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Out-of-home advertising is a key part of a balanced marketing strategy. But it can be challenging to create outdoor advertisements that accomplish all of your goals.
That’s why we’ve put together this article. It offers some practical tips for creating powerful outdoor ads and highlights the 5 characteristics that the very best outdoor advertisements all have in common.
Let’s get into it.
There are lots of different mediums that you can use to share outdoor ads with your audience. This is a list that includes:
Each of these mediums has its own set of pros and cons, so make sure to spend some time thinking about which will be best for your marketing strategy.
It only makes sense for your company to invest in a type of marketing if it can reasonably expect to generate a positive ROI on that investment. Outdoor ads fit this requirement.
Research shows that 58% of drivers learned about an event or restaurant they wanted to attend from a billboard they passed by. And about 80% of Americans stated they noticed an outdoor advertisement in 2019.
Outdoor ads also have many unique advantages over other types of marketing. They may be the most effective way to broadly target specific geographic areas.
So if you want to advertise a physical store, restaurant, bar or health clinic, outdoor ads can be one of the most impactful ways to market it to people who pass by it daily.
Another benefit of outdoor ads is that they let you target your audience at a point in the day in which they aren’t engaged with work or their hobbies. This can increase the chances that a passer-by notices and forms a mental connection with your ad.
If you’re going to invest in outdoor advertising, you want to make sure that your ads are dynamic enough to accomplish your goals. With that in mind, take a look at these 5 characteristics, which the vast majority of excellent outdoor ads have in common.
You have the option of sharing digital ads through either analog mediums (like posters and traditional billboards) or digital ones (such as digital billboards).
Digital displays enable you to do a ton of cool things with your outdoor ads that you can’t do with an analog display. That’s why the most effective outdoor advertisements are all shared through a digital display.
For example, here are some of the new possibilities that you unlock by choosing this medium for an outdoor ad:
You can leverage all of these extra capabilities to create outdoor ads that are much more compelling than what you would be able to share through an analog medium.
The most effective outdoor ads are also interactive. When you add interactivity to your advertisements, you make passers-by an active participant in them. This increases the chance that someone forms a meaningful connection to your company via your advertisement.
There are various ways you can do this. If your outdoor ads are ground-level, you can use touchscreens to allow passers-by to do things like look through product catalogs and menus.
Another idea is to add a QR code to your advertisement. Doing this can help you bridge the gap between your offline marketing campaigns and your online sales funnel.
It’s also possible to add interactivity to an outdoor ad that’s not at ground level. One idea is to share customers’ social media posts if they use a branded hashtag.
An outdoor ad can only be successful if it captures your audience’s attention. And the most effective way to do that is by using imagery that stands out from everything else that a person is seeing in the area where the ad is located.
You can do that by using bright, attention-grabbing colors in your ad. Using high-resolution images instead of standard ones is a really important part of this as well.
That being said, you also don’t want to overwhelm your audience with too many images. Because doing that could split their attention and reduce the overall impact of your campaign.
The best strategy is often to use one or two ‘hero’ images instead of several smaller ones.
You’ll also likely want to include some text on your outdoor ad. But if you’re going to do this, you need to do it correctly.
The best outdoor advertisements use bold and concise text to share a simple message with an audience. That message could be your slogan, a call-to-action, or information about a promotion that you’re running.
The key here is to not allow the text to detract from the overall impact of the ad. You want the imagery to stand out, not the text that you use.
The best outdoor ads use all of the previous factors on this list to capture attention. But they also are successful at converting that attention into some specific consumer action. That might mean making a purchase, downloading an app, or joining an email list, among other things.
To do this, you need to make sure that your compelling outdoor ad also has enough brand information on it for people to follow up with you. Otherwise, it’ll be really difficult for you to maximize your investment in this type of marketing.
You don’t have to go overboard with this. But you should at least have your logo, company name, or some other identifying piece of information on your outdoor ads if you want them to be an effective marketing strategy for you.
The best outdoor ads share each of the five characteristics covered in the previous section. But there are other things that you can do to make our outdoor advertisements more engaging. Here are some examples.
Unlike other forms of advertisement, you don’t always need to include a call-to-action on an outdoor ad. It can sometimes be enough just to share your company name and brand logo.
This is because people may only spend a few seconds passing by one of your outdoor ads. So they won’t always have time to read, understand, and react to a call-to-action even if you were to include one.
The location that you pick for an outdoor ad is just as important as the design that you use for it. That’s because location will determine the people who see the ad.
So if you want to make sure that your ad is being shown to the people who are most likely to engage with your company, then you need to pick the location of your outdoor advertisements carefully.
You may need to do some research to get this right. Or, if you just want to get people into a physical store, simply advertising in locations that are adjacent to that store could be your best strategy.
Balance is an important thing to keep in mind as you go about designing your outdoor advertisements. Your imagery, text, and brand information should all harmonize. That means no single element can be too overpowering.
Balance is important because achieving it will increase the overall impact of the design. And without balance, ads tend to look amateurish and sloppy, which reflects poorly on your brand and could drive people away from your company instead of pulling them towards it.
The location that you pick for an ad will have unique characteristics. For example, every place has its own color palette and items of attraction that your ads will be competing against for your audience’s attention.
These things are important to keep in mind during your design process. You want your ads to stand out from their surroundings, and the only way to do that is to understand the characteristics of those areas.
If you’re ready to get started with outdoor advertising, then you need to make sure that you have the right software to manage your campaigns. That’s why you should check out UPshow.
Our digital signage management software makes it incredibly easy to create dynamic ads, share them, and manage them from a single internet-enabled device.But don’t just take our word for it. Fill out this form to sign up for a free custom demo of UPshow today.
Improving patient engagement is a great goal for a dental clinic to have. But it can be tough to accomplish in practice.
If you’re not reaching your patient engagement goals yet, then making a strategic investment in the right technology could solve that problem. It’s why you should take a look at digital signage in clinics.
Digital signage helps health clinics improve patient engagement in numerous ways. Keep reading to get the specifics of using dental clinic signage.
Patient engagement is the process of activating an individual so that they become a more active participant in managing their health. It involves encouraging a patient to take ownership of their health and make better decisions to look after it.
Patient engagement is valuable because it’s associated with better health outcomes. For example, a patient who is an engaged and active participant in managing their health will need fewer ER visits.
On top of that, engaged patients tend to show up for their appointments much more often, which can limit the financial impact of no-shows for your medical clinic.
Finally, it’s easier for a dental clinic to retain engaged patients because relationships with these individuals are generally superior. And if you can retain more of your patients, you shouldn’t have to spend as much on marketing to attract new ones.
Before diving into how you can use digital signage in a clinic to increase patient engagement, let’s first make sure we’re on the same page about what it is.
Digital signage is a technology that typically consists of three parts:
Health clinics use digital signage for tons of useful things. You can use them to share important information with your patients, keep them entertained and much more.
Healthcare technology is one of the best ways to boost patient engagement. Digital dental clinic signage is the perfect example of why this is true. Here are six ways that you can use it to improve your engagement numbers.
Digital signage makes it easier to share vital health information with your audience. It does so in a few different ways.
First, digital signage lets you use a single screen to rotate through as many displays as you want on whatever schedule you want. This enables a clinic to share more health information with less space.
Additionally, when you share health information on a digital screen, it’s much easier to engage your audience. Digital screens allow you to use animations, high-resolution imagery and other attention-grabbing features to increase the number of patients who see what you’re sharing.
Collectively, these features make digital signage one of the most effective ways to share health information with your patients. And when your patients are more knowledgeable about various aspects of their health, they tend to become more engaged.
Some of your patients may want to become more engaged with their health but don’t know where to turn to get started. That’s why you may also want to use digital signage in a medical clinic to direct those patients to various health resources.
For example, you might partner with a local gym to get a discount on memberships for your patients. Digital signage is the perfect way for you to advertise something like that.
One of the best ways to keep your patients engaged is to give them ways to stay in touch with your clinic even when they’re not visiting you in person. Things like telehealth and patient portals are great for this.
You can also use your digital signage to advertise these types of services. Doing so could increase the number of patients who use the services, which could, in turn, help you boost the overall engagement numbers of your patient population.
Many of your patients may not realize why it’s important for them to engage with their healthcare process in the first place. If that’s true, it’s very unlikely that one of these patients would put the effort in to become engaged on their own.
It’s why you may also want to use digital signage in your clinic to teach your patients about the importance of staying engaged.
You can also use your digital signage to teach your patients about some of the best technologies that they can use to make staying engaged easier.
This includes consumer health devices like Fitbits and Apple Watches, which make it easy to record health information at home.
Using your digital signage to explain why these things can be so helpful could get more of your patients using them, which should increase your engagement rate.
Digital dental clinic signage can also minimize your patients’ perceived barrier to care, which would make them more likely to visit you enough to remain engaged. There are two main ways that you can do this.
First, digital signage makes your waiting room a better place. You can use it to stream movies, TV shows and other types of entertainment to keep your patients engaged while they wait. When you provide your patients with a more enjoyable waiting room experience, they’ll be more likely to want to come back to your clinic consistently.
You can also use digital signage as check-in kiosks so that patients don’t have to wait in line to check-in during a visit. This frees up your staff to focus on other tasks, which could bring down your waiting times and remove another perceived barrier to care that patients may have.
It’s also worth mentioning that digital signage can help your clinic with more than patient engagement. Here are several additional reasons why investing in this technology could be the right move for your healthcare clinic.
One of the best aspects of digital signage is its versatility. It enables you to use a single display for marketing, entertainment, information and engagement. You can rotate through displays for each of these purposes at whatever pace you want. That empowers you to do more with less.
You can also set up your digital signage to handle several tasks that your staff members would otherwise need to do on their own. This includes checking patients in, keeping them updated on wait times and answering questions about your procedures and services.
These little time-savers add up quickly and could provide your staff with a lot of extra time to work on their most important obligations. The net impact should be that you’re able to provide your patients with a better overall experience at your clinic.
Digital signage is also one of the most effective ways to market your services to people who are already at your clinic. It’s a super-effective way to showcase new offerings, highlight their benefits and tell patients how they can take advantage of them.
For example, you could use digital signage to stream TV shows in your waiting area to keep patients engaged. Instead of allowing normal commercials to play in between these shows, you could advertise some of the services that your clinic offers.
It’s another example of how digital signage empowers you to get more out of technology and processes that your clinic is going to use anyway.
Clinics can also use their digital signage to keep patients informed about the latest health trends in their communities.
For example, when flu season arrives, you can tell patients that they may be at a greater risk for catching it in the coming months and teach them what they can do to stay healthy.
This is another strategy you can use to provide your patients with a superior healthcare experience.
Using digital signage in clinics will give you access to numerous avenues for boosting the engagement of your patients. Use it effectively and you could begin increasing your patient retention numbers by improving the health outcomes that you provide and the relationships that patients have with your care providers.
But if you want to get as much out of your digital signage investment as possible, you need the right software to manage your displays. That’s where UPshow comes in.
Our digital signage software is ideal for healthcare clinics. It makes it incredibly easy to create, share and manage a wide variety of displays from any internet-enabled device.So why not give it a chance? You can sign up for a free custom demo of UPshow today to get a firsthand look at exactly how beneficial it can be for your practice.
People who haven’t spent much time looking into digital signage often assume that it’s only good for one or two niche uses. But that’s not actually true.
There’s an incredible amount of utility that you can get from an investment in digital signage. It’s for much more than just displaying instructions.
If you want to learn more about what you can do with a digital signage player, you’ve come to the right place. Keep reading to find an overview of the top use-cases for this technology.
Before diving into what you can do with digital signage, let’s take a moment to review what it is.
Digital signage is a technology that companies use to share information with their audiences. It includes several components, including screens, digital signage players and digital signage software.
Companies use digital signage because it enables them to connect with their customers in tons of unique ways. It’s also much easier to manage displays with digital signage software.
You can make edits, updates and change what you display without having to print out new materials each time you want to. That saves companies time and money.
Digital signage is good for far more than just sharing instructions. Here are 10 examples of how you can leverage it to reach your business goals.
Nearly 30% of restaurant customers say that digital menus play an influential role in their purchasing process. That’s a good enough reason to start using your digital signage as a digital menu on its own. If you do, you could begin influencing your customers to spend more while ordering food from you.
Digital menus are also easier to update than standard ones. Doing so is as easy as logging into your digital signage software and editing your menu display.
Investing in one of these will save you a ton of time (and potentially a lot of money) over its lifespan. It’s one of the best ways to use digital signage for any company that sells food.
Healthcare facilities can get in on the digital signage action as well. They can use this technology to create digital check-in kiosks for patients.
With a digital check-in kiosk, a patient can check themselves in instead of having to wait to interact with an administrative staff member to do so. This frees up your staff’s time to focus on other important tasks and may help to reduce the bottlenecks that increase your patients’ wait times.
There are tons of different marketing channels that a business can use to reach customers. With so many selections, in-venue advertising often goes ignored or is undervalued.
Digital signage makes it easy to fix this problem. You can turn your screens into vectors for advertising to people who are already visiting your business. Doing so can help you upsell existing customers and get them to come back to your business in the future.
For example, a bar might use its digital displays to share an advertisement for an upcoming night during which you plan on running a promotion. They could get more customers that night without having to spend on advertising elsewhere to do so.
Trivia nights are another great use-case for digital signage. You can use this technology to run trivia games at your venue, which can help you increase customer loyalty and bring in new clients.
Check out this step-by-step guide to learn how to create a trivia night at your place.
You can also use your digital signage screens to share streaming entertainment with your audience. This could be TV shows, movies, local news, sports and even viral videos.
The cool thing about using digital signage technology for this is that you can control the ads that you play in between the content. That makes sure your company is benefitting from ad breaks instead of someone else’s.
That being said, you do need the right digital signage software to make this happen. It’s why UPshow provides more than 500 channels of streaming entertainment options to its customers.
Nearly every type of business needs to share various types of information with its customers. But it’s difficult to be consistent with this if you’re relying on employees to share the information or using printed signs that customers may not always be drawn to read.
Digital signage is a more effective way to share information with your customers. You can use it to rotate through several informative slides and to create dynamic displays that capture your audience’s attention more effectively.
You can also get interactive with your digital signage. To do so, you just need to invest in touchscreens for your audience to utilize.
There are tons of different ways to take advantage of this technology. For example, you could use your digital signage to keep your audience engaged with interactive games.
Or you could share interactive ads that let your customers browse through your offerings at their own pace.
Schools can even use digital signage to create interactive lessons for students. You can get creative with how you use this based on your business goals.
The other points on this list were all customer-facing use-cases for digital signage players. But you can also communicate more effectively with your staff members with a digital signage solution.
For example, you could put digital signage players in the back-end of a restaurant to help guide your kitchen staff through prep. This is also a great way to keep important policies and procedures at the top of your staff members’ minds.
Here’s another cool way to use digital signage players. You can leverage them to share user-submitted reviews with your audience.
About 54% of users read at least four reviews before buying a product. By sharing reviews inside of your venue, you could give your customers the confidence that they need to make a bigger purchase from you.
Bridging the gap between your online and in-person audiences can be tough. But digital signage is a medium that can make this a lot easier on you.
You can use it to share things like QR codes. When a customer scans one of these, you will take them to whatever online link you tie to the code. You could get a customer to download your app, join an email list, or check out a product page on your website.
The way that you do this is by enticing the customer to scan the QR code with a discount or a special offer. This is one of the most effective ways to start getting your in-person customers into your online ecosystem.
Now that you know some of the cool things you can do with digital signage, let’s look at some tips for getting the most out of an investment in this technology.
You can get some good results from using digital signage players on your own without any additional guidance. But if you want to optimize what you get out of these devices, you’ll want to come up with a cohesive strategy for your digital signage deployment.
That should start with determining what you hope to achieve with your digital signage. Figure out your goals and then work backward from there. Doing so will help you set up a content deployment strategy that’s been optimized to get you where you want to go.
You also want to take the time to optimize where you set up your digital signage displays in your business. Ideally, a customer should be able to see your signage clearly no matter where they are in your facilities.
Measuring marketing performance is super important. That’s why you’ll want to be sure to track the performance of your digital signage campaigns over time.
UPshow includes an analytics feature that makes this easy for you to do. You can use it to zero in on the displays that are working for you and the ones that you may need to update to help you meet your goals.
We hope this article gave you some newfound inspiration for how to leverage your digital signage player to achieve its full impact.
But to do that, you’ll also need to find the right digital signage software. It’s why you should take a good look at UPshow.
Our software’s intuitive design enables you to quickly and easily manage your entire digital signage strategy from any internet-enabled device.But don’t just take our word for it. Sign up for a free custom demo of UPshow today to see exactly how much you can benefit from using it.
Research shows that engaged patients are less likely to have unmet needs. That means keeping your retail healthcare patients engaged could be key to ensuring they continue coming back to you.
But patient engagement can be tough. To make sure you’re doing it correctly, you’ll need to leverage the right technologies and practices.
We’ve put together this article to help you do that. Keep reading to learn how your retail healthcare clinic can begin using digital signage and other tools to boost patient engagement.
If you’re not familiar with the term, patient engagement is all about making an individual an active participant in their own healthcare plan. For example, this might include getting patients to commit to exercising regularly or encouraging them to eat more nutritious meals.
This is worth prioritizing because patients who engage with their healthcare plan tend to have better health outcomes.
It’s also generally better for a retail healthcare clinic’s bottom line when it engages its patients. That’s because engaged patients tend to use healthcare services more often.
Though it’s not difficult to see why patient engagement is important, it can be challenging to measure where you’re currently at with it.
There are various online scales that you can use to attempt to put an objective measurement on how well your retail healthcare clinic does with patient engagement.
But the most effective measurement may simply be to just survey your patients. You can do so by asking them questions like:
Now that we know why patient engagement is worth prioritizing and how to measure it, it’s time to look at the top patient engagement methods and tools for retail healthcare.
You can use any of these tools to start improving your rate of patient engagement.
Digital signage is super beneficial to retail healthcare clinics. One of the main ways that it can help you is by giving you the tools that you need to boost your patient engagement numbers.
If you don’t know, digital signage is either a single screen or a system of screens that you use to share targeted content throughout your retail healthcare clinic.
These signs are dynamic, which means that you can create a rotation of displays that change at set intervals throughout the day. This makes it very easy to leverage digital signs to accomplish a variety of patient engagement tasks.
For example, you could use your digital signs to:
A retail healthcare clinic can use a single digital signage system to accomplish all of these patient engagement tasks. That’s why they may be the single most valuable tool for boosting your patient engagement numbers.
Telehealth is another excellent tool for keeping your patients more engaged. It’s become increasingly popular in the COVID and post-COVID eras due to its convenience.
Telehealth technology enables patients to connect with their doctor without having to leave the comfort of home. Investing in this capability for your retail healthcare clinic could be just what it needs to get patients to see their physician as often as they should be.
The key theme here is convenience. When you leverage technology like telehealth to make it more convenient for patients to engage with their health, they usually will.
Adding a patient portal to your website is another way to make it more convenient for your patients to interact with your staff. All that you need to do this is a single kiosk in your clinic, which your staff can use to interact with patients.
The patients will be able to visit your website, log in to an account and talk with members of your staff. This convenient communication channel should make it much easier for an individual to remain engaged with their healthcare plan while at home.
Wearable technologies (like FitBits and Apple Watches) have made it easier than ever for a patient to monitor their health while they’re on their own.
Some retail healthcare clinics are taking advantage of the new generation of wearable health technology by offering remote patient monitoring based on them.
For example, a patient could sign up to give your retail healthcare clinic access to the data they generate on their FitBit. You could have a staff member review that data weekly and send the patient a message about it.
Creating this type of program could do wonders for your patient engagement numbers. It would provide a very straightforward, simple way for patients to keep engaged.
Mobile apps are another great way to keep your patients engaged while they’re not with you. You can design them to include whatever you think will help boost your engagement numbers the most.
For example, you might even include things like your patient portal and your telehealth services in a mobile app. That way, individuals who prefer accessing the internet via their mobile devices instead of on computers will have a simple way to take advantage of these services.
Just because you want to boost your patient engagement numbers doesn’t necessarily mean that you need to invest in the latest healthcare technology. The job could be as simple as creating an educational newsletter for your patients.
These can be effective because they keep your patients informed about the latest health and wellness information in your community. They’re also a great channel for reminding your patients about the importance of remaining engaged with their health while they’re on their own.
Social media is another excellent tool for engaging with your patients. Every retail healthcare clinic should have social media accounts that they can use to interact with people who want to learn more about the clinic.
This is important because social media is the main way that people stay in contact with one another nowadays. And you want to make sure that patients can engage with your retail healthcare clinic on whatever channels they’re already using.
You can also use social media to share posts that keep your followers informed about various healthcare trends. It’s another reason why your clinic should be active on platforms like Twitter, Facebook and Instagram.
Building a patient engagement strategy from scratch can be tough. Here are step-by-step instructions you can follow to do it the right way.
The first thing to do is measure your current patient engagement rate. You can do that with an online measurement system, by asking your patients directly, or by doing both of these things.
Next, you want to figure out where you hope to go with your patient engagement numbers. Give yourself a measurable target to work towards and track your progress over a set period (such as a month, quarter, or year).
Now you’re ready to determine the amount that you can spend on boosting your patient engagement numbers. Some technologies and methods will cost more than others to implement. Blending some costly technologies with some free ones is generally a smart strategy.
Before you begin investing, make sure that you ask your patients how they would prefer to engage with your healthcare clinic. If you skip this step, you could risk spending money on technologies that your patients aren’t going to use.
Now you’re ready to begin investing in the technologies that you’ve chosen to leverage to boost your patient engagement numbers. One of the best places to start with this process is getting your retail healthcare clinic set up with digital signage.
Digital signage is a great starting point because you can use it to engage with patients in several different ways without having to invest in multiple technologies to do it.
When you’re ready to get started with digital signage, check out UPshow. Our digital signage software gives you complete control over how you create and deploy displays that target patient engagement.You can get in touch with us today to set up a free demo and see what UPshow can do for your retail healthcare clinic.
Informative signage is great, but entertaining signage is even better. Creating it can help you connect with more members of your target audience.
But it’s often easier to talk about creating entertaining signage than it is to actually make it.
That’s why we’ve put together this article. It highlights a number of strategies that you can use to start creating more entertaining signage. Keep reading to learn more.
First, let’s take a second to analyze why it’s worth dedicating time and energy to creating entertaining signage. Doing so could have a direct impact on your bottom line. Here’s how.
When you create signage that’s entertaining, people tend to stop and look at it more often. Adding this entertainment factor to your ads can make them more memorable as well. This strengthens the connection that you make with each consumer who looks at the signage.
This is a principle that’s backed by data. A recent study found that 46% of consumers want the ads that they see to be entertaining. So why not give the people what they want?
When your ads form stronger connections with consumers, good things happen. They think about your brand in a more positive way and will remember you when they’re ready to purchase products like the ones you sell.
In this way, creating more entertaining signage could help your company improve the success rate of its marketing campaigns.
We’ve included a lot of practical tips in this section to help you create more entertaining signage. However, you won’t be able to take advantage of many of these tips if you don’t have the right technology at your disposal.
That’s why we recommend you begin this process by making sure that you have digital screens to display your advertisements on and digital signage software to manage them.
Simply making these two investments will open up a whole new world of possibility for the types of displays you show. It’s why it’s our number one tip for creating more entertaining signage.
Signs that tell jokes can be a fantastic way to attract consumer attention. Everybody enjoys laughing at something that’s funny. And when people associate that joke with your brand, it can enhance the affection that the public has for it.
That being said, you do need to be careful with the types of jokes that you share. If you tell a bad joke, it will likely still attract the attention that you want but the net result of the interaction will be negative.
You can think of joke-based signage as a way to enhance the impact of your ads. Whether that’s a positive or a negative thing will depend on the quality of the joke you share.
It needs to be in good taste and funny enough to appeal to the majority of your target audience.
If you want to start making signage that’s as entertaining as it is informative, you have to pick digital over analog. Digital signage opens up a ton of new avenues of expression that you simply can’t take advantage of on an analog sign.
Examples of this are covered below. For now, it’s enough to know that digital signage unlocks more opportunities for your brand to be entertaining.
54% of consumers want to see more video content from brands. So why not give that to your audience by using your displays to share video content?
Doing so will help you capture the attention of more people. And it will also free you up to get as creative as you want with the type of entertaining content that you create for your displays.
One of the main benefits of picking digital over analog is the opportunity it provides to start using dynamic displays. There are a bunch of different ways that you can do this.
For example, adding some dynamism to your displays can be as simple as rotating between a few different screens instead of showing only one. Doing this can help you capture the public’s attention for longer.
Or if you really want to get creative, you can start adding things like animations to your signs. When done well, animations can take an otherwise ho-hum design for an OOH advertisement and turn it into one that people stop and stare at.
This is a great way to make your OOH advertisements more entertaining. The idea is to set up advertisements on a few different screens in the same area. That way, you can tell a more complete story to your target audience.
For example, instead of just advertising a new product on a single screen, you could start by highlighting the problem that the product solves. Then you could do another screen highlighting the product and a final one talking about its benefits.
You can get super creative when you have multiple displays to work with. It’s another way to make your brand stand out with more entertaining and engaging displays.
Depending on the type of display that you’re working with, you may be able to advertise for your brand in between live TV shows. Using your displays to share live TV is an excellent way to capture the public’s attention with entertaining content.
Then you can take advantage of the attention that you gather by advertising your brand during the time that a commercial break would usually take place.
The easiest way to do this is by investing in a digital signage software solution like UPshow. Our content management system makes it super easy to set this up.
When you think about it, entertaining is really just about capturing someone’s attention. And one of the easiest ways to do that is by using your displays to share information that you know your target audience cares about.
Examples of this include:
By sharing these things with the public, you can get the extra attention that you want for your brand without having to come up with a super creative and entertaining advertisement to do so.
Digital signage also makes it really easy to connect your advertisements to other mediums. Doing this can help to make them more entertaining and engaging for your audience.
For example, you could connect your ads to your website or a mobile app by including a QR code on them. This is a great way to get people into your sales funnel.
It’ll be easier for you to get people to scan the QR codes that you include on your signs if you give them some type of enticement for doing so. This might mean offering them a special discount or giving them access to a new product line before anybody else gets it, among other ideas.
There’s no way to get around the fact that your advertisements are going to be competing for a consumer’s attention with many different things. That’s why it’s always a smart move to try using eye-catching photos, imagery and color on your displays.
For example, you could include a beautiful photograph on a display to capture someone’s interest. This type of entertainment is different from what many think of when they hear the word. But it’s still a way for you to capture and hold someone’s interest.
Another great way to make your signage more entertaining is to use them to share customers’ social media posts.
People tend to enjoy looking at social media more than they enjoy looking at advertisements. So if you can make your ads look like social media posts, you should capture much more attention for your brand.
The cool thing about this is that you can also use a campaign like this to get people talking about your brand online. You can share a hashtag for people who want to get featured on the displays to use. Then other users will see that hashtag and investigate it on the platform.
So you’re essentially getting to advertise in two places for the price of one when you share customers’ social media posts on your displays.
Part of creating more entertaining digital displays is having the right technology in place. If you don’t, you may find yourself struggling to bring your creative vision to life.
That’s why you should definitely check out UPshow’s digital signage software. It’s an all-in-one display solution that offers a ton of functionality to open up your creative potential.
Sign up for a free custom demo of UPshow today to get a personalized look at what our software can do for you.
Retail clinics offer numerous benefits over traditional hospitals. They’re often easier to visit, more affordable and accessible to a broader group of patients. That’s why experts project the demand for these facilities to grow significantly in the coming years.
But top-tier hospitals still have the majority of retail clinics beat in a few key areas. One of these is waiting rooms.
Your retail clinic doesn’t have to sit back and allow itself to get beat in this important area. There are steps you can take today to start running your waiting room like it’s in a top-tier hospital. Keep reading to learn how.
The very best hospitals and retail clinics stand out from the competition by focusing on things that promote a better patient experience, such as waiting rooms.
But what exactly does a great waiting room look like? There are three main categories that you’ll want to focus on while revamping yours.
Spending a ton of time in a waiting room is something that nobody looks forward to. But the best hospitals minimize the pain of that experience for their patients by making their waiting rooms more comfortable to be in.
There are a few different ways to do this, including:
Top-tier hospitals also make their waiting rooms stand out by making them as efficient as possible. This means minimizing the amount of time that patients need to sit idly in them.
The best way to do that is by reducing the amount of time that it takes for a patient to go from walking into the waiting room to seeing a doctor.
This means optimizing both your check-in process and your scheduling to ensure that patients flow from check-in to the doctor’s office as quickly as possible.
Waiting rooms in top-tier hospitals are also informative. They provide patients with easily accessible information about wait times, check-in procedures and the healthcare facility’s most important offerings.
We talked in the previous section about the three areas that you want to focus on to turn your retail healthcare clinic’s waiting room into something that resembles what a patient would find in a top-tier hospital.
Now let’s look at some more specific examples of practical actions you can take to improve in those important areas.
The check-in process often becomes a bottleneck in retail healthcare clinics. You may only have one or two administrative staff members working at any given time.
This can quickly create situations where patients are having to wait just to check themselves in so that they can wait even longer to see a doctor.
Adding digital check-in kiosks to your retail healthcare clinic could solve this problem. These allow patients to check themselves into your clinic so that your administrative staff is free to focus on other important matters that can help to reduce your wait times.
Another great way to improve your waiting room is to start displaying streaming video content to keep patients entertained. You can do this through your existing waiting room TVs. Things like movies and TV shows help the time pass by faster.
The easiest way to share this type of content with your patients is through digital signage software like UPshow. With our software, you’ll get access to over 500 channels of streaming entertainment so there will always be something enjoyable for those in your waiting area to watch.
If patients are going to be in your waiting area anyway, then you might as well use the opportunity to keep them informed about the latest health information in your community.
For example, when flu season arrives, you can share information about what community members can do to reduce their risk of getting the flu.
You may also want to share information about the symptoms of common illnesses in your community. Doing this can help you create a more informed group of patients, which could help them remain healthier throughout the year.
Technology can significantly improve the quality of your retail clinic’s waiting area. Make the right investments and they should pay for themselves by increasing your patient satisfaction ratings.
Don’t be afraid to think outside of the box here. Things like telemedicine aren’t directly related to your waiting room but could make your waiting area a better place to be by reducing traffic in it.
You can also use your waiting room to perform in-venue marketing for the services that your retail healthcare clinic offers. This can be a great way to expand the business you get, especially since many patients don’t realize how many different aspects of healthcare they can get assistance with at a retail clinic.
If you use digital software from UPshow, you’ll be able to easily create your own customized advertisements. You will even be able to share them in place of the commercials that would usually show up in between the streaming video content that you display in your waiting area.
The cleanliness of your waiting area is another factor that’s correlated with patient satisfaction. People who visit retail healthcare clinics expect to be in a sterile environment. They don’t want to have to worry about being around germs while waiting to see a doctor.
Digital signage is like a silver bullet that will help you solve many of the most common problems with retail healthcare clinic waiting areas. Installing it in your clinic will make it much easier for you to:
Wait time is a key metric for determining the overall experience that a patient has in your waiting room. So if you can reduce yours, your waiting area will automatically become closer to what a patient expects from a top-tier hospital.
The good news is that there are tons of different ways for you to go about achieving this. Here are some ideas:
You don’t have to begin doing all of these things at once. But adding even a few of these features to your retail healthcare clinic could help to bring wait times down and patient satisfaction up.
Sometimes improving the quality of your waiting area doesn’t require wholesale changes. You may be able to make significant progress in this area by simply improving the patient engagement that you offer in your waiting room.
This means turning your waiting room into an extension of the care that you offer your patients. By doing this, you can help to make a patient’s waiting time feel like it’s worth more than just wasted time.
There are lots of different ways to engage with your patients.
For example, you can do it by teaching them about common healthcare issues through digital signage. Or you could share inspirational messages to help motivate them to take better care of their health.
Think about this like having a conversation with your patients through the types of messages that you display in your waiting room. Sharing dynamic, engaging content will make your waiting area a better place to be.
All of the ideas covered in this article can help you provide a better waiting room for your patients. But many of the solutions will be easier for your healthcare clinic to embrace if you first add digital signage to your waiting area.
Digital signage is easier to set up than you think. You can turn whatever existing screens you have in your waiting area into digital signage with the right software.
It’s why you should really consider checking out UPshow’s digital signage solution. Our software makes it much easier for retail clinics to keep patients informed, engaged, and entertained.
But don’t just take our word for it. You can schedule a free custom demo with us today to get a firsthand look at the types of customized solutions we can offer your retail clinic.
We’re thrilled to announce that UPshow’s won the APEX 2021 Award of Excellence in the category of Electronic Media — Multimedia.
A nationwide casual dining restaurant and sports bar franchise needed to deliver streamed sports and esports content alongside their fully-customized and interactive digital messaging across over 1,100 of their locations, both corporate and franchise owned.
The client partnered with UPshow to create a bespoke digital communications platform that combined a custom entertainment solution, advertising capability, promotions and analytics. The complete product allows customers to actively engage with entertainment as it happens.
The platform enables the client to run promotional messaging and advertisements, from limited-time offers to QR code-driven loyalty app downloads. During sporting events, customers can take part in betting while using their mobile phones to redeem location-specific, limited-time offers.
A franchise-friendly enterprise control center allows the client to run custom promotions from the corporate level across all locations while franchises can supplement with their own specials and tailor screens to their local audience. Engagement analytics roll up to both the franchise and corporate levels, providing the client with real-time feedback on their messaging, from limited-time offer redemptions to screen uptime.
Sound like something your venue could use? Let's talk.
Digital out-of-home (DOOH) advertising is growing in popularity. It’s a marketing channel that enables you to interact with people during parts of the day when you don’t have to compete for their attention.
But to get the most out of DOOH ads, you need to create dynamic, engaging displays. That can be tough to do if you’re not very familiar with this style of marketing.
That’s why we’ve put together this article. It highlights 7 examples of excellent DOOH ads to give you inspiration for your own. Keep reading to learn more.
Digital out-of-home advertising is a subgroup of out-of-home (OOH) advertising. OOH advertising includes any ad that gets displayed to a consumer while they’re not inside their home.
This includes things like:
Digital out-of-home advertising is basically the same thing except the display screens are digital instead of analog. This opens up a whole new world of possibilities for what you can do with an OOH advertisement.
Before diving into some specific examples of exceptional digital out-of-home advertisements, let’s consider why you would want this marketing channel to be worth using in the first place.
Here are some of the top reasons to use DOOH ads:
Total Recovered was an initiative launched to bring some hope to the darkest part of the COVID-19 pandemic. They launched a DOOH advertising campaign that’s a great example of the types of dynamic things that you can do with DOOH ads.
The advertisement featured a running tally of the total number of people who had recovered from COVID-19. People who walked by the ad would see the number rising and get some hope from it at a time when hope was hard to come by.
Your company could use a similar tactic by incorporating a real-time data tally into its DOOH ads. Doing so could be just what you need to turn an otherwise average advertisement into something people remember.
A recent Emily Crisps ad poked fun at the horrific timing of the company’s first DOOH campaign, which launched just as the pandemic was starting and people were beginning to stay home.
But the second set of ads is a great example of how you can use humor to make your DOOH ads more engaging.
Most ads talk about how great a company’s product is. This DOOH campaign from Emily Crisps shows how you can stand out from the noise and make your ads memorable with the right message.
GMC recently created a series of DOOH ads that used artificial intelligence to stunning effect. The car brand equipped its digital posters with cameras, which could distinguish passers-by by demographic factors like age and gender.
GMC used this capability to serve passers-by one of up to 30 possible ads based on the demographic group they belong to.
This ad campaign shows the impressive outer limits of what this technology is capable of. It highlights how you can combine research you’ve done on the various demographics that buy from you to create highly targeted DOOH ad campaigns.
McDonald’s recently ran a DOOH ad campaign in the United Kingdom that stands out for its innovative use of the technology. The company created a weather-reactive series of ads, which changed the product that was being advertised based on the weather.
For example, on a cold morning in Manchester, the DOOH ads might feature a warm cup of coffee and a breakfast sandwich. Whereas on a hot day in London, the ad would swap to something like an iced coffee drink.
Your company might consider embracing a similar ad campaign for its products. This could be especially effective for a clothing company that sells products that are worn in various weather conditions.
Lasik MD ran a series of DOOH ads in Target elevators. The technology was able to identify when someone in the elevator was a candidate for Lasik surgery. The ads would also change based on the type of eyewear that the person who was riding the elevator was wearing.
It’s another excellent example of how you can leverage the unique technology of DOOH advertising displays to create ads that are much more targeted than what you might expect would be possible from an out-of-home campaign.
#SendingLove was a DOOH advertising campaign that gave thanks to the front-line workers who have responded to COVID-19.
It gave social media users the chance to submit a selfie while doing heart hands and to tag it with the hashtag #SendingLove. Then, the selfies would get displayed on digital billboards across the world to show front-line workers how much their efforts are truly valued.
It’s a great example of how you can tie social media into your DOOH campaigns. If you let people display their selfies on your ads with the right hashtag, then you could gain a significant amount of traction on social media platforms like Instagram, Twitter and Facebook with your DOOH ads.
The Dallas Cowboys ran a very interactive DOOH campaign recently, which showcases how much is possible with this technology.
The DOOH ad campaign let passers-by pose with members of the Dallas Cowboys football team. It was a great way to build fan engagement and interest in the upcoming NFL season.
Your company may not have superstar athletes for fans to pose with. But you could give people who pass by the chance to see how they look in some of your clothing items or give them a funny scene to pose in to get them engaging with your brand.
Is your company ready to get started with DOOH advertising? If so, here’s a set of step-by-step instructions you can follow to begin using the channel to reach your marketing goals.
The first step in this process is deciding where the best place for your company to advertise is. Ideally, you want to pick a spot that you know gets a lot of traffic from members of your target audience.
For example, if you sell financial software, you would want to display your DOOH ads in locations where financial professionals are known to congregate, such as in a city’s financial district.
Once you’ve picked a location, you’ll be ready to design your ads. Try to keep the place where you’re advertising in mind while you do this. Some of the most effective DOOH ads leverage their environment to appear more targeted.
Now you’re ready to pick a digital signage management software. This is what you’ll use to finalize your advertisement designs and manage how you display them on the screens that you rent.
We may be biased, but you won’t find a better option than UPshow. Our digital signage software makes it incredibly easy to create, share and manage eye-catching DOOH ads with the world.
Finally, after you’ve created and started displaying your ads, you’ll want to track how they perform over time. Doing this will clue you into whether the ads are fine as they are or if they need to be tweaked to reach your goals.
UPshow provides a wealth of analytical information to help you do this. With our software, you’ll have everything you need to track the performance of your ads in-app.
UPshow makes digital signage software that can help you get more out of your DOOH ad campaigns. With our software, you can quickly and easily create customized designs, share them with the world and manage them from a single internet-enabled device.
Want to learn more about how UPshow can help you optimize your DOOH advertisements?
Sign up for a free custom demo with us today. We look forward to hearing from you.
If you run a bar, you probably spend a lot of time thinking about how to get more people into it. But this can be tough to do every night of the week. That’s why you may want to look into figuring out how to host a trivia night at your bar.
As an unendingly popular social option, trivia nights can be a great way to help you get more people into your bar so that you can boost your sales. And if you’re interested in hosting one, you’ve come to the right place.
Keep reading to get a step-by-step look at why hosting a trivia event could be a good move for your bar and instructions for how to host trivia night from the very beginning.
So, what’s a trivia night then and how does a trivia night work in your favor? A trivia night is a staple of the American social scene, bringing together friends and family for some friendly competition, good food and a few laughs. It’s a time to show off what you know about pop culture, history and all of the various niches and themes that your local bar or restaurant comes up with.
Generally played in teams, a designated host asks rounds of questions on a wide variety of topics. It can be anything from geography, music, literature, history, and popular culture, to sports and science. It’s also becoming more and more common for trivia nights to be themed on a single topic, like movies, decades or TV shows. A trivia night can be held in a pub, restaurant, or even a living room, with the questions varying in difficulty and length.
It’s the perfect way to round up a crowd of hungry and competitive regulars who are looking to lead their team to glory by answering the most questions correctly. But, trivia night can also be relaxed, and often the “underdogs” who may not be racking up points can be seen enjoying themselves, sharing drinks and having a good time with their less competitive teammates.
At the end of the night, a winner is usually declared, with prizes often given out. These prizes can range from gift cards and cash, to bar tabs and tickets to events.
Trivia nights have become increasingly popular in recent years, with many bars and restaurants hosting regular weekly or monthly competitions.
Most bars tend to be busier on the weekends and slower during the week. But if you host trivia night events on weeknights, you could turn weekdays into one of your busiest times.
This is one of the main reasons that bar owners host trivia nights: to get more people coming in at a point of the week that would be slow otherwise. Doing this could boost your bottom line significantly.
Ongoing trivia events are also an excellent way to earn your customer’s loyalty.
If you host a good event, people will want to keep coming back to it. And soon enough, people will know your place as the great bar with the fun trivia night. Providing these types of experiences to your customers can help to make sure they keep coming back.
Similarly, adding a trivia night to your bar’s weekly calendar can help you build a stronger community.
These events tend to create a fun, lively atmosphere that gets people talking. And when that happens, your guests will invite their friends, thereby creating a stronger community.
Once you’ve decided to host a trivia night, the first thing to do is select your trivia night format. You can brainstorm as many trivia formats as you want but, broadly speaking, there are mainly two:
This is the traditional way to host a trivia night. It’s pretty simple. The host reads out questions and the teams write down their answers on a sheet of paper.
While you can make this format work, it’s often not the most efficient. With many people being increasingly familiar with digital formats and events, many customers will be comfortable answering questions on a smartphone or tablet.
This is the modern way to host a trivia night. Simply display questions and any answer options you provide on a smartphone or tablet screen, then your participants complete their answers on the screen.
The best part? There’s no cheating by changing answers with this method!
Another advantage of this method is that scoring is typically done automatically, so you don’t have to worry about tallying up points on your own at the end of the night.
Many trivia apps will even show your participants where they’re at relative to the rest of the field throughout the night, which can make the event more engaging and fun for them.
Smartphones are generally the easier option since your guests can download an app and use the phone they have to participate. But tablets can also be fun since the bigger screen allows teams to all use a single device simultaneously.
If you choose to run your trivia night with tablets, you will typically have to purchase these and provide them to your guests.
Whichever method you choose, running your trivia night using digital signage software can take the hassle out of organizing and displaying your trivia questions.
You need someone to take charge of your trivia night event and ensure that all the participants are sticking to your trivia rules. This means choosing trivia night hosts and establishing some trivia night rules. Now, you can interview outsiders for the role of your trivia night host or have an enterprising and charismatic employee do it for you.
You will ideally need someone who can contribute to making the trivia night an enjoyable and engaging experience for your guests while maintaining the trivia night rules. You can ask one of your staff members to host, or even host yourself.
Some bar owners opt to hire a professional trivia night host instead. Depending on the vibe that you’re going for with the trivia night, you can even do something like hire a comedian to host the event. It could also be a good idea to rotate your trivia night hosts to keep the experience feeling fresh for your guests.
Having guest trivia night hosts at your bar can also add another layer of laughter and enjoyment to the experience for your guests. And if you’re bringing in lots of new business, then the cost of paying someone to host the night for you could be worth it.
Now you’re ready to start figuring out what exactly the trivia event is going to look like. We recommend that you begin that process by figuring out what you want the teams competing to look like.
The standard team size is between 4 and 6 people. But you can also distinguish your trivia night from others by using a different team size, such as duos or even solos.
Alternatively, you can also just let people choose whatever size groups they want. After all, your goal is to get them into the door so being a little flexible here could help with that.
The easiest way to score answers is by having your teams input them into a smartphone or tablet. That way, the app or linked digital signage solution will automatically tabulate their scores and your host won’t have to worry about it.
Another option is to let teams swap answer sheets and score each other. Or you can ask your host to do it at the end of the event.
Trivia nights can get pretty competitive. You’ll likely experience many situations in which there is a disagreement about whether or not a team got the answer to a question correct.
That’s why it’s important to come up with a good dispute resolution system with common trivia game rules now so that you don’t impact the flow of the game when these occur. This can be as simple as allowing the host to decide disputes.
But you can also come up with a fun way to resolve these. For example, you could resolve disputes between teams with a competitive round of rock, paper, scissors. Or you could save some of your questions as backups to ask when these situations occur. If you have fun with it, dispute resolution could enhance the quality of your trivia night instead of detracting from it.
Next up is putting together a group of questions for your event. Ideally, the questions should be entertaining, unique and even a little humorous sometimes. Of course, you’ll want to vary the questions that you ask each week to keep the game entertaining for repeat visitors.
There are a wide range of possible categories or themes to choose from, so feel free to be creative.
You can do this work yourself, but it’s often much easier and cost-effective to put in place professionally managed trivia systems for bars at your joint. These may cost you a monthly subscription, but that price usually feels like a bargain after you account for all of the time you would have to spend on creating new questions each week. More importantly, bar trivia systems will make it easy for you to have repeat trivia night events. In fact, once you get enough traction, you can even set up multi-day tournaments for all your patrons.
At this stage of the process, you’re ready to begin marketing your trivia event. There are a bunch of different ways to do this. But we recommend starting with in-venue advertising.
A digital signage solution like UPshow will make this easier for you. Essentially, digital signage turns your TVs into customizable ad channels. You can use it to broadcast information about your new trivia night to your existing clientele.
You may also want to run some external ads for the event. Social media platforms like Instagram and Twitter are great for this.
The bar trivia format is different from the home trivia format so make sure that you don’t confuse the two. While home trivia nights are designed for maximum fun, the purpose of bar trivia nights is twofold i.e. to get more people into the bar and to keep them engaged as long as possible. But you still want to find a way to convert all of that new traffic into more business for your bar. One way to do that is by combining the trivia night with other offers.
For example, you might run a limited-time drink special while the trivia game takes place. Or perhaps you extend your happy hour on nights that you host trivia.
The key here is to find some way to entice people to spend money while they’re visiting your trivia night bar. Combining the game with special offers is one of the most effective ways to do that.
There are a lot of technical details that go into making a bar trivia night great. You need a clear way to display the questions you’re asking, a way for your guests to easily answer those questions, and a simple way to tabulate their responses to find out who wins.
That’s why you should seriously consider investing in UPshow’s digital signage software. It can completely digitize your trivia bar night so that it’s easier for you to run and a smoother, more enjoyable experience for your guests.
With UPshow, creating a memorable trivia night that brings more business to your bar is a breeze. Visit this link to sign up for a free custom demo of our software today.
Companies have many different advertising channels available to choose from as they try to earn new business. Using a varied approach to reach out to an audience in different ways is critical to have the broadest reach — but some channels will usually be more effective at creating sales opportunities for you than others.
Out-of-home (OOH) advertising can help you engage your audience at optimal times and could be the missing piece you need to tie your existing campaigns together. But, what is Out-of-home or OOH advertising, really?
What does OOH mean in marketing and advertising? In the most basic form, out-of-home advertising is any advertisement that a consumer sees while outside of their home. There’s a long list of ad types that qualify as OOH, including:
Now that we understand what is Out of Home Advertising and before we take a closer look at why OOH advertising matters or how you can use it to reach your goals, we first need to make an important distinction between digital and analog OOH ads.
An OOH ad is analog whenever it’s displayed through a non-electronic medium. For example, a traditional billboard is an example of an analog OOH ad.
OOH ads are digital when they’re shared through electronic screens. The best examples of out of home advertising are the screens in Times Square display.
This distinction is worth making because the two types of OOH advertising offer different sets of benefits. Digital out of home advertising is often more dynamic, easier to engage an audience with, and simpler to update.
A recent Nielson out-of-home advertising study found that OOH ads reach 91% of U.S. residents over the age of 16–an impressive number that indicates just how large your potential impact with OOH advertising could be.
Perhaps even more important than helping you reach more people, is the fact that OOH ads also help you connect with consumers at the right time.
The public often sees these advertisements during one of the few parts of the day that they’re not focused on something else.
Generally, people see OOH ads when they’re commuting. That means they aren’t typically working or focusing on some other task, and can instead give their full attention to your ad.
That doesn’t really ever happen with online ads because people are always focused on something else while on the computer.
Digital OOH ads can give your marketing team a ton of creative freedom to build highly engaging campaigns.
That’s because the digital display lets you do unique things like use animations, share beautiful imagery or swap between multiple screens to tell a more complete story with your ads.
Another cool thing about digital OOH ads is that you can update them remotely with UPshow’s software. This makes it a lot easier — and more cost-effective — to optimize your ads and continuously improve them over time.
Marketers that target consumers both online and in-person often struggle to bridge the gap between these two worlds.
OOH digital ads can be an excellent way to do this, and the process doesn’t even have to be super complicated.
For example, you could share a QR code on your OOH ads, with the incentive of offering any consumer that scans it a small discount. This can be an effective way of introducing new customers into your online sales funnel.
Research shows that OOH advertising is one of the most cost-effective channels modern marketers have available to them. For example, Omnicom Media Group found that advertisers see an average return of $5.97 for every $1.00 they spend on OOH ads.
You can often afford to put a lot of information into your online and print ads, but with OOH advertising, your copy needs to be brief.
This is because people may look at your OOH ad as they pass it, but they’re not as likely to stop, read through everything it says and try to understand it.
That’s why your OOH ads should try to use short, snappy copy as often as possible and include a to-the-point call-to-action. Ending with a single hashtag, QR code or web address can be a great way to prompt your audience to continue engaging with your brand.
OOH advertising is often a highly visual experience. The thing that catches someone’s eye about your ad isn’t likely to be its copy or call-to-action. Instead, the imagery that you use will get someone to check out your OOH advertisement.
With that in mind, try to pick images that have the following characteristics for your next OOH ad:
Using bold colors is another great way to help your OOH ad stand out from the others that it competes with for your audience’s attention.
The cool thing about this form of advertising is that companies typically have total freedom to use whatever colors they want to make their ad stand out. That’s not always true of mediums like magazines and even some web-based advertisements.
So when you design your OOH ad, try to come up with a color scheme that captures the public’s attention. Using contrasting, bold colors is one of the most effective ways to do that.
Story-based advertising helps companies organize their ideas around a central theme and lead with messages that resonate with their audience. Digital OOH mediums, such as digital billboards and posters, make this extremely easy to do. There are a few reasons for this:
First, digital OOH ads let you swap between multiple frames. This makes it much easier to create a cohesive narrative with a start, middle and end than it would be to pack all of that information into a single screen.
You can also use features like animations and video clips to tell stories with digital out-of-home ads. Taking advantage of these features can help your company stand out from the crowd with compelling story-based ad content.
The location that you pick for your out-of-home ads is one of the most important decisions that you’ll make while designing your OOH campaign.
You will usually want to make sure that you display your ads in locations that your target audience visits often.
For example, if you sell software for financial companies, your OOH ads should go in places that workers at these types of companies frequent. You’re unlikely to see the same level of engagement if you show the ads in places that have no specific ties to the financial sector.
It can also be incredibly insightful to test your ads so that you have a way to measure their performance over time. This can be more challenging to do with an OOH campaign because there isn’t an integrated way to track your engagement metrics directly.
Instead, it can be helpful to build a means of tracking the impact of an OOH ad into the advertisement itself. There are a few different ways that you can do this:
One option is to add a unique QR code to the ad. That way, you can track how many people scan the code in each location that you’re using.
Another idea is to use a special tagline, hashtag or keyword on your OOH ads. You can then track how many people use the keyword on Google and can estimate the effectiveness of your advertisements based on the amount of traffic that the keyword gets.
Digital OOH advertising can be an exceedingly effective way to reach your target audience when they’re not already occupied with the other important parts of their day.
However, to get the most out of your OOH ad campaigns, you’re going to need to understand what Out of Home advertising is in detail and back that knowledge up with the right software. That’s why UPshow should definitely be on your radar.
Our digital signage management software makes it incredibly easy to design, update, and share digital OOH advertisements. Our easy-to-use app includes templates and customization tools to give you complete control over how you build your OOH ads. You can even track the effectiveness of your OOH campaigns with our software.
But don’t just take our word for it. Schedule a free custom demo with us today to experience the UPshow difference for yourself.
Out-of-home advertising is a multi-billion dollar industry for a reason — it works.
Research indicates that companies earn an average of $5.97 for every $1.00 they spend on OOH ads.
With figures like these, your company may want to get started with OOH in marketing. If so, it can be useful to take a look at how other companies have used OOH ads effectively before you begin designing your own.
That’s why we’ve put together this article highlighting 7 great OOH advertising examples to give you a better sense of what might work for your company.
Before getting into the out-of-home advertising examples, let’s take a second to make sure we’re all on the same page about what is out of home advertising.
Out-of-home advertising is any type of advertising that a user only sees while outside of their home. Out of home billboards, digital billboards, public transportation ads and posters are all examples of OOH advertising.
Companies often use OOH advertising because it allows them to reach their target audience at a unique point in their day.
Typically, someone’s mind is at its most occupied when they’re at home or work. This can make it difficult to share advertising that resonates with a person when they’re on their computer or watching TV.
OOH ads let you target your audience precisely when they have nothing else going on. This makes it more likely for them to engage with your ad and for you to get the follow-through that you want.
Digital-out-of-home advertising (DOOH) is a sub-type of out-of-home advertising.
It’s an important distinction to make because the OOH ads that you display on digital devices can be very different from the ones that you display through traditional mediums like standard billboards.
With digital out of home marketing, you can:
These features can help companies to create OOH ads that are more engaging to their target audience than their non-digital counterparts. Additionally, DOOH ads are typically easier to install, update and manage than OOH ads that are displayed through analog mediums.
For example, you can use a digital signage solution like UPshow to manage your Digital Out of Home content remotely. You can also do things like create precise rotation schedules for your ads to make sure that you’re swapping from screen to screen at the right intervals to have the maximum impact on your target audience.
Of course, regular OOH ads can still be effective — you just don’t have as many options with them. As you read through the following 7 examples of OOH advertising, consider how the companies covered utilized the unique features available through DOOH ads.
CVS recently ran a brilliant OOH (out of home) campaign in New York City’s Times Square. The campaign showcased a series of unedited selfies with the hashtag #BeautyUnaltered. People who saw the signs could then upload their unedited selfies with that hashtag to get them displayed in Times Square.
This ad is an excellent example of how to generate digital buzz (through social media) with an in-person campaign. CVS benefitted from the brand recognition and connection it got from everyone who stopped to look at the sign. And it also benefited from having its hashtag, #BeautyUnaltered, spread across social media.
This is one way you can get more out of your OOH ads–incentivize customers to interact with your brand digitally and benefit from both in-person and online impressions, while only actually having to pay for the in-person ones.
Twitter recently ran an OOH advertising campaign that had a similar effect to the CVS example shown above. The popular social media company started displaying certain tweets from users during the height of the pandemic.
This was a great idea because Twitter posts are something that a lot of people are familiar with and relate to, but you don’t often see them unless you’re browsing on your phone or computer. Sharing a Twitter post on a billboard was an instant way for the company to grab its audience’s attention and create a connection.
But on top of that, users who had their tweets featured in this campaign would almost always post about it on their Twitter accounts. These tweets would get lots of likes, retweets and comments. So, like CVS, Twitter also benefited from what amounted to free social media advertising thanks to the strength of its OOH ads.
HUN Wine used its OOH ads to make light of a tough situation. The company was getting ready to launch its wine-in-a-can product just as things were shutting down due to the pandemic, so it wasn’t able to host its launch party event.
But HUN made it work by placing two OOH ads on either side of the entrance to the venue where it was going to host the launch event. The displays advertised the wine-in-a-can product while also joking about the cancelation of the event.
Hun also shared this post on its social media accounts, where it received a solid number of likes and shares. It’s an example of how OOH advertising offers the chance to use humor and creativity to make the most of bad situations.
McDonald’s is one of the best-known brands on earth. That enables it to get a little more creative and cutting-edge with its advertisements when it wants to, and this Out of Home ad is a great example of that creativity.
The digital display features a close-up picture of a Big Mac and the company has cut portions of the display out to look like bite marks.
That’s it. McDonald’s doesn’t include a hashtag, a logo, a slogan or anything else on this ad. It relies on its brand recognition to create a connection with its audience while sharing an interesting image with the public.
This example highlights how impactful doing something unique with your OOH ads can be. By creating an ad that doesn’t look like other ads, you can make it more likely that people will stop and stare at it. Just keep in mind that, unless your company has brand recognition like McDonald’s, you likely will want to include some type of logo, slogan or hashtag on your ads.
Bumble is another company that used the pandemic to create a pretty great series of OOH (out of home) ads.
The dating app made the text the focal point of this ad series, saying, “Might as well add falling in love to the list of mad things that happened in 2020.”
It’s a great example of how tying an ad campaign in with a current event can help its message resonate more with your target audience.
Another feature of this that’s worth pointing out is the yellow background that the ad uses. This is Bumble’s brand color and it gives rise to instant recognition in anyone who’s used the app before. It shows how sometimes simply featuring the right color can help your audience quickly connect with your brand.
The Guardian recently ran an OOH (out of home) ad campaign that shows how important imagery can be in helping an outdoor advertisement stand out.
The company used an abstract image with the slogan “The world is absurd”.
The left side of the image looks more like a piece of art than an advertisement. But then the right side shows a recent cover of The Guardian along with the company’s name and a call-to-action.
This shows how you can do a few different things with your OOH ads. Like the Guardian, you can use a portion of your ad space to display an eye-catching image. Then, once you have your audience’s attention, you can use the other part of your ad space to direct them where you want them to go.
Google ran a “Make the Most of Summer” OOH advertising campaign in the UK. The signs showed common summer-related Google search trends in the area and results for those searches, such as business hours and directions.
The idea behind this campaign was to connect the Google brand to something that people in the area were already excited about (in this case summer). By positioning Google as the go-to information source for summer, the technology company created a natural positive connection with its audience.
If you’re ready to start getting more out of your OOH ad campaigns, you might want to check out UPshow. Our platform makes it incredibly easy to create compelling digital outdoor advertisements and share them in dynamic ways.
With our service, you can manage the entirety of your OOH marketing efforts from a single internet-connected device. This makes making changes and tracking the efficacy of your campaigns a breeze.But don’t just take our word for it. Get in touch with us to schedule a free custom demo today and to experience the UPshow difference for yourself.
Building a classroom with digital signage can help you get more out of the limited time that you have with your students. But if you’re unfamiliar with digital signage, the idea of suddenly starting to use it to teach lessons and communicate with your students can feel overwhelming.
That’s why we’ve put together the following article. It covers everything that you need to know to start taking advantage of the benefits that digital signage offers in the classroom. Keep reading to learn more.
Before diving into the how of adding digital signage to your classroom, let’s first take a moment to analyze the why. Here are four benefits that you can enjoy by adding digital signage to your classroom.
When you use touchscreens to display your digital signage content, it becomes interactive.
This can have a huge impact on your student’s learning process, as research indicates that interactive lessons are six times more likely to help students learn.
Digital signage also opens up a ton of new opportunities for you to be creative with how you teach. You can use games, dynamic video lessons and whatever other interactive ideas you can think of to provide your students with lessons that stand out.
In this way, you can leverage digital signage to provide your students with a more engaging education.
Digital signage also makes it much easier to share important information with your students.
When your digital signs aren’t being used for a lesson, you can set them up to display reminders about upcoming events, assignment due dates and classroom rules.
You can even set up a rotating series of displays to share all of these messages with your students on a single screen.
It’s also worth mentioning that electronic screens tend to be more attention-grabbing than printed signs. So your students may see and retain more of the information that you share with them through digital signage.
Digital signage gives you complete control over what you share on your screens and when. You can do things like use animations, share videos and even add sounds to your displays.
Teachers can use these features to help their students remain engaged throughout a lesson. This can be incredibly beneficial as engagement is a key factor in retaining what is being learned.
Digital signage also opens up new possibilities to pair your lesson plans with external learning materials. There are tons of ways to do this.
For example, you might add an informative YouTube video to a physics lesson. Or you could display a web-based example of a certain type of writing that you’re trying to teach your class. The options are almost only limited by your imagination.
Now that we know why you would want to use digital signage in your classroom, let’s look at what you need to get started.
The first thing that you need is a screen to display your digital signage content.
Any smart screen that can connect to the internet will work. But if you don’t have one of those, don’t worry — you can use a media player to turn any TV screen into digital signage.
Depending on your goals and the size of your classroom, you may want to invest in multiple screens. Doing so could help students engage with your lessons regardless of where they’re sitting.
Another thing to think about here is whether or not you want your digital signage content to be interactive. If you do, then you may want to invest in touch screens instead of standard TVs so that your students can interact with the content you display.
Next up is digital signage software. This is what you’ll use to create, manage and broadcast your display screens.
A good digital signage solution (like UPshow) will enable you to manage your content from any internet-enabled device. Our platform also has a ton of integrated features and templates to make it easier to get started.
Finally, you need content to display through your digital signage software and on your screens. The types of content that you display will depend on what you want to do with digital signage.
If you want to lead entire lessons through digital signage, then you can create engaging full-length presentations. But if you only plan on using your digital signage to keep your students informed, then you may just need a few screens that rotate and share important pieces of information with your class.
The first, and perhaps most important, step in adding digital signage to your classroom is understanding what you hope to get out of doing so.
That’s because your goals will inform the optimal way for you to set up your digital signage solution.
Most people who add digital signage to their classroom want to accomplish a few different things. Your list of goals may include:
Once you know what you want to achieve with digital signage in your classroom, it’s time for you to set up your screens in a way that will allow you to meet those goals.
For example, if you want to offer interactive learning opportunities to your students, you would want to make sure that you set up touchscreens in a way that makes that easier for you to do.
Similarly, if you want to keep your students informed, then you would need to strategically place your screens throughout your classroom to ensure that all students can see the announcements you display with ease.
Many teachers will only need one screen to accomplish their goals. But you may need several–especially if you have a large class. Be sure to keep class size and the classroom layout in mind while installing your screens.
Now you’re ready to sign up for UPshow. Our software is the perfect way to digitize your classroom with digital signage. When you sign up, we’ll ship you a powerful device that runs all of your content so you won’t have to worry about connectivity.
Additionally, our software is full of features that make designing custom content a breeze. With UPshow, you get a single solution that can be the only thing you need to turn your classroom into a more engaging, informative and interactive place for your students.
Once you have UPshow, you’re ready to begin creating and sharing content with your students.
You can use our platform for this entire process, from start to finish. Simply figure out what you’d like to share with your students and our software will guide you through the rest.
There are tons of different things that you will be able to do with digital signage once you get it set up in your classroom. Here are some examples to get you started.
Display your daily schedule. Digital signs are the perfect way to give your students an overview of what their day is going to look like.
Recognize achievements. Want to give your students some positive reinforcement? Digital signage makes that incredibly easy to do. You can whip up a custom display in a few minutes and save it as a template for later use.
Highlight students’ work. You can also use your digital signs to share some of the cool things that your students have been doing. In the past, you would have to display these on your walls or countertop space and it would be difficult to keep your room tidy while doing so. Now, you can simply share a picture of impressive work through digital signage.
Display assignment instructions. Teachers can also use digital signage to keep their assignment instructions displayed in a spot that’s easy for students to read. Instead of having to restate instructions every few minutes, you can now point students to your digital signage display.
Adding digital signage to your classroom can be an incredibly effective tool for facilitating engaged learning. But in order to do that effectively, you need the right software.
That’s what makes UPshow worth trying–our powerful platform has everything you need to start leveraging digital signage to provide your students with a superior learning experience.The best way to see how impactful UPshow can be for your classroom is to give it a try and see it firsthand. You can do that by signing up for a free custom demo today. We look forward to hearing from you.
