Stroll through any business today, and you’ll see 4k digital signage everywhere. Some advertise the latest designer perfume, while others showcase the newest menu special.
It’s no surprise that these tools are so popular, as research tells us 80% of businesses that use digital signage experience a 33% increase in sales revenue.
With the right 4K digital signage software, your business can experience a similar drive in sales. This guide can help you find the right digital signage software for your 4k digital displays.
Important considerations for outfitting your 4K digital signage player
Not every digital signage solution is suitable for every business. But when we strip away the bells and whistles that some solutions offer, in its place should be a digital signage tool that’s easy to use.
Why it pays to be picky about your 4K digital signage TV software
Unlike on-premise, self-hosted digital signage software that require costly backend servers, a media player and an in-house or nearby IT team to set up and manage it all, UPshow’s 4k digital signage software is easy to set up and use on your own.
How you get started will depend on the type of TV or digital screen you want to transform. If you have a smart TV with Bluetooth connectivity and wireless internet, starting with UPshow is as simple as plugging in your screen and connecting it to the provided hardware.
Absent a smart TV, UPshow will send you media player hardware that will connect to your screen via an HDMI cable. It’s a short, plug-and-play process, but if needed, support teams are available to help with the process end-to-end.
Content creation & management
With your screens ready, your 4K digital signage software should come with intuitive content creation and management capabilities. Unlike on-premise, server-based digital signage solutions that require complicated upload processes or connecting multiple media players to your screens, digital signage software makes this simple.
The best 4k digital signage software comes with in-app content management, allowing you to create, manage, publish and later analyze your content from anywhere.
Analytics at your fingertips
Digital signage is about more than design aesthetics and catchy one-liners. The signage software you need should give you access to deep insights and analytics to study dwell time, click-throughs and other engagement metrics.
A top 4k digital signage solution should offer most, if not all, of these capabilities:
- Set & track customer engagement metrics in an analytics platform.
- A site-wide or screen-by-screen detailed view of how your content campaigns perform.
- Export and share performance data and analytics reports with your team and other stakeholders.
Robust features and entertainment options
A pillar of customer engagement is entertainment. Research shows entertainment has a significant influence over consumer-engagement behavior. You’ll want to choose a 4K digital signage software outfitted with diverse entertainment options and features sure to appeal to your customer base.
How do you know which entertainment options to look for? Knowing your customer demographic inside and out and how they like to be entertained should be significant in steering your purchase decision. This is especially important for businesses with family-friendly business models, specific niches or those who use entertainment as a way to drive revenue (like sports bars).
UPshow understands that entertainment and engagement are inseparable, and the proof is in its features and entertainment options:
- A selection of entertainment channels (500+), including hyperlocal content
- Access to over 50 commercial-free music channels with UPshow Premium Audio
- Interactive games, such as trivia and more
- Sports betting
- Social media display feeds showcasing your customers’ photos, reviews and experiences.
Why it pays to be picky about your 4K digital signage TV software
You don’t want to commit your screens to just any digital signage solution. Being selective about finding the right features for your business will save you time and money in the long run.
Simplified content creation
Creating dazzling advertising content may not be in your wheelhouse unless you’re in graphic design or a similar industry. This is just one more reason to partner with a 4k digital signage software that will simplify the content-creation process as much as possible.
UPshow’s in-app Canva integration comes with industry-specific design templates and access to royalty-free photos, music, videos, and other content enhancers, making content creation simple without sacrificing quality.
Managed services are also available around the clock to help you with your content planning, content strategy, analytics management and more.
Advanced content scheduling features
Finding a digital signage solution that allows you to create and schedule your content in advance is a non-negotiable in today’s busy work environment.
With UPshow’s content playlist feature, you can control what content appears at any given location on a screen-by-screen basis. This feature allows you to switch your playlists on and off as necessary so you can easily adjust for promotional or temporary marketing initiatives.
No matter how often you change your playlists or on-screen content, UPshow also gives you the option to make use of fixed panel and multipanel displays, where you can keep essential announcements on-screen as your other content rolls along.
See a return on your investment
While your digital content needs to engage and “work” for your customers, it must also work for you (and your ROI).
With granular data and real-time analytics, you can see which content most engages your target audience and which doesn’t. With this information, you can scrap, revamp or optimize your content as necessary–which is a time and money saver across the board.
Get more out of your indoor 4K digital signage with UPshow
Your 4k digital signage comes with superior resolution, allowing you to showcase sharp, stunning displays that entertain and engage your customers. To pair your screens with a digital signage solution that’s anything short of the best on the market would be undercutting the potential of your displays.
UPshow’s digital signage software can help maximize the viewing potential of your 4k screens by allowing you to create and display the type of crème de la crème content that converts.
Sign up for a free custom demo today, and see how UPshow can enhance your digital signage so you can give your customers a robust content experience.
