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Dynamic menu boards offer a ton of useful functionality for restaurants. They make it incredibly easy to add, edit or delete items from a menu. They also engage customers while they’re waiting in line and often help to speed up the ordering process to reduce wait times.
Digital signage is the technology that makes dynamic menu boards possible. But it’s not the only thing that digital signage can do for your restaurant. There are tons of different ways that your restaurant can benefit from investing in digital signage.
In this article, we’ll tell you all about how:
Waiting in line is never fun. But digital signage can help you improve the experience for your customers. There are lots of different ways that you can use it to make your customers’ wait feel a bit better.
For example, you can use your digital signage as a form of entertainment for bored customers. You could display fun trivia questions or share interesting facts about your restaurant and the region that it operates in.
You could also use your signs to tell your customers exactly how long they’re going to need to wait for their food. Doing so will help to give your customers a more concrete sense of progress as they get closer and closer to enjoying their meal.
Some restaurants have multiple places to order, which can sometimes be confusing for customers. If that’s you, then you might also use your digital signage to direct your customers exactly where they need to go so that they don’t end up frustrated and in the wrong place.
As long as you use it correctly, digital signage can be a tremendous form of in-store advertising for you. For restaurants, this often means using digital signage to get customers excited about new (and potentially more expensive) menu items.
The best part is, you’ll get to advertise exactly what you want your customers to see at the very moment that they’re deciding what they’ll eat at your restaurant. You couldn’t pick a better time than that to get an ad for a particular dish in front of someone.
There are lots of other things that you can advertise with your digital signage as well. For example, you could use them to highlight your loyalty program and encourage customers to sign up for it. Or you could advertise gift cards and promote various types of upselling.
Social media has become increasingly important for restaurants over the past few years. That trend should only continue as platform utilization increases on Instagram, Facebook and Twitter and more social media platforms emerge. If your restaurant’s social media isn’t where you want it (or even if it already is), you can use digital signage to improve your numbers.
The best way to do this is by displaying your social media feeds on digital signage in your restaurant. The more customers that see your posts, the more that will feel inspired to follow you and engage with them. This can have the net effect of helping you expand your audience, which could lead to a nice increase in revenue.
You could even highlight posts that your customers have made about your restaurant on your digital signage. Doing so will incentivize them to share about your restaurant online, which is basically free advertising for you.
Keeping your customers entertained while in-venue is essential to the long-term health of your restaurant. One way to do that is by displaying streaming video content on some of your digital signage. By using your digital signage in this way, you give your customers something entertaining to focus on while they wait to eat their meals. This can make your wait times feel much shorter than they are.
For example, if you use UPshow to manage your digital signage content, you’ll get immediate access to more than 500 channels of OTT entertainment. You could show your customers regional sports, local news, television shows or even viral videos. And the best part is, you’ll be able to display customized ads for your restaurant in-between this content instead of providing free advertising for another business.
Your restaurant’s brand matters a lot. It’s integral to how your customers and the broader public think about you. Having a well-defined brand image matters because with one, your restaurant will stand out and stick in the minds of members of your target audience.
Digital signage can help you build a stronger brand in several ways. That’s because you can use your signage to display images, text and videos that constantly reaffirm the identity you’re going for.
For example, if you pride yourself on being a family-run establishment, you might highlight pictures of your team laughing and smiling together.
Or, maybe you want people to think of you as the restaurant that gives back. In that case, you could highlight some of your recent charity work to create a favorable impression in your customers’ minds.
Digital signage can also be an effective way to grab the attention of people who walk by. If you’re on a street with some foot traffic, you can put a screen in a window that faces that street.
Then, you can display eye-catching content on your digital signage to get people thinking about your restaurant as they pass by it. This could come in the form of interesting visual displays, fun trivia facts or something unique that no one has thought of yet.
You might even use digital signage to offer walk-in discounts at certain times of the day. This could help you entice new business when you’re at your slowest.
This strategy gives you an automated way to start advertising to people who are just passing you by on the street. Using it could lead to a nice boost in revenue for your restaurant.
Your digital signage is also a great way to keep your customers informed about things that matter. Since your customers will be looking at your screens anyway, intersperse informational updates around the other content that you’re displaying.
For example, you could share an upcoming update to your menu. Or perhaps you’re changing your hours soon and you want to let your customers know about that in advance.
Regardless of what you want to share with your audience, digital signage makes it super easy to do. You just create a quick graphic with the information that you wish to convey and then add it to your rotation.
Getting started with digital signage can sometimes feel overwhelming if you’ve never used it before. But it’s simple — especially if you already have internet-connected screens in your restaurant.
Essentially, digital signage systems are made up of three things:
That’s it. Just get those three things set up and you’re good to go. That being said there are two key things that you’ll have to decide while setting up your digital signage system.
The first is the type, quantity and locations of the screens that you’re going to use. It’s important to make sure that they’re easy for your customers to view and that you have enough of them to share your content with everyone inside of your space.
Picking the right digital signage management software is also really important. Doing so is the only way to make sure that you’re able to display the exact type of content that you want on the schedule that’s perfect for your restaurant.
As you start thinking about which digital signage management software is best for your restaurant, we encourage you to give some consideration to UPshow. Our platform is ideal for a wide variety of restaurants because we enable you to completely customize your content display schedule.
With UPshow, you’ll be able to easily set up a dynamic content display schedule that accomplishes all of your goals. Then, once you’ve created your schedule, our platform will automatically run it for you. You can just add new pieces of content when you have them and let us do the rest.
But don’t take our word for it. Give UPshow a try for yourself to see exactly how much you can benefit from it — and how much revenue you can drive.
Nothing is more synonymous with medical office waiting areas than waiting room TVs. These give patients and their families a way to pass the time in a place that’s otherwise devoid of entertainment.
But waiting room TVs don’t always pack the punch that medical office administrators want them to. Maybe you’re not entirely happy with yours and want something more than basic waiting room subscription services. In that case, you’re probably wondering what else you could be getting out of the screens in your waiting room.
Medical office waiting room TVs are good for much more than passing the time. Display the right content on them and you could even see an increase in revenue. We’ll show you why in this article. Keep reading to learn:
Waiting room TV is a great way for your patients sitting in the waiting room to pass the time. But that doesn’t mean you should only display mindless, non-informative content on your screens. Instead, you can intersperse the content that your patients love with important bits of health and wellness information.
This is much easier to accomplish when you control the content that your screens display, which is what digital signage lets you do. For example, you could run short medical office waiting room videos aimed at patient education on topics such as:
With it, you can choose the ads that run in between the medical waiting room videos that you display. So you can easily play informative ads that highlight the specific issues that matter most to your patients. It’s one of the main reasons why digital signage is a better solution for hospital waiting rooms than a traditional cable subscription.
If you’re able to decide which advertisements play on your doctor's office waiting room TVs, then you also have the option of making them your own. This is a great way to remind your patients about all of the great things that you can do for them.
And if you’re going to choose between running your own ads or free ads for another company, you’re going to pick yours every time. This is another benefit that digital signage provides, which traditional medical office waiting room TVs can’t match.
Some patients get really anxious while waiting to see a doctor. There’s a lot that you can do to make your hospital waiting room more inviting. But many of the improvements that you make will have a limited impact on this population of patients.
Waiting room TVs can give patients who feel anxious in hospitals relief from these feelings by way of distraction. If you display engaging content on your TVs, you may help these patients get out of their heads some so that they can relax a bit and feel more comfortable in your waiting area.
One of the biggest complaints that patients have about going to a hospital or clinic is the long wait times. That makes sense. Patients have their own busy lives and they’d prefer to spend as little time as possible in waiting rooms in hospitals. But at the same time, it can be quite difficult for medical offices to make progress in this area.
Medical office waiting room TVs offer one way to make your doctor's office wait times feel shorter. They give your patients a welcome distraction from the mind-numbing boredom that can arise during a long wait.
But you need to display the right content on your screens to make this work. If your patients don’t care about what you’re showing, then your waiting time will feel just as long to them as it would if you didn’t have any screens.
Research shows that people retain just 10% of information conveyed to them through text. But that number rises to an impressive 95% when companies use videos to share important information.
That means, if you want your patients to remember something important about your medical office, your processes or their health, you need to share it through medical waiting room videos. Your waiting room TVs are the perfect vessel for this.
With the help of a digital signage solution, you can use the screens in your waiting area to share customized videos that contain valuable information you want your patients to remember.
There are two main options that you have when it comes to selecting how you share video content in your waiting room: traditional TVs or digital signage. For several reasons, a digital signage solution is almost always going to be the better call for a healthcare facility. Let’s take a look at why.
One of the biggest reasons to use digital signage is the control that gives you over exactly what you show in your waiting area. With digital signage software from UPshow, you can choose from more than 500 channels of streaming OTT entertainment. We make it easy for you to display local news, regional sports, television shows and even viral videos.
This enables you to provide your patients with the exact type of content that they want without having to pay extra for a ton of premium cable channels to access that content. The net result could be a much better waiting room experience for your patients.
People’s interests change over time. The content that they want to view while in your waiting area may not be the same now as it is a few months from now. Digital signage makes this a non-issue.
With a digital signage solution, you can update the content that you display in your medical office waiting room as often as you want. It gives you complete control over everything that’s shown on your screens so that you can provide your patients with exactly what they want no matter how often that changes.
This may be the best reason to pick a digital signage solution over traditional waiting room TVs. When you broadcast a program on a traditional cable network, you end up playing a ton of ads for companies that you aren’t affiliated with. You may even inadvertently show advertisements for competitors or for pharmaceuticals that could give your patients the wrong idea.
Waiting room digital signage fixes this problem as well. It allows the creation and display of waiting room TV advertising so that your medical office always comes out on top and you stop giving away your ad space for free.
If you’re serious about getting as much out of the medical office waiting room TV as possible, then digital signage is the way to go. But there are a few things you’ll need to do before you can take full advantage of it.
To use digital signage in your waiting area, you need screens that connect to the internet. But not all smart screens are created equal. Some will be a better fit for your waiting area than others.
By picking the right waiting room TV, you ensure that your patients can see the content that you display, no matter where they’re located in your waiting area. If you need help deciding, check out this blog post covering the 10 best digital signage screens of 2021.
You also need a way to quickly and easily manage the content that you display on the screens in your waiting area. UPshow is perfect for this. We’ll tell you why in the next section.
Lastly, you need an internet-enabled device that you can use to access your digital signage management software and make changes to the content that you display. But you don’t need anything fancy for this. A simple laptop, desktop or tablet will get the job done.
Picking the right digital signage management software is one of the most important parts of harnessing the power of digital signage for your waiting room. After all, free waiting room TV software can only offer you so much. That’s why you should give some serious consideration to UPshow.
Our platform makes it incredibly easy to manage the content that you display on your digital signs from any device.
We’ll also give you more than 500 channels of OTT to show patients sitting in waiting rooms and offer helpful integrations so that you can use the other software that you love in combination with our solution.
With UPshow, you can start using your screens to give your patients a better experience in your waiting area. This, in turn, could help you drive increased revenue to your medical office by prompting an increase in patient loyalty.
But don’t take our word for it. Let us show you exactly how we can help you improve your patients’ waiting room experience with better video content. You can schedule a custom demo with us today to learn more about what we can do for you.
Digital signage is a fantastic way to improve the experience that you provide your in-venue customers. But for some companies, traditional digital signage isn’t enough to accomplish their goals.
If that’s you, then one alternative you may be looking into is investing in a video wall. Doing so could have a huge impact on your company’s bottom line.
Keep reading to learn:
Video walls display dynamic imagery and video content across large spaces. They often consist of multiple screens, which connect to form a single cohesive display. You can also make a video wall with a single large screen, but doing so will limit the impact of your wall.
The purpose of a video wall is to display content in a way that is more engaging and impactful to the people who see it. They essentially allow you to do everything that you would be able to do with traditional signage, but in bigger, better and more customizable ways.
For example, you can use your video wall to highlight:
And much more.
The only reason you own screens is to share content that matters with your customers and employees. To do that, you need a screen setup that is easy for your target audience to see. Video walls are perfect for this.
When you install a video wall in your business, you create a highly visible way to share content with your customers and employees. You can use your wall to get more engagement with your:
The benefit for your business could be profound. For example, you could see a big uptick in the number of customers that see your ads. That, in turn, could increase your revenue considerably.
Traditional smart screens are great for digital signage. But they don’t offer you as many display choices as video walls do. With video walls, you have several additional ways to customize the types of content that you display and how you display them.
For example, you can get creative with how you lay out the screens that make up your video wall. You can arrange these devices in all types of patterns, including curved layouts and abstract geometric ones. With this freedom, you can layout your video wall screens in a way that makes them even more attention-grabbing.
There’s a lot that you can do on the backend of your video wall as well if you have the right content management software. Since your video wall will be made up of a handful of individual screens, you have lots of different ways to optimize your content, including using the entire wall as a single canvas or using a few screens for one purpose and the rest for another.
Generally, the better an image looks, the more likely that someone will be to stop and look at it. This principle illustrates another reason why investing in a video wall could be a good idea for your business.
A single-screen has a limited resolution, which places a cap on how beautiful the imagery that you display on it can look. But when you use multiple screens, their resolutions are additive. This means that you can display massive, highly detailed images without sacrificing the fine details of those images.
Again, this could have a very direct impact on your company’s bottom line. If more people stop to look at your content, they’ll automatically begin to learn more about why they should buy from you.
As long as your messaging is solid, you should see a corresponding rise in revenue soon enough.
You may also consider using a projector if you know that you want to display large and dynamic images and videos in your business. However, video walls beat projectors by quite a great deal when it comes to durability.
Video walls sometimes feel complex but they’re easy to use once you set them up. Projectors may be a bit easier to set up initially. But they require much more maintenance than video walls do.
For example, most projectors need a period of downtime every so often to stay operational. That means you won’t be able to run yours 24/7, which could be a dealbreaker for some companies.
Additionally, you’ll need to replace your projector’s bulb every so often. That might not seem like a big deal now. But it can be very frustrating to consistently have to power down your display at random times.
These two maintenance problems simply aren’t an issue for video walls. You can run yours 24/7 without needing to worry about shutting it down periodically or replacing parts every so often.
Investing in interactive digital signage can be hugely beneficial to your company. It allows your customers to quickly access the specific information that they want in an intuitive, easy-to-follow way.
For example, you can use your interactive digital signage to:
Video walls take all of these features to another level. They can be a huge attraction for customers who might otherwise pass your business by. You can use your interactive video wall to pull in new customers and to help existing ones get more out of the time they spend with you.
For all of the reasons covered above, video walls are an ideal method for bringing new attention to your business. If you place one in a position that people on the street can see, you’ll get a bunch of new attention that you wouldn’t have received otherwise.
You can do a lot with that new attention. For example, maybe you display ads that get people in your door to take advantage of limited-time deals. Or perhaps you display interesting information and engaging video content that gets people thinking more about your brand.
However you decide to use your video wall, it can be a great addition to your existing marketing practices and may lead to a nice bump in your revenue.
If you think now is the right time to invest in a video wall, you have a few options for getting started. The first decision that you need to make is about the hardware that you want to use for your wall.
One option is to simply purchase a single really large screen. That can be effective but it won’t give you access to many of the video wall benefits covered above.
The strategy that’s often preferable is linking a bunch of individual screens together to form a single cohesive display. If you do this, you’ll be able to customize how you lay the screens out. You’ll also be able to customize the content that you display on them much more precisely since you can work on a screen-by-screen level.
The other major thing that you’ll need is a media player and content management platform. This is what you’ll use to control what your video wall displays and when. We’ll tell you why UPshow is the right choice for your content management system in the next section.
You can build your video wall with the latest technology and arrange it in the most optimal way possible. But, ultimately, the success or failure of the wall will come down to the content that you display on it. If the content is good, people will stop to look at it and interact with your brand. If it’s not, they simply won’t.
That’s why you should seriously consider using UPshow to manage the content on your video wall. Our platform makes it incredibly easy to manage your displays from any internet-enabled device.
It also gives you access to more than 500 channels of streaming OTT content and the ability to quickly make customized display screens that capture exactly what you want to display on your video wall.
If you’d like to learn exactly what UPshow can do for your video wall, schedule a free custom demo with us. We’d be happy to walk you through your options and to tell you more about how our platform will help you unlock the full potential of your video wall.
Going to the hospital isn’t usually a fun experience. But most of us still do go because we know how important doing so is for our health and wellness.
However, this changed during the COVID-19 pandemic. Millions of Americans have started avoiding going to the hospital out of fear of being infected with the virus. Even as the pandemic winds down, many of these individuals will still feel uneasy about spending time in full waiting rooms of hospitals.
Lingering fear of COVID-19 is just one reason why patients may not feel entirely safe in your waiting room. Other individuals may have experienced trauma in healthcare environments or have mental health issues that make them feel uneasy.
With that in mind, you’ve probably started thinking about what steps you can take to make your patients feel safer in a doctor's office waiting room. If so, you’ve come to the right place. Keep reading to learn:
Often, we feel the least safe when we’re unsure of what’s happening around us. Healthcare settings often magnify that fear for patients who have had poor experiences with them in the past.
You can eliminate this source of worry by making more of an effort to keep your patients informed about your processes while they’re in your medical office waiting room.
For example, you could use digital signage to display a step-by-step list showing your patients what their experience at your facility will be like from start to finish. Or you could show a display that indicates the estimated amount of time that patients will spend in the waiting room before seeing a care provider.
You might even display information in your patient waiting room about what visits with your physicians will be like. Ultimately, the more that you can tell a patient about what they will experience, the better they will start to feel.
Many patients’ fear of healthcare facilities stems from the COVID-19 pandemic and the risk of being infected with the coronavirus. One way to alleviate those fears is to let your patients know the steps that you’re taking to reduce risks in the doctor’s office waiting room and keep them safe.
For example, you can use your digital patient waiting room signs to highlight the enhanced safety procedures you’re using. You might even want to show statistical evidence on the waiting room TV pointing out the effectiveness of your chosen procedures. This information will let your patients know that you’re doing everything in your power to keep them safe.
Some of your patients may feel unsafe about the actual process of checking into your waiting rooms due to previous trauma, anxiety or other mental health concerns. You can accommodate the needs of these individuals by letting them handle their check-in process on their own.
For example, you might create a pre-visit patient registration portal on your website. Similarly, you could use digital signage to create interactive check-in kiosks. These allow patients to check themselves in if they want, which will increase feelings of safety in your waiting room.
It’s worth mentioning that adding these services to your healthcare facility can help optimize your staff’s efficiency as well. If patients can check themselves in, your administrative staff will be free to focus more of their efforts elsewhere.
No matter what you do, it will be difficult to make every patient that you see feel completely safe in your doctor's office waiting room. That’s why you may also want to focus some of your efforts on simply reducing the amount of time that the average patient spends waiting at your healthcare facility.
To do this, think about the parts of your process that don’t need to take place in your facility. For example, you likely don’t need your patients to fill out all of their intake forms at your clinic. Allowing them to do so at home could cut their waiting time in half.
You may also want to analyze your patient flows throughout the day to see where you have opportunities to improve bottlenecks.
For example, you might notice that patients end up having to wait a bit longer just before the lunch hour because your staff is coming and going from their lunch breaks. Once you’ve identified a bottleneck like that, you can take corrective action to improve your waiting experience for your patients.
Another way to make patients feel safer in your waiting room is to keep them distracted from some of their anxiety. Streaming video content is perfect for this.
For example, you can use digital signage to show your patients regional sports, news, viral videos, movies and streaming TV. Another cool thing about digital signage is that you’ll get to pick the ads that air between the content that you show.
This can be super helpful if you want to advertise new services that you’re offering to patients. It can also save you from awkward situations like inadvertently advertising a medication that would be inappropriate for your patients.
Some of your patients will feel much safer in your doctor office waiting room if they’re able to distance themselves from other patients. Make social distancing simple for your patients by reorganizing your seating layout.
If you have space, it’s best to create seating pods that are at least somewhat separated from one another. These pods will allow your patients to sit with their families but remain separated from other individuals.
Ultimately, some of your patients will never feel entirely safe in a healthcare facility’s waiting room due to previous events in their life. For these patients, it may make sense for your clinic to begin seeing them at their homes with a new telehealth offering.
Telehealth has grown considerably throughout the COVID-19 pandemic and it appears to be here to stay. Investing in that capability now will not only help some of your patients feel safer but will also prepare your facility for a successful future.
As you might have noticed, many of the solutions listed above involved the use of digital signage. So what is that, exactly?
Digital signage is a type of electronic sign that companies use to advertise their products, keep their customers entertained and optimize their business procedures. Your hospital can do the same.
To start using digital signage, you need each of the following three things:
Let’s take a quick look at each of these components and review why they’re needed. Hardware encompasses screens, mounts and the other physical components of digital signage. It’s needed to share your content with your patients.
Software is the program that you use to manage your digital signage campaigns. You can usually access it on any internet-enabled device. It will allow you to create new displays and manage the rotation of your existing displays, among other things.
Content is what you’re displaying to your patients through your digital signage. It can include streaming entertainment channels, ads, reviews, health and safety information and anything else you want to share with your patients.
There are lots of different ways to customize your digital signage solution so that it meets your healthcare facility’s goals. For example, the small waiting room ideas will differ greatly from large waiting room ideas when it comes to digital signage. That means there is no inherently right or wrong digital signage selection. Rather, you should just pick whatever helps you reach your goals.
For example, you might want to begin allowing patients to check themselves in. If so, you would want to choose touchscreen digital signage so that you can use them to create interactive kiosks.
Alternatively, your goal may be to keep your patients entertained while they wait. In that case, it may be better for you to prioritize larger screens that your patients will be able to see from many angles.
One of the most important parts of adding digital signage to your healthcare facility is picking the right software. That’s why you should check out UPshow’s digital signage software solution for healthcare clinics.
Our platform makes it incredibly easy for your hospital to:
But don’t take our word for it. You can schedule a custom demo with us today to learn more about what we can do for you.
Recommended Resources
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Keeping your customers happy is essential to the long-term success of your retail healthcare business. Not only is improving your patients’ experience valuable to both the patient and their family, but doing so is also associated with positive clinical outcomes.
One of the most effective ways to give your customers a better healthcare experience is leveraging technology. Keep reading to learn:
By some estimates, the U.S. retail clinics market size will be worth $7.3 billion by 2025. That’s based on a projected compound annual growth rate of 20.3%.
The reason for this growth is clear: retail healthcare clinics provide their patients with more streamlined experiences. They enable a customer to get their shopping done and see a doctor without having to make multiple trips.
This is a level of convenience that traditional healthcare clinics will always struggle to match.
However, although widely predicted, the path to retail healthcare dominance isn’t set in stone. Clinics in this space still need to take care of their customers and continuously expand upon their offerings to keep the momentum they currently have.
Investing in technology is one way that retail healthcare clinics can do this. Technology matters in the healthcare setting because it expands the range of services that you can provide your patients and helps you improve upon the ones you already do offer.
Retail healthcare clinics can use technology to automate some of the tasks that their administrative staff would need to perform manually otherwise. Digital check-in kiosks are a great example of this.
These kiosks allow patients to fill out forms and submit them automatically. Your customers will be able to complete the check-in process on their own without having to interrupt your administrative staff members from their other duties.
This matters because it frees up your staff members’ time so that they have more of it to spend on the complicated tasks that demand their full attention. Additionally, your staff will have more time to answer your customers’ questions and will be able to push them through your administrative processes with more efficiency. This adds up to a big net-win for your customers.
According to patients, waiting is one of the worst parts of visiting the doctor. You’re never going to turn waiting into an entirely enjoyable experience for your patients. But there are steps that you can take to make waiting at your retail healthcare clinic a more enjoyable experience than most facilities provide. Technology can help you do this.
For example, you might consider setting up digital signage in your waiting area. Digital signage makes it easy to curate waiting area TV programming that comforts patients, improves their experiences and engages them.
You’ll even be able to display your custom advertisements in-between the content that you display. You can use these ads to advertise your services or to advertise some of the products that your supermarket sells.
Retail healthcare clinics can be very busy places, which sometimes border on chaos. In an environment like this, it can be tough for your healthcare professionals to remain in constant communication with another. Digital signage technology can help you solve this problem.
Internally-facing screens with digital signage software make it easy to share information about scheduling, patient status and more. You can simply set the screens up in a common area and any member of your team that passes the screen will instantly be able to see the information that you deem most important.
Thanks to COVID-19, telemedicine is more popular than ever. There are several good reasons for that. One is that it allows patients who may be vulnerable to infectious diseases to meet with a healthcare professional without putting themselves at risk.
Another benefit of telemedicine is that it makes healthcare more accessible. It allows patients who live far away from your retail clinic to see a doctor without having to find time for a commute that may not fit into their schedule.
Benefits like these show why many analysts believe that telemedicine will only continue growing more popular in the years to come.
That’s why retail healthcare clinics need to provide it as an option for their patients. Doing so will reduce the barriers that your customers have to face to receive the care that they want, thereby improving their healthcare experience.
Big data has the potential to radically change the healthcare outcomes that clinics and hospitals can provide their patients. But you don’t need fancy algorithms or expensive analytics software to use data to your retail healthcare clinic’s advantage — nor do you have to compromise on keeping your patients’ data protected.
Instead, consider collecting depersonalized data from patients who have recently visited your clinic. You can do so by sending them an email after their visit or asking them to fill out a release form on a digital kiosk during the checkout process.
You don’t need to ask your customers for confidential information. Instead, just ask them what their experience was like in your clinic.
As you gather this feedback, you can use it to determine which parts of your clinic are providing your patients with a positive experience already and which need improvements.
Providing your patients with valuable information is another way to improve their experience at your retail healthcare clinic. You can share that information via screens that digital signage software powers.
There are several types of information that can provide value to your customers. One is your average wait time. You can give each customer a number and display that number on a screen to show them how much longer they will need to wait. Doing this will give your customers’ an incremental sense of progress that will help them feel more comfortable.
Keeping your patients informed can also mean sharing important health and safety information with them. Doing this can improve their outcomes by ensuring that they have the information necessary to make the right decisions for their health.
For some patients, visiting a doctor is an anxiety-producing affair. Often, this anxiety is at its worst during the waiting process that takes place before the visit occurs. You can use technology to give your patients something else to focus on besides their anxiety.
For example, you could use digital signage to display OTT entertainment channels that capture your customers’ attention and keep them engaged. This could help them manage their anxiety and make them feel more comfortable with visiting your clinic.
Improving your customers’ healthcare experience is essential to winning their repeat business and growing your retail healthcare center. Investing in the right technology makes this much easier for you to do. That’s why you should consider adding digital signage to your clinic.
Digital signs allow you to improve your customers’ healthcare experience in multiple ways with a single solution. You can use them to:
Digital signage is also very easy to manage. You can do so on virtually any device that has an internet connection.
Additionally, after you’ve set up your display rotation, you won’t have to exert very much effort to keep it going. Just add new displays when you have them and delete older ones as needed. Your digital signage software will handle everything else for you.
If you think that digital signage is right for your retail healthcare clinic, you need a few things to start using it. First, you’ll need to choose the screens that you want to use for your digital signage displays.
If you already have screens set up in your clinic, you can just use those. If not, check out this blog post to learn which screens are right for you.
After that, you’re going to need digital signage software that will link up your displays and make it easy for you to manage the content that they display. UPshow’s digital signage software is perfect for retail healthcare applications.
Our software makes it easy for you to educate your patients, boost your sales and improve your internal communication. With more than 500 OTT channels to choose from, our software also makes keeping your customers’ entertained incredibly simple.
But don’t take our word for it. Consider trying UPshow yourself to see what it can do for your retail healthcare clinic. You can schedule a custom demo with us today to learn more about what we can do for you.
Digital signage is a marketing solution that can work for nearly any company. You can use it to connect with your customers, keep them entertained and let them know about your latest offerings.
But if you’ve never used digital signage before, you may not be sure how to begin using it. We can help with that. Keep reading to learn:
The first thing that you’ll want to do is figure out what you hope to accomplish with your digital signage displays. You might want to improve the efficacy of your in-venue advertising if you run a casual restaurant. Or maybe you operate a healthcare clinic and you want to make it easier for your patients to check in.
It’s okay to have multiple goals for your digital displays as well. Digital signage is great at satisfying multiple purposes at the same time.
Ultimately, it doesn’t matter what your goals are. You just need to articulate them so that you can figure out which digital signage solutions are right for you.
There are three essential components in every digital signage setup. Here’s a quick look at each of them.
The first thing that you need are screens that can connect to the internet. There are lots of different options to choose from, including freestanding displays, digital posters and outdoor digital signage.
You can also connect tablets to extend your digital signage system into the palms of your visitors’ hands. These can be a good option for businesses that plan on offering games through their digital signage.
As you think about which screens are right for your business, you should think about where you’re going to place them in your business. Make sure that you put the screens in locations that have heavy traffic and in places that are easy for your guests to see without having to crane their necks.
Next, you need digital signage software to connect all of your screens to a single system. This software is what you’ll use to manage your in-venue advertisements, entertainment channels and interactive applications.
Once again, there are a wide variety of digital signage software solutions for you to consider. But UPshow could be your ideal solution.
Our platform makes it easy to manage your digital signage campaigns from the cloud. We even provide more than 500 channels of OTT entertainment for your guests to enjoy. With UPshow, you get access to everything that you need to run a successful digital signage campaign in a single place.
This last piece is pretty self-explanatory. You just need to have an internet-enabled device that you can access your digital signage software from. A simple PC, tablet or smartphone should do the trick.
Before moving on, it’s important to mention that you should decide whether or not you want to use touchscreen devices to display your content. Some types of businesses will benefit from using touchscreens.
For example, if you’re a healthcare clinic that wants to allow patients to check themselves in for visits, touchscreens would be essential. But if you’re a restaurant that wants to display a dynamic digital menu board, investing in touchscreens would likely be a wasted expense.
Ultimately, companies use digital signage because they want to form tighter connections with their audiences. That’s why you need to consider what your audience cares about before setting up a digital signage strategy.
More specifically, you need to relate what your audience desires to your own business goals. Imagine that you run a supermarket and your goal is to increase your profits by stepping up your in-venue marketing efforts through digital signage.
To do that, you might tap into your customers’ interest in finding the best deals on the most widely-used products. You could use your digital displays to not only highlight your best sellers but also to show your customers where they’ll find them.
In this scenario, you’ve aligned your desire to boost your profits with your customer’s desire to save money while getting your best products. That’s what creating a successful digital signage strategy is all about.
Another factor that you’ll need to think about is how you’re going to create the content that you display on your digital signage screens. This can feel overwhelming if it’s not something that you’ve done before. However, in practice, the creation process is pretty straightforward.
First, let’s take a look at some of the types of content that you can display with digital signage:
Once you figure out which type of content you want, creating it will be easy. Often, your digital signage software will come with templates that you can use to quickly add new slides to your rotation.
For example, UPshow makes it easy for you to make use of all of these content types on your digital displays. Our cloud-based management software will take care of most of the work for you. And our representatives can provide you with additional guidance if you want to go above and beyond with your content displays.
Finally, you’re ready to figure out what your display schedule will look like and how you’re going to manage it moving forward. You don’t need a complicated strategy for this.
Digital signage software like UPshow is very easy to manage. Once you get an initial line-up of displays set up, you can begin rotating through them on an automatic schedule that conforms to your wishes.
Then, as you want to advertise new products or new forms of entertainment for your guests, you can just add those to your existing rotation. Be sure to nominate someone on your team to oversee your content schedule. If you’re using your screens often, you’ll find this is a full time job.
At this stage of the process, you’ve done everything necessary to begin using digital signage in your business. But you also need to develop a way to determine whether the strategies that you’re using are achieving the goals you had when you implemented them.
You can do this formally or informally. For example, after adding digital signage to your business, you might begin to notice that fewer and fewer customers are complaining about long wait times.
Or you might find that the entertainment that you display through your digital signs is keeping customers in your business longer. You don’t have to track these metrics. You should just begin to notice them automatically.
But if you’re looking to bring a bit more rigor to the process, you can do that too. One method of doing that is by tracking your return on objective (ROO) before and after adding digital signage to your business. This can include tracking metrics like:
Ultimately, you’ll just want to figure out which business objectives you want digital signage to help you with and then compare your progress towards those objectives before and after you add digital signs to your facility.
Digital signage is a great investment for companies across many industries. We hope that the information above has given you a framework that you can follow to add it to your business.
However, if you want to optimize the performance of your digital signage, it can be helpful to receive some guidance from an expert. That’s where UPshow comes in.
We’ll provide you with a custom demo that shows you exactly what our powerful digital signage software can do for your company. You’ll get the opportunity to ask your questions to one of our representatives and they can help you discover the right way to use our solution with your screens to achieve your digital signage goals.
Many people find waiting rooms in hospitals to be anxiety-inducing places to be. Waiting rooms are often cold, sterile and uninviting. However, no rule says your hospital’s waiting room has to fit this mold.
Instead, you can get creative to make your hospital or retail health care clinic’s waiting room a place that’s inviting and as enjoyable as possible for your guests. To do so, you’ll likely need to make some small changes to the waiting room in your hospital.
That’s where we come in. Keep reading to learn:
A recent study found that unpleasant waiting rooms in hospitals were the most-cited reason that patients said they would never come back to that healthcare facility. That shows just how important it is to provide your patients with a comfortable waiting room experience.
Beyond that, your waiting room is often the first impression that a patient has of your hospital. If they have a terrible waiting room experience, then it’s unlikely that they’ll ever have a favorable view of your hospital. That’s true even if you end up providing them with the best care possible.
First impressions are everything, and your hospital’s first impression on a patient is its waiting room. That’s why it’s worth your time to make your waiting room an enjoyable place to be.
For many people, hospitals are the opposite of a cozy environment. In fact, cozy waiting rooms are generally rare in hospitals and most people see these hospital waiting rooms as sterile, stiff and very much uninviting. But there are some steps you can take to address this problem. One way to do it is to improve your seating.
Improving your seating means investing in higher-quality chairs that your patients won’t want to leave. It could also mean rearranging how you have your chairs organized.
Some hospitals have been successful with creating small group seating pods and providing additional storage space within those pods. This allows families to spread out and get more comfortable than would be possible if they were sitting in a large seating arrangement.
Time tends to move by at a much faster rate when we have something to focus our attention on. Give your patients something to do besides sit quietly and focus on how long they’ve been waiting.
There are a few different options to try here. You can lay out engaging magazines for them to browse through. Or you could set up iPads throughout your waiting room with games loaded on them. But post-COVID, your patients may want contactless entertainment options and hospital waiting room games. Consider using digital signage displays to share trivia questions or important practice information.
The signage that you display in your patient waiting room can set the tone for your patients’ entire visits. Choose warm and inviting displays to create a sense of calm and easiness in your hospital waiting area.
You can also use displays that you know will resonate with patients sitting in your waiting room. For example, you might display advertisements for community events or a local artist’s work. There are a lot of different options here and many of them will make your waiting room feel more inviting.
You can also make your waiting room stand out by offering healthy snacks to your patients and their guests. Think about it. Most of the time when you visit a hospital, you only have access to unhealthy vending machine options.
Hospital waiting rooms will immediately feel more like home patients if you offer them healthy, fresh snacks that boost their mood while they wait. You don’t have to spend a ton of money to do this either. Simply offering coffee or tea and a healthy alternative like granola bars should do the trick.
A medical waiting room will feel much more inviting if you make videos a part of the waiting room entertainment on your waiting room screens. There are a few different ways to do this. You could use standard TV but that risks inadvertently playing offensive content or running advertisements for the competition.
A better idea is to utilize OTT streaming entertainment channels broadcast through your digital signage. UPshow offers more than 500 channels of regional sports, news and TV shows to choose from.
Even better, you’ll get to control the ads that play in-between the content that you display. This makes it super easy to advertise your hospital’s products or services and also serves as an in-system referral board. It’s also an opportunity to share important health and safety information with your patients and their guests sitting in the waiting room in a way that they’ll pay attention to.
Check-in kiosks can do wonders for your hospital’s efficiency. They allow patients to check themselves in without having to wait in line or fill out any burdensome forms. You can also use these to collect copays, provide translations for forms or make it easy for patients to sign consent forms.
Some hospitals have taken their check-in kiosks a step further as well. For example, the Petaluma Health Center asks its patients a series of questions about their income, food security, housing and other factors after they check in on a kiosk.
This is a great way for the hospital to generate data that informs its team about the lives of people who seek out healthcare services in the region. The goal is to use this information to provide services that are more targeted to the needs of the average patient in the area.
Hospital waiting rooms can be tough for everyone. But they can be especially challenging places for children to be. One solution to this is creating a separate children’s play area.
By doing so, you’ll give kids a place where they can be loud and move around to get out their excess energy. You’ll also give patients who are looking for a quieter waiting room experience a reprieve from the noise that restless children tend to cause.
Hospitals are really just a collection of people who want to help their patients take care of their health. But for patients, hospitals can often feel like a lifeless institution. This feeling can impact how a patient feels while they’re sitting in your waiting room.
One way to address the problem is to start introducing your patients to your staff members in the waiting room. You can do that by displaying pictures of your care team along with some information about them on your digital signage displays.
Doing so will help your patients put some faces and names to your hospital, which may make them feel more comfortable while waiting in it.
One of the most frustrating aspects of waiting is not knowing how long you’ll have to do so. This is especially true in emergency waiting rooms of hospitals. You can decrease patient frustration and anxiety by setting and managing expectations around wait times.
Consider displaying your hospital’s current wait times on your digital signage. By doing so, you’ll also free up your staff from having to repeatedly answer questions about the wait time from patients.
Many of your guests will bring their own forms of entertainment to the doctor waiting room. You can make it much easier for them to use their devices by offering free WiFi and numerous charging stations. Doing so will allow your guests to pass the time in much the same way that they would be doing at home.
As you might have noticed, many of the suggestions in the previous section involved using digital signage. If you’re serious about improving the quality of your hospital’s waiting room, then investing in digital signage could be just what you need to do to make it happen.
Digital signage makes it easy to:
In this way, digital signage enables you to improve your hospital waiting room with a single solution instead of having to use multiple.
UPshow makes digital signage software that’s ideal for hospital waiting rooms. With our service, you can unlock the full power of your screens so that it’s easy to turn your hospital’s waiting room into a better place to be.
But don’t take our word for it. Consider trying UPshow yourself to see how beneficial it can be. The quickest way to do so is by reaching out to us to set up a custom demo, during which we’ll show you exactly how your hospital can benefit from our digital signage solution.
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Healthcare clinics can be tough to manage. You need to ensure that your patients have a good experience, keep your staff trained and happy and make sure that you’re also meeting all of your business goals. Achieving all three of these things simultaneously is no small feat.
However, you don’t have to work towards your goals alone. Instead, you should consider using a digital signage solution. Digital signage makes it easier to manage every aspect of your clinic.
Don’t believe us? Keep reading. You’ll learn how digital signage:
Let’s start with a quick review of what digital signage is so that we’re all starting on the same foot. Digital signage is a screen that uses special software to display video or multimedia content to an audience.
Companies use digital signage to connect with their guests, patients or customers. They do so because digital signage provides an easy way to display engaging content, share important information and advertise products or services.
Digital signage has a wide variety of use cases, which makes it a good fit for businesses across many industries. For example, healthcare clinics can benefit tremendously from using digital signage solutions to work towards business goals like improved patient satisfaction or more efficient administrative processes.
You might be asking yourself this question if you’re not familiar with digital signage. But there’s no need to invest in cutting-edge technology if you want to use digital signage.
You can just use a standard TV, iPad or whatever other screens you already have on hand. You’ll just need to connect your screens with digital signage software, which UPshow can do for you.
Admitting a patient into your clinic can be quite a process. Your patients may grow frustrated when they have to wait in line to do this. But digital signage can eliminate the problem for your patients.
You can use digital signage to set up interactive kiosks where your patients can check themselves in. Instead of having to wait to speak with one of your employees, the patient will be able to do almost everything necessary on their own.
This can streamline your check-in process and start your patients’ visits off on the right foot.
Healthcare clinic waiting rooms are nothing to sneeze at. The average patient wait time in the United States is close to 20 minutes and urgent care wait times can be even longer. But there’s a big difference in the amount of time that seems to pass when you’re enjoying yourself and when you’re entirely bored.
Digital signage keeps your patients entertained so that your wait times start to feel shorter to them. You can use your screens to display entertaining content that engages your patients and keeps them satisfied even when your wait times aren’t ideal.For example, urgent clinics can put up a list of patient numbers or numbers ordered based on who they’ll see next to give patients a better sense of how long they’ll need to wait.
Visiting a healthcare clinic can be a very anxiety-inducing experience for some patients. But you can use digital signage to distract your patients from this feeling while they’re in your waiting room.
Once again, the answer lies in using your digital signage to display engaging content. Doing so will give your anxiety-prone patients something else to focus on besides their anxiety. And that’ll be half of the battle for them to start feeling better.
Digital signage also gives you a more effective means of broadcasting the health and safety information that you want your patients to have. With screens in your waiting rooms and hallways, patients will have ample opportunities to discover your messaging without any prompting on your end.
This makes digital signage perfect for sharing:
Your staff has a limited amount of time to complete their work. But you can help them increase their productivity if you automate some of the simpler tasks that they do every day. Digital signage is perfect for this.
You can use interactive kiosks with digital signage software to automate patient check-in procedures and information sharing. If your staff doesn’t have to do these tasks themselves, then they’ll have more time to focus on the most complicated parts of their jobs.
Healthcare standards change over time as new research comes out and provides a better framework If you run a healthcare clinic, you need to adapt to new information as it comes out to keep up with the times. That means you’ll always have to train and retrain your staff to get them on board with the new way of doing things.
Digital signage can help you with this process. You can easily create a portal with digital signage software that allows you to efficiently share training videos with your staff. You can record a video once, post it to the portal and you won’t have to repeat the information yourself over and over again.
Digital signage is also great for sharing various types of internal communications that you may have for your staff or that they may want to share amongst themselves. Training videos are one example of this. But you can also organize staff schedules, patient statuses and other important information within your digital signage solution.
If your clinic is a big one, then your patients may sometimes lose their sense of direction while looking for the correct location. You can resolve this problem by using digital signage software to create interactive wayfinding tools for your screens.
Your patients can use the wayfinding tools to figure out where they’re supposed to go and to find the best route for getting there. This can decrease the number of confused patients that you have wandering your hallway. It will also save your staff from having to join the lost patients in the hallways to direct them where they need to go.
Digital signage is a highly effective way to advertise your offerings internally. You can even do so in-between the content that you share on your screens to keep your patients entertained.
With this feature, you can replace some of your existing internal advertising methods with digital signage. That could save you money and boost the effectiveness of your campaigns since your patients will be keeping an eye on your screens to check out your content anyways.
Healthcare clinics have a duty to keep their patients and their communities informed on ongoing health concerns such as the flu or an infectious disease. Digital signage makes it easier to carry out this responsibility without having to invest in additional promotional materials or burdening your staff with another task to complete.
Patients nowadays have a lot of different options to consider when deciding where to pursue healthcare. Clinics need to make themselves stand out to remain successful.
Digital signage can help you do this. It gives you 24/7 means of shaping your brand image and sharing it with the audience that it matters most to. Digital signage software offers powerful tools that will help you do this with minimal effort on your end.
It’s a great way to help your clinic stand out with its unique offerings. You could highlight being pet-friendly, highlight your positive reviews or biographical information about your staff.
Displaying live TV channels on the screens in your waiting room presents several potential problems. One is that you might inadvertently run advertisements for pharmaceutical ads that could give your patients the wrong perception.
Digital signage solves this problem. While using it, you’ll get to pick exactly which channels your guests have access to.
You’ll also get to decide which advertisements play in-between breaks in content. You won’t ever have to worry about giving your patients the wrong impression about your relationship with pharmaceutical companies again.
From your patients to your employees, to the clinic itself, every part of your retail healthcare clinic can benefit from investing in digital signage. But not all digital signage solutions are the same. To get the most out of your screens, you’ll want to choose UPshow to be your software provider.
UPshow’s digital signage solutions will help you reach patients, customers and healthcare employees with content and offers that increase their engagement and drive better outcomes.
We can help you keep your patient informed, boost your sales numbers and enhance the quality of your waiting room TV, among many other value-adding services.
But don’t take our word for it. Give our solution a chance for yourself to see what makes UPshow different. You can do that by signing up for a custom demo today.
Digital signage empowers businesses to captivate customers and improve their in-venue experience. But to maximize the impact of your digital screens, you need to create powerful displays that pull your audience in and speak to them directly.
Achieving that can be harder than you think. That’s why we’ve put together this article on the best practices for digital signage content design. Read it to learn:
Maybe you haven’t paid much attention to the digital signage content design process in the past. However, that’s a mistake. Everything from backgrounds and color schemes to digital signage typography and content matters. Each screen that you display to your customers says something about your business. If you want to make a positive impression, you need to say something worth saying and you need to say it in a way that your customers will vibe with.
Additionally, you only have a certain amount of time to connect with a guest while they’re at your venue. If you optimize each screen that you show on your digital signage, you have a much better chance of getting the most out of the limited time that you have with each customer.
Digital sign content is also a fantastic way to boost your business. You can use it as a digital signage ad to promote new products and services that you want your customers to purchase from you. But if you don’t take your time with the digital signage content design process your ads are likely to be much less effective.
For all of these reasons (and a few more), digital signage content designs are something you need to pay attention to. Check the previous section for instructions on how to do this.
There’s so much that you can do with digital signage. But that doesn’t mean each ad you make should take advantage of every tool in your kit. Rather, it’s usually best to keep things short and to the point.
Your goal is to catch a customer’s attention, inform them about something, and inspire them to take action. That’s it. Here are some tips for accomplishing this:
Your target audience can have a big impact on your digital signage content design strategy. You want to make sure that your displays speak to your audience as directly as possible.
Take some time to think about what your audience needs. Are they busy people? If so, you’ll want to make your digital signage layouts clean and simple so that your audience can get the information they need quickly.
You might also consider what’s important to your audience based on what you know about their demographic information. For example, a younger audience might call for a bolder, more playful design, but you might want to be a bit more formal with an older audience.
You only run digital signage ads because you want your customers to take action. You might want them to join your email list or buy a specific product from you. Either way, you need to sell them on that action with a strong call to action.
Creating a powerful call to action is all about provoking emotion or enthusiasm in your audience. Your CTA also needs to be clear and concise so that it’s easily understood by anyone who glances at your displays.
There’s lots of room to get creative with your digital signage designs. But the digital signage typography doesn’t need to be avant-garde. Instead, pick a simple font that’s clear enough for your guests to see from a distance.
If you go with a signage font that’s too ornate or strange, you reduce readability. That’s an automatic reduction in the efficacy of your ads, regardless of how good they might otherwise be.
The 3 x 5 rule is a digital signage layouts guideline for understanding how much text you need in an ad. The rule says that you should either use three lines of text with five words each or five lines of text with three words each.
Of course, rules are made to be broken. But use this rule as a framework to help you figure out when enough is enough with your text.
Even if you use the best design practices, not all of your digital signage displays will work out. That’s why you must preview your designs before adding them to your full-time rotation.
The best way to do this is by looking at your digital sign board design as though you were a customer. Pay attention to where your eyes go. Take a few steps back. Can you read everything? How about from different angles?
You can ask a few different people for their opinions as well to get a broader consensus on the quality of your new designs.
Your goal with a digital signage design is to deliver a specific piece of information to your audience. Attempting to do too much with a design screen can detract from this goal tremendously.
There’s no problem with taking advantage of every feature that your digital signage software has to offer. Just be sure to spread those features out across multiple displays to avoid confusing your customers and losing their interest.
Once you have a series of displays that work, you may consider just letting them run in perpetuity. But you need to update your digital signage content at least semi-regularly to keep it from growing stale.
Adding new displays to your rotation will help to keep your audience interested in what you have to say. If your audience has already seen all of your digital sign displays dozens of times, they’re much less likely to pay attention to your digital signage at all.
Audio can be a good way to grab your audience’s attention and pull them into your display. But it’s not a good fit for every setting.
For example, audio can be great in a crowded public area, such as a lobby or a lounge. But you wouldn’t want to use it in quiet spaces — especially if it’s repetitive. Just make sure that you think carefully about whether or not audio is a good fit for your current purpose before adding it to your digital signage display.
Your digital sign displays are only effective if they prompt your audience to take the action you want them to take. You need to make sure that you include a call-to-action on each screen to make that happen. So make sure that you don’t forget this while designing your next digital signage ad.
Additionally, a weak or unclear call to action can be just as damaging as omitting one altogether. Review the section above for guidelines on how to create a call to action that will resonate with your guests.
You could create the most compelling ads in the world. But if you put your screens in the wrong locations, your audience won’t be able to see them.
That’s why it’s important to think carefully about your screen placement. Avoid placing your screens too high or at odd angles. Focus on putting them where the maximum number of customers will see them. And make sure that you hang them at angles that won’t crane your customers’ necks.
Don’t play it too safe with your digital signage ads. You need to be at least a little bit creative to engage your audience and capture its attention so that you can market your products or services.
There are lots of ways to grab hold of your audience’s attention. You can use interesting color schemes or fun pictures. You can also use intriguing text that makes your audience want to read further.
No matter how you do it, your digital signs need to be engaging above all else. Once you’ve satisfied that requirement, then you can begin fine-tuning the screens so that they address your other goals as well.
Designing engaging, informative, and compelling digital signage displays can be hard. But choosing the best digital signage software software platform or a reliable consultant can make it easier. That’s why you should use UPshow.
UPshow makes it easy to capture your audience’s attention and engage customers with a wide variety of compelling digital content. With our help, you can maximize your design process to boost your in-venue marketing impact.
But don’t take our word for it. You can experience the UPshow difference for yourself by reaching out to schedule a custom demo. We’ll tell you exactly what UPshow can do to improve your digital signage content.
Digital signage content is a fantastic way to connect with customers and keep employees engaged. 90% of the information that’s transmitted to the brain is visual. Digital signs leverage this fact to benefit your business.
They do a good job of it, too. 80% of shoppers say they’ve entered a store because a digital sign caught their interest. One reason that these signs are so impactful is that they can be used for many different purposes.
That’s why we’ve put together these enticing and informational digital signage examples of content to inspire you. Keep reading to discover all the different ways that you can use content for digital signage to make a connection, get through to, and connect with your audience:
Digital signs offer numerous ways to keep your guests entertained. Using them to display TV shows and video content is one of the best examples of this.
Platforms like UPshow provide more than 500 streaming channels for your customers to browse through. You can even display your ads during commercial breaks to boost your in-venue marketing efforts.
More than 82% of people in North American use social media. So why not display your company’s social media profiles on your digital signage? You could showcase customer testimonials, product information, and the latest news on your company.
You can even display your guests’ social media posts on your signs. Just tell them to use your hashtag and you could get some free advertising out of this practice.
Companies can also use digital sign boards to help set the correct mood in their space. One way to do that is by displaying images.
For example, a hotel in a tropical location might use digital signage to display beautiful beach shots from the surrounding area. Or a renewable energy business might use their digital signs to display images that promote a sense of refreshment and renewal.
Your digital signage is a great way to communicate important updates and notices to both your customers and employees. The signs are strategically located throughout your space anyway, so they can spread whatever message you have to send very quickly.
Office digital display boards can further be used to share performance updates, upcoming meeting details, and even the status of conference rooms in terms of when they’re booked or free.
You might also use your digital signs to keep your customers and employees informed about what’s happening in the world or the region.
If the news stories that you display resonate with your guests, they’ll likely stick around a bit longer to check them out. For some businesses (like coffee shops and casual restaurants) this could lead to an uptick in business.
Your company can also get a bit more industry-specific with the news that it shares through digital signage. This can be a great way to keep your employees abreast of the most important changes that are happening in your sector. Display industry-specific news can also give your clients something to think about while they sit in your waiting room.
Creating a memorable brand is about distinguishing your company from others in the space. One of the best ways to achieve that is with a strong origin story that resonates with clients.
Once you’ve come up with that story, you can share it with everyone who visits your building by displaying it on your digital signs. Doing this can be a great way to reinforce your brand image to anyone who visits you.
Digital menu boards offer restaurant owners a number of significant upgrades over traditional menu boards.
For starters, they’re much easier to update. You can do so by just making a few changes on a computer instead of having to print out a completely new sign.
Additionally, digital menu boards allow customers to browse your offerings and pick out what they want before being seen by an employee. This can boost the efficiency of your restaurant’s ordering process.
More than half of U.S. shoppers say online reviews are the most important factor they consider before making a purchase. That means encouraging your customers to leave positive online reviews for your business could have a huge impact on your profitability.
Digital signs can help with this. You can display customer reviews from sites like Yelp and TripAdvisor on them. When a customer sees that you do this, they’ll be more likely to put in the effort and post an online review for you. As the positive reviews pile up, you could find yourself with a bunch of new business opportunities.
Displaying leaderboards can be a super-effective way to use your digital signage displays. This practice is great for fitness centers.
If you have smart technology in your gym, your visitors can use it to track data like the number of calories burned in a cardio session or the amount of weight lifted on a specific machine. You can create a fun spirit of competition in your visitors by displaying these results on your digital screens.
Businesses can use this strategy as well. For example, you could create leaderboards that rank the success rate of your sales staff. Doing so could push that team to greater heights.
Lightning deals are a great way to influence your customers to purchase a specific product from you straight from digital signage screens.. In-venue lightning deals displayed on digital signage could seriously boost your sales numbers.
For example, a bar might put a specific drink on sale for one hour only. Or a casual restaurant may have a lightning happy hour event every so often to reward its loyal customers.
Trivia games are a fun way to keep your guests engaged while at your venue. Digital signs are the perfect way to organize them. You can use the screens to broadcast questions and answers in between other programming or as a stand-alone feature.
Either way, your customers will make sure that they keep an eye on your screens to see whether they were right or wrong. This is a great way to get them to pay attention to the ads that you want them to see.
Displaying quotes on your digital signs can be a great way to uplift and inspire your guests. This strategy isn’t a solution that will work for every business. But it can be very effective for some companies.
For example, a gym could display inspirational quotes from well-known figures in the health and wellness community. Similarly, a spa could display calming quotes that encourage the company’s visitors to relax and recharge.
When you release a new product, you need to let your customers know what it is and why it’s beneficial. Digital signage makes it easier to do this.
Restaurants can use digital signs to display enticing photos of a new dish. Healthcare clinics can display important information about a new service or program. Regardless of what you’re advertising, you’ll want to intersperse the ads with entertaining content on your digital screens to keep your customers engaged.
Investing in interactive digital signage can be a good decision for many types of businesses. One true reason is that you can use the screens to provide interactive forms for your guests to complete.
There are many things that you can accomplish with these. You might use the forms to sign guests up for a loyalty program. Or you could use them to get guests signed up for contests that you have running.
As your company grows, it becomes increasingly difficult for your employees to connect and understand each others’ areas of expertise. Digital signs provide an easy solution to this problem. You can use them to display snapshots of individual employees and what makes them unique.
This can be a great way to highlight the contributions of existing employees. It can also be a good way to introduce new hires to the rest of your team.
One of the best ways to impress prospective clients is to show them how you’ve succeeded in the past. Digital signs in your waiting area are a great way to introduce the previous work that you’ve done to prospects that you’re meeting with. Doing this is a great way to set the stage for a successful meeting. Examples of signage being used in this form include displaying case studies or even direct feedback from previous clients.
There are dozens of ways that your company can leverage digital signage to achieve its goals. But you need the right software to maximize what you can get out of your screens. That’s why you should choose UPshow to be your digital signage solution.
UPshow’s user-friendly dashboard makes it easy to manage all of your screens from the same location. Our platform offers numerous integrations, high-quality entertainment channels, and many other features to help your company achieve its in-venue marketing efforts.
But don’t take our word for it. Give UPshow a chance for yourself to see what it can do for you. The easiest way to get started is to schedule a custom demo with us today. We look forward to hearing from you.
Recommended Resources
The Value of Consumer-Generated Content
What’s the Difference: UPshow vs. Buzztime
What Is Interactive Digital Signage, And Why Do I Need It?
Investing in commercial digital signage displays can help your business stand out from the competition. But you need to have the right digital display screens to achieve your digital signage goals. Finding the best digital displays for your company’s needs can be tough. There are tons of commercial digital signage options to consider and many of these won’t be right for your business.
That’s why we’ve put together the following list. It contains the top 10 digital display screens of 2023 and some useful information on what you should be looking for while shopping for digital display screens and monitors. Keep reading to discover:
This 42-inch screen from ELO has everything you’d want from an interactive display. Its sensitive, yet durable touchscreen is perfect for everything from self-service to wayfinding. The digital display screen has a slim profile as well, which makes it easy to fit in a variety of locations.
You can hang this display on a wall, set it up on a kiosk or put it on a stand. Regardless, you’ll get a crystal-clear picture from the screen’s LCD panels. ELO makes this touchscreen in sizes ranging from 32 to 65 inches so you can use different versions of the same screen throughout your entire business with ease.
If you’re looking for a stunning, yet affordable digital signage, this screen from TCL could be your best option. It features a slim 3.2-inch screen with ultra HD 4K quality and LED backlighting. The screen provides crisp displays that viewers won’t want to look away from.
The commercial display screen also includes three HDMI ports. These could prove useful if you plan on connecting your digital signage to multiple external devices. But even if you don’t use them, the screen is still worth your attention thanks to its affordable price and great picture quality.
Insignia is a fairly popular brand in digital signage screens business for a good reason -- they make products like this. This screen is a great choice for people who don’t want to have to micromanage their digital display screens. It’s super simple to operate and includes several features that make it stand out from other options.
For example, this screen from Insignia includes a Voice Remote with Alexa. It also has wide viewing angles, which makes it perfect for bars, restaurants and other businesses where customers watch the same screens from multiple locations. The display also features 4K Ultra HD picture quality.
If you’re looking for a solid LED display signage, you can’t go wrong with this one from Sony. The smart display screen for business comes preloaded with a ton of apps. It also features voice interaction with Google Assistant.
But most importantly, the screen has a power-saving mode that uses smart technology to adjust the display brightness and reduce energy consumption automatically.
Phillips P-Line Display was specifically designed for use as digital signage. The biggest selling point for this screen is that you can leave it on 24 hours a day, 7 days a week and it won’t overheat. The display also has a helpful feature called FailOver. When enabled, this automatically switches between a list of alternative inputs when the current one stops working.
This can be very useful for businesses who are trying to entertain their customers. If the device you’re using to play content stops working, you can have a backup ready to go. That way you’ll keep your customers entertained even if you don’t notice that your primary media device went down.
This screen from Samsung is another that’s made specifically for use in commercial settings. It could be right for your business if you tend to display fast-moving video images often. The display has a 60 Hz refresh rate, which will help videos like these appear smooth and clear.
Like the Phillips P-Line, this screen from Samsung was also built for 24/7 use. It also offers a ton of brightness so businesses can display whatever messages they want with clarity even during the daylight.
This screen from Sharp is a great choice for companies that are looking to make an impact. It’s a massive 70” display with powerful 10-watt speakers and wide viewing angles. Your guests can view and hear the screen from many different locations across your venue because of these features.
The Sharp screen also has an Ultra HD 4K resolution and an automatic on/off feature.
LG is a huge brand in the digital screen displays space with several screens that are great for digital signage. This product is one of the company’s best. This commercial signage display is ideal for high foot traffic areas where you want to display valuable information to your guests.
The screen has a high brightness functionality so that you can display your messages throughout the day. It also has a 4K picture resolution and a remote monitoring feature that will help you stay on top of the screen’s performance.
This display from ViewSonic is a solid choice for any business that’s looking for a high-performance LED signage screen. It features wide viewing angles and a high brightness display. The screen also has anti-glare viewing features, which makes it a good option for companies that deal with glare in their facilities.
The ViewSonic CDE5010 is also very affordable. It’s priced at just $999, which is quite good for a screen with so many features.
This LG display stands out with its impressive touchscreen capabilities. The screen includes multi-touch technology, which is dual pen compatible. It also features an Ultra HD resolution and IPS Panels to provide superior picture quality.
The TR3BF-B also features several smart capabilities. For example, it includes an Android OS that allows web browsing through Chrome. The screen also has a built-in OPS kit and supports screen sharing.
Keep these things in mind while shopping for digital signage screens
Digital display screens can be very different from one another. To ensure you make the right purchase for your company, you need to first understand what you hope to get out of your TV signage.
For example, your main goal might just be to keep your guests entertained while they’re at your bar or in your waiting room. In that case, you wouldn’t want to pay extra for a digital signage display that provides touchscreen capabilities since you wouldn’t need them.
Similarly, you don’t have to invest in a 70” screen if your venue is relatively small. It’s important to keep in mind your company’s unique needs while shopping to ensure that you get the best bang for your buck from your digital displays.
As you consider your options, you’ll want to consider the following factors:
Check out this blog post if you’d like to learn more about the process of selecting digital display screens for your company.
Purchasing the right digital signage screens is essential to getting the most out of your TV signage. However, it’s not the only factor that matters. You also need to make sure that you pair your screens with digital signage software that will unlock their full potential for your company.
UPshow is perfect for that. Our platform enables businesses to transform their TV screens into engaging digital experiences for customers and employees alike.
UPshow includes more than 500 channels of streaming content along with powerful marketing tools and robust analytics capabilities. Collectively, these features will help you keep your customers engaged, entertained and informed throughout the time they spend with you.
But you don’t have to just take our word for it. We’ll show you exactly what we can do to help your business maximize the impact of its digital signage. You can sign up to schedule a custom demo today by visiting this webpage. We look forward to working with you.
