UPshow Announces Acquisition by EverPass Media and Strategic Spinoff of Employee Experience Platform — Click to Read More
To our customers,
I understand what a difficult week it has been with the rapid spread of COVID-19; the vibrancy of our client’s business depends on open doors and the presence of happy, engaged customers. My goal today is to let you, our valued customers, know that we have long term and short term strategies to help you get through this crisis; and to let you know you are not alone.
LONG TERM: We are already hard at work preparing for the other side of this crisis. UPshow plans to accelerate you to normalcy faster than your competitors with a robust Back To Business Program.This program will include step-by-step guides for increased sales and customer engagement, custom curated content and access to our high-touch customer service. We will utilize UPshow's experts from in house and throughout the hospitality, fitness and health industries to support you as you begin to re-engage your client base. Look out for more information soon.
SHORT TERM: Our teamhas been building consensus on the best customer activation strategies. Here is what we are seeing and recommending as tools to implement now:
If you have questions on how to implement any of these short term initiatives, or want to hear more about our long term strategies to help our customers, please do not hesitate to contact us at support@upshow.tv or via phone at (855) 787-7469.
At UPshow we “LookUP” for our customers - this means now, more than ever, we have your back, and we intend to use the full weight of our technology, expertise and best in class service to help you, our clients, at this time.
Thank you,
Adam
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This month, Built In Chicago released their list naming UPshow one of the best companies to work for in 2020.
Companies on the list are selected based on data submitted by companies and their employees.
Said Maria Christopoulos Katris, CEO and Co-Founder of Built In: “We extend our gratitude. These companies exemplify what it means to be an employer of choice for today’s purpose-driven tech workforce.”
UPshow is proud to be a top-tier employer - we value our people over all else and strive to create an environment in which everyone is happy, fulfilled, and ready to win together.
Read more from the list here.
So you’re looking for a digital signage solution to put on the TVs in your business. You know the value engaging your customers can have on your business, and are trying to decide between Raydiant (formerly Mira) and other options, like UPshow.
While both UPshow and Raydiant have digital signage, design templates, and cloud-based management, UPshow has all that Raydiant offers and more. You’d be surprised what a difference the “more” can make when it comes to driving outcomes for your business.
Put simply: Putting digital signage on your screen is a start, but in order to get customers’ eyes on the screen, you have to engage them first. That’s where UPshow is different.
The #1 problem with traditional digital signage is that no matter how good it is, most customers aren’t looking at it. Modern consumers are marketed and advertised to all day, every day, and have learned to instantly tune out any display that falls into that category.
UPshow knows that you need to engage your guests first. That’s why we offer an expansive library of entertainment options. Make customers laugh with the Fail Army, Pet Collective, or Sketch Comedy channels. Inspire them with People Are Awesome and Nature TV, or keep them informed with news from Bloomberg TV.
No two businesses serve the same demographic, or region. UPshow’s entertainment channels extend to hyperlocal options and cater to niche interests -- from local sports to seasonal events. The corner bar can play highlights from the home team’s latest game, while a nail salon can play show highlights from last night’s episode of The Bachelor, and everything in between.
With most signage, customers see your marketing on the screen and then are expected to go somewhere or navigate to something else in order to act on the promotion. This barrier-to-entry causes your business to lose converted customers along the way.
UPshow eliminates this barrier with interactive screens. Whether it be with scannable signage or our word-of-mouth boosting social media screens, UPshow makes it easy for guests to take action directly from their phones.
By making it intuitive and convenient for guests to perform desired behaviors, they are more likely do so during their visit, instead of waiting until they are on their way out, when they will most likely forget.
Perhaps the most crucial feature that many traditional signage companies lack is the ability to track the success of individual promotions in a quantitative way. UPshow connects your in-venue screens to customer’s phones, and this communication allows you to see how your marketing efforts are paying off.
Our easy-to-understand analytics show the impact and dollar value of everything displayed on your TV, so you can optimize your content and measure the direct impact it has on your business’s success.
Want even more? You’ve only grazed the surface of what UPshow can do. Our platform is designed to drive the outcomes that matter most to your business, with customizable features that tailor to your goals.
Rounding the lists that UPshow has joined in 2020, we’re thrilled to announce that UPshow has been rated the #1 digital signage software on G2, a leading software review site.
This list of the highest-rated digital signage softwares is determined solely by the opinions of real customers and their reviews. UPshow’s customers rate all aspects of our platform and business (from ease of use to quality of support) as above average for the category.
Following being ranked as the #1 digital signage platform on Capterra, this rating makes UPshow the leading platform for businesses across the two most popular software recommendation websites.
UPshow is proud to announce its partnership with Canva, the leading free design tool for non-designers and professionals alike.
With this new Canva integration, UPshow partners will have the ability to design beautiful, effective marketing materials for their TVs without ever leaving the UPshow Control Panel.
Canva’s software is simple and intuitive, with a wide variety of templates and graphics. Users can even customize designs to use specific colors and fonts, ensuring everything on their UPshow screens is on-brand.
The partnership rounds out UPshow’s already extensive spotlight creative suite, which also includes new, trackable spotlight
s that leverage screen-to-mobile technology to encourage in-venue guests to interact with digital content directly from their phones.
October in the UPshow means three things: work hard, play hard, and celebrate harder.
This week we hosted our annual Halloween bash. Volunteers did a great job covering every inch of the office in cobwebs, spiders, bats, and of course many candy bowls for endless consumption.
The highlight of the evening was our (as always) extremely competitive costume contest. We even had some canine contestants!
Take a look at our winning getups and some fun moments from the festivities below!
The following is a summary of an article originally published in Axios
Sports stadiums are downsizing.
Why? Not many people want to fill them anymore. At least, not as many as there used to be. Between shrinking disposable income and the exponential improvement in streaming tech, many consumers are choosing to save cash and soak in the big game from the comfort of their couch.
“Thanks to things like HD TVs, instant replay and social media (aka, the "second screen"), fewer people are going to games. The in-home viewing experience is simply too good.”
In addition to these factors, consumers have rising expectations about what they should get for dropping a paycheck on some tickets, regardless of the event. Simply sitting and viewing a game isn’t enough - people want increased interactivity, and to feel immersed in a variety of ways during the experience.
“The focus for many of them is on having a shared live experience (similar to what you get at, say, a music festival) rather than merely watching two teams compete.”
As you think about how to recruit attendees for your next big event, think about creative ways you can make yours stand out as an experience worth paying for. It’s not necessarily about the tangible reward for a ticket (free t-shirts are only mildly exciting). Most of the time, consumers are simply looking for a unique way to make memories, whether that’s an interactive jumbotron or a mobile-friendly scavenger hunt.
The following is a summary of an article originally published in Entrepreneur
Earlier this year, Porsche unveiled a project that they call the next generation of auto dealership: “Destination Porsche.”
The Palm Springs dealership will be transformed into a sort of automotive wonderland, complete with private events, custom car design, and more. Said Todd Blue, CEO of indiGO, which runs the Palm Springs dealership,
“This facility is truly a destination. This is a dealership where one can purchase, be serviced, and also soak up the entire Porsche brand experience in a way that currently does not exist for automotive retail.”
Perhaps the highlight of the store is the technological additions to the experience, including race viewing parties that can be shown in VR for full immersion.
“We are strong proponents that customers want to shop and experience brands beyond their home computer screens. However, we cannot underestimate how much people love technology. Because of this, we invested in the most advanced in-store technology in the world.”
One need not create an auto theme part in order to achieve similar goals, however. Simple tech, like interactive digital signage or mobile compatible marketing materials, can do a lot to enhance the buyer experience and immerse them in the brand voice while keeping them engaged. All it takes is a little creativity to stand out.
This is a summary of an article originally published on Forbes.
Digital interaction has become an integral part of the consumer experience in many industries. For years, the healthcare industry has been an exception to this rule, with the episodic and necessary nature of visits allowing the networks and practices to put such concerns on the back burner.
Now, that is all changing. As consumers find their voice as patients and recognize their breadth of choices, refreshing the patient experience has become a must. Per Thomas Swanson,
“The expectation on the part of both consumers and healthcare providers…resulted in very little need for digital engagement. That is changing, and changing rapidly…expectations of what is a good experience, a bad experience, or an exceptional experience are evolving rapidly.”
Today, patients are expecting similar levels of digital innovation in the healthcare sphere as they would from any other business: mobile interactivity, personalization, and other features that will reduce the friction of visiting a practitioner.
“A consumer is an active participant in making decisions on their health, even if they are being treated for a condition (as a patient). Digital healthcare experiences will simplify and speed up the experience while enabling clinicians to make more accurate diagnoses.”
Ultimately, integrating digital tech into the patient experience (especially that of the waiting room and administrative process) will assist those in the healthcare industry in driving patient satisfaction, retention, and positive reviews, among other benefits.
Improve consumer engagement and experience with our healthcare solutions
he following is a summary of an article originally published in Digital Signage Today.
Most retailers know that the purchase journey is more than a simple transaction. The challenge is to create a customer experience that is unique, memorable, and relevant. Earlier this year, H&M took their customer experiences into the future with interactive digital mirrors that allow customers to take selfies superimposed on magazine covers, among other options.
“It is challenging to get customers engaged in a world with too many options and messages, we are all saturated. It's not just getting their attention, it's above all connecting with them, speaking their language…and providing them seamless experiences and solutions in order to be relevant to each of them.”
The goal of the mirrors is to elevate the brand shopping experience to something that resonates with its values of innovation and creativity. This message doesn’t end when the customer leaves the store, however — QR codes onscreen allow visitors to download their selfies to their phone, keeping the brand top of mind far after they’ve made their initial purchase.
“Once you break the technical dependencies and integration barriers the digital world opens endless possibilities…and these clearly engage with today's customers, especially when these are interactive and convenient.”
Not every store needs to implement magic mirrors to have a similar impact on their customers. Anyone can add interactivity and reduce friction for buyers with simpler tech, like digital signage software and some creativity. For example, UPshow allows partners to create and track custom QR codes directly in the platform. With a small investment, your store can increase customer engagement and drive desirable outcomes like never before.
The following is a summary of an article originally published in Total Food Service.
When it comes to considering in-venue marketing mediums, the majority of restaurants seem to default to the long standing tradition of promoting via paper. However, in an increasingly tech-centric world, the default is no longer enough to remain a competitive business.
“We live in the digital age and if your restaurant or hospitality business isn’t utilizing social media or the latest digital trends for marketing efforts, then you’re missing out on a huge opportunity of potential profits and customers.”
So how can a restaurant take their in-venue marketing to the next level? With assets they already have inside their four walls - their TVs. While airing cable programming can be mildly entertaining for diners, your restaurant's TVs can do so much more.
UPshow is an all-in-one platform to take those screens to the next level. Dynamic digital signage keeps updating content cheap and easy, and puts messages in a place they are guaranteed to get attention: on screen. In addition to entertainment and marketing, UPshow’s social media display engages customers with a unique experience while also generating invaluable word of mouth.
“Not only does [having social content shared on venue TVs] make patrons happy, but it gives the business more free word-of-mouth marketing than ever before since all of the content is posted to social media. “It’s all about word of mouth referrals in the hospitality world, and we drive more and more of that simply because people want to be seen on TV.”
UPshow also allows restaurants to make their entertainment programming far more relevant, with the ability to customize content to reflect local interests. In addition to marketing benefits, the mobile-interactive nature of the platform makes introducing trivia or games to your venue as a dwell-time booster extremely cost-effective, saving hundreds in hardware costs.
Need more info on increasing sales? Check out our Bar + Full-Service Restaurant Solutions
The following is a summary of an article originally published in Axios.
Digital technology makes it easy to connect with friends, no matter how far away they may be. Incredible as it may be, however, it will never quite replace the satisfaction of getting out of the house and meeting up IRL - in real life.
Nothing proves that more than the spike in consumers seeking out venues where they can gather with friends and be present.
“People want to go somewhere. In bowling alleys there is real interaction. You are standing around doing something together."
A national survey found a connection between the presence of a public gathering space (like a bowling alley) close to one’s home, and their perceived feeling of community. These findings are in line with observed patterns as consumers look to find a sense belonging via gym memberships, meetup groups, and other activities.
“When you have [an entertaining gathering space] in your community, the sense of belonging number goes up.”
This desire to find a space of belonging is quite the opportunity for entertainment venues who can establish themselves as an integral part of their community. Those who do so are sure to see locals become loyal patrons who incorporate visits into their weekly or monthly routines.
