A successful gym can generate more than $20,000 per month.
So if you’re a fitness enthusiast with an entrepreneurial streak, you might be thinking of opening one.
If so, you’ll need to make sure that you have the right equipment and staff in place. But investing in the right technology could really help to set your fitness center apart from others in the area.
That’s why you should seriously consider adding digital signage to your gym from day one. We’ll tell you the top seven ways that digital signage can benefit your gym, so keep reading to learn more.
What is digital signage?
Digital signage is a type of electronic signage. It’s made up of three main components:
First, digital signage has hardware. These are electronic screens like televisions as well as mounts, payment devices and digital signage media players.
Next, digital signage has software. This is what companies use to broadcast the displays that they want to show their audience through their screens.
Finally, digital signage has content. This is what your audience sees through your screens. It could be streaming video entertainment, advertisements or even interactive games.
Why your gym needs digital signage
Adding digital signage to your gym can help you reach your goals. Digital signage is an extremely effective tool for advertising, entertaining and engaging with your clients and customers.
We’ll highlight some of the main ways that gyms can use digital signage in this section.
1. Keep your members updated on upcoming events
Many gyms use virtual calendars to keep their members aware of upcoming classes, events and personal training opportunities.
But the number of members who will go through the trouble of manually accessing your calendar on their own devices is typically much lower than the amount of foot traffic that you get in your gym.
That’s why it’s a smart idea to share your virtual calendar in the gym itself — and digital signage makes that really easy to do.
With digital signage, you can display your gym’s virtual calendar on every screen in your facility. That way, everyone who enters your gym will see what you have coming up next — regardless of whether they end up accessing your calendar on their own or not.
2. Capture attention with engaging on-screen content
Companies have never had more competition for consumers’ attention.
It’s why those businesses that can capture and hold it tend to thrive. Digital signage can help your gym capture and hold its members’ attention for longer.
That’s because you can use your digital signage to display a wide variety of content at whatever schedule you think is right for your audience. This gives you a ton of flexibility.
For example, you might have a group of professionals who come into your gym before work every morning. During that time, you could use digital signage to show the news.
Perhaps later on in the day, your audience changes to a younger demographic. With digital signage, it becomes super easy to change the content that you show to match their preferences.
So if you’ve been having trouble with holding your members’ attention for as long as you’d like, then digital signage could help you fix the issue.
3. Advertise add-on services like personal training
Digital signage is also the perfect technology for advertising add-on purchase options to your members. It’s great for highlighting the benefits of personal training, the gear that you sell and the nutritious items that you carry.
The cool part is, you can advertise all of these things on a single screen. Digital signage lets you create automated display rotations, so you can run as many different types of ads as you want without having to print out and display a bunch of posters.
If you’d like to get more of your members involved with personal training, you could even advertise the schedule of some of your top providers. That way, your audience doesn’t just see that you’re offering personal training, they also see a specific time they could access this service that works for their schedule.
4. Make it easier for customers to sign up for classes
Classes are one of the biggest sources of revenue for most gyms.
This means that you’ll usually want to be sure that you keep your average attendance rate as high as possible.
You’re much likelier to achieve your attendance rate goal if it’s quick and convenient for your guests to sign up for classes. And digital signage makes this easy to do.
You can set up digital signage software on interactive devices, like tablets or touchscreens. Then, you can let your members sign up for classes directly on the device.
That way, a member doesn’t have to wait in line at the front desk at the end of a long workout to sign up for a class they’re interested in attending.
Instead, digital signage helps you to streamline the entire sign-up process, making it a more accessible and hassle-free experience.
5. Educate your guests
Digital signage is also a great tool for educating your guests about important topics in health and fitness.
For example, you can create displays that stress the importance of a healthy diet and show what a healthy diet looks like for people with different types of fitness goals.
You can also use digital signage to introduce new workouts to your members and teach them how to perform each exercise safely.
Doing this can help to make your gym not only a place where people can go to work out, but also one where they can learn to take better care of themselves. This increases the value that you provide, which should help your revenue improve over time.
6. Use QR codes to achieve your marketing goals
Digital signage is a really effective way to market everything that your gym has to offer. One of the most promising ways to use this technology for that purpose is by displaying QR codes on your digital signage-powered screens.
If you’re not familiar, people can scan QR codes on their phones to automatically go to whatever link you want. There are a lot of really interesting ways to use this technology for marketing in your gym.
For example, maybe you recently created a fitness app that you’d like to get more of your members using. Instead of telling members where they can go to download it, you can just display a QR code that automatically takes them to the download page on your screens.
QR codes are also a good tool for getting people onboarded to your email list, or for encouraging them to take advantage of limited-time offers.
7. Make your gym a more enjoyable place to be
Overall, digital signage can make your gym a more enjoyable place for your members to be. It accomplishes that by giving you the ability to entertain them in lots of unique ways.
Whether you want to show regional sports games or viral videos, digital signage gives you the power to do it. And when your members can access the content that they want to see while working out, they’re much less likely to look elsewhere for a fitness solution.
How to add digital signage to your gym
Now that you know everything that digital signage can do for a gym, you may be ready to add it to yours. If so, the first step in that process is making sure that you have the right screens.
You want to make sure that everyone sees the messages you’re sharing through digital signage. So be sure that you have enough screens in your fitness center for that to happen.
But perhaps even more important than screens is selecting the right digital signage software. And if you’re looking for the best software for your fitness center, UPshow is one you should take a serious look at.
UPshow can power your gym’s digital signage solution
UPshow offers comprehensive digital signage software that lets you accomplish all of your advertising and entertainment goals with a single solution.
With UPshow, you get access to more than 500 channels of live streaming entertainment. You can also choose from our wide variety of advertising templates or easily create your own displays from scratch on any internet-enabled device.
We even give you access to a ton of insightful data about the performance of your displays so that you can easily see what’s working for your gym and what isn’t.But don’t just take our word for it. You can sign up for a free custom demo of UPshow today to see the value that we offer for yourself.
