The following is a summary of an article originally published in Axios.
Digital technology makes it easy to connect with friends, no matter how far away they may be. Incredible as it may be, however, it will never quite replace the satisfaction of getting out of the house and meeting up IRL - in real life.
Nothing proves that more than the spike in consumers seeking out venues where they can gather with friends and be present.
“People want to go somewhere. In bowling alleys there is real interaction. You are standing around doing something together."
A national survey found a connection between the presence of a public gathering space (like a bowling alley) close to one’s home, and their perceived feeling of community. These findings are in line with observed patterns as consumers look to find a sense belonging via gym memberships, meetup groups, and other activities.
“When you have [an entertaining gathering space] in your community, the sense of belonging number goes up.”
This desire to find a space of belonging is quite the opportunity for entertainment venues who can establish themselves as an integral part of their community. Those who do so are sure to see locals become loyal patrons who incorporate visits into their weekly or monthly routines.
