Developing customer loyalty at your gym is extremely valuable, with a Harvard Business School study finding that boosting loyalty by just 5% can increase profits by 25 to 90%.
One of the most effective ways to achieve this is to focus on engaging your guests while they’re in your gym. This should strengthen your relationship with them, which could increase their loyalty to you.
Digital signage can help you keep your gym guests engaged in numerous ways. Keep reading to discover 10 ways you can use digital signage to boost customer loyalty and your profits.
Why guest engagement matters
64% of health club operators believe that guest engagement is crucial to the success of their business.
But unless you’ve thought about this deeply before, it may not be immediately obvious why that’s true.
Guest engagement matters because it helps you build stronger relationships with your customers. When your audience is engaged, they get more out of the time they spend at your gym. And if you can increase the value that your gym offers, you’re more likely to retain a larger percentage of your customer base.
In that way, there’s a very direct relationship between engaging your guests and your bottom line.
Raise awareness of your best classes
Classes are an excellent way to bring more value to your gym. But they’re only going to be effective at achieving that if the majority of your guests know about them.
That’s why it’s a good idea to use digital signage to advertise your best classes. Guests will see the ads, sign up for the classes and build a stronger relationship with your team because of it.
Broadcast important health tips
People go to gyms to be healthy. But you can do more for them than just give them a place to work out. Your gym can also play a big role in educating its members about what living a healthy lifestyle looks like.
Digital signage is a fitness technology that makes this much easier to do. You can use your signs to share a consistent stream of new health ideas that get your members thinking about what they can do to take their minds and bodies to the next level.
By doing this, you’ll provide more value to your guests, which should increase their loyalty to you.
Promote your best deals
Digital signage is also a great medium for promoting your best deals.
Whether you have a special refer-a-friend offer or a discount on bulk class purchases, you need a reliable way to convey that information to your guests if you want the deals to be successful.
Digital signage facilitates that by giving you a ton of tools to customize your ads. With UPshow, you’ll also get access to a wide variety of pre-built templates so you can quickly create ads that engage your audience.
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Highlight your staff
Another great way to increase your customer loyalty is to encourage them to form stronger relationships with your staff. You can achieve that by sharing staff bios that highlight their achievements and background.
When a guest sees a staff member’s story, they may relate to it. And that could get them to spark up a conversation with the staff member the next time they see them.
This strategy may also help you increase personal training sign-ups. If a guest sees how skilled a personal trainer is through your advertisements, then they may become more interested in learning from them.
Play engaging video content
82% of people prefer watching live videos over any other form of content. That’s why it’s a smart move to show live video content in your gym.
By doing so, you’ll make your guests’ experience a more enjoyable one. This should increase the likelihood that they keep coming back to your gym.
UPshow provides more than 500 channels of live streaming video entertainment for you to share with your guests. This includes channels that show regional sports, local news and more – giving you the ability to always broadcast something that you know your guests will love.
Share your guests’ social media posts
There are 4.62 billion people who use social media. You want your gym to have a presence on popular sites like Instagram, Facebook and Twitter.
One way to boost your metrics on these platforms is to start sharing guests’ social media posts in your gym.
For example, you could ask guests to use your gym’s hashtag when they post their workout pictures on Instagram. Then you could show those pictures in the gym with digital signage.
This accomplishes two things. First, it gets people talking about your gym online. Second, it engages your existing guests by giving their pictures the chance to be featured.
Play engaging music
92% of people listen to music at least sometimes when they work out. But it can be annoying to have to wear bulky headphones while exerting yourself physically.
That’s why it could be a good move for your gym to use its digital signage to share energizing music. You could even do something like highlight a different trainer’s Spotify playlist each day of the week.
Doing this should help to enhance your guests’ overall experience at your gym, which should, ultimately, improve their loyalty.
Tell your story
Telling your story is perhaps the most effective way to share your brand with the world. Research shows that storytelling can be up to 22 times more effective than simply sharing facts.
If you’re focused on engaging your guests, then telling a compelling story is a great way to do it. And you can share that story through customized digital signage displays. You could even add high-quality images and animations to bring your gym’s story to life.
Promote your products
Many gyms have in-venue stores that they use to sell fitness gear and nutritional items. Digital signage is a great tool for promoting these products.
You can highlight a different product every day and talk about how it can help your guests with their fitness goals. You could even film and share instructional videos that show guests how to use some of the products you sell.
Partner with other local companies
Another way to provide value to your guests is to share great deals from local companies with them. This is another strategy that you can deploy through digital signage.
For example, you could partner with a local health food store that might be willing to offer a discount to members of your gym. Then you could share that ad through your digital signage to make sure as many people take advantage of it as possible.
Getting started with digital signage
We hope the ideas above helped you understand exactly how impactful digital signage can be for your gym. If you’re ready to add it to your facility, here’s how to do it.
What you need
Digital signage is made up of three components:
- Screens
- Digital signage software
- Media players (only necessary if your screens aren’t connected to the internet)
Perhaps the most important part of your system is your digital signage software. Ideally, your software should empower you to engage your guests in whatever ways you can think of.
It’s also worth looking for software that lets you analyze the performance of your displays over time. That way, you can assess what’s helping your engagement metrics and what you might need to adjust to reach your goals.
UPshow provides digital signage software that gives you complete control over how you engage your audience. You can get in touch with us for a free demo if you’d like to learn more about how we can help.
How to get the most out of your setup
Here are a few important considerations to keep in mind while setting up your gym’s digital signage solution.
First, the screens that you select will have a big impact on the overall effectiveness of your digital signage campaigns. To pick the right screens, you need to understand what you want to do with your digital signage.
For example, if you want each gym member to be able to personalize the content they see while working on treadmills, you would likely want to attach screens to those machines.
It’s also important to make sure that guests can see your screens no matter where they are in your gym. Think carefully about how you need to organize your screens to make this happen.
UPshow makes it easier to engage your gym guests with digital signage
When you’re ready to engage your audience with digital signage, reach out to UPshow.
Our digital signage software can power your entire digital signage solution, taking your gym members’ fitness experience to the next level.
