UPshow Announces Acquisition by EverPass Media and Strategic Spinoff of Employee Experience Platform — Click to Read More
We’re proud to announce our latest partnership with Jukin Media, the global digital media company that is the owner and operator of the web’s most popular social video properties including People Are Awesome, FailArmy and The Pet Collective. The partnership provides UPshow’s network of fitness, hospitality and healthcare businesses (including Crunch Fitness, Buffalo Wild Wings, Sky Zone and ATI Physical Therapy) with another powerful tool to enhance engagement and loyalty, drive sales and improve marketing ROI.
Jukin’s social video properties entertain consumers while providing businesses with dynamic and relevant content. By keeping eyes glued to TV screens, consumers are more receptive to businesses’ digital signage such as promotions and app downloads that are interspersed among Jukin’s programming content.
“UPshow’s consumer engagement marketing platform provides businesses with entertaining and promotional content, so partnering with Jukin, one of the world’s most watched video content providers, is a natural fit,” said Adam Hirsen, CEO and co-founder of UPshow.
The partnership expands UPshow’s platform to include Jukin’s five most-watched social video properties in the world, including:
“We’re thrilled that our brands’ 180+ million social media followers will be able to view their favorite social content in thousands of locations across the country,” said Jukin Founder and CEO Jonathan Skogmo.
With value based care legislation in place across the country, the patient experience is more important than ever before. These policies rely on quality of care scores like CAHPS, HOS, and HEDIS, which measure the quality of your practice’s patient experience.
You want to make sure your patients are as satisfied as possible, so they will give a positive review of their experience; however achieving this level of experience consistently can be tough when patients are often anxious, unengaged, or unaware.
Waiting room TV is a simple tool that addresses these patient issues in order to improve the patient experience and, ultimately, your quality of care scores. Here are some of the top results that have been seen when using the platform:
Whether a patient is anxious, in pain, or frustrated by a delay, waiting room TV takes a patient’s mind off their worries by engaging them with topics they care about. For example, you may want to play entertaining and interesting content to soothe and decrease perceived wait time. Additionally, humanize staff with bios and share practice-wide social media so visits become less intimidating.
Patients in a waiting room often tune out the world around them, including your educational materials and announcements. This is a problem when it comes to achieving many goals, like better medication adherence, and, yes, experience recall on quality of care surveys. When patients are engaged with the screen, they not only pay better attention to this information, they are also likely to have improved recall of their experience = more accurate quality of care reporting
The easiest way to make sure patients are satisfied with their experience is to make it, well… easy. Technology and mobile devices is making administrative details like check-in and communicating with physicians more accessible. Waiting room TV leverages these technologies to make achieving goals even more seamless and intuitive by uniting your practice’s TV screen with the screens in your patients’ pockets.
Show announcements, educational material, and other calls to action like review reminders on your waiting room TV, and all patients have to do is scan a code or type in a short url to be taken to the correct page.
Want to boost your patient experience? Your practice will quickly start seeing results with waiting room TV by UPshow, the patient engagement platform built to drive the outcomes that matter most to your practice.
Social media is an exciting and popular marketing strategy, but sometimes, the hype can make it feel overrated. With all the digital marketing options available to you, you may be wondering how important social media really is to your restaurant. The answer: incredibly.
Here’s why developing a strong social media strategy is crucial to keeping your business successful:
As a visual platform that showcases a restaurants dishes and atmosphere, social media has become a guiding light to many when it comes to dining out. If your restaurant isn’t cultivating a social media presence, especially on Instagram, you’re effectively allowing your restaurant to become an unknown hole in the wall - and not in a good way.
Tip: Social media management apps are a great way to schedule posts in advance so your account doesn’t take over your to-do list every day.
Organic content generated by your customers is not only cheaper, but more effective than any other strategy you might use to promote your restaurant. Where does word of mouth happen these days? On social media. The more you can encourage visitors to post about their experience, the better.
Tip: Interactive social media displays that integrate with your digital signage are a fun and effective way to incentivize posting, with less hassle than managing something like a giveaway. Everyone loves to be on TV!
People want to have a “friendship” with brands, and that includes being able to communicate with them on a 1-1 level. Social media is an excellent conduit for this kind of relationship, with the ability to share messages in customers’ individualized feeds and even direct message. By connecting with customers on social, you’re cultivating a relationship where your audience desires it most.
Tip: Celebrate your advocates loudly, and quietly handle the naysayers. Not every brand can pull off the snarky tone of Wendy’s or Denny’s.
Arguably the best part about social media is how easy it makes it to learn more about your audience. Not only do you get standard demographic info, but also a very transparent breakdown of what your customers like, what they dislike, who they think is worth paying attention to, and who pays attention to them. This data can inform so much of your strategy - the best part is, it’s in real time, so you can pivot quicker than ever before.
Tip: Be sure to be respectful of how you use the information you get. Customers may like that you noticed their craving for your summer specials, but will draw the line if it gets any more personal.
If you want to kickstart your social media strategy (and drive more results for your restaurant), try using UPshow, the custom consumer engagement platform built to drive revenue from your TV screens and become your #1 marketing asset.
Recommended Resources
5 Reasons Why Branded TV for Bars & Restaurants Is Better Than Digital Signage
Chick-Fil-A Franchisees Unlock the Secret to Success: Upgrading to UPshow Digital Community Boards
How to Make Restaurant Digital Signage More Than A Slideshow: Branded TV for Bars & Restaurants
As a gym owner, you’re always looking for innovative ways to engage your customers and make them feel more connected to their gym experience. Unfortunately, many promotional materials like emails and flyers are often overlooked or ignored.
But there are more effective options when it comes to communicating with your members. Specifically, digital signage is a highly engaging channel for capturing your customers’ attention at a point when they’re most connected with your club.
However, if you’re using your gym TVs for digital signage, it’s important to make sure you’re doing it in the most effective way possible. Take a look at our must-know tips for introducing digital signage to your gym or fitness club.
When you’re setting up your TVs, make sure they’re installed in a location that will attract and maintain your members’ attention. It might seem like a good idea to put screens behind the front desk, but they can be easily tuned out as members quickly check in and out of the club.
Instead, your TVs should be positioned in places where people gather and have time to take in the information. Depending on the layout of your club, this could be on a wall near cardio machines like treadmills and ellipticals, or above sets of free weights. You may even want to have signage that is unique to each of these areas to optimize messaging - a practice called “zoning.”
The key to keeping members engaged with your content is to provide a mix of information that’s relevant to them.
If you’re only showing advertising and promotions, they’ll tune out. Similarly, if you’re only broadcasting cable TV, your brand won’t benefit -- and you could potentially end up advertising for your competitors.
To get the right mix, think about what’s relevant to your guests. Most likely, it’s a mix of local news and updates, gym community information, and a few marketing promotions to keep them updated on what’s going on in your club.
Don’t shy away from digital signage just because you don’t have an in-house designer to make graphics. With a digital platform, you can easily create and update eye-catching animated signage to capture your members’ attention.
Your customers won’t engage with promotions that are overly crowded or confusing, so avoid overloading screens with too much information at once. People respond better to materials that are aesthetically pleasing, so make sure your signage is nicely organized, spatially balanced, and easy to read.
While you should have a good mix of your own content showing on your gym TVs, you can also highlight your members’ content too. Encourage them to submit workout selfies to be shown on screen, and have them tag your social media accounts.
Interactivity engages members and makes paying attention to the screen more fun. If they’re on the lookout for themselves or their friends in photos, they’ll increase the time they spend looking at the TV.
It’s also a great way to build community and make your members feel more strongly connected to your brand. They’ll get to know their fellow gym-goers and your staff and become more engaged at your club.
Want to wow with your digital signage? You can transform your TVs into your fitness club’s most powerful marketing tool with UPshow - the member engagement platform built to drive the outcomes that matter most to your club
In the era of value-based healthcare, improving quality of care scores for your practice is crucial. While many health systems are making big-picture changes to optimize for these guidelines, impacting scores can start in the waiting room, with the education and entertainment you provide to your patients.
Waiting room TV is a patient engagement tool that combines the best of other digital signage, entertainment, and education platforms to drive the best outcomes possible for your practice. Here are just a few that have been shown to improve with waiting room TV:
The #1 factor in quality of care scores is patient satisfaction. For many patients, healthcare can be tedious, stressful, or even frightening, meaning they’re likely to tune out during their wait rather than being present.
Waiting room TV engages patients with educational, entertaining, and calming content. Interest-based entertainment feeds take their minds off pain and anxiety, and draws their attention to the TV. Fun on-screen content humanizes providers and makes the experience less intimidating.
Once their eyes are on the screen, you can display medical information, announcements, and reminders, like signage encouraging open dialogue with physicians. These hyper-engaged patients also have an improved experience recall as they spend more time actively involved during their visit.
It can be especially hard to make sure patients are fully educated about the ins-and-outs of their prescriptions during their visit, and static signage is easily ignored. Displaying this information via waiting room TV transforms the screen into a digital information hub that patients know to look to for knowledge.
Take the opportunity to share reminders about 90 day fills, setting medication alerts, and other important details while patients and caregivers are waiting. This will encourage them to ask questions and take action while the information is top-of-mind, rather than waiting until they’re home, where they may forget.
A great way to improve the patient experience, as well as makes practice administration easier, is by encouraging mobile tool usage, like apps for your healthcare system. Waiting room TV makes going mobile easy for patients with screen-to-mobile capabilities. Patients simply scan an on-screen code or enter a custom URL, and the information on-screen is transitioned seamlessly to any mobile device.
This technology makes using services like patient portals quick and intuitive. Patients can access scheduling, test results, physician messaging, and set up comfort care rides with the touch of a button.
Ready to improve your healthcare experience? Your practice will quickly start seeing results with waiting room TV by UPshow, the patient engagement platform built to drive the outcomes that matter most to your practice.
Digital signage can do a lot for your bar or restaurant -- if it’s done right. Unfortunately, a lot of digital signage ends up defaulting to a rotating slideshow of deals, which gets ignored by customers and ultimately has little ROI. By using this method, you aren’t getting much value for what you’re paying for.
The best way to get real value out of your digital signage is by thinking of it as a branded TV channel, just for your business. Here are some strategies to transform your signage into branded TV that increases sales and more at your restaurant.
Dynamic digital signage catches restaurant-goers’ eyes and is more memorable than traditional signage.
Dynamic Displays
The static images standard for most digital signage is passive and often fails to catch a customer’s eyes. Take advantage of the fact that your signage is digital and animate your marketing materials with eye catching effects and motion graphics. Not only will your promotions become more noticeable, they’ll also be more memorable, increasing recall among customers.
More Than Marketing
Customers are bombarded with advertising all day, so if you serve them exclusively promotions, they’ll tune you out fast. Embrace the TV factor at your restaurant and mix your signage with entertainment that is relevant to your guests, like local sports teams and other topics that are important to them. Customers will engage with the screen as they are interested in the content, making them more likely to be paying attention when promotions are displayed. Plus, they’ll feel good knowing you care about their experience enough to not constantly shove marketing in their face.
Incredible Interactivity
Interactive TV or digital signage keeps customers engaged with entertainment and promotions onscreen.
Going digital with your signage is an opportunity to embrace so many more technological capabilities. Give customers the ability to interact with your bar or restaurant’s screens via phones with screen-to-mobile technology like scannable codes or customizable URLs.
Giving customers agency over their marketing experience helps them connect to the brand and the content they are seeing. For example, a social media display that allows customers to post to the screen excites in-venue guests while increasing word of mouth online. Plus, the ability to access promotions and deals via mobile is intuitive and allows customers to take the info with them when they leave.
Want to increase customer experience? Check out our Bar + Full-Service Restaurant Solutions
Recommended Resources
5 Reasons Why Branded TV for Bars & Restaurants Is Better Than Digital Signage
Chick-Fil-A Franchisees Unlock the Secret to Success: Upgrading to UPshow Digital Community Boards
4 Social Media Facts That Make or Break Restaurants
In a world where customers are constantly tuned out, traditional digital signage and cable never seem to be enough. Customer engagement is increasingly important to the success of bars and restaurants, but said engagement is incredibly hard to come by. That’s why, when some of the biggest restaurants in America decide to try something new, it’s worth looking into.
Here’s what happened when three top restaurant brands took the leap and upgraded their in-venue engagement strategy with branded TV -- a hyper-customizable platform that takes the best of digital signage and cable to create an innovative experience designed to drive ROI for your bar or restaurant.
When Wendy’s franchisee, Hamra Enterprises, was given the option to transition its in-restaurant entertainment away from traditional TV, the team gladly took the opportunity. The satellite service they were using often played competitor ads and irrelevant, or inappropriate, programming. Valerie Root, store systems and product manager for Hamra, shared with QSR Magazine her own experience of witnessing family unfriendly content appearing on the screen while diners watched.
The Hamra team chose to cut the cord and now use their televisions to run a fully branded platform with entertainment feeds that cater precisely to guest interests, allowing Wendy’s locations to match content to each market. Using branded TV, a Wendy’s in Chicago can view updates from the Cubs while a location in New England can tune into a Patriot’s game.
Best of all? The platform allows Wendy’s to display their own brand materials, instead of worrying about competitor ads targeting their diners.
Chick-Fil-A is a brand built on its strong sense of community -- each store even hosts its own community chalkboard. However, for franchisees David Chen and Mallory Givens, the traditional board was expensive to update and difficult to maintain. They saw a world of possibilities in swapping the signage for a digital community board.
Using the new digital platform, the Chick-Fil-A locations found success in leveraging social interactivity and signage to build an information hub that customers looked to as a true celebration of the community. Guests use it as both a resource to stay up to date on promotions and a source of entertainment. The platform acts as a connection point for the brand and makes for a memorable experience. Said Mallory Givens, “It hits our 3 ‘Ps’: people, place, and product.”
Buffalo Wild Wings is well known for its chicken wings, and for its nearly omnipresent TVs. Multiple franchisees saw this as an opportunity to go beyond traditional digital signage and do something truly unique.
Using a branded TV platform, these locations have mixed local entertainment feeds with custom digital signage that allows customers to interact with the screens using their phones. This strategy embraces consumer habits and lowers the barrier for desired behaviors by making them as intuitive as possible.
The wing franchisees have used this technology to drive sales of specific items, promote contests, and increase loyalty program sign-ups with overwhelming success. This is because allowing customers to use their phones encourages them to interact with the brand while it is top-of-mind. Plus, the deals and downloads they engage with during their meal also stays with them after they leave, all because its on their own personal device.
Impressed? You can revolutionize your TV and digital signage too. All 3 of these brands made their strategies a reality with screens powered by UPshow - the custom consumer engagement platform built to drive revenue from your TV screens and become your #1 marketing asset.
As healthcare industry becomes increasingly centered around value-based care following the introduction of MIPS, or the Merit Based Incentive Payment System, it’s important for practices to define what factors most affect their quality of care scores.
Patient engagement is a key factor in value based care. Increased engagement can lead to increased quality of care scores, as more involved patients tend to have better recall of their experiences and leave the practice more satisfied.
Here are some of the best strategies for increasing patient engagement in your practice:
Go Beyond Medical Content
While sharing medical information with your patients is necessary, this content can be uninteresting or anxiety provoking -- especially as patients are sitting in the waiting room. Entertainment catered to patients’ interests is a great way to soothe nerves and grab their attention so that they are focused when important information does get shared.
Specialized tools like waiting room TV allow practices to create custom channels centered around local interests and upbeat topics. Additional distractions like games or trivia also help to keep patients present and interacting with the environment without increasing stress.
Create Points of Connection
Patients visiting your practice can often feel isolated in their journey, and impersonal offices can intensify this experience. Building a sense of community is key to drawing patients in and keeping them involved.
Display staff bios on the exam room wall or on the TV in the waiting room for a sense of familiarity. Decorating for national and medical holidays add warmth to your practice, as does sharing patient milestones (if appropriate).
Sometimes getting patients to engage is a simple matter of lowering the barrier of entry. Filling out paper forms is tedious, and communal waiting room magazines are unsanitary. Today’s patients use their phones to do everything in their life -- why should visiting your practice be any different?
Make desired behaviors like scheduling follow up appointments or leaving reviews easy and intuitive by making them accessible on mobile phones. This way, patients can take action right there in the waiting room, while it is top of mind, and save the information directly to their phones for quick organization.
Your practice can easily implement all of these strategies and more with waiting room TV by UPshow, the patient engagement platform built to drive the outcomes that matter most to your practice.
Engaging gym members can be tricky. Whether they’re visiting your fitness club for a quick workout during lunch or heading in after a long day at the office, they’re often just focused on their gym session above all else.
Inside gyms, people have learned to tune out the world around them, as they’re constantly bombarded with fitness ads and announcements. On public transportation, at sporting events, and most other places people go in their day-to-day lives, ads are everywhere.
To reach your best customers, you need to make your fitness marketing stand out. As a gym owner, you may not have realized that you already have a powerful marketing tool at your fingertips: your TVs. Here are some creative marketing ideas for gyms and other types of fitness centers that should help you take your outlet to the next level.
Here are our favorite TV-centric fitness marketing ideas to help engage your gym members.
If health and fitness advertisements are the first thing your members see at your club, you risk losing their attention as soon as they walk in the door.
Instead, grab their attention with custom, dynamic entertainment feeds that center on what they care about most -- whether it’s health club tips, local news, or sports highlights -- and shows that you’re catering to their needs over your own.
If you’re showing programming that’s relevant to them, they’ll automatically pay more attention to the screens, opening up a pathway to presenting your own marketing materials (more on that later).
Health and fitness clubs are hotspots for selfies: almost half of all adults who go to the gym take photos or videos while they’re there. So why not let your members gain a little bit of celebrity status in your club by showcasing those photos on your TVs?
This kind of interactivity is fun and lets your members feel recognized. And when they play a role in what’s on the screen, they pay more attention, become more invested, and might even share their 15 minutes of fame with their friends.
Once you’ve gotten their attention by showing content that they want to see, you can then display your workout product ads or even gym membership advertisements.
Traditional static marketing materials (like flyers) only hold someone’s attention for so long -- if at all. On the other hand, dynamic displays with animations are much more exciting and effective.
Even better: if your digital signage updates via the cloud, it’s super easy to keep things current and schedule content in advance.
In addition to traditional marketing and promotions, your TV can be a tool to celebrate your fitness club’s community. Use your screens to introduce trainers, congratulate members on milestones, and welcome newcomers.
Just like sharing members’ selfies, celebrating your community builds sincerity and makes TVs a hub for all kinds of information. It also makes sure your promotions are aligned with your brand voice.
After you’ve mastered the gym member engagement ideas listed above, you can incorporate more advanced techniques. If the digital signage on your TV has interactive capabilities, you can encourage members to continue engaging with you via their phones.
Get them more involved by sharing scannable digital codes, links to mobile-optimized experiences, and designated hashtags to use.
These screen-to-mobile features capitalize on your members’ habits and let them carry your messages with them long after they’ve left -- increasing recall and making your brand a part of their lifestyle, not just their fitness routine.
Want to try out all of these strategies with ease? You can transform your TVs into your fitness club’s most powerful marketing tool with UPshow - the member engagement platform built to drive the outcomes that matter most to your club.
Recommended Resources
Turn a Profit With Your TVs: In-Gym Advertising
17 Examples of Enticing, Informative Digital Signage Content
3 Key Personal Training Marketing Strategies for Your Gym
Fitness clubs and gyms invest a great deal of money into installing TVs throughout their properties to entertain members during workouts and keep them coming back. But these days, gym-goers have learned to tune out irrelevant programs and ads and instead pay attention to their phones, leading to a disengaged gym experience.
Tuned-out members are not only less likely engage with the entertainment you’re investing in, but also the marketing materials and other connection points you’ve laid out for them during their visit.
One of the best ways to maintain member engagement is by playing interactive digital signage on your gym TVs. With this digital signage, you can share important items like class schedules, events and announcements, health tips, workout motivation, and entertaining media.
Here are six reasons to implement interactive digital signage in your gym or fitness club:
Cable or satellite TV, gives you no control over which commercials are shown, meaning that you could inadvertently be showing ads that are in conflict with your brand, are distasteful, or even promote your competitors.
Interactive digital signage puts you in control of the ads running in your fitness club. You can advertise personal training sessions or products sold within your gym, or choose to run promotions for other companies and products that complement yours.
Just like with advertisements, gym TVs playing cable are subject to national programming schedules, so you can’t decide what’s being shown in your club. The last thing you want is to walk through your gym or fitness club and see irrelevant, un-engaging daytime TV – or worse, offensive content being shown across dozens of screens.
With interactive digital signage, you determine what’s shown on your gym TVs. You can customize entertainment feeds to suit your members’ interests, including highlights from local sports teams, news, and special topics of your choice. When members see information that matters to them, they’re more likely to stay engaged throughout their visit. Plus, members will notice and appreciate that you’re catering to their needs.
When it comes to building a community atmosphere, interactive digital signage is a vastly improved, technology-driven version of old-school bulletin boards. They’re a place to celebrate your members’ milestones, including new members and anniversaries, and to introduce trainers so they become familiar faces around the gym.
Even better? Members can get involved too, by posting their workout experiences on social media and then sharing them directly onto the TV, making them feel like in-house celebrities and increasing online word-of-mouth marketing for your business.
Unlike traditional gym marketing materials (like flyers and table tents), digital signage is much more likely to capture your members’ attention. Use your gym TVs to offer dynamic, eye-catching animations that keep your clients interested.
By including announcements, schedules, and health and wellness tips on your gym TVs, people learn to look at your screens as an information hub, and will get in the habit of paying attention to materials shared there.
Printed promotional materials go out of date quickly. If you’ve ever had to throw out a stack of Halloween-themed announcements in November, you know this all too well.
With interacted digital signage powering your TV, you don’t have to rush to print and distribute time-sensitive flyers and mailers. You can easily create digital signage through the cloud to reflect the most up-to-date promotions, and reference analytics to optimize them if they aren’t resonating with your members.
All of these features (and more!) can be used to create a unique, brand-specific experience that your members won’t forget.
Relevant, interactive digital signage on your gym TVs offers an engaging experience that caters to their interests and captures their attention. They’ll be sure to leave with a smile on their face, and will be encouraged to come back more often, or even refer their friends as new members.
Ready to explore the world of interactive digital signage? Get started with UPshow, the member engagement platform built to drive meaningful results for your fitness club.
Some hospitals and medical offices treat their patients as in-waiting VIPs. In fact, if you’ve been running a healthcare practice or wellness center for some time then you'll already know that patient engagement matters. Not only does in ensure return patients and increased word of mouth; patient engagement is also critical to increasing your quality of care scores.
You may already have taken measures to increase patient engagement during interactions with staff, but did you know that the right waiting room design and digital signage usage can kickstart that engagement even before your patients start interacting with nurses and doctors. The doctor office waiting room is a great opportunity to engage with patients and make the most of what many patients call the most anxiety-provoking part of their visit.
The ultimate tool for increasing patient engagement (and soothing patient anxiety) is waiting room entertainment TV - an interactive, TV-based platform designed to drive outcomes for your practice. With the right waiting room entertainment ideas, you can take your waiting room experience to the next level. Consider.:
Making room for digital signage that shows medical information in your waiting room design is important, but showing educational content on its own can be overwhelming and increase anxiety, reducing patient engagement as they tune out the worrisome or confusing messaging.
Waiting room entertainment allows you to tailor your content to your patients interests, including local sports teams, news, and special topics. When patients see the themes that matter to them, their mind is taken off of their pain and stress, soothing them. As they engage with the screen, they’re also more likely to remain receptive announcements and education information.
Patients in waiting rooms can often feel isolated and alone in their ailments. Waiting room TV expands beyond traditional programming and becomes a platform for community connection and sharing patient journeys, if they so choose.
Encourage staff to play a role in patient engagement by sharing bios onscreen, making them familiar faces to patients and less intimidating, or add some cheer and boost awareness by celebrating health holidays and patient milestones.
As the waiting room TV becomes a central focus for patients, it becomes an information hub they will look to for notices and other educational materials you choose to share -- reinforcing pamphlets and signs, and making sure every patient engages with important information that should be recalled later during or after their visit.
Communications onscreen can take advantage of dynamic animations to become even more eye catching and customizable. You can even educate patients in the waiting area by incorporating trivia games that can be joined via a mobile device -- further reinforcing patient engagement.
The best part for a busy practice? Messaging is easily updated and simple to create or edit via the Cloud, meaning no late or outdated information.
Some practices less invested in improving patient engagement choose to simply play traditional TV in their waiting rooms. Besides lacking the above benefits, be aware: TVs that play satellite or cable give you no control over programming or advertising, even if they are tuned to a medical channel. This means they can play content that is distasteful, ads for medication your don’t carry, or advertise for your competitors! Waiting room TV puts you in control of what you show, when, meaning no confusion or discomfort for your patients and fewer problems for your practice.
Interested in waiting room TV? Get a free demo of the above features and more with UPshow, the custom patient engagement platform built to drive results from your TV in the waiting room and beyond.
Recommended Resources
7 Waiting Room Solutions For Your Patients To Feel Safer
4 Strategies to Increase Patient Retention
5 Creative Fitness Marketing Strategies Using the TVs in Your Gym, Fitness Club, or Studio
When you think about engaging with and marketing to customers in your bar or restaurant, what is on your TV? The answer for most bars and restaurants would be digital signage and cable TV.
While these products tend to be the default choice for venue owners and managers, the truth is neither traditional digital signage nor cable TV are engaging to customers or actively maximize the money in your pocket. In some cases, what you’re paying to put on your TVs may actually cost you more money than its worth.
So if digital signage and cable aren’t effective, what is? The answer is branded TV: an interactive, customizable engagement platform that is designed to leverage your bar or restaurants TVs to drive results. Here’s why it works:
The main reason your restaurant’s digital signage fails to produce meaningful outcomes is because it’s immediately tuned out by guests, who have learned to filter out the advertising they are subjected to all day every day. Cable TV suffers the same issues as national programming schedules are often irrelevant, especially during the daytime. The key to breaking through this filter is to show content that customers genuinely care about.
Branded TV allows you to program customizable entertainment feeds right on your screen. Tailor your entertainment content to your guests’ interests, including local sports teams, news, and special topics.When guests see what matters to them, they’re more likely to keep their eyes glued to the screen -- plus, they’ll know you care about giving them the best experience possible, building loyalty and connection to your brand.
Since guests watching branded TV pay more attention to the screen, they are more likely to notice the marketing materials you choose to share.
Instead of cluttering your bar or restaurant with ineffective traditional signage or table tents (how often do you see those get pushed aside?), marketing materials displayed on your branded TV can use dynamic animations to become even more eye catching and customizable, increasing recall and keeping your brand top of mind.
One of the biggest hurdles to customer engagement that digital signage fails to address is the battle between your bar or restaurant’s TVs and your customers’ smartphones. Rather than struggling to get guests to look up from their phones, branded TV incorporates their phones into your in-venue experience by allowing customers to use their devices to interact with what’s on the screen.
Encouraging guests to use their phones to your advantage plays on the natural behaviors and habits of customers (even more so than making them download your app), and makes their mobile usage a connection point to your brand that will stay with them long after they leave.
Nothing is worse than investing in digital signage only to realize it requires you to pay extra for branding and customization. Making your platform look like it belongs in your bar or restaurant is a key part of branded TV (that’s why the word branded is there!) and customization comes standard.
Additionally, TVs that play satellite or cable give you no control over advertising -- meaning you’re increasing the odds that customers will see ads that don’t fit the brand, are distasteful, or advertise for your competitors! Branded TV puts you in control of what you show, when: you decide exactly what marketing materials you want to share, and can optimize when they show for maximum effect.
With the variety and interactivity of branded TV, it’s easy to create a unique, brand-specific, positive experience that guests won’t forget. They’ll be sure to leave with a smile on their face, might even come back more often or even refer friends as new members.
Interested in exploring branded TV? Get a free demo of the above features and more with UPshow, the custom consumer engagement platform built to drive revenue from your TV screens and become your #1 marketing asset.
Recommended Resources
How to Make Restaurant Digital Signage More Than A Slideshow: Branded TV for Bars & Restaurants
A Step-by-Step Guide to Designing TV Menu Boards For Your Restaurant
Display Your Restaurant Menu on Your TV
