Case Study
How UPshow Transformed Southern Entertainment’s Festival Experience
Southern Entertainment uses UPshow software to enhance their festivals. The UPshow platform helps streamline sponsor content and improve attendee experience by displaying dynamic information across multiple screens. Mike Stephens, Director of Southern Entertainment, highlights the partnership’s success in managing real-time updates and boosting sponsor engagement through interactive features like QR codes. "UPshow is crucial to our events, providing outstanding service and support."
- The Company
Southern Entertainment is a full service event production company experienced in planning, marketing and executing concerts, festivals and special events. With 29 years of experience and key partners including McDonalds, Coors Light, Miller Lite and Coca Cola, Southern Entertainment has produced over 500 music events. Some events include the Carolina Country Music Fest, Lovin’ Life Music Fest, & Barefoot Country Music Fest.
- The Challenge
Mike Stephens, the Director of Southern Entertainment, stated that working with UPshow has helped eliminate any pain points in delivering sponsorship content and running their major festival, as the partnership has provided a structured and reliable process. “The UPshow solution helps ensure that nothing goes wrong during the big event, which is crucial for the success of the festival”.
- Southern Entertainment Partnership with UPshow
Southern Entertainment leverages UPshow to optimize their sponsorship and event management through a “streamlined and reliable process”. The UPshow platform empowers them to effectively advertise sponsor content, promote upcoming events, and engage festival attendees with dynamic digital signage. By managing their sponsorship program with precision, Southern Entertainment controls the frequency and type of content displayed, ensuring they meet sponsor commitments. When the artists aren't on stage, UPshow plays sponsored content and general information content on the two main vertical screens on either side of the stage. UPshow is also on many horizontal screens throughout the venue space. The festival has sponsor only playlists, general only playlists, and a mixture of both streams of content that festival organizers can toggle between.Additionally, sponsors benefit from a robust tool to showcase their brands and drive engagement, with features like QR code promotions that capture valuable lead information.Mike mentions, “The sponsor boards have become a powerful tool for sponsors to showcase their brands and drive engagement, with many sponsors integrating QR codes and other calls to action to capture lead information with a huge uptick on onsite promotions driven by the boards encouraging attendees to visit on-site locations or enter competitions.”
- The Results
The UPshow partnership has improved the event attendee experience at Southern Entertainment festivals through:
- Powering multiple LED boards across the main stage, fields, and VIP areas to display important information like the daily lineup, directions, and payment details. This has helped clean up the festival environment and made it easier for attendees to access the information they need.
- The festival organizers can effectively manage and control the content displayed on the screens, whether it's static, animated, or video. These screens have been crucial in streamlining the festival, serving as key information hubs that capture significant attention from attendees who are now accustomed to checking them. This heightened visibility boosts our promotional efforts and opens up valuable sponsorship opportunities. Additionally, using the screens eliminates the need for Southern Entertainment to invest time and resources in printing banners and posters, contributing to a cleaner festival appearance.
- Offering the capability to quickly take over the screens in the event of a weather delay or emergency and display any necessary information, ensuring the attendees are informed, safe, and the event runs smoothly.
*Image Source: Southern Entertainment
- The Company
Southern Entertainment is a full service event production company experienced in planning, marketing and executing concerts, festivals and special events. With 29 years of experience and key partners including McDonalds, Coors Light, Miller Lite and Coca Cola, Southern Entertainment has produced over 500 music events. Some events include the Carolina Country Music Fest, Lovin’ Life Music Fest, & Barefoot Country Music Fest.
- The Challenge
Mike Stephens, the Director of Southern Entertainment, stated that working with UPshow has helped eliminate any pain points in delivering sponsorship content and running their major festival, as the partnership has provided a structured and reliable process. “The UPshow solution helps ensure that nothing goes wrong during the big event, which is crucial for the success of the festival”.
- Southern Entertainment Partnership with UPshow
Southern Entertainment leverages UPshow to optimize their sponsorship and event management through a “streamlined and reliable process”. The UPshow platform empowers them to effectively advertise sponsor content, promote upcoming events, and engage festival attendees with dynamic digital signage. By managing their sponsorship program with precision, Southern Entertainment controls the frequency and type of content displayed, ensuring they meet sponsor commitments. When the artists aren't on stage, UPshow plays sponsored content and general information content on the two main vertical screens on either side of the stage. UPshow is also on many horizontal screens throughout the venue space. The festival has sponsor only playlists, general only playlists, and a mixture of both streams of content that festival organizers can toggle between.Additionally, sponsors benefit from a robust tool to showcase their brands and drive engagement, with features like QR code promotions that capture valuable lead information.Mike mentions, “The sponsor boards have become a powerful tool for sponsors to showcase their brands and drive engagement, with many sponsors integrating QR codes and other calls to action to capture lead information with a huge uptick on onsite promotions driven by the boards encouraging attendees to visit on-site locations or enter competitions.”
- The Results
The UPshow partnership has improved the event attendee experience at Southern Entertainment festivals through:
- Powering multiple LED boards across the main stage, fields, and VIP areas to display important information like the daily lineup, directions, and payment details. This has helped clean up the festival environment and made it easier for attendees to access the information they need.
- The festival organizers can effectively manage and control the content displayed on the screens, whether it's static, animated, or video. These screens have been crucial in streamlining the festival, serving as key information hubs that capture significant attention from attendees who are now accustomed to checking them. This heightened visibility boosts our promotional efforts and opens up valuable sponsorship opportunities. Additionally, using the screens eliminates the need for Southern Entertainment to invest time and resources in printing banners and posters, contributing to a cleaner festival appearance.
- Offering the capability to quickly take over the screens in the event of a weather delay or emergency and display any necessary information, ensuring the attendees are informed, safe, and the event runs smoothly.
*Image Source: Southern Entertainment
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How UPshow Transformed Southern Entertainment’s Festival Experience
Southern Entertainment uses UPshow software to enhance their festivals. The UPshow platform helps streamline sponsor content and improve attendee experience by displaying dynamic information across multiple screens. Mike Stephens, Director of Southern Entertainment, highlights the partnership’s success in managing real-time updates and boosting sponsor engagement through interactive features like QR codes. "UPshow is crucial to our events, providing outstanding service and support."
- The Company
Southern Entertainment is a full service event production company experienced in planning, marketing and executing concerts, festivals and special events. With 29 years of experience and key partners including McDonalds, Coors Light, Miller Lite and Coca Cola, Southern Entertainment has produced over 500 music events. Some events include the Carolina Country Music Fest, Lovin’ Life Music Fest, & Barefoot Country Music Fest.
- The Challenge
Mike Stephens, the Director of Southern Entertainment, stated that working with UPshow has helped eliminate any pain points in delivering sponsorship content and running their major festival, as the partnership has provided a structured and reliable process. “The UPshow solution helps ensure that nothing goes wrong during the big event, which is crucial for the success of the festival”.
- Southern Entertainment Partnership with UPshow
Southern Entertainment leverages UPshow to optimize their sponsorship and event management through a “streamlined and reliable process”. The UPshow platform empowers them to effectively advertise sponsor content, promote upcoming events, and engage festival attendees with dynamic digital signage. By managing their sponsorship program with precision, Southern Entertainment controls the frequency and type of content displayed, ensuring they meet sponsor commitments. When the artists aren't on stage, UPshow plays sponsored content and general information content on the two main vertical screens on either side of the stage. UPshow is also on many horizontal screens throughout the venue space. The festival has sponsor only playlists, general only playlists, and a mixture of both streams of content that festival organizers can toggle between.Additionally, sponsors benefit from a robust tool to showcase their brands and drive engagement, with features like QR code promotions that capture valuable lead information.Mike mentions, “The sponsor boards have become a powerful tool for sponsors to showcase their brands and drive engagement, with many sponsors integrating QR codes and other calls to action to capture lead information with a huge uptick on onsite promotions driven by the boards encouraging attendees to visit on-site locations or enter competitions.”
- The Results
The UPshow partnership has improved the event attendee experience at Southern Entertainment festivals through:
- Powering multiple LED boards across the main stage, fields, and VIP areas to display important information like the daily lineup, directions, and payment details. This has helped clean up the festival environment and made it easier for attendees to access the information they need.
- The festival organizers can effectively manage and control the content displayed on the screens, whether it's static, animated, or video. These screens have been crucial in streamlining the festival, serving as key information hubs that capture significant attention from attendees who are now accustomed to checking them. This heightened visibility boosts our promotional efforts and opens up valuable sponsorship opportunities. Additionally, using the screens eliminates the need for Southern Entertainment to invest time and resources in printing banners and posters, contributing to a cleaner festival appearance.
- Offering the capability to quickly take over the screens in the event of a weather delay or emergency and display any necessary information, ensuring the attendees are informed, safe, and the event runs smoothly.
*Image Source: Southern Entertainment
