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People don’t like to touch things anymore.
In a gym, sharing equipment and space with other members is inevitable, but this shouldn’t be an excuse to ignore the increasing consumer desire for clean, personalized experiences. In fact, as new and returning members become more and more particular about where and when they exercise, delivering on cleanliness and personalized experiences could make or break your membership totals.
The good news is you can provide many contactless, custom experiences with a tool you already have in your gym — your TVs. Digital signage integrates with your existing screens to create eye-catching, interactive experiences. Even better, guests can interact directly from their own phones. Here are three ways you can leverage this technology in your gym:
Whether it’s a young professional trying to catch a before-work zumba class or an exhausted parent looking to reserve their weekly spot in hot yoga, members crave easy, transparent access to your gym’s schedule.
Use digital signage to display a weekly schedule, as well as to advertise new classes and instructors. These displays are easy to update, eye-catching for members and save you hundreds of dollars in paper printing costs. Including a QR code alongside these announcements makes it easy for members to engage with your offerings. All they have to do is scan the code with their phone, and they will immediately be directed to the correct app, website or online form to take action.
Plus, when you use QR codes with tracking capabilities, you receive real-time feedback. Scans tell you what classes interest your members so you can offer additional time slots quickly if a class fills up fast.
Trying to increase member participation in additional services and activities? Sick of seeing your marketing emails get ignored or lost in the inbox shuffle? Instead of waiting to promote to members once they get home, take advantage of your captive audience: members in your gym.
Use your screens to raise awareness of everything from personal training packages to additional revenue streams, like in-house massages or smoothies. Then, offer a compelling call to action. Include a QR code to a 10% coupon for their first visit to your spa, or offer member perk points in your gym’s loyalty app.
Members who are already inside your four walls are engaged with your products, services and brand, making them more open and willing to consider additional services.
The number one word to describe returning gym members is “cautious.” Many fitness enthusiasts are waiting and watching to ensure their gym of choice meets their needs for space, safety and amenities. Reassure cautious members with new and positive reviews.
Get the word out about your gym by driving new reviews from existing members. Once more, by advertising this request on your screens with a QR code, you enable members to leave a review quickly and easily, all while their experience is still top of mind. By asking for reviews now, you’ll be sure to have a glowing reputation by the time more cautious members are ready to return.
Contactless, digital communication is not only an expectation from customers — it’s an opportunity to get creative with new forms of messaging. By leveraging QR codes, and other digital marketing techniques, you’ll be able to reach members in new ways while providing them the digital experiences they crave. UPshow helps gyms and fitness centers like yours create successful digital messaging using the screens you already have.
If you've dined out at all during the pandemic, your menu wasn't handed to you. Instead, you got it by scanning a QR code. QR codes have become commonplace at many restaurants in the past year. Whether displayed on stickers or propped up alongside table tents, they’re a quick and clean way to distribute menu information directly to customers’ phones.
If you only use QR codes for your menu, however, you’re missing out on a world of opportunity. By making QR codes an integral part of your message distribution — especially in prominent places like on digital signage — you can create innovative, memorable and profitable dining experiences that stand out from the competition.
The average QR code menu simply delivers guests to an online PDF version of a restaurant’s printed menu. It’s an acceptable experience but doesn’t bring any new value to your restaurant. Take a minute to imagine how you would want to order food at a restaurant. Do you want the face-to-face interaction with a server? Or maybe you like the newer, entirely self-serve experience in some fast-food restaurants where you input your order on a kiosk.
Imagine an experience where you could order entirely on your mobile device by scanning QR codes alongside lush photos of menu items. Imagine getting immediate, measurable feedback on your orders.
Experiment with how you communicate menu items, integrating all the tools at your disposal, including your digital signage. Showcase mouthwatering videos of a high-margin meal on your screens to create interest. A few seconds into the video, once customers are craving the dish, display a QR code next to the video. The QR code would allow them to view the meal on the menu or even order it directly from their phone.
Alternatively, make limited-time offers even more enticing by creating an air of mystery. Instead of promoting 20% off a dessert dish, make guests scan a QR code to find out what discount they’ve “won.” These kinds of messages aren’t just memorable — they activate the desire centers of your customers’ brains, driving more interaction and revenue.
Did you know that 80% of mobile coupons are redeemed within a week of download? That’s a lot of return visits and additional revenue for a restaurant — not to mention a loyalty builder.
How do you drive this ROI? Ensure customers notice and download these coupons. Digital signage has high visibility and naturally draws the attention of guests. After you’ve captured customer attention with engaging digital content, promote your available coupons to drive an increase in check size or return visits. Make access to these coupons easy by including a QR code. The moment that diners feel motivated to take action, all they have to do is scan the QR code with their phone’s camera, and the coupon immediately appears on their phone. This eliminates filling out forms or digging through emails that can discourage guests from redeeming coupons.
Additionally, offering convenient and accessible perks and deals shows customers that you appreciate their presence and care about their experience. Giving a little, especially in a creative way, forges a meaningful bond with customers that will mean you get a lot in return.
Every restaurant counts on reviews to stay afloat. According to Inc, 82% of people trust online reviews as much as they do a recommendation from a friend. Unfortunately, people are more likely to leave a bad review than a good one. This means driving positive word of mouth is crucial. In order to drive reviews, you need to get customers to act fast, while their great experience at your venue is still top of mind. The longer you wait to ask, the more motivation they lose.
This is why QR codes, especially those displayed on your in-venue signage, are such effective drivers of positive reviews. Not only can you pair your request for reviews alongside an incentive like a free drink, the QR code delivers customers directly to whatever review site you prefer, whether it’s Facebook, Google or even Yelp!
With the need for contactless communication more important than ever, it’s time to consider the nearly limitless marketing options of QR codes. Use QR codes to enhance menu experiences, drive coupon utilization and increase customer reviews.
Does your business have a goal it’s struggling to meet?
Digital signage can help.
The fact is that a quality, interactive digital signage software can drive results for any business need your venue has. From increasing customer engagement to boosting employee performance to measuring the quantitative ROI of any campaign, great digital signage software will have the features and strategies you need to make stuff happen.
We’ve got proof. Check out how interactive digital signage becomes a go-to resource for these business goals:
You work hard to create fun, informative, on-brand content. But are you squeezing every drop of value out of it or leaving it to wither on the vine? Whether you’ve got a content team working for you or you’re a one-person content shop, if you’re not repurposing your content, you’re wasting all that effort.
How can you get more bang for your marketing buck? Chances are you have screens in your restaurant, bar or store. So, why not use those screens to display your marketing and social media content?
It’s time to start treating your screens as a central hub for your branded content. That might be as simple as displaying customer posts from social media feeds like Twitter, Instagram, Google reviews and YouTube.
When your customers review your store, use your campaign hashtag or tag your establishment in their social media posts, content integrations let you display those posts on your digital signage. That recognition encourages brand ambassadors to keep singing your praises, increasing your word-of-mouth advertising.
But you don’t have to wait for your customers to mention you—you can share your own posts on your screens too. Use your digital signage to highlight promotions, advertise sales and specials and remind customers about your loyalty program. Nor do you need to worry about missing the customers who don’t use a particular social media platform—by sharing social content on your screens, you can ensure that they’ll see it when they visit. Integrating your content feed with your digital signage lets you easily repurpose your social media posts and broaden your audience.
Integrating your content with your digital signs isn’t just about reposting social media, though—you can use your screens to display all kinds of marketing content in your restaurant, bar, store, fitness center or office. You can tailor campaigns to suit your audience based on the time of day, day of the week or—if you operate multiple stores—the location of the store. Maybe the early-bird shoppers need to see promotions for muffins and coffee while the latecomers are more interested in grab-and-go dinner options. Customers near a school might be more tempted by juice boxes and prepackaged snacks. Whatever your unique demographic, digital signage lets you push the right campaign to the right audience.
Coordinating a special event or sponsoring a charity? Use your screens to display content for that specific campaign, escalating your message until the final event or donation deadline. Integrating your screens with your content library makes it easy to schedule your content and adjust it on the fly as circumstances—from the weekend forecast to the playoff schedule—change.
If your company is big enough—or lucky enough—to have a marketing team, you want to get full use of the content they’re cranking out. With content integration capabilities, you can upload your creative team’s assets to an online library and schedule them for display as often as you’d like. By making your own marketing materials, you can control how your content appears across all of your advertising venues—from billboards and social media to in-store screens and TV spots, in every one of your locations and throughout all of your campaigns. That kind of consistency helps your marketing team foster a unique brand that inspires customer recognition and loyalty.
But what if you’re a smaller company with no creative team? Don’t worry—there’s an app for that.
Sure, it’s great to have dedicated marketing staff, but many companies don’t have that luxury. That’s why there are integrations like Canva, which lets anyone build marketing materials with pre-designed templates and drag-and-drop tools.
Whether you’ve got a huge marketing department or just one assistant working overtime to keep your brand image fresh and interesting, UPshow’s digital signage makes use of the screens that are already in your establishment and integrates them with your marketing materials. UPshow connects your social media feeds and your full library of content with your screens, offering complete control of your brand and message. If you don’t have a marketing department at your beck and call, use our Canva integration to build a bank of consistently branded materials from scratch.
Need a custom integration for an in-house platform? We can do that too! We’ve designed bespoke solutions to suit clients across a wide range of industries. Get more from your screens—and your content—with UPshow.
Do you have a bunch of freeloaders slacking around in your store? We’re not talking about your employees—we’re talking about your screens. Are they just hanging out on the wall, not contributing much?
Whether you run a restaurant, a grocery store or any other kind of retail establishment, you need to put your screens to work—and one of the best ways to do that is to integrate them with your point of sale (POS) system. Digital signage and POS integrations create better shopping experiences for your customers, higher levels of productivity and engagement for your employees and a greater ability to track your success and make continuous adjustments and improvements.
Here’s how:
POS systems and digital signage are like peanut butter and jelly: they’re each great alone, but together they’re amazing.
First, your POS system, such as NCR Aloha, allows you to track everything in your restaurant kitchen or store. You can keep track of what inventory you have on hand, including expiration dates for perishables. Plus, you can use your POS to manage sales metrics, monitoring what’s selling well or looking specifically at any criterion you want, from the day of the week and time of day to who’s on the floor. At the same time, your screens—if you’re using them right—are providing customized entertainment, pushing your branded content, promoting special deals and building customer excitement.
For you, though, the real excitement comes when you integrate your POS system with your digital signage. Your screens can become central hubs for information by tapping into your inventory and sales data. Got an extra order of chicken that’s nearing its sell-by date? Your digital signage can automatically suggest chicken dishes to shoppers or diners. Suddenly have twice as many skirts as usual on hand? Have your screens display outfit combinations featuring that extra stock. With POS integrations, your digital signs can display information in real time to drive benefits in both the front of house and the back of house.
We’ve all had this shopping experience: you see an ad for a t-shirt you love, so you head over to pick up your own before they’re gone. When you walk in the door, you see the same shirt on a display paired with a fabulous pair of shorts and sandals. But then you realize you can’t find any of those clothes anywhere—they’re all sold out. Disappointing, right?
Now, imagine instead that when you walk into the store, you see a display with a similar shirt that has plenty of stock. As you’re picking out your size, a nearby display suggests a few different outfit pairings—all of which are in stock and on the shelves—and provides a custom QR code with a current promotion that will get you a discount if you buy a full outfit. When stock on those items runs low, the screens update to suggest other items and pairings that have plenty of inventory, all the while suggesting discounts, special offers and loyalty programs.
Quick tip: Overstocked on sweaters, throw blankets or soup just in time for a major storm? Use your screens to display a current weather forecast and suggest supplies that your customers will definitely want.
It’s not just your customers who benefit from integrating your POS system with your digital signage. With inventory data continually updated through your POS, your staff can recognize and fix shortages before customers notice them. Restock your shelves, rearrange items or adjust staffing to deal with fluctuations in sales, improving employee productivity and avoiding hassles and frustrations.
Plus, your employees will be able to stay focused on their work without wasting time monitoring inventory or changing out signs, displays or promotions. You can also use instantly updated sales info to run leaderboards on your back-room screens, fostering a friendly sense of competition and boosting employee engagement. And, because you’ll be able to measure the effectiveness of everything you do, you’ll be able to make continuous adjustments and improvements.
With UPshow’s digital signage and POS integrations, you can ensure better shopping experiences for your customers and improved productivity and engagement for your employees—all while keeping tabs on your key performance indicators. By seamlessly incorporating entertainment, POS systems and bespoke custom applications, you’ll get the most from your digital signage and maximize the data from your POS system.
How can I do more with what I have? You’ve asked yourself that question before. Every business owner has -- because at some point, you have to optimize your dollars.
This need for optimization includes improving employee performance every chance you get. The good news is, tracking and boosting employee performance doesn’t always require an expensive training seminar or a more rigorous hiring process. Digital signage helps you inspire any employee to be a top performer by clearly communicating KPIs, motivating your team and celebrating employee successes for all to see.
Employees can’t meet goals they don’t know about. As a business owner, you understand how important it is to communicate key performance indicators (KPIs) clearly and frequently. Don’t rely solely on email, company meetings or daily debriefs. Use digital signage to showcase KPIs on existing screens located in areas employees spend their time (like a TV in the back office, kitchen or break room) rather than targeting overwhelmed inboxes.
What does this look like in practice? Well:
When employees have easy access to these key metrics, they can more easily address concerns as or even before they arise.
Gamification is a powerful motivator for performance. A Deloitte study reported significantly higher performance from employees that had fun at work. Bring this powerful motivator to your work environment with digital signage. Create employee leaderboards to display important goals. Celebrate employees or locations that hit those goals. This could be anything from:
Employee performance leaderboards bring the spirit of competition into the workplace, which drives staff to work harder in order to see their name rise to the top. With the whole team trying to win, you’ll see all-star results. Regardless of who ends up at number one, the valuable real-time performance tracking is useful information for all employees.
Recognizing employees when they do well is a key part of employee retention and satisfaction. HR Technologist reports that 69% of employees would consider staying at a company that improved its recognition and rewards programs.
Do you know how satisfied your employees are? If not, digital signage can help you measure employee satisfaction and improve it. From conducting satisfaction surveys to announcing action items suggested by employees, you’ll be able to create a positive feedback loop that can boost retention and productivity.
Use digital signage to publicly celebrate anniversaries, promotions and more -- even things as simple as clocking in on time for a full month can be acknowledged and appreciated for everyone to see. Not only will the employees who get the shout out feel valued, others who want their moment on the screen will increase their performance efforts as well.
Digital signage is an easy and effective tool to get the most out of your team. When you communicate KPIs clearly, you create an environment that is fun and transparent while providing ample recognition to your high achievers. This means your employees will not only perform better, but become more loyal and satisfied staff members.
Effective employee communication requires the right tools; however, many communication softwares are built for offices and don’t suit the needs of venues. If you manage a gym, restaurant or even a retail store, your employees are on their feet all day, rendering many popular solutions ineffective.
Luckily, an effective solution may be closer than you think — one that leverages your existing in-venue technology. UPshow digital signage uses your in-venue TVs to help you communicate transparent information, collect feedback and track employee participation in key initiatives.
Effective communication directly impacts employee productivity and satisfaction. In fact, Society for Human Resource Management reports that 83% of hourly workers would stay in their job if they had more transparent communication.
In order for communication to be transparent, it should be accessible, consistent and updated regularly. Use digital signage to put messaging on the existing screens located in areas employees spend most of their time (like a TV in the back office, kitchen or break room) rather than only targeting their overwhelmed inboxes. Full control over your screen allows you to rotate messaging depending on the time of day. For example, display benefits updates as employees arrive, then switch to health and safety reminders during your customer rush.
Employees will be more likely to notice and pay attention to messaging that is placed where they are already conditioned to look. Plus, the relevant information will continue to engage them. When they understand these screens provide important information, they’ll keep looking. And UPshow makes it easy to update and schedule messaging quickly across unlimited locations, all from one computer, to ensure consistent messaging for all employees. As a result, your employees will have access to the information they need, and that will make them more productive and more satisfied.
Effective employee communication goes both ways — not only do you need to communicate with employees, but they also need to communicate with you.
Surveys remain one of the most effective ways of asking your employees what they think about their job. In spite of this, most companies report conducting surveys only one or two times per year; however, best practice recommends providing multiple surveys per quarter.
Digital signage makes it easy to conduct surveys quickly and effectively. Simply create a survey question or call-to-action for a longer survey in our digital signage creator. UPshow then allows you to add a QR code directly to the signage, which you can link to a response form. Employees simply scan the code with their phone and are instantly directed to the form.
Simple, frequent surveys create an ongoing feedback channel from employee to employer. Using signage to deliver feedback makes employees feel heard and reinforces your signage as a primary communication tool that employees should pay attention to. All in all, this strategy will give you the transparency you need to keep employees happy and their performance high.
Whether you’re conducting training or encouraging participation in annual open enrollment, it's important to know if all employees have completed necessary action items. Traditional employee management portals can be slow and complex to use, discouraging employees from seeking out and completing these important tasks.
Digital signage can lower this barrier to entry by leveraging employees’ mobile phones. Once again including QR codes in your messaging makes it easy for employees to interact with action items the moment they see them with a single scan from their phone camera. As employees use the code, UPshow’s management portal will track how many employees have participated, allowing you to know what percentage of your team has completed tasks. This information can then be displayed onscreen as well to increase accountability and drive lagging employees to catch up to their peers.
Forget traditional software and start communicating with your team effectively using the tools you already have. Leverage your existing screens to display important information about training and open enrollment, collect feedback from your employees and keep staff informed to drive engagement and performance. It’s easy with a little help from UPshow.
How many articles have you read that promise you a quick solution to “boost customer engagement?” In many ways, this phrase has become as empty as other business jargon and buzzwords. In reality, it’s anything but that. According to Forbes, businesses with engaged customers see up to 85% larger purchase sizes.
Achieving increased customer engagement isn’t as mysterious as it seems, either. It begins by having the right customer communication tools — tools that provide immediate, measurable results. UPshow’s digital signage helps you to engage customers quickly by ensuring customers notice your messaging, interact with promotions and remember the information they saw.
Traditional signage easily gets overlooked by customers. Many have learned to tune out print signage entirely. At best, they’ve come to see it as just another decoration rather than a communication channel. At worst, consumers are actively tuning out your advertising because it’s irrelevant or unengaging.
Digital signage, on the other hand, naturally catches customers’ eyes because it asks them to engage in behavior they're already used to: looking at a screen. Additionally, digital signage screens benefit from motion: you can create dynamic messages by incorporating video elements, motion graphics, or even your favorite GIF. Customers gravitate toward the familiar experiences they already have on their phone or computer, so evolve your message delivery to match these communication channels.
UPshow makes it easy to create dazzling, professional-looking digital signage even for those without dedicated designers. Our software integrates with Canva, the #1 free online graphic design tool, to create an intuitive, drag-and-drop signage making experience. You can schedule a single promotion across multiple screens, meaning you won’t waste time duplicating a design for each of your locations, and even customize messaging by location so customers see marketing that is relevant and timely.
So customers finally notice your signage. What next? Messaging has to be more than noticeable: it has to be actionable. One of the biggest issues with traditional signage is that it isn’t immediately actionable. Consumers can’t engage with your signage as soon as they see it, so you must rely on their ability to remember your message and remain interested in engaging with it. Make it possible for customers to act on a promotion as soon as they see it with digital signage.
Digital signage eliminates the space between a consumer seeing a message and acting on it byby creating extra (and often immediate!) opportunities for action. Add QR codes to your digital signage to transform it into an interactive purchase point. All a customer has to do is scan the code with their phone camera and it will instantly transport them to any online destination of your choosing, from your website to a mobile coupon.
By adding interactivity to your communications, you give customers the chance to engage in the moment rather than hoping they remain engaged until they finally reach the point of sale.
Consumers are more likely to act on and share promotions that are memorable. If a customer remembers an available discount in your business, they are likely to stop by in order to take advantage of it, and to encourage their peers to do so.
82% of people who see an ad on digital signage recall it to some degree. Take advantage of this by showing your most revenue-driving promotions more frequently and for longer intervals. UPshow’s digital signage manager lets you adjust these settings with just a few clicks, even across multiple locations.
Customer engagement can’t be achieved through just one strategy, but it starts with noticeable, interactive and memorable customer communication. Want help getting started? Reach out for a free custom demo.
“I just love spending time at this place. It’s so boring!”
— No customer ever
Entertainment is a critical determinant in the outcome of customer experience. Entertained customers perceive wait times as shorter, increase their spending and even come back more often. After all, customers expect purchasing experiences to be pleasant, and the easiest way to make something pleasant is to make it fun. This is why learning how to increase your customer experience through entertainment should be something you should be prioritizing.
Many businesses leverage TVs as a source of entertainment; however, in recent years, traditional cable has struggled to compete with the screen in a customer’s pocket - their phone. UPshow is designed to make customers look up by delivering an interactive, engaging entertainment experience to customers in any venue with a powerful combination of ad-free TV, viral online streaming and interactive trivia and games.
Cable TV doesn’t benefit you as much as you might think when it comes to your customer experience strategy. National programming schedules make much of what’s playing irrelevant to your customers, causing them to tune your screens out (we all love Judge Judy, but she doesn’t really set the mood in a sports bar). Plus, the inability to control what shows on screens, running cable increases the risk of exposing your audience to inappropriate commercials or worse, commercials from your competitors.
UPshow’s entertainment features allow you to select from over 300 unique channels, including regional sports and niche topics. Once you find the perfect programming for your guests, you have full control to schedule exactly when and for how long each channel displays. For example, a Chicago restaurant can schedule family friendly programming for the after-school rush and switch to the Cubs channel just in time for the big game in the evening. In between entertainment selections, rather than showing ads for other businesses, UPshow’s digital signage creator helps you promote your own messaging, products and services with just a few clicks.
When you play content that enhances customer experience, your customers pay attention to your screens and engage with the promotions you display, driving revenue for your business.
People now spend more time online than watching TV, per an eMarketer report. Take advantage of this information in your CX strategy by bringing the online content they crave to your screens.
Managing your customer experience becomes easier too since you can use your screens to display everything from social media feeds to viral videos. You can even livestream special events — Buffalo Wild Wings drove all kinds of buzz this year by streaming exclusive esports competitions in their restaurants.
Not only does this content make for a vastly improved customer experience, but it keeps your guests coming back for more. Guests may even make your business their official spot for watching live streamed events with friends.
Trivia and games create interactive fun for guests, and can be used to educate as well as entertain. A health clinic can give patients important information in an approachable way, while a gym can promote the benefits of its branded protein powder without coming off as pushy. Meanwhile, unconventional gaming integrations, like sports betting programs, draw crowds to restaurants.
Many in-venue gaming setups require expensive new hardware and communal tablets that are unsanitary and hard to keep up with. UPshow’s gaming only requires one thing: your existing screens. At the beginning of each game, your screen will display a code that allows players to join directly from their own mobile phone for a seamless and safe experience.
Not only do these games improve your customer experience, but clever customization and the option to run ads in between questions makes it an impactful marketing opportunity as well.
Entertained customers are better customers for your business. They come back more often, spend more and refer their friends, all thanks to the improved customer experience you provide. Elevating your entertainment strategy doesn’t have to be hard — with UPshow, it’s never been easier.
Recommended Resources
10 Types of Fitness Technology Your Gym Members Wish You Had
Build Your Internal Comms Strategy with Corporate Digital Signage
Build Safe, Contactless Fun and Entertainment Venues with Digital Signage
Digital signage can drive immense value for any business -- that is, if it’s the right software. With the growing pressure to invest in multiple technologies, how can you quantitatively prove that the digital signage in your business pays for itself?
High quality digital signage won’t leave these questions for you to answer on your own. Any digital signage software you work with should provide analytics to help you measure screen time, gauge audience interaction and assess profit margins.
A great part of digital signage is the ability to “set it and forget it.” You can schedule content weeks, or even months, in advance. However, with all this automation, how do you know that people are seeing certain messages frequently enough, or if they’re seeing them at all?
With the right digital signage tool, measuring screen time analytics is as simple as a quick peek at your reporting tools. UPshow doesn’t only give you control over when and for how long each message is displayed, it also keeps track of these data points for you. You’ll know how many times a message has appeared each day, week or even in a specified date range.
Having this crucial information can help you understand which messages customers see most often and which may be underperforming due to lack of exposure. Then, you can optimize your schedule for the best results.
So you’ve perfected scheduling. Now, how can you be sure customers take action? People arrive at a point of sale (POS) from many paths. Identifying the path a customer takes to a physical POS is often difficult, especially compared to digital tracking.
UPshow makes measuring your customer’s in-venue interactions as easy as tracking a digital purchase by using specialized QR codes. Simply add the code beside the call-to-action on your signage design. Customers who take interest in the messaging can take action in the moment by scanning the code with their phone camera. Their phone will then direct them to any digital page you choose, from a special landing page to a mobile coupon. All of these interactions are recorded and stored in the analytics section of your UPshow manager portal.
Not only can you track conversions easily when you use QR codes, you will likely also increase spend by catching customers in the moment who may have otherwise forgotten the messaging.
You know how valuable audience interactions are, and you’ve probably had to manually measure that value in a report more than a few times. It would be nice if your digital signage software had analytics for this, but most signage softwares don’t calculate value. If they do, it’s based on an arbitrary number they’ve developed, which can be inaccurate.
UPshow solves this problem by allowing you to assign value to each interaction yourself. Simply go into the analytics section of your manager portal, and you’ll be able to assign a unique dollar amount to each promotion. For example, a gym member signing up for personal training may be worth $10, while a customer liking your store’s Facebook page may be worth $5. Once the software has this information, it can calculate the total value each promotion has generated over any given time frame. You’ll be able to pull vital ROI information and impress your team without ever switching tools to do so.
You shouldn’t have to guess at ROI. Don’t let your digital signage off the hook. See UPshow’s comprehensive analytics and measurement tools in a free custom demo.
Gyms and fitness clubs have finally caught a break as we enter the new year. With a COVID vaccine already in distribution, a larger volume of members will return to in-gym workouts.
However, it’s not time to sit back and relax. With all of the digital fitness innovation driven by the events of the past 10 months, members will be choosier consumers than ever. A successful gym invests early in the technology it needs to adapt, so it can meet members’ high expectations.
Digital signage is a cost-effective and flexible tool that drives positive outcomes, including increased personal training demand, higher member retention and referrals, improved health and safety operations, better promotion of additional revenue streams and implementation of advertising partnerships. Check out these resources to learn more:
