for your convenient care or retail health clinic attracts new patients and retains or increases visit frequency for existing ones.
Prompt patients to share their great experience at your clinic before they leave. Interactive, custom QR codes provide a seamless customer review experience.
The future of retail health clinics and convenient care is brighter than ever. Remember: the rewards of transforming the customers already in your store into patients are great. Accelerate your clinic’s success by using UPshow to engage your current patients, encourage their visits and foster trust in new ones.
More details on digital signage for your clinic here: Healthcare Solutions
The COVID 19 vaccine is one of the most anticipated health care solutions of our lifetime. Is your retail health clinic positioned to meet the distribution demands? Digital signage effortlessly streamlines your vaccine logistics management by (1) providing customers the most up-to-date information about vaccine availability (2) attracting and training enough staff to administer the vaccine and (3) keeping your employees informed so they provide your customers the best possible service.
Knowing that customers will continue to turn to retail health clinics for disease prevention presents an opportunity for locations to expand their patient base; however, these locations must prepare accordingly.
In the shadow of the pandemic, the country is already experiencing an increased demand for flu shots leading to temporary supply shortages. By using digital signage to condition customer and staff behavior during the current flu vaccine shortages, you stay a step ahead of the needs for when the COVID 19 vaccine arrives.
Retail health clinics who excel at vaccine logistics management do so by broadcasting the number of available appointments each day, encouraging patients to schedule appointments and managing the flow of customers to maintain social distance. In-venue screens use custom QR codes to book those appointments by bringing customers into retail apps (and by default the care+commerce ecosystem). App downloads allow for even more communication opportunities that mirror the in store experience: your clinic’s after-hour times, vaccine availability and calls to action so shoppers take advantage of offers. All of these communication tools help further underline the value add of your retail experience.
NPR’s Marketplace reports the industry will require another 15,000 pharmacy workers to help with COVID testing and the distribution of a flu vaccine, as well as potential COVID vaccines, moving into the winter months.
Place your retail health clinic ahead of the curve with smart vaccine logistics management. Start the process of hiring more technicians now by using in-store digital signage to communicate job opportunities. Vaccine technicians do not require a formal degree, so many current customers may be eligible to apply. Custom QR codes allow interested customers to apply for a position directly from their phone; creating much needed job opportunities for the community in a depressed economic environment . A larger applicant pool provides your clinic with more opportunities to select qualified candidates, ensuring the best patient experience.
Technicians need clear, up-to-date information for your retail health clinic to operate productively; digital signage optimizes your employee communication. Broadcast required training for all employees, and allow them to sign up for any session directly from their phone with a custom QR code. Keep all employees in the loop on new vaccine developments and safety procedures so that they operate with best practices at all times.
Vaccine availability may fluctuate from day-to-day. Leverage displays to show the number of vaccines in-stock at your location and distribution counts each day, Ensure that risk and disease spread stays at a minimum by displaying cleaning procedures and safety protocols. Display shift availability on-screen, allowing workers who feel unwell to easily trade shifts with healthy employees, and for recovered employees to make up for lost shifts by picking up more when they are well.
With digital signage retail health clinics will communicate and handle this upcoming need better than most traditional care providers by offering a wider variety of hours, allow for walk-in appointments and provide a convenient opportunity to consolidate shopping. Make sure to prepare your clinics with the tools they need to provide a satisfactory experience and drive revenue.
Over 40% of millennials show interest in new healthcare formats, including more convenient dental options, according to Oliver Wyman. The demand for convenient dental care has driven expansion within existing clinics, encouraged creation of new clinics and even caused retail giants like Walgreen’s to introduce their own retail dental clinics.
As the popularity of convenient dental care increases, maintain your dental clinic’s competitive edge by addressing key pain points to increase patient satisfaction and drive revenue. Take advantage of innovative digital signage solutions to reduce patient anxiety, promote additional services and increase patient census by retaining existing patients and attracting new ones.
Dental patients suffer from anxiety more frequently than any other preventive care patient. 61% of people are apprehensive about the dentist, per Oliver Wyman. Many clinics rely on dental patient education to ease patient anxieties but end up accidentally increasing their fear instead. Use digital signage to encourage patients to engage with comforting facts in a non-threatening way. For example, create customized, educational trivia games that engage and distract patients while in the waiting room or in chairs. Trivia games facilitate patient learning through gamification while decreasing anxiety. Patients participate directly from their phones, keeping patients in control of their educational experience and creating a more positive and inviting environment.
Additionally, calm patients by using digital signage to introduce them to their care team. Humanize the practitioner behind the mask, face shield and dental devices with information about a practitioner's favorite hobby or beloved pet, building a sense of trust and familiarity that qualitatively improves the patient experience.
For a more traditional experience, provide patients with relaxing entertainment. Use digital signage to share a variety of videos like funny animal clips or meditation guides to calm nerves and reduce perceived wait time or decrease stress.
Digital signage showcases additional services to help dental clinics educate patients while not seeming overly pushy.
Use videos and images to demonstrate the relevance of each product or service to your patients. Include custom QR codes alongside this information, enabling patients to quickly schedule a consultation or learn more, directly from their phones. Remember: patients who routinely visit your clinic for cleanings prioritize their oral health and are a great audience for promoting additional preventive care options. By leveraging digital signage to display these services, patients have a better understanding of what your clinic offers. This makes them an active participant in their oral health care plan.
UPshow’s digital signage allows your clinic to target patients with hyper-relevant products and services using scheduling tools. If your clinic schedules routine cleanings in the afternoon and specialty services like crowns in the morning, UPshow’s platform allows you to customize your educational messaging to the appropriate audience.
According to the Wall Street Journal, 77% of people use online reviews as their main source when choosing a new healthcare provider. In the increasingly competitive world of convenient dental care, clinics must prioritize attracting and retaining as many patients as possible. Digital signage measurably impacts driving online reviews and referrals.
Ask for reviews from patients when they check out while their visit is top of mind, rather than hours or days later via email. Position digital signage at your clinic’s reception and checkout desks, and ask patients to share an online review while they wait to checkout. Custom QR codes minimize the friction of leaving a review: once a patient scans the code with their phone, they go immediately to your review site of choice.
The growing appeal of convenient dental care presents an opportunity for many dental clinics to grow quickly and successfully. Creative implementation of digital signage transforms the traditional patient experience into one that satisfies patients while benefiting your clinic.
